Ukusuka kwiFreebie ukuya kwiThamsanqa: Ungayakha njani iFunnel yekhosi eguqukayo

Uluhlu lweSifundo seFunnel yeSifundo esineNzuzo

Wonke umfundisi-ntsapho ophumeleleyo kwi-intanethi uyayiqonda inyani esisiseko: awukwazi nje ukwakha ikhosi kwaye ulindele ukuba abafundi bavele ngokumangalisayo. Ibhulorho phakathi kobuchule bakho kunye nabaphulaphuli abahlawulayo yi-funnel yokuthengisa eyakhiwe kakuhle. Kubadali, i-funnel yekhosi yinkqubo ekhokela umntu ongamaziyo ngokwendlela yakhe kwintsebenziswano yakhe yokuqala nebhrendi yakho-ehlala isiqwengana sasimahla somxholo njengewebhunari-ukuba ube ngumfundi ozinikeleyo kwinkqubo yakho yeprimiyamu. Akunjalo malunga nokwenza i-pitch yokuthengisa enye; imalunga nokwakha ukuthembana kunye nokubonisa ixabiso kwinqanaba ngalinye. Ngaphezulu kwe-138,000 yabadali kunye namashishini asebenzisa amaqonga afana ne-Mewayz ukulawula imisebenzi yabo, ukubaluleka kwe-funnel edibeneyo, i-automated funnel ayizange icace. Esi sikhokelo siya kukuhamba ngokwakha i-funnel ephezulu ukusuka phezulu ukuya phezulu, ukuguqula ulwazi lwakho lube lishishini elizinzileyo.

Ukubeka iSiseko: Ukuchaza iSibonelelo Sakho Esingundoqo kunye nabaphulaphuli

Ngaphambi kokuba uthumele i-imeyile enye okanye uyila iphepha lokumisa, kufuneka ube nokucaca okucacileyo kwizinto ezimbini: ngubani okhonzayo kunye nento oyithengisayo. Ifaneli eyakhiwe kwindawo engacacanga iya kuvuza abanokuba ngabathengi ngalo lonke ixesha. Inkqubo yakho yeprimiyamu kufuneka isombulule ingxaki ethile, ephezulu kubaphulaphuli abachazwe kakuhle. Ngaba unceda abaphathi bezentengiso kwiinkampani ze-SaaS baphucule isizukulwana sabo esikhokelayo? Ngaba ufundisa ababhali abazimeleyo ukuba bangabafumana njani na abathengi abahlawula imali ephezulu? Okukhona kucace ngakumbi, kungcono.

Ukuchonga iNguqu

Isifundo sakho asiyongqokelela yeevidiyo neePDF kuphela; sisithuthi senguqu. Chaza ngokucacileyo imeko 'phambi' kunye 'nasemva' yomfundi wakho ofanelekileyo. Umzekelo, imeko 'yangaphambili' 'inokuthi ixakeke yintengiso yemidiya yoluntu ngaphandle kwesicwangciso esicacileyo,' kwaye imeko 'emva' 'ngumthengisi ozithembileyo onesicwangciso somxholo obhaliweyo ovelisa i-20 yokhokelo olufanelekileyo ngenyanga.' Olu tshintsho lelona xabiso ulithengisayo, kwaye yonke into yefaneli yakho kufuneka yalathe kulo.

Inkcazo yabaphulaphuli bakho mayidlulele ngaphaya kwedemographics. Qonda i-psychographics yabo-uloyiko lwabo, iminqweno, kunye nolwimi oluthile abalusebenzisayo ukuchaza iingxaki zabo. Oku kuqonda kunzulu kukuvumela ukuba wenze imiyalezo ehambelana kumgangatho weemvakalelo, wenze ifanitshala yakho isebenze ngakumbi. Izixhobo ezifana nemodyuli yeCRM kaMewayz ingabalulekanga apha ekulungiseleleni nasekuhlukaniseni idatha yabaphulaphuli bakho njengoko ukhula.

Inqanaba 1: I-Webinar yaMahla engenakunqandwa

I-webinar yasimahla yeyona nto iphezulu kwifuneli yakho, isixhobo sakho esiphambili sokutsala abaphulaphuli abaninzi. Injongo yayo ayikokunika yonke inkqubo yakho yeprimiyamu simahla kodwa kukubonelela ngexabiso elikhulu ngelixa ubonisa ubuchule bakho kwaye uhlekisa ngesisombululo esikumnikelo wakho ohlawulelwayo. Iwebinar eyimpumelelo ilungisa ingxaki ebuhlungu, ekhawulezileyo kwaye ibonelela ngezinto ezinokuthathwa.

Isihloko sakho kufuneka sibe 'sisiqwenga' sekhosi yakho enkulu. Ukuba inkqubo yakho yeprimiyamu imalunga nobuchule bezemali zobuqu, i-webinar yakho ingaba 'Iimpazamo zeRhafu ezi-3 ezixabisa ii-Freelancers ezingaphezu kwe-5,000 yeedola ngonyaka (kunye nendlela yokuZilungisa).' Esi sihloko sithe ngqo, sithetha ngentlungu, kwaye sithembisa ukuphumelela ngokukhawuleza. Umxholo kufuneka ufezekise eso sithembiso, ukubonelela ngexabiso lokwenene elishiya abakhoyo bazive benamandla kwaye benomdla wokufunda okungakumbi kuwe.

Isicwangciso sokuKhuthaza iWebinar

I-webinar enkulu ayinamsebenzi ukuba akukho mntu uyayo. Unyuselo lubalulekile. Qala ubuncinane kwiiveki ezimbini kwangaphambili kwaye usebenzise indlela ye-multi-channel:

• Uluhlu lwe-imeyile: Thumela uchungechunge lwee-imeyile ze-3-4 kubabhalisi bakho abakhoyo, ugxininise inzuzo ephambili yokuya.
• Imidiya yoluntu:Yenza i-teasers zevidiyo ezimfutshane, izithuba ze-carousel ezichaza ingxaki, kunye nezithuba ze-carousel ezichaza ingxaki, kunye ne-countdown postsI-Pali>i-countdown posts Pali i-countdown posts. uhlahlo lwabiwo-mali kwiiplatifomu ezifana ne-Facebook okanye i-LinkedIn inokujolisa abaphulaphuli bakho abafanelekileyo ngokuchaneka kwe-laser.
• Ubambiswano: Sebenzisana nabadali abangakhuphisaniyo abakhonza abaphulaphuli abafanayo ukukhuthaza i-webinar yakho kwizintlu zabo.

Sebenzisa iphepha lokumisa elizinikeleyo kunye ne-call-to-action ecacileyo (CTA) ukubhalisa. Hlanganisa isixhobo esifana nemodyuli yokubhuka ye-Mewayz yokusingatha ukubhaliswa ngokungenamthungo kunye nokuzenzekelayo ii-imeyile zokuqinisekisa kunye nezikhumbuzi, ezinokunciphisa kakhulu imiboniso.

Inqanaba lesi-2: Ulandelelwano lwe-Post-Webinar Nurturing

Umzuzu uphela webinar kuxa umsebenzi wokwenene wefunnel uqala. Kuphela ipesenti encinci yababekho baya kuba bekulungele ukuthenga ngokukhawuleza. Okuseleyo kufuna ukukhuliswa. Apha kulapho ulandelelwano lwe-imeyile yakho lungena khona-uthotho lwee-imeyile ezizenzekelayo ezenzelwe ukwakha ukuthembana, ukubethelela ixabiso olinikezayo, kwaye ukhokele ngobubele ababhalisileyo ekuthengisweni.

Ulandelelwano oluqinileyo lokonga akuyonto yokuthengisa nzima yonke imihla. Yincoko. I-imeyile yokuqala kufuneka iphume ngokukhawuleza emva kwe-webinar, ukubonga abaphumeleleyo kunye nokubonelela ngekhonkco kwi-replay kunye nezilayidi. Le yi-touchpoint yexabiso eliphezulu eqinisa ukuthembeka kwakho.

Umxholo oGuqulwayo

Ezi imeyile zilandelayo kufuneka zixube isiqulatho esixabisekileyo kunye neentengiso ezithambileyo. Umzekelo:

• Usuku lwe-2: I-imeyile ene-bonus resource ehambelana nesihloko sewebhu (umzekelo, uluhlu lokutshekisha okanye ithemplate).
• Usuku lwesi-4: Isifundo secala okanye ubungqina obuvela kumfundi odlulileyo ophumelele ukuguqulwa kwekhosi yakho inikezela.
• Iidilesi ye-imeyile eqhelekileyo. 'Ngaba le khosi ilungile kum ukuba ndingumqali opheleleyo?').
• Usuku lwe-8: I-pitch yokuthengisa, kunye nenkcazo ecacileyo yeprogram yeprimiyamu kunye nokunikezelwa kwexesha elilinganiselweyo lokudala ungxamiseko.

Olu landelelwano lugcina ingqondo yakho iphezulu kwaye ikhulula ngokucwangcisiweyo imiqobo yokuthenga. Ukusebenzisa inkqubo ye-imeyile ezenzekelayo ngaphakathi kweqonga elifana ne-Mewayz kuqinisekisa ukuba le nkqubo iqhuba kakuhle ngaphandle komzamo wesandla.

Injongo yefaneli yakho ayikokuqhatha abantu ukuba bathenge; kukunceda abantu abalungileyo benze isigqibo esifanelekileyo sokutshintsha ubomi babo ngesikhokelo sakho.

Inqanaba lesi-3: Ukuyila iPhepha leNtengiso eliGuqulela kakhulu

Xa ukhokelo olukhulisiwe lucofa ikhonkco lakho elithi 'Thenga Ngoku', kufuneka bahlale kwiphepha lokuthengisa elivala isivumelwano. Eli phepha ngokungathandabuzekiyo lelona qhekeza libalulekileyo lekopi oya kulibhala. Kufuneka woyise amathandabuzo, wakhe umnqweno, kwaye wenze isigqibo sokuthenga uzive ngathi linyathelo elilandelayo elicacileyo.

Iphepha elinamandla lokuthengisa lilandela isakhiwo esiqinisekisiweyo:

1. Isihloko esiyintloko:Thatha ingqalelo ngesithembiso esinesibindi esithetha ngowona mnqweno wabaphulaphuli bakho.
2. Ingxaki Ukushukuma:Ingxaki ebonisa ukuba uyaqonda ngokunzulu abaphulaphuli bakho, ubonisa ngokucacileyo ukuba ujongane nabaphulaphuli bakho. intlungu.
3. Yazisa iSicombululo: Bonisa iprogram yakho yeprimiyamu njengesisombululo esiqinisekileyo kuloo ngxaki.
4. IKharityhulam & IiNzuzo: Chaza iimodyuli kwaye, okona kubaluleke kakhulu, iziphumo ezibambekayo ziya kufunyanwa ngabafundi kwinto nganye.
5. Ubungqina beNtlalo:Ubungqina bomfundi, umboniso wabafundi, umboniso wovavanyo, uvavanyo lwezifundo, iziphumo zovavanyo kunye neziphumo zovavanyo. credibility.
6. Pricing & Guarantee: Clearly state the price, highlight the value, and offer a risk-reducing guarantee (e.g., a 30-day money-back promise).
7. Clear Call-to-Action (CTA): A prominent, action-oriented button like 'Enroll Now and Transform Your Business.'

Your sales page should ibe yindlela ende, uvimba obanzi ophendula wonke umbuzo onokuba ngumfundi onokuba nawo, ungashiyi mathandabuzo.

ISicwangciso soPhumezo lweNyathelo ngeNyathelo

Ukwakha ifanitshala kunokuziva kunzima, kodwa ukuyohlulahlula ube ngamanyathelo alawulekayo kwenza ukuba kufezeke. Nasi isicwangciso esisebenzayo, seeveki ezine sokufumana ifanitshala yakho iphile.

IVeki yoku-1: iSiseko kunye nokuDalwa koMxholo
Gqibezela isihloko sakho sewebhu kunye neenkcukacha zeprogram yeprimiyamu. Bhala ulwandlalo kunye neskripthi sewebhunari yakho. Qalisa ukuyila ikopi yephepha lakho lokufika lewebhu kunye nephepha lokuthengisa.

Iveki 2: Ukuseta kwezobuGcisa kunye nokuKhuthaza Qala
Yakha i-webinar yakho kunye namaphepha okuthengisa okuthengisa. Cwangcisa ulandelelwano lwakho lwe-imeyile oluzenzekelayo lweziqinisekiso zobhaliso, izikhumbuzo, kunye nokukhuliswa kwe-post-webinar. Qalisa umkhankaso wakho wokunyusa kwi-imeyile kunye nemidiya yoluntu.

Iveki 3: Umamkeli & Landela
Bamba i-webinar yakho ephilayo (okanye ugqibezele inguqulo erekhodwe kwangaphambili). Ngokukhawuleza emva koko, yenza kusebenze ulandelelwano lwakho lwe-post-webinar. Beka esweni uthethathethwano kwaye ulungele ukuphendula imibuzo ngokwakho.

IVeki yesi-4: Hlalutya kwaye uSebenzise
Landela umlinganiselo weemetriki zakho eziphambili: izinga lobhaliso, izinga lokuzimasa, kunye nezinga loguqulo ukusuka kwababekhona ukuya kumthengi. Sebenzisa le datha ukucoca umxholo wakho wewebhu, ikopi ye-imeyile, kunye nephepha lokuthengisa kumjikelo olandelayo. Iimodyuli ze-Analytics, ezifana nezo zibonelelwa nguMewayz, zinokunika ulwazi olubalulekileyo kulo msebenzi.

Ukwandisa kunye nokuphucula iFunnel yakho

Ifanitshala yakho yokuqala sisiqalo nje. Ukukhula kokwenyani kuvela kulungiselelo olucwangcisiweyo. Sebenzisa idatha ukwenza izigqibo ezinolwazi malunga noko kufuneka uphuculwe. Ukuba izinga lakho lokubhalisa liphantsi, hlola izihloko ezahlukeneyo zewebhu okanye ikopi yesikhangiso. Ukuba inani lokuzimasa liphantsi, phucula ukulandelelana kwesikhumbuzo sakho. Ukuba abantu bandwendwela iphepha lentengiso kodwa abathengi, i-A/B vavanya isihloko sakho, amaxabiso, okanye isiqinisekiso.

Cinga ngokwenza ifuneli ehlala iluhlaza, apho iwebhunari yakho irekhodwa kwangaphambili kwaye yonke inkqubo isebenza kwi-automation 24/7. Oku kukuvumela ukuba uvelise intengiso ngokuqhubekayo ngaphandle kokubamba imisitho ephilayo rhoqo. Njengoko abaphulaphuli bakho bekhula, khulisa ulwahlulo. Yila ulandelelwano lokonga olwahlukileyo kumacandelo ahlukeneyo abaphulaphuli (umzekelo, abaqalayo vs. abaphambili) ukuhambisa imiyalezo eyongezelelekileyo nesebenzayo.

Ikamva leKhosi yeFunnels: Integration and Automation

Abona badali baphumeleleyo abalawuli iifanis zabo ngesandla; bakha iinkqubo ezidibeneyo. Ikamva lilele ekudibaniseni izixhobo zakho zefaneli-intengiso yakho ye-imeyile, iCRM, iprosesa yentlawulo, kunye neqonga lekhosi-ukuze basebenze kunye ngaphandle komthungo. Oku kudityaniswa kuvumela usetyenziso oluntsonkothileyo, njengokongeza abathengi abatsha ngokuthe ngqo kumfundi ozinikeleyo kulandelelwano lokukhwela okanye ukuthega izikhokelo ezisekelwe ekuzibandakanyeni kwabo nee-imeyile zakho.

Amaqonga abonelela ngoluhlu lwezixhobo ezihlanganisiweyo, ezifana neMewayz eneCRM, i-invoyisi, kunye neemodyuli zohlalutyo, ziya zisiba yimfuneko kubadali abafuna ukukala. Ngokwakha ifanitshala ekrelekrele, ezenzekelayo namhlanje, awuthengisi nje ikhosi enye; wakha i-asethi yeshishini eyomelelayo eyenza ingeniso kwaye incede abaphulaphuli bakho kwiminyaka ezayo. Uhambo olusuka kumntu omahala wewebhunari ukuya kumfundi othembekileyo, ohlawulayo yindlela yexabiso kunye nokuthembela-kwaye kunye nefenitshala yobuchule, yindlela onokuthi uyivulele inyambalala yabanye.