Ikhanvasi yoMfuziselo woShishino kuBanini bamaShishini amaNcinci

I-Canvas yoMfuziselo woShishino sisixhobo seqhinga sephepha elinye esibonisa indlela ishishini lakho elincinci elenza ngayo, lihambisa, kwaye libambe ixabiso - akukho sicwangciso soshishino samaphepha angama-40 esifunekayo. Nokuba usungula isiphithiphithi esisecaleni okanye uhlengahlengisa inkampani esele ikhona, esi sikhokelo sibonwa sikunceda ubone ishishini lakho ngokukrwaquza kwaye wenze izigqibo ezikrelekrele ngokukhawuleza.

Siyile i-eBook yasimahla — "Ikhanvasi yoMfuziselo woShishino kubanini bamaShishini amaNcinci" — ukuze uhambe kuwo onke amacandelo ekhanvasi ngemizekelo esebenzayo, yehlabathi yokwenyani. Ngezantsi, siza kucazulula iingqiqo ezingundoqo ukuze uqalise ukwakha eyakho namhlanje.

Yintoni iModeli yeCanvas yeShishini kwaye kutheni kufuneka abanini bamashishini abancinci bayisebenzise?

Iphuhliswe ngu-Alexander Osterwalder, i-Business Model Canvas yitemplate yokulawula isicwangciso esiquka iibhloko zokwakha ezisithoba ezilungiselelwe kwiphepha elinye. Ngokungafaniyo nezicwangciso zoshishino zemveli ezithatha iiveki ukubhalwa kwaye kunqabile ukuba ziphinde ziqwalaselwe, iseyile yenzelwe ukuba izaliswe ngexesha elinye kwaye ihlaziywe njengoko ishishini lakho liguquka.

Kubanini bamashishini amancinci, oku kubalulekile kuba awunabo ubunewunewu bokuchitha iinyanga kumaxwebhu ocwangciso. Ufuna ingcaciso ngoku. Iseyile ikunyanzela ukuba uchithe ishishini lakho kwizinto zalo ezibalulekileyo: ukhonza bani, unikezela ngantoni, uyenza njani imali, kwaye kubiza malini ukusebenza. Xa zonke iibhloko ezilithoba zibonakala kwiphepha elinye, izikhewu kwisicwangciso sakho ziyacaca - kwaye ziyalungiseka.

I-eBook yethu yasimahla ikugubungela oku Isahluko soku-1, icacisa ngokuthe ngqo ukuba kutheni i-canvas ibetha isicwangciso seshishini esiqhelekileyo sesantya, ukuguquguquka, kunye nexabiso elisebenzayo.

Uwachaza Njani Amacandelo Abathengi Bakho kunye Nesiphakamiso Sexabiso?

Icala lasekunene leCanvas yoMfanekiso woShishino kulapho ishishini lakho lidibana nemarike. Yakho amacandelo abathengi achaza ngqo ukuba ukhonza bani - hayi "wonke umntu," kodwa amaqela athile aneemfuno ekwabelwana ngazo, ukuziphatha, okanye iimpawu. Yakho isiphakamiso sexabiso siphendula umbuzo obalulekileyo: kutheni aba bathengi kufuneka bakhethe wena ngaphezu kwayo yonke enye indlela, kubandakanywa ungenzi nto?

Abanini bamashishini abancinci bahlala besenza impazamo yokuba banzi kakhulu apha. Umyili wegraphic ozimeleyo ojolise "kumashishini afuna uyilo" uya kusokola. Umntu ojolise "kuqaliso lwe-SaaS olufuna iipakethe zesazisi sophawu ngaphambi kochungechunge A lwazo" linecandelo elicacileyo kwaye linokwenza isindululo sexabiso elibukhali macala onke.

Ingqiqo engundoqo: Ixabiso lakho alikho malunga nento oyithengisayo - limalunga nengxaki ethile oyisusayo okanye isiphumo osiqinisekisayo secandelo lomthengi elichazwe kakuhle. Lungisa ezibhloko zimbini, kwaye yonke icanvas iyazizalisa ngokwayo.

Isahluko sesi-2 se-eBook ingena nzulu kwizikhokelo zokuchonga awona macandelo anengeniso yabathengi kunye novavanyo loxinzelelo-uvavanyo lwexabiso lakho.

Njani amaShaneli kunye noBudlelwane baBathengi baqhuba njani uHlumo oluZinzileyo?

Wakuba wazi ukuba ukhonza bani kunye nento oyinikelayo, umbuzo olandelayo ngundlela ofikelela ngayo kubo kunye nendlela obagcina ngayo. Amatshaneli ziindawo zokucofa apho abathengi bafumanisa khona, bavavanya, bathenge, kwaye bafumane imveliso okanye inkonzo yakho. Ubudlelwane babathengi buchaza uhlobo lonxibelelwano olugcinayo - ukusuka kuncedo lomntu ukuya kwinkonzo yokuzimela ezenzekelayo.

Kumashishini amancinci, ukufumana iindlela ezilungileyo ngumahluko phakathi kokutshisa imali kwintengiso engasebenziyo kunye nokwakha umbhobho oqikelelwayo. Nazi izigaba eziphambili zetshaneli umnini-shishini ngamnye ekufuneka enze imephu:

• Ulwazi: Ingaba abathengi abanokuba ngabathengi bafunda njani kuqala ukuba ukhona? (SEO, imidiya yoluntu, ukuthunyelwa, iintengiso ezihlawulwayo)
• Vavanyo: Ingaba ithemba livavanya njani isithembiso sakho? (Amaphepha okufikela, izilingo zasimahla, izifundo zetyala, ukuphononongwa)
• Ukuthenga: Bathenga njani abathengi ngokwenene? (Ukuphuma kwi-intanethi, iifowuni zokuthengisa, ukuthengiselana ngomntu)
• Ukuhanjiswa: Uhambisa njani ixabiso lakho lesiphakamiso? (Ukufikelela kwiDijithali, ukuthunyelwa, inkonzo kwindawo)
• Emva kokuthengisa: Ubaxhasa njani kwaye ubagcine njani abathengi emva kokuthenga? (Ulandelelwano lwe-imeyile, ii-portals zenkxaso, iinkqubo zokunyaniseka)

Isahluko sesi-3 kwi-eBook yenza izicwangciso zetshaneli eziyilelwe ngokukodwa amashishini amancinci asebenza ngohlahlo lwabiwo-mali olunyiniweyo kunye namaqela athambileyo.

Njani iMithombo yeNgeniso kunye noLwakhiwo lweeNdleko Luyimisela Njani iNzuzo?

Ezantsi kwekhanvasi kulapho iqhinga lidibana nenyani yezemali. Iingeniso zengeniso chonga zonke iindlela ishishini lakho elifumana ngayo imali - imirhumo, intengiso yexesha elinye, iilayisensi, iikhomishini, okanye iifizi zokusebenzisa. Ulwakhiwo lweendleko luthatha oko kuyindleko ngokwenene ukuqhuba imodeli yeshishini lakho, ukusuka kwiindleko ezisisigxina ezifana nerenti kunye nesofthiwe ukuya kwiindleko eziguquguqukayo ezifana neemali kunye neemali zekontraka.

Uninzi lwabanini bamashishini abancinci bazibalela ngaphantsi iindleko zabo kwaye baqikelele kakhulu ukungafani kwengeniso yabo. I-canvas inyanzelisa ukubalwa kwemali ngokunyanisekileyo. Xa ubona ukuba i-90% yengeniso yakho ivela kumjelo omnye, okanye iindleko zakho ezizinzileyo zitya umda phambi kokuba unike umthengi omnye, ungahlengahlengisa ngaphambi kokuba ibe yingxaki.

Isahluko sesi-4 se-eBook siquka ii-worksheets zokubala ubume bexabiso lakho lokwenyani kunye nokuchonga amathuba engeniso angasetyenziswanga kwimodeli yakho yeshishini esele ikhona.

Kuthekani NgeZibonelelo eziPhambili, Imisebenzi, kunye noBudlelwane?

Icala lasekhohlo le-canvas ligubungela umqolo wokusebenza: izixhobo ezingundoqo ozifunayo (abantu, iteknoloji, ipropathi yengqondo, inkunzi), imisebenzi engundoqo kufuneka uyenze ukuhambisa ixabiso lakho lexabiso, kunye ubambiswano olungundoqo olwandisa amandla akho ngaphandle kokwandisa umvuzo wakho.

Kubanini bamashishini amancinci, intsebenziswano inamandla kakhulu. Awudingi ukwakha yonke into endlwini. Ubuhlakani obucwangcisiweyo kunye namashishini ancedisayo, amaqonga etekhnoloji, kunye nababoneleli ngenkonzo bakuvumela ukuba uqhube ngaphezulu kobunzima bakho. Umntu osebenza yedwa usebenzisa iqonga elilungileyo kuzo zonke-kwinye angasebenza ngobuchule beqela eliphindwe kalishumi ubukhulu balo.

Isahluko sesi-5 se-eBook sigubungela indlela yokuphicotha izixhobo zakho, ukubeka phambili imisebenzi enefuthe eliphezulu, kunye nokwakha intsebenziswano ekhawulezisa ukukhula.

Imibuzo Ebuzwa Rhoqo

Kuthatha ixesha elingakanani ukugqiba iCanvas yoMfanekiso woShishino?

Uyilo lokuqala lungagqitywa kwimizuzu engama-30 ukuya kwengama-60. Ixabiso lokwenyani livela kwi-iteration - ukuphinda ujonge kwaye ucokise i-canvas yakho ngekota okanye nanini na iimeko zentengiso zitshintsha. Ngokungafaniyo nesicwangciso soshishino esiqokelela uthuli, iseyile luxwebhu oluphilayo olulungiselelwe uhlaziyo oluqhelekileyo.

Ndingakwazi ukusebenzisa iCanvas yoMfuziselo woShishino ukuba ishishini lam sele lisekiwe?

Ngokuqinisekileyo. Ngapha koko, amashishini akhoyo ahlala ezuza ngakumbi kwi-canvas kunokuqalisa. Ityhila ukungahambi kakuhle phakathi kwemisebenzi yakho yangoku kunye namathuba akho anengeniso. Uninzi lwabanini bamashishini abancinci abasele benzile bafumanisa ukuba bachitha izibonelelo kwimisebenzi enexabiso eliphantsi ngelixa betyeshela awona macandelo abona bathengi baphezulu.

Zeziphi izixhobo endizidingayo ukuze ndiyile kwaye ndilawule iCanvas yam yoMfuziselo weShishini?

Ungaqala ngosiba nephepha okanye ibhodi emhlophe, kodwa izixhobo zedijithali zenza ukuba ukuphindaphinda kunye nentsebenziswano kube lula kakhulu. Amaqonga afana Mewayz anika abanini bamashishini amancinci indawo yokusebenza esembindini ukuze bacwangcise iqhinga, balawule imisebenzi, kwaye baphumeze kuzo zonke iindawo ezilithoba zecanvas - ukusuka kulawulo lobudlelwane bomthengi ukuya ekulandeleleni ingeniso - ngaphandle kokujija uninzi lweapps ezahlukeneyo.

Ngaba ukulungele ukwakha iCanvas yoMfanekiso woShishino kwaye uqhube ishishini lakho lonke ukusuka kwiqonga elinye? I-Mewayz izisa kunye iimodyuli ezingama-207 - ukusuka kwiCRM kunye ne-invoyisi ukuya kwi-automation kunye nohlalutyo - ukuze ukwazi ukwenza yonke ibhloko yekhanvasi yakho ngaphandle kokusasazeka kwesixhobo. Joyina 138,000+ nabanini bamashishini asele beyenze lula imisebenzi yabo.

Ulakha njani iShishini leSifundo se-Intanethi esiPhumelelayo: ISikhokelo seNyathelo ngeNyathelo