Ubukrelekrele boShishino kwii-SMBs: Ukwenza iZigqibo eziqhutywa ngokweDatha

Amashishini amancinci ahleli kumgodi wedatha wedatha — uninzi awazi ukuba lusetyenziswa njani. Ubukrelekrele boShishino (BI) abugcinelwanga amashishini anohlahlo lwabiwo-mali olunamanani amathandathu; ngendlela eyiyo, nayiphi na i-SMB inokuguqula idatha ekrwada ibe yizigqibo ezikrelekrele, ingeniso ephezulu, kunye nomda wokwenene wokhuphiswano.

Yiyo kanye loo nto sidale i-eBook yethu yasimahla, "Ubukrelekrele boShishino kwii-SMBs: Ukwenza iziGqibo eziqhutywa ngeDatha" — isikhokelo esisebenzayo, esingaguqukiyo esilungiselelwe abanini bamashishini abafuna iziphumo ngaphandle kobunzima. Naku ukujonga okungaphakathi kwaye kutheni kubalulekile kumgca ophantsi wakho.

Yeyiphi iData osele uhleli ngaphandle kokuyiqonda?

Uninzi lwabanini bamashishini amancinci bacinga ukuba bafuna izixhobo ezibiza kakhulu okanye umhlalutyi ozinikeleyo "ukwenza" ubukrelekrele beshishini. Inyani? Sele uvelisa idatha ebalulekileyo yonke imihla. Iintengiselwano zakho zentengiso, ukugcwala kwewebhusayithi, iireyithi zokuvula i-imeyile, amatikiti enkxaso yabathengi, kunye nokubandakanyeka kwimidiya yoluntu zonke zibalisa ibali — kufuneka ufunde nje ukulifunda.

Isahluko 1 se-eBook sihamba nawe ekuchongeni idatha efihliweyo yegoldmine yakho. Ukusuka kwiCRM yakho kunye neprosesa yentlawulo ukuya kwiqonga lakho lokuthengisa i-imeyile kunye nohlalutyo lwewebhusayithi, sikubonisa indlela yokuphicotha imithombo yedatha osele unayo kwaye uyilungelelanise ibe yinto enokwenzeka. Akukho software entsha efunekayo ukuze uqalise — ukutshintsha nje kwimbono.

Zeziphi iiMetrics eneneni ezihamba inaliti kuShishino oluNcinci?

Omnye weyona migibe i-SMB ewela kuyo kukulandela umkhondo yonke into nokuqonda akukho nto. Iimetriki ezingamampunge ezifana nokujonga iphepha kunye nezibalo zabalandeli zinokuziva zilungile, kodwa azifane zihambelane nokukhula kwengeniso. Isahluko sesi-2 sinqumla ingxolo kwaye sikunceda ukuba wakhe ideshbhodi egxininisiweyo malunga neemetrics ezibaluleke ngokwenene.

Nantsi eyona KPIs engundoqo ekufuneka ijongwe yi-SMB nganye:

• Iindleko zokuFumana koMthengi (CAC): Uchitha malini ukuphumelela umthengi ngamnye omtsha — nokuba loo nkcitho izinzileyo na.
• Ixabiso loBomi boMthengi (CLV): Iyonke ingeniso eyenziwa ngumthengi kubudlelwane bakhe bonke neshishini lakho.
• Ingeniso yenyanga eQokelelwayo (MRR): Umvuzo oqikelelwayo okuvumela ukuba ucwangcise ukuqesha, uluhlu lwezinto, kunye nokukhula ngokuzithemba.
• Ixabiso leChurn: Ipesenti yabathengi obalahlekelayo nyanga nenyanga — badla ngokuba ngumbulali othe cwaka wamashishini amancinci.
• Izinga lokuguqulwa kweSitishi: Zeziphi iindlela zokuthengisa ezivelisa abathengi abahlawulayo, hayi nje ucofa.

Xa ugxila kula manani mahlanu, uyeka ukuthelekelela kwaye uqale ukulawula ishishini lakho ngokucacileyo.

Ingayandisa Njani iNgcaciso yoMthengi?

Ukuqokelela idatha linyathelo lokuqala. Ukuyijika ibe yingeniso kulapho kwenzeka khona umlingo. Isahluko sesi-3 sintywilaukwahlulelwa kwabathengi kunye nobuntu- amacebo amabini asetyenziswa ziinkampani ezinkulu amashumi eminyaka kodwa ngoku afikeleleke ngokupheleleyo kumashishini alo naluphi na ubungakanani.

Ukwahlula kuthetha ukwahlula ngamaqela abathengi bakho ngokuziphatha, amanani abantu, imbali yokuthenga, okanye inqanaba lothethathethwano. Nje ukuba wahlule, unokwenza ukufikelela kwakho kube ngokwakho - ukuthumela umyalezo ochanekileyo, kumntu ofanelekileyo, ngexesha elifanelekileyo. I-eBook ibonelela ngamanyathelo ngamanyathelo esikhokelo sokwakha amacandelo aqhuba ukuthenga okuphindayo, ukunciphisa i-churn, kunye nokunyusa ixabiso le-odolo eliphakathi ngaphandle kokunyusa inkcitho yakho yentengiso.

"Ii-SMBs ezigqwesa kakhulu abo bakhuphisana nabo ayichithi mali ininzi ekuthengiseni - bachitha imali ekrelekrele. Ukwahlulahlula okuqhutywa yidatha kuvumela inkampani yabantu abalishumi ukuba inike amava aziva engowomntu njenge-brand ye-Fortune 500."

Ngaba amaShishini amaNcinci anokuqikelela ngenene iintsingiselo phambi kokuba abethe?

Uhlalutyo oluqikelelweyo luvakala luyoyikisa, kodwa iSahluko sesi-4 siyayicalula ibe yingcinga esebenzayo, efikelelekayo kubanini bamashishini abancinci. Awudingi iimodeli zokufunda koomatshini okanye iqela lesayensi yedatha. Kufuneka wazi iipateni kwidatha yakho esele ikhona kwaye usebenze kuyo phambi kokuba okhuphisana nabo benze njalo.

I-eBook ikufundisa ukuba ungazibona njani iintsingiselo zamaxesha onyaka kwidatha yentengiso yakho, uchonge iimpawu ezilumkisayo kwangethuba zokurhoxa kwabathengi, kwaye uqaphele ukuba zeziphi iimveliso okanye iinkonzo ezisanda ngamandla. Kumalunga nokwakha umkhwauhlalutyo olujonge phambilikunokuba uphendule kuphela kwiinombolo zenyanga edlulileyo. Izixhobo ezilula ezifana ne-spreadsheets, ezidityaniswe nemibuzo echanekileyo, zinokukunika inzuzo emangalisayo.

Uhamba Njani kwi-Insight ukuya kwisenzo ngaphandle kokukhathazeka?

Isahluko sokugqibela sijongana nomsantsa omisa uninzi lwee-SMB kwiindlela zabo: umgama phakathi ukwazi into kunye ukwenza into malunga nayo. Isahluko sesi-5 sibonelela ngesakhelo esisebenzayo sokuguqula iimbono zibe zizigqibo kunye nezigqibo zibe zizenzo ezinokulinganiswa. Uza kufunda indlela yokubeka phambili ukuba ngawaphi amanqaku edatha afanelwe ingqwalasela ekhawulezileyo, indlela yokuseta iilophu ezilula zengxelo, kunye Njani Ukwakha inkcubeko yedatha eqhutywa Kulapho ukuba neqonga elifanelekileyo kwenza wonke umahluko. Endaweni yokujongisisa iispredishithi ezingadityaniswanga, izixhobo ze-imeyile, kunye needashbhodi zohlalutyo, i-OS yeshishini elimanyeneyo izisa yonke into kunye ukuze idatha yakho ithethe ngokwayo.

Imibuzo Ebuzwa Rhoqo

Ngaba ndifuna izakhono zobugcisa ukuze ndisebenzise ubukrelekrele beshishini kwishishini lam elincinci?

Akunjalo konke konke. I-BI yangoku yee-SMB imalunga nokubuza imibuzo eyiyo yedatha osele uyiqokelele. I-eBook yethu ibhalelwe ngokukodwa abanini bamashishini abangengobuchwephesha kwaye ihamba nawe kuyo yonke ingcamango ngolwimi olucacileyo. Amaqonga afana ne-Mewayz adibanisa idatha yeshishini lakho kwiimodyuli ezingama-207, ukuze ufumane ulwazi olucacileyo ngaphandle kokufuna ukubhala ifomula enye.

Uthini umahluko phakathi kobukrelekrele beshishini kunye nohlalutyo lweshishini?

Business intelligence igxile ekuqondeni okwenzekileyo kunye kwenzeka ntoni ngoku usebenzisa iidashboards, iingxelo, kunye neeKPIs. Uhlalutyo lweshishini luhamba phambili ukujonga kutheniyenzeke kwaye yintoni enokwenzeka emva koko. I-eBook igubungela zombini - ukuqala nge-BI esisiseko kunye nokuqhubela phambili ekucingeni kwangaphambili ukuba nayiphi na i-SMB inokusebenza.

Ndingalindela ngokukhawuleza kangakanani ukubona iziphumo ezivela kwindlela eqhutywa yidatha?

Amashishini amancinci amaninzi abona ulwazi olusebenzayo kwiveki yokuqala yokuququzelela idatha ekhoyo. Ukuphumelela ngokukhawuleza - njengokuchonga icandelo labathengi bakho abanenzuzo enkulu okanye ukufumanisa imveliso ephezulu - kunokukhokelela kuphuculo lwengeniso phakathi kweentsuku ezingama-30. Undoqo kukuqala ngeemetrics ezigxilileyo kunokuzama ukuhlalutya yonke into ngexesha elinye.

Ukulungele ukujikela idatha yeshishini lakho ibe yinzuzo enkulu yokhuphiswano? Khuphela i-eBook yasimahla ukuze uqalise, kwaye xa ulungele ukusebenzisa ezi zicwangciso, zama iMewayz simahla,i-3 yeshishini 1 yonke i-OS trust 1—ishishini eli-3 lilonke —i-3 yonke i-OS trust ukwenza imisebenzi ibembindini, ukuhamba komsebenzi ngokuzenzekelayo, kunye nokwenza izigqibo ezikrelekrele kwideshbhodi enye. Izicwangciso ziqala nje kwi-$19/ngenyanga.