I-Fast Food Giant isebenzisa i-AI ukuqinisekisa ukuba abasebenzi abangabantu bathi 'Nceda' kwaye 'Enkosi'

Ukunyuka kwe-AI-Powered Politeness Police in Fast Food

Khawube nomfanekiso wakho ukwishifti kwindawo yokutyela yokutya okukhawulezayo, usazi ukuba igama ngalinye olithethayo lihlalutywa ngobukrelekrele bokwenziwa. Akunjalo nje into oyithethayo, kodwanjaniuthetha ngayo - nokuba ukhumbule ukuthi "nceda," "enkosi," kwaye "ube nosuku oluhle." Olu ayilovavanyo lwengcinga ye-dystopian. Amakhonkco okutya okukhawulezayo ngoku asebenzisa iinkqubo zokubeka esweni eziqhutywa yi-AI ezinika abasebenzi amanqaku ngembeko ngexesha lokwenyani, bephawula abo basilelayo kwizinto ezibhalwe phantsi. UBurger King kutshanje wenze izihloko eziphambili zokukhupha itekhnoloji eyilelwe ukulandelela kanye le nto, kodwa abakude bodwa. Umbuzo obanzi awukho ukuba i-AI inako ukubeka iliso kwintlonipho - iyakwazi ngokucacileyo. Owona mbuzo ngowokuba ingaba ukucupha yeyona ndlela ilungileyo yenkonzo yokwenene yabathengi, okanye izixhobo zolawulo lwabasebenzi ezikrelekrele zibonelela ngesisombululo esizinzileyo na.

Ishishini lokutya okukhawulezayo linceda malunga nezigidi ezingama-50 zabantu baseMelika yonke imihla, kwaye amava omthengi abe yeyona ndawo iphambili yokulwa iibrendi ezikhuphisanayo kwimida yencakuba ebhityileyo. Uphononongo luka-2025 nguMbutho weSizwe wokutyela wafumanisa ukubai-73% yabathengibathi ubuhlobo bomqeshwa yinto enye enkulu yokuba babuyele kwindawo yokutyela ekhawulezayo - engaphezulu komgangatho wokutya, isantya, kunye nexabiso. Ngeesteyiki eziphakamileyo, akumangalisi ukuba amatyathanga aguqukela kwitekhnoloji yoncedo. Kodwa indlela abayikhethayo ityhila uxinzelelo olusisiseko kulawulo lwabasebenzi bale mihla: ngaba uyakha iinkqubo ezibukela abasebenzi, okanye iinkqubo ezibaxhasayo?

Isebenza Njani I-AI I-Courtesy Monitoring eneneni

Itekhnoloji esemva kwezi sistim iphucukile ngokumangalisayo. Ukusebenzisa ukusetyenzwa kolwimi lwendalo kunye nohlalutyo lweemvakalelo, izixhobo ze-AI ezifakwe kwi-drive-through speaker kunye ne-counter microphone zinokucazulula intetho yabasebenzi ngexesha langempela. Babona amabinzana athile - imibuliso, amazwi ombulelo, iinzame ze-upsell - kwaye babele amanqaku amanani kwintsebenziswano nganye. Ezinye iisistim zide zihlalutye ithoni yelizwi, unxibelelwano olubonisa iflegi apho umsebenzi avakala esithi "ukhutshiwe" okanye "ungxamile" nokuba amagama asetyenzisiweyo.

La manqaku emva koko adityaniswa kwiideshibhodi abaphathi abanokuziphonononga yonke imihla, ngeveki, okanye ngexesha lokwenyani. Abasebenzi abathe gqolo ukufumana amanqaku angaphantsi komlinganiselo banokuphawulwa ukuba baqeqeshelwe okanye, kwezinye izinto, bajongane nesohlwayo. Idatha iphinda ifake kuphononongo olubanzi lwentsebenzo, idala irekhodi esisigxina yentsebenziswano nganye yabathengi. Abaxhasi bayaxoxa ukuba oku kususa ukuzithoba kuvavanyo lwentsebenzo - endaweni yokuba umphathi azive ecinga ngokuba ngubani "onobubele ngokwaneleyo," kukho idatha enzima yokubhekisela.

Kodwa amandla obugcisa afihla ingxaki enzulu. Uphando oluvela kwiYunivesithi yaseCornell yeSikole soLawulo lweeHotele lufumene ukuba abasebenzi abaziva bejongwe emsebenzini babonisa28% ukwanda kokudinwa kwengqondokunye nokwehla okuhambelanayo ekubandakanyekeni kwabathengi. Ngamanye amazwi, esona senzo sokubek' esweni imbeko sinokwenza abasebenzi bangabi nambeko ngokwenyani - benza iscript ngelixa bengazibandakanyi ngokwasemoyeni, apho abathengi banokubona nokuba i-AI ayinakukwazi.

Iindleko zokwenyani zoLawulo-lokuQala

Ukutya okukhawulezayo sele kujongene nengxaki yabasebenzi engabonisi zimpawu zokuthomalalisa. Ireyithi yengeniso yonyaka yeshishini ijikeleza 130-150%, okuthetha ukuba indawo yokutyela ephakathi ithatha indawo yabasebenzi bayo bonke ngaphezulu kanye ngonyaka. Iindleko zokutshintsha umqeshwa omnye wangaphambili - ukugaya, ukuqesha, uqeqesho, ukulahleka kwemveliso - kuhamba phakathi kwe-$ 3,500 kunye ne-5,000 yeedola. Kwitsheyini eneendawo eziyi-10,000, nokonyuka okuncinci kwengeniso kuguqulela kumakhulu ezigidi kwinkcitho engeyomfuneko.

Ukongeza ucupho lwe-AI kokusingqongileyo kunobungozi bokukhawulezisa ingxaki. Uphando lwe-2025 lwabasebenzi be-McKinsey lufumene ukubai-61% yabasebenzi beyurebathe baya kufuna ngokunyanisekileyo umsebenzi omtsha ukuba umqeshi wabo wazisa ukubeka iliso kwe-AI kwintetho okanye ukuziphatha kwabo. Phakathi kwabasebenzi beGen Z - ngoku abenza uninzi lwabasebenzi bokutya okukhawulezayo - elo nani lenyuke laya kutsho kuma-74%. Xa abasebenzi bakho sele benonyawo olunye ngaphandle komnyango, ukubanika esinye isizathu sokushiya akuloqhinga; iyakhawuleza.

"Iinkampani eziphumeleleyo kwimizi-mveliso yenkonzo ayizo ezo zinyanzelise imbeko ngokucupha - zizo ezo zidala iimeko apho imbeko yokwenene isiphumo sendalo sabasebenzi abaxhaswa kakuhle, abaphathwa ngokufanelekileyo."

Kukho kwakhona idimension yezomthetho apho amatyathanga amaninzi angakhange ayibale ngokupheleleyo. Imithetho yokubeka iliso yeaudio emsebenzini yohluka kakhulu kuwo wonke amagunya. Kwiindawo ezininzi zase-US kunye nakuninzi lweManyano yaseYurophu, ukurekhoda intetho yabasebenzi ngaphandle kwemvume ecacileyo - nakwimeko ejongene nomthengi - kuphakamisa umngcipheko omkhulu wokuthotyelwa. I-Illinois's Biometric Information Privacy Act kunye nomthetho ofanayo e-Texas naseWashington unokuveza amatyathanga kwi-class-action liability ukuba iinkqubo zabo ze-AI zibamba idatha yebhayometriki yelizwi ngaphandle kokubhengezwa okufanelekileyo kunye nemvume.

Yintoni eneneni eqhuba iNkonzo enkulu yabaThengi

Ukuba ucupho ayiyompendulo, yintoni? Amashumi eminyaka obubele kunye nophando loshishino lwenkonzo lukhomba kwiseti engaguqukiyo yezinto eziqikelela ukuzibandakanya kwabasebenzi bokwenyani kunye nembeko. Akukho nanye kuzo ebandakanya imakrofoni kunye ne-algorithms.

• Ucwangciso oluqikelelwayo, olufanelekileyo: Abaqeshwa abazaziyo iishedyuli zabo ubuncinane kwiiveki ezimbini kwangaphambili babonisa i-33% ephezulu yamanqaku okwaneliseka kwabathengi kunalawo axhomekeke kutshintsho lomzuzu wokugqibela.
• Amanqanaba afanelekileyo abasebenzi: Ukutshintsha kwabasebenzi abangasebenziyo yeyona nto iphambili yokunxibelelana kwabathengi. Xa abasebenzi bexinezelekile, imbeko iba yingxwelerha yokuqala.
• Ukuhamba komsebenzi okuphuculweyo: Ukunciphisa ingxabano ekuqhutyweni kwe-odolo, ukuhlolwa kwe-inventory, kunye nokuphathwa kwentlawulo kukhulula abasebenzi ukuba bagxininise kwicala lomntu wenkonzo.
• Iingqwalasela kunye ne-feedback loops: Abasebenzi abafumana ukuqatshelwa okuqinisekileyo rhoqo - kungekhona nje ukulungiswa - ngamaxesha angama-4.6 kunokwenzeka ukuba benze okusemandleni abo, ngokutsho kweGallup.
• Iindlela zophuhliso ezicacileyo: Xa abasebenzi abaphambili banokubona ikamva elingaphaya kwendima yabo yangoku, batyala imali eninzi kuyo yonke intsebenziswano.

Ipatheni icacile: inkonzo enkulu yabathengi yiisiphumo senkqubo, kungekhona ukuziphatha komntu ngamnye okunokukhutshwa ngokubeka iliso. Ivela kwimisebenzi eyilwe kakuhle, izibonelelo ezaneleyo, kunye nendlela yokulawula ephatha abasebenzi njengamahlakani kunezifundo zokubekw' esweni.

Ubuchwephesha obuxhasayo endaweni yokuHlola

Oku akuthethi ukuba iteknoloji ayinandima inokuyidlala — ikude nayo. Awona mashishini enkonzo asebenzayo asebenzisa itekhnoloji yokungajongi abasebenzi, kodwa ukususa ukruthakruthwano olusebenzayo olwenza ukuba unxibelelwano olubi lwabathengi luphephe. Xa inkqubo yakho yokucwangcisa idala ukungaqeshwa okungapheliyo, xa iinkqubo zakho ze-HR zingcwatywa kumaphepha, xa abaphathi bakho bechitha ixesha elininzi kwimisebenzi yolawulo kunokuqeqesha, akukho xabiso lokubeka iliso kwintetho ye-AI kuya kulungisa umphumo.

Amaqonga afana neMewayz athathe le nkxaso-yokuqala indlela yokulawula abasebenzi. Endaweni yokubeka iliso kwiinkqubo ezaphukileyo, i-Mewayz ibonelela nge-OS yeshishini elidibeneyo kunye neemodyuli ezithatha i-HR, ukucwangcisa, ukuhlawula, i-CRM, kunye nolawulo lokusebenza - zonke ziyilelwe ukudala iimeko zokusebenza apho inkonzo enkulu yenzeke ngokwemvelo. Xa abaphathi benokwakha iishedyuli ezifanelekileyo, baqhube umsebenzi wokuhlawula ngaphandle kweempazamo, balandelele ukusebenza kweqela ngeemetriki ezinentsingiselo, kwaye baphathe ukuhamba komsebenzi we-HR ngaphandle kokuntywila kulawulo, bayakhululwa ukuba benze eyona nto iphucula inkonzo yabathengi: ukukhokela, umqeqeshi, kunye nokuxhasa amaqela abo.

Umahluko kwifilosofi ubalulekile. Isixhobo sokucupha siyabuza, "Ngaba umqeshwa uthethe amagama afanelekileyo?" Iqonga lolawulo lwabasebenzi liyabuza, "Ngaba umqeshwa unayo into ayifunayo ukuze enze umsebenzi wabo ongcono?" Indlela yokuqala iphatha iimpawu. Eyesibini ichaza oonobangela. Ngaphezulu kwe-207 yeemodyuli ezihlanganisiweyo, iqonga elifana ne-Mewayz livumela amashishini adibanise amachaphaza phakathi kokulungelelaniswa kweshedyuli, ukuchaneka kwemivuzo, unxibelelwano lweqela, kunye neziphumo zabathengi - ngaphandle kokufuna ukurekhoda incoko enye.

Izifundo ezisuka kwiiNkampani Eziyifumene Kakuhle

Qwalasela umahluko phakathi kwendlela yokucupha-obunzima kunye nenkxaso-enzima ekusebenzeni. I-Chick-fil-A, ehlala ilinganisa ikhonkco lokutya okukhawulezayo kwenkonzo yabathengi eMelika, ayisebenzisi i-AI yokuhlola intetho. Endaweni yoko, batyala imali eninzi kuqeqesho lwabasebenzi, bahlawula umvuzo ongaphezulu kwemarike, bagcina ireyishini ephezulu yabasebenzi kunabo bakhuphisana nabo, kwaye bakhuthaze ngaphakathi. Impendulo yabo edumileyo ethi "ulonwabo lwam" ayinyanzelwanga zii-algorithms - yinto eqhelekileyo ethathwa ngabasebenzi kuba beziva bexatyisiwe kwaye bexhaswa.

I-Costco inika omnye umzekelo ofundisayo ngaphandle kokutya okukhawulezayo. Ngokuhlawula abasebenzi kakhulu ngaphezu komndilili weshishini, ukubonelela ngeeshedyuli ezinokuqikelelwa, kunye nokubonelela ngenkqubela phambili yomsebenzi wokwenene, bafikelela kwireyithi yengeniso yonyaka ye-8% nje- xa kuthelekiswa nomyinge weshishini lokuthengisa we-60%. Amanqaku abo okwaneliseka kwabathengi ahlala ekwinqanaba eliphezulu kwicandelo labo. Akukho kubekwa esweni kwe-AI kuyadingeka.

Kwelinye icala, iinkampani eziphumeze iinkqubo zokubek'esweni ezinobundlongondlongo zifumanise ngokuphindaphindiweyo ukuba uphuculo lokuqala lokuthotyelwa kweskripthi luphela kwisithuba seenyanga ezi-3-6 njengoko abasebenzi behamba okanye baphelelwa yimvakalelo. Uphononongo lwango-2024 lwetyala elikhulu lokutyela lase-UK elibeke iliso lokusebenzisana lifumene ukuba ngelixa "ukubambelela kwiscript" kunyuke nge-15% kwikota yokuqala, amanqaku okwaneliseka kwabathengi ngokwenene ehlile nge-4%ngexesha elifanayo. Abathengi banokuwubona umahluko phakathi kobushushu bokwenyani kunye nothotyelo olwenziweyo.

Ukwakha iNdlela eNgcono yokuGqwesa kwiNkonzo

Kubanini bamashishini kunye nabaqhubi ababukele i-AI yokubeka iliso echubekileyo, isilingo siyaqondakala. Inkonzo yabathengi ibaluleke kakhulu, itekhnoloji ikhona, kwaye ivakala njengesisombululo esiqhutywa yidatha kwingxaki yokwenyani. Kodwa ubungqina buhlala bubonisa ukuba eyona ndlela yomelele kwinkonzo egqwesileyo ihamba ngeziseko zokusebenza, hayi ubuchwepheshe bokucupha.

Qala ngophicotho lwezibonelelo zokusebenza zakho. Ngaba iinkqubo zakho zokucwangcisa zilungile kwaye zinokuqikelelwa? Ngaba i-payroll icutshungulwa ngokuchanekileyo nangexesha - ngalo lonke ixesha? Ngaba abaphathi bakho banezixhobo zokuchitha ixesha labo beqeqesha kunokuba bacime umlilo kwiingxaki zolawulo? Ngaba iinkqubo zakho ze-HR zilungelelaniswe ngokwaneleyo ukuba ukungena kwilungu leqela elitsha akutyi iveki ye-bandwidth yokulawula? Ezi ziziseko ezenza inkonzo enkulu yenzeke, kwaye ziingxaki amaqonga oshishino anamhlanje enzelwe ukusombulula.

Ishishini lokutya okukhawulezayo likwindlela edibanayo. Indlela enye ikhokelela kuphononongo olukhulayo-ukubeka iliso kungekuphela nje amagama kodwa ithoni, inkangeleko yobuso, kwaye ekugqibeleni izikhombisi zoxinzelelo lwebhayometriki. Enye indlela ikhokelela ekusebenzeni okukrelekrele, izixhobo ezingcono, kunye notyalo-mali lokwenyani kubantu abanxibelelana nabathengi izigidi zamaxesha ngemini. Itekhnoloji yokulandela nayiphi na indlela ikhona namhlanje. Umbuzo ngowokuba loluphi uhlobo lwendawo yokusebenza — kwaye loluphi uhlobo lwamava omthengi — ofuna ukuyakha.

I-AI sisixhobo esinamandla sokuguqulwa kweshishini, kodwa ixabiso layo eliphezulu lixhomekekeukuxhobisa abasebenzi, kungekhona ukupolisa. Amatyathanga aqondayo lo mahluko iya kuba ngawo asakhulayo kwishumi leminyaka ukusuka ngoku - kunye nabasebenzi abathembekileyo abathi "nceda" kwaye "enkosi" kuba bethetha oko, hayi kuba umatshini uphulaphule.

Imibuzo Ebuzwa Rhoqo

Isetyenziswa njani i-AI ukujonga abasebenzi bokutya okukhawulezayo?

Amatyathanga amakhulu afana neBurger King asebenzisa iinkqubo zokubeka iliso eziqhutywa yi-AI ezihlalutya intetho yabasebenzi ngexesha langempela. Ezi nkqubo zinika amanqaku abasebenzi kwiimetrics zembeko - ukulandelela ukuba ngaba basebenzisa amabinzana afana "nceda," "enkosi," kunye "nosuku oluhle." Itekhnoloji ifaka iflegi yabasebenzi abasilelayo kwizinto ezimnandi ezibhaliweyo, idala umaleko wedijithali wokucupha indawo yokusebenza egxile ngokupheleleyo ekunyanzeliseni intsebenziswano echubekileyo yabathengi.

Ziziphi iingenelo zokujongwa kwenkonzo yabathengi nge-AI?

Abaxhasi bathi ukubeka iliso kwe-AI kuqinisekisa amava omthengi angaguqukiyo kumawaka eendawo, ukunciphisa izikhalazo, kwaye ichonge amathuba oqeqesho. Itekhnoloji inokucubungula intsebenziswano ngokukhawuleza kunabaphathi babantu kwaye ibonelela ngolwazi oluqhutywa yidatha kumgangatho wenkonzo. Kubanini beefranchise abalawula iindawo ezininzi, ukubeka esweni okuzenzekelayo kunika ulongamo olunokwehla olungenakufikelelwa ngeendlela zolawulo lwesintu kuphela.

Ziintoni iinkxalabo ezisesikweni malunga ne-AI yokubeka iliso kwintetho yabasebenzi?

Abagxeki baphakamisa inkxalabo ebalulekileyo malunga nokuzimela kwabasebenzi, uxinzelelo oluqhubekayo lokubeka iliso, kunye nokunciphisa ukusebenzisana kwabantu kwizikripthi ezinokulinganiswa. Abasebenzi babika ukuba baziva bejongelwa phantsi xa igama ngalinye lifakwe amanqaku nge-algorithms. Kukwakho neempembelelo zabucala kunye nemibuzo malunga nokuba ukunyanzeliswa kwentlonipho kuphucula ukwaneliseka kwabathengi okanye kudala inkcubeko yokuthotyelwa okusebenzayo ekhukulisa umoya wokwenene wokuziphatha emsebenzini.

Ngaba amashishini amancinci angasebenzisa i-AI ukuphucula inkonzo yabathengi ngaphandle kokubeka iliso?

Ngokuqinisekileyo. Amaqonga afana Mewayz abonelela ngendlela ekrelekrele ngeshishini labo lemodyuli engama-207, eqala kwi-$19/mo. Endaweni yokubeka iliso, amashishini amancinci angasebenzisa i-AI yokuzenzekelayo ekuqokeleleni ingxelo yomthengi, ulawulo lweCRM, kunye nonxibelelwano lweqela - ukuxhobisa abasebenzi ngezixhobo ezingcono kunokuba babeke iliso kwigama ngalinye, ukudala ukuphuculwa kwenkonzo yokwenene.