Ngaphaya kweSpotify: IziXhobo zeShishini eziSetyenziswa ngamagcisa ahlakaniphileyo ukwakha iNgeniso yokwenyani

Isilingi sokuHamba: Kutheni amaGcisa afuna iMithombo yeNgeniso eNtsha

Khawufane uzuze i-$0.003 ngomsinga ngamnye. Yinyani leyo kumagcisa amaninzi kumaqonga amakhulu—uyakufuna ngaphezulu kwama-300,000 emilambo yenyanga ukuze ufumane umvuzo omncinci. Ngelixa ukusasazwa kubonelela ngokuvezwa, akufane kunikeze uzinzo. Kodwa isizukulwana esitsha seemvumi siguqula umbhalo-ngqangi ngokuphatha ubugcisa bazo njengeshishini, sisebenzisa izixhobo ebezigcinelwe amaqumrhu ukuze zakhe imithombo yengeniso eyahluka-hlukeneyo ehlawula amatyala.

La magcisa ayizoimvumi nje; bazi-CEO zamashishini abo okudala. Basebenzisa iinkqubo zeCRM ukulawula ubudlelwane babalandeli, amaqonga ohlalutyo ukujolisa kwiintengiso zentengiso, kunye nezixhobo zokubhukisha ukuze kunyuswe ingeniso yokhenketho. Isiphumo? Amagcisa awayekhe asokola ngoku akha amashishini anamanani amathandathu ngokucinga ngaphaya koluhlu lokudlalayo.

Awona magcisa aphumeleleyo namhlanje ayizoimvumi ezibalaseleyo nje kuphela—ngabaqhubi bamashishini abakrelekrele abaqonda abalandeli babo njengabathengi.

Ukusuka kubalandeli ukuya kuMthengi: Ukwakha iQhinga lakho leCRM yoMculi

Utshintsho oluqhubekayo kubalandeli bomculo. ixabiso lobomi likude ngaphaya kokubala komlambo. Amagcisa e-Savvy akha iinkcukacha zogcino-lwazi ezilandelela intsebenziswano yabalandeli, imbali yokuthenga, kunye namanqanaba okubandakanyeka—ukuguqula abaphulaphuli abangaziwayo ukuba babe ngabathengi abaziwayo.

Amaqonga afana nemodyuli ye-CRM ye-Mewayz ivumela amagcisa ukuba ahlukanise abalandeli ngendawo (ibalulekile kucwangciso lokhenketho), imbali yokuthenga (ukubonelela ngentengiso ekujoliswe kuyo), kunye nenqanaba lokuzibandakanya (ukuchonga abalandeli abakhulu). Igcisa elinye labantu be-indie linyuse intengiso yorhwebo nge-240% ngokulula ngokwenza icandelo "ababekhona kwikonsathi yakutsha nje" kunye nokuthumela unikezelo lwasemva komboniso.

Amacandelo amaThathu aMlandeli aBalulekileyo Wonke amagcisa kufuneka alandelele

• Abadumileyo: Aba bantu bayi-100-20 bakhulula yonke into oyithengayo. Baxabisa i-10x ye-avareji yabalandeli kwaye kufuneka bafumane umxholo okhethekileyo kunye nofikelelo kwangaphambili.
• AbaQeqelwe:Abalandeli abahamba ngokusasaza kwaye ngamanye amaxesha bathenge ukuthengiswa. Bajongise ngezipho ezininzi kunye nemivuzo yokunyaniseka.
• I-Casuals: Abaphulaphuli abafuna ukukhuliswa ngakumbi. Gxininisa kumxholo owenza nzulu uxhulumaniso lwabo ngaphambi kokwenza iindawo zokuthengisa.

Ukuthengiswa kwe-2.0: Uphuhliso lweMveliso eqhutywa yiDatha

Zihambile iintsuku zokuqikelela ukuba zeziphi iidizayini ze-T-shirt eziza kuthengisa. Amagcisa ngoku asebenzisa uhlalutyo ukumisela ukuba yeyiphi na into yokuthengisa ehambelana nokuba yeyiphi na icandelo labalandeli. Ngokudibanisa idatha yokusasaza kunye nedatha yentengiso, unokwazi ukuchonga ukuba zeziphi iingoma eziqhuba eyona nto iphambili kwaye udale urhwebo olufumana imali enkulu ngalo mzuzu.

Umvelisi womculo we-elektroniki uqaphele ukuba ingoma ethile ivelise ukugcinwa kwe-3x ngaphezulu kunezinye kwiSpotify. Wenze i-vinyl eqhutywa kancinci kunye nomzobo wesiko odityaniswe kuloo ngoma, wayikhuthaza ngokukodwa kubalandeli ababegcine ingoma, kwaye wathengisa iyunithi ye-500-iyunithi eqhutywe kwiiyure ze-48 nge-$ 25 nganye-ivelisa i-$ 12,500 kwisigqibo esisodwa esinolwazi lwedatha.

Injini yoKhenketho

i-Injini yoKhenketho : Ukuphucula i-Optimizing Booking>I-Lona yoLondolozo lwe-2 oluthembekileyo noLona luhlala imithombo yengeniso, kodwa ucwangciso olungasebenziyo lunokuguqula inzuzo enokubakho ibe yintlekele yezemali. Amagcisa asebenzisa izixhobo zolawulo lweshishini ngoku asebenzisa imigaqo esuka kwiinkampani zolungiselelo ukuze kwandiswe inzuzo yokhenketho.

Ngokuhlalutya idatha yentengiso yembali kwizixeko zonke, amagcisa anokuqikelela ukuba zeziphi iimarike eziya kuba nengeniso kakhulu kwaye ukhenketho lwendlela ngokufanelekileyo. Elinye igcisa lelizwe lasebenzisa idatha yokuthengisa yejografi ukufumanisa ukuba isixeko sesibini iiyure ezimbini ukusuka kwimarike enkulu eneneni sinentengiso ephezulu yomntu ngamnye. Ngokongeza eso simiselo, baye banyusa ingeniso yokhenketho nge-18% ngaphandle kweendleko zokunyusa kakhulu.

Inyathelo ngeNyathelo: Ukwakha uKhenketho oluneNzuzo ngeZixhobo zoShishino

1. Uhlahlelo lweMakethi:Sebenzisa idatha yeCRM ukuchonga izixeko ezinoxinzelelo oluphezulu lwabalandeli kunye nembali yokuthenga
2. Ukhetho lweNdawo ye-0% elindelweyo:indawo elindelekileyo ye-0 ukuya kuKhetho lweNdawo: umthamo wamandla afanelekileyo kunye nenzuzo)
3. Ukulandelela iNkcitho: Sebenzisa iimodyuli zokubala ukubeka esweni iindleko zokhenketho ngexesha langempela
4. I-Merchandise Forecasting: Isiseko se-inventri kwidatha yokuthengisa yembali evela kwiimarike ezifanayo
5. Post-Tour Follow-up: abalandeli babambe ngokuzenzekela kwimiboniso emitsha ye-CRM ngoko nangoko kwimiboniso emitsha

Ingeniso Eyohlukeneyo: Ngaphandle Kwamatikiti kunye neeT-Shirts

Awona magcisa aphumeleleyo aphatha uphawu lwawo njengeshishini elineenkalo ezininzi. Oku kuthetha ukudala imithombo yengeniso emininzi ehambelanayo kunokukhuphisana omnye nomnye. Sibona amagcisa enza ingeniso ebalulekileyo kwimithombo yolwazi iimvumi ezininzi ezingaze zicinge ngayo.

Umbethi wepiyano yejazz yakhe ishishini eliphumelelayo lokufundisa iiklasi ngezixhobo zenkomfa ngevidiyo ezidityaniswe neenkqubo zokubhukisha. Ngokusebenzisa i-fanbase yakhe ekhoyo kunye nokusebenzisa ukucwangciswa okuzenzekelayo, uvelisa i-$ 5,000-8,000 ngenyanga ngokufundisa-ngaphezulu kwengeniso yakhe yokusakaza. Omnye umzobi udale uluntu olufana ne-Patreon esebenzisa izixhobo zokulawula ubulungu, enika umxholo okhethekileyo kubabhalisi be-400 kwi-$ 10 / ngenyanga, ukuvelisa i-$ 4,000 ngenyanga kunye ne-overhead encinci.

Uhlalutyo olubalulekileyo: Ukuhamba Ngaphandle kwe-Streams Counts

Nangona iiplatifomu zokusasaza zibonelela ngokuhlalutya okusisiseko kwi-analytics esisiseko, banqabile ukwenza izigqibo zobuchule bokwenza abaculi ukwenza izigqibo zoshishino ngokunqabileyo. Abaculi abaphumeleleyo namhlanje ngabo badibanisa imithombo yedatha emininzi ukuze baqonde ishishini labo ngokupheleleyo.

Ngokudibanisa idatha yokusasaza, ukubandakanyeka kwimidiya yoluntu, uhlalutyo lwewebhusayithi, kunye namanani okuthengisa, amagcisa angaphendula imibuzo ebalulekileyo: Ngowuphi umxholo oqhuba ukuguqulwa okuninzi? Lithini ixabiso lokwenene lokufumana umthengi? Zeziphi iziteshi zentengiso ezihambisa eyona ROI iphezulu? Omnye umculi we-hip-hop wafumanisa ukuba amabali e-Instagram avelise i-7x yeentengiso zentengiso ngaphezu kwe-Twitter, ebavumela ukuba baphinde banike izixhobo zokuthengisa kunye nokwandisa ingeniso nge-32% kunye nohlahlo lwabiwo-mali olufanayo.

Ukuzenzekela Icala loShishino ukuGxila kuBuchule

Owona mceli mngeni kuninzi lwamagcisa lixesha-icala leshishini linokusebenzisa onke amandla afunekayo okudala. Apha kulapho i-automation iba ngumtshintshi-mdlalo. Ukuseta ii-automated workflows zokukhwela kwabalandeli, ukuzaliseka kwentengiso, kunye nentengiso yokhenketho ikhulula iiyure ezininzi ngenyanga.

Iqela le-indie rock lizenzele ngokwalo inkqubo yalo yokulandela emva kwekonsathi: xa umlandeli ethenga itikiti, zongezwa ngokuzenzekelayo kwicandelo "lomntu ozimase ikonsathi". Emva komboniso, bafumana i-imeyile yokubulela enomxholo okhethekileyo kunye nonikezelo lwentengiso yexesha elilinganiselweyo. Le nkqubo izenzelekayo yenze i-$28,000 eyongezelelweyo kwiintengiso zentengiso kwisithuba seenyanga ezintandathu ngaphandle komzamo wezandla.

The Future Artist-Enterpreneur: Ukwakha Umsebenzi oZinzileyo

Inguqu kwishishini lomculo ithetha ukuba impumelelo yobugcisa kunye nobuchule boshishino ayiseyiyo imisebenzi eyahlukileyo. Amagcisa azakuphumelela kule minyaka ilishumi izayo ngalawo amkela izixhobo ezibanceda baqonde kwaye bakhonze abaphulaphuli babo njengabalandeli nabathengi.

Singena kwixesha apho iqonga leshishini lamagcisa libaluleke kakhulu njengesoftware yabo yokurekhoda. Ukukwazi ukulawula ubudlelwane, ukuhlalutya idatha, kunye nokusebenza ngokuzenzekelayo kuya kwahlula abantu abanomdla kwizinto abazithandayo. Iindaba ezilungileyo? Ezi zixhobo zifikeleleka ngakumbi kunangaphambili, kunye namaqonga afana ne-Mewayz anikezela ngamanqanaba asimahla avumela amagcisa ukuba aqalise ukuphumeza iindlela zoshishino zobuchwephesha kungakhathaliseki ukuba kuhlahlo lwabiwo-mali olungakanani.

Olona phuhliso lunika umdla lunokuba ludidi olusakhasayo lwamagcisa azibona engazenzi nje njengabadali kodwa njengabanini bamashishini amancinci. Bakha amakhondo emisebenzi ezinzileyo ngokusebenzisa imigaqo efanayo esetyenziswa ngabaqalisi ngempumelelo-uphuhliso lwabathengi, ukwenza izigqibo eziqhutywa yidatha, kunye nolwahlulo lobuchule. Okokuqala kwimbali yomculo, amagcisa anezixhobo zokulawula i-ecosystem yawo yonke yeshishini, kwaye abo bamkela eli thuba bakha amakhondo emisebenzi anokuhlala amashumi eminyaka kunengoma ezimbalwa ezibethayo.

Imibuzo Ebuzwa Rhoqo

Yeyiphi eyona ngeniso ingahoywanga kumagcisa omculo?

Umxholo wokufundisa kunye nezemfundo awusetyenziswa kakuhle kakhulu-amagcisa anezakhono ezikhethekileyo angenza ingeniso ebalulekileyo kwiiklasi eziphambili, izifundo, kunye nezifundo ze-intanethi ezijolise kubalandeli kunye neemvumi ezinomdla.

Lingakanani ixesha ekufuneka amagcisa alichithe kushishino ngokuchasene nomsebenzi woyilo?

Injongo yokwahlulwa kwe-70/30-70% ekudaleni kunye ne-30% kwimisebenzi yoshishino. Sebenzisa izixhobo ezizenzekelayo ukunciphisa ixesha lolawulo ngelixa ukhulisa impembelelo yoshishino.

Ngaba ndifuna amava oshishino ukuze ndisebenzise ezi zixhobo ngokufanelekileyo?

Hayi-amaqonga oshishino anamhlanje ayilelwe ukusetyenziswa lula. Qala nge-CRM esisiseko kunye ne-analytics features, emva koko uphumeze ngokuthe chu ukusebenza okuphambili njengoko ukhula.

Yintoni eyona siseko sabalandeli sifunekayo ukuze uxhamle kwizixhobo zoshishino?

Nakubalandeli abali-100 ababandakanyekayo, iCRM kunye nohlalutyo olusisiseko lunokuba nefuthe elikhulu kwingeniso. Undoqo kukujolisa kwixabiso lobomi babalandeli kunamanani akrwada.

Ndikhetha njani ukuba zeziphi izixhobo zoshishino ekufuneka ndityale kuzo kuqala?

Qala ngeCRM yokulawula ubudlelwane babalandeli, emva koko wongeze uhlalutyo ukuqonda abaphulaphuli bakho. Beka kuqala izixhobo ezidibana namaqonga osele uwasebenzisa.