### I-Burger King ifuna ukuba ubize uMongameli wayo ukuba Akhalaze. Hayi, Ngokwenene
Ngexesha apho ukuthandabuza kunye nokugxeka kuye kwaba yinto eqhelekileyo, enye i-brand igqama njengebhakana yokucaca okwenyani kunye nokugxila kwabathengi-iBurger King. Isigebenga sokutya okukhawulezayo kutshanje siphehlelele inyathelo elitsha elingajonganga kuphela inkxalabo yabathengi kodwa likwenza oko ngenqanaba lokunyaniseka elinokushiya nabona bathengi bathandabuzayo bengathethi. Eli nyathelo litsha libubungqina bokuzinikela kukaBurger King ekwakhiweni ngokutsha kwentembeko kwihlabathi eliya lithanda ukugxeka.
#### Ixesha eLitsha lokuthethana nabaThengi
Umongameli weBurger King, uTom Curtis, uye wazisa umnxeba okhethekileyo ovumela abathengi ukuba bafikelele kuye ngokuthe ngqo naziphi na izikhalazo okanye iingcebiso. Nangona oku kusenokubonakala ngathi kukuhamba ngesibindi kwindawo yeshishini apho ukubandakanyeka kwabathengi ngokuthe ngqo kudla ngokudibana nokuthandabuza, uBurger King uyibona njengenyathelo elibalulekileyo lokwakha kwakhona ukuthembana kunye nokukhuthaza ubudlelwane bokwenyani kunye nabathengi bayo.
#### Amandla eNyaniso
Kwixesha lanamhlanje ledijithali, ukunyaniseka kuye kwabaluleka ngakumbi. Abathengi banokubandakanyeka ngakumbi kwiimpawu ezibonisa umdla wokwenyani kwintlalontle yabo kunye nokwaneliseka. Inyathelo likaBurger King alikho nje malunga nokubonelela ngendlela elula yokufaka izikhalazo; imalunga nokukhuthaza ukuthembana kunye nokwakha ukunyaniseka kwabathengi bexesha elide.
#### Impembelelo yokwenyani yehlabathi
Impembelelo yeli nyathelo sele ivakalelwa, njengoko uBurger King ebona ukunyuka okubalulekileyo kwingxelo echanekileyo yabathengi kunye nokuzibandakanya kwimidiya yoluntu. Omnye umzekelo ophawulekayo libali lomthengi oye wadibana nengxaki ngeodolo yakhe kwindawo ekude. Endaweni yokuzama nje ukusombulula lo mba ngaphakathi, umongameli weBurger King wafikelela kuye buqu kumthengi ukuze aqonde imeko kwaye anike isisombululo somntu.
#### UQoqosho oluSonwayo
Njengoko sijonga kwihlabathi eliya lintsonkotha, apho yonke into ibonakala ngathi yintlekisa okanye umkhonyovu, kulula ukuba abathengi babe nomsindo. Koku kubizwa ngokuba “kuQoqosho lokukrokrelana,” amashishini abonisa ukuzibophelela okunyanisekileyo ekuhleni nakwinkonzo yabathengi ayagqama. Inyathelo likaBurger King ngumzekelo obalaseleyo wendlela amashishini anokusebenzisa ngayo itekhnoloji kunye nokuzimisela ukubandakanya ukwakha ukuthembana nokuthembeka.
#### Iimbono ezingundoqo ezivela kuTom Curtis
Kudliwanondlebe ne *Forbes Magazine*, umongameli weBurger King uTom Curtis wabelane ngeengcinga zakhe malunga nokuba kutheni ekholelwa ukuba eli linge lizakuphumelela. "Njengenkokeli ye-Burger King, ndiyaqonda ukuba wonke umthengi unebali lakhe. Ingaba isikhalazo esikhulu okanye isiphakamiso nje sokuphucula, sifuna ukuva. Unxibelelwano oluthe ngqo ludala ukucaca kunye nokwakha ukuthembela, "kusho uCurtis.
#### Yamkela iNgxelo
Inyathelo likaBurger King lidlulela ngaphaya kokubonelela ngendlela elula yokufaka izikhalazo. Ikhuthaza abathengi ukuba babelane ngengxelo enokunceda inkampani iphucule iimveliso zayo, iinkonzo, kunye nokusebenza. Oku akubhekiseli kuphela kwiinkxalabo zabathengi kodwa kunceda uBurger King ukuba ahlale efanelekile kwimarike eguqukayo ngokukhawuleza.
Nazi ezinye zeengcinga eziphambili ezivela kuTom Curtis:
- **Umbindi woMthengi**: Embindini wawo onke amalinge ethu kukuzinikela kwethu kubathengi.
- **Ukwenziwa elubala**: Sikholelwa ekubeni ukwenza izinto elubala kwakha ukuthembana, kwaye ukuva ngokuthe ngqo kubathengi bethu yinxalenye yaloo nkqubo.
- **Umntu **: Wonke umxhasi ufanelwe ingqalelo yomntu ngamnye kunye nezisombululo.
#### Imizekelo
1. **Inyathelo le-"Burger King President's Hotline"**:
Kwinyanga yokuqala ukususela ekusungulweni kwayo, i-hotline ye-Burger King ifumene iifowuni ezingaphezu kwe-5,000 ezivela kubathengi.
- Le minxeba isuka kwizikhalazo malunga nomgangatho wokutya ukuya kwiingcebiso zezinto ezintsha zemenyu.
- Umongameli ngokwakhe wathetha ngenani elibalulekileyo le minxeba, enika izisombululo zomntu kwaye evakalisa inkxalabo yokwenene yokwaneliseka kwabathengi.
2. **Ukwaneliseka koMthengi**:
- Ngokophando lwakutsha nje olwenziwa nguBurger King, i-85% yabathengi abasebenzisa i-hotline baxele ukuba baziva bevile kwaye bexatyisiwe.
- Oku kunyuka kokwaneliseka kwabathengi kubonakaliswe ekubandakanyekeni okuphezulu kumajelo asekuhlaleni, kunye nokunyuka kwe-30% yokukhankanya okulungileyo.
#### Isiphelo
Kwixesha apho ukugxeka kunye nokuthandabuza kuyinto eqhelekileyo, inyathelo likaBurger King lokuvumela abathengi ukuba bafowunele umongameli wabo ngokuthe ngqo ukuba bakhalaze kugqame njengokukhanya kobunyani kunye nokungafihli. Ngokwamkela impendulo kunye nokukhuthaza ubudlelwane bokwenyani kunye nabathengi bayo, iBurger King ayijonganga nje iinkxalabo zangoku kodwa nokwakha ukuthembana ixesha elide.
Njengoko siqhubeka nokuhamba kwihlabathi elintsonkothileyo, amashishini abonisa ukukulungela ukubandakanyeka kunye nokwakha ukuthembana aya kuphumelela. Inyathelo likaBurger King ngumzekelo obalaseleyo wendlela enokufezekiswa ngayo oku, kwaye inokusebenza nje apho ezinye iinzame ziye zasilela.
Imibuzo Ebuzwa Rhoqo
Kutheni iBurger King ikhuthaza abathengi ukuba bafowunele umongameli wayo ngqo?
UBurger King usungule eli nyathelo lokubonisa ukungafihli nto kunye nokuzinikela okunyanisekileyo ekwanelisekeni kwabathengi. Ngokunika abathengi umgca othe ngqo kubunkokeli, uphawu lubonisa ukuba isikhalazo ngasinye sibalulekile kwaye siya kuviwa kwinqanaba eliphezulu. Linyathelo elinesibindi eliyilelwe ukwakha kwakhona ukuthembana kwixesha apho iinkampani ezininzi zizimela ngasemva kweenkqubo zenkxaso ezizenzekelayo kunye neempendulo eziqhelekileyo.
Ngaba esi sicwangciso sahluke njani kwiindlela zenkonzo yabathengi?
Inkonzo yabathengi eqhelekileyo ixhomekeke kwiinkqubo zenkxaso ezinamanqanaba apho izikhalazo zingafane zifike kubenzi bezigqibo. Indlela kaBurger King idlula ezi maleko ngokupheleleyo, idibanisa abathengi ngqo kumongameli. Lo mzekelo wokufikelela ngokuthe ngqo ubonisa indlela amaqonga anamhlanje afana ne-Mewayz axhobisa ngayo abanini bamashishini ngezixhobo ezicacileyo, izandla kwi-OS yabo yonke ye-207-modyuli ye-OS-ukubeka ulawulo ngqo ezandleni zomsebenzisi nge-$ 19 / mo kuphela.
Ngaba impendulo yomthengi ngokuthe ngqo ingaliphucula igama lebhrendi?
Ngokuqinisekileyo. Xa abathengi beziva beviwe ngokunyanisekileyo, ukunyaniseka kwebrendi kuyanda kakhulu. Uphononongo lubonisa ukuba iinkampani eziphendula ngokuthe ngqo kwizikhalazo zibona amazinga okugcina aphezulu kunye nokudluliselwa kwamagama okunamandla. Ukuzimisela kukaBurger King ukujongana nokugxekwa kuguqula amava angalunganga abe ngamathuba onxibelelwano, ebonisa ukuba ubuthathaka kunye noxanduva lokujongana nezixhobo zokuthengisa ezinamandla.
Yintoni enokufundwa ngamashishini amancinci kwiqhinga likaBurger King lokubeka elubala?
Amashishini amancinci angasebenzisa iindlela ezifanayo zonxibelelwano oluthe ngqo ngaphandle kohlahlo lwabiwo-mali olukhulu. Ukubeka phambili unxibelelwano lokwenyani phezu kweempendulo ezibhalwe phantsi kwakha ubudlelwane obuhlala buhleli babathengi. Izixhobo ezifana ne-Mewayz ku-app.mewayz.com zinceda oosomashishini balawule unxibelelwano lwabathengi, ingxelo, kunye nokusebenza ngaphandle komthungo kwiqonga elinye elidityanisiweyo—ukwenza umgangatho woshishino ufikeleleke elubala kumashishini abo bonke ubukhulu.