Izembe lenze ukuba kube nzima ukusebenzisa ngokugqithisileyo isitshizi somzimba wayo

Xa uyilo oluLungileyo luphuma kwiNdlela yalo: Ityala leShishini lokuCinga okuSekwe kwiNgcinga

Kukho inguqu ezolileyo eyenzekayo kuyilo lwemveliso, kwaye inevumba elingcono kakhulu kuneenkumbulo zakho zeklasi yejim yesikolo esiphakathi. I-Ax - uphawu olufana nokugqithisa kolutsha - kutsha nje lenze utshintsho olufihlakeleyo kodwa olubalulekileyo loyilo kwisitshizi somzimba wayo: umlomo ngoku unciphisa ngokwasemzimbeni ukuba ingakanani imveliso enokuhanjiswa kushicilelo olunye. Akukho saziso. Akukho phulo lentsholongwane. Ukuvuma nje okuzolileyo ukuba ngamanye amaxesha eyona nto ilungileyo inokwenziwa yimveliso kukukuyekisa ngobunono ekusebenziseni kakhulu.

Ivakala ngathi ayivumi. Kutheni le nto inkampani eyenza inzuzo ngokusetyenziswa kwemveliso ngabom inokwenza kube nzima ukuyithenga? Impendulo iveza into enzulu malunga nefilosofi yemveliso yanamhlanje - kwaye ineempembelelo eziya ngaphaya kokhathalelo lomntu kulo lonke icandelo lemisebenzi yeshishini.

Ingxaki Yokutya Ngokugqithisileyo Akukho mntu Wafuna Ukuthetha Ngayo

Kangangamashumi amabini eminyaka, isitshizi somzimba wezembe sithathe indawo yenkcubeko ekhethekileyo. Yayikuyo yonke indawo-itshizwe ngokukhululekileyo kumagumbi okutshixa, iipaseji zesikolo, kunye nezihlalo ezingasemva zeemoto kulo lonke elase-United States. Intengiso ye-brand yayame ekugqithiseni kolutsha. Ukutshiza okuninzi kwakuthetha ukuzithemba ngakumbi, okanye ke ingqiqo yahamba. Ootitshala baba nentloko ebuhlungu. Abazali bavelisa izimvo. Ukanti uyilo lwetoti ngokwalo alunaxhathisi — ivalve evulekileyo kunye nonikezelo olungasikelwanga mda lwe-aerosol.

Ingxaki ibingekho ngenene kwimveliso. Kwakungenxa yokungabikho koyilo lokugada. Itoti evumela ukwabiwa okungenamkhawulo ibeka wonke umthwalo wesigwebo kumsebenzisi. Kwaye xa isiseko sakho somsebenzisi esiphambili sineminyaka elishumi elinesithathu, luyilo olubalulekileyo lokongamela. Umatshini omtsha wombhobho - ozisa ukuxhathisa komzimba emva kokugqabhuka okukodwa okulawulwayo - lulwazi oluhle lokuba uyilo olulungileyo lulindele ukuziphatha komntu kunokuba nje luvumeleke.

Lo mgaqo unegama kwimveliso kunye nokuziphatha kwezoqoqosho kwizangqa: i-architecture yokukhetha. Uluvo kukuba ulwakhiwo lokhetho olunikezelwe kubasebenzisi lubumba izigqibo abazenzayo, rhoqo ngamandla kunemiyalelo ecacileyo okanye izilumkiso ezinokuthi zibenako. Uphawu oluthi "Musa ukusebenzisa izembe kakhulu" aluzange lusebenze. Umbhobho owenza ukuba kube nzima ngokwasemzimbeni? Oko kuyayitshintsha indlela yokuziphatha.

I-Architecture yokuKhetha ayisiyoMveliso yoMthengi kuphela

Ingcinga efanayo eyenza umlomo omtsha we-Axe usebenze ngamandla alinganayo kwisoftware yeshishini, ukuhamba komsebenzi, kunye neenkqubo zombutho. Uninzi lwezixhobo zeshishini ziyilwe ngokujikeleza amandla- zikuvumela ukuba wenze okungakumbi, uzenzele ngakumbi, uqwalasele ngakumbi. Ezimbalwa ziyilwe malunga nesithintelo, malunga nomda ocingayo wokhetho olukhokelela kwiziphumo ezingcono.

Qwalasela i-software yengxelo yeendleko engazikhuphi iingeniso zomntu ngamnye okanye ifuzise iipatheni zenkcitho engaqhelekanga de kufike uxolelwaniso lokuphela kwenyanga. Okanye iiplatifomu zolawulo lweprojekthi ezivumela ukudala umsebenzi ongenamkhawulo ngaphandle kokujongana neengxabano zomsebenzi. Okanye iisistim ze-invoyisi ezikuvumela ukuba uvelise kwaye uthumele ii-invoyisi zoyilo ezingenasiphelo ngaphandle kwendawo yokukhangela ukuchaneka. Ezi ayizozinto eziphazamisayo ze-UX kuphela — zishishini elilingana nombhobho we-aerosol ongafakwanga.

"Ezona zixhobo zoshishino zibalaseleyo azenzi nje le nto uyicelayo - zikukhusela ngokuzolileyo ekwenzeni into obungafanele ukwenze. Uyilo olusekwe kwisithintelo alukho malunga nokunciphisa isakhono; lumalunga nokuluhambisa kwiziphumo ezingcono."

Amaqonga afana neMewayz, enika amandla ukusebenza kumashishini angaphezu kwe-138,000 kwihlabathi jikelele kuyo yonke into ukusuka kwi-CRM kunye nentlawulo yolawulo lwezithuthi kunye neenkqubo zokubhukisha, zakha lo mgaqo kwi-architecture yabo yeemodyuli. Kunokuba unike amashishini i-toolset engapheliyo, i-toolset engapheliyo, iimodyuli ze-Mewayz ze-207 + zicwangciswe ukuze indawo nganye yokusebenza ibe nemida ecacileyo - ukuhamba kwemvume kwi-HR, ukuhlolwa kokuqinisekiswa kwi-invoyisi, kunye neemvume ezisekelwe kwindima eziqinisekisa ukuba abantu abalungileyo bathatha amanyathelo afanelekileyo ngexesha elifanelekileyo.

I-Psychology ye-Guardrails: Kutheni iMida ivakalelwa njengeNkululeko

Kukho i-paradox entliziyweni yoyilo olusekelwe kwisithintelo ukuba iingcali zezoqoqosho zokuziphatha ziye zafunda ngokubanzi: abantu bahlala bechaza ukuziva ngaphezulu bexhotyisiwe kwaye bezithembile xa besebenza ngaphakathi kwemida eyilwe kakuhle kunokuba banikwe ukhetho olungenamkhawulo. U-Barry Schwartz ukubize oku "i-paradox yokuzikhethela" - ukuba ubuninzi bokhetho bukhokelela ekwanelisekeni kodwa kukukhubazeka, ukuzisola, kunye nokuthatha izigqibo kakubi.

Oku kudlala ngokucacileyo kwiimeko zoshishino. Iqela elithengisayo elinikwe iCRM enamasimi angenamda kwaye akukho zigaba zemibhobho esemgangathweni ziyakuchitha inkqubo enkulu yokuxoxa ngamandla endaweni yokuvala izivumelwano. Iqela lezemali ngaphandle kwemida yemvume ezenzekelayo liya kujongana nemiqobo kwi-invoyisi nganye engaphezu kwe-5,000 yeedola. Isebe le-HR elingenaluhlu lokutshekisha olucwangcisiweyo liya kukhwela ngokuguquguqukayo, kwaye abaqeshwa abatsha baya kuwuva umahluko.

Utshintsho loyilo lwe-Ax lusebenza kuba lususa isigqibo ngokupheleleyo. Umsebenzisi akufuneki asebenzise amandla okuzimisela okanye isigwebo - imveliso iyayiphatha. Iinkqubo zoshishino ezihlakaniphile zenza into efanayo. Xa inkqubo yokuhlawula ifolekha ngokuzenzekelayo izibalo zexesha elongezelelekileyo ukuze zihlaziywe ngaphambi kokungeniswa, abaphathi akufuneki bakhumbule ukuyijonga. Xa iqonga lokubhukisha lithumela ngokuzenzekelayo izikhumbuzi zokuqinisekisa ngamaxesha athile, abasebenzi bedesika yangaphambili akuyomfuneko ukuba bakhe imikhwa yokulandelela. Inkqubo ithwala umthwalo wokuqonda ukuze abantu bagxile kumsebenzi onexabiso eliphezulu.

Yintoni "uTshintsho loyilo olufihlakeleyo" lujongeka njani kwiMisebenzi

Utshintsho lwe-Axe lwaluchubekile - uhlengahlengiso oluncinci lomatshini kumlomo onokuthi abathengi abaninzi bangawuqapheli. Kodwa iziphumo ezisezantsi zibalulekile: imveliso encinci esetyenziswa kwisicelo ngasinye, amava angcono kuye wonke umntu okufutshane, kwaye kunokwenzeka ukuba ubomi obude bemveliso ngetoti nganye. Olona tshintsho loyilo lusebenzayo lunenkangeleko efanayo: uhlengahlengiso oluncinci olunempembelelo enkulu.

Nazi iintlobo zotshintsho loyilo oluchubekileyo oluguqula ukusebenza kweshishini:

• Amanyathelo okuphonononga okunyanzelekileyo phambi kokuba amaxwebhu ajongene nabathengi athunyelwe - ii-invoyisi, iziphakamiso, kunye nezivumelwano ezifuna isibini samehlo ngaphambi kokunikezelwa
• Indleko ezenzekelayo yokufaka iflegi ebonisa izinto ezingaqhelekanga ngaphandle kokufuna uphicotho lwezandla
• Ulawulo olusekelwe kwindima yokufikelela enomda onokuthi uguqule idatha engundoqo, ukunciphisa urhwaphilizo ngengozi
• Ukuhamba komsebenzi ngokuvula ngokulandelelana - abasebenzi bagqibezela inyathelo elinye ngaphambi kokufikelela kwelilandelayo, baqinisekise ukuba akukho nto igqithwayo
• Iifestile zokuqinisekisa ukubhukishaezivala ngokuzenzekelayo xa i-slot igcwele, isusa ukubhukisha kabini ngokupheleleyo
• Amatyathanga okuvunywa kwentlawulo kunye neendlela ezichaziweyo zokunyuka xa i-threshold igqithisiwe
• Izilumkiso ze-Inventory ezibangela uku-oda kwakhona ukuhamba komsebenzi ngaphambi kokuphela kwesitokhwe kunokuba emva koko

Akukho nanye kwezi mpawu zikhazimlayo. Akukho namnye kubo oya kwenza ireel eqaqambileyo kwidemo yemveliso. Kodwa ziyafana nokusebenza komlomo omtsha we-Axe - izigqibo ezincinci zoyilo ezinqanda iingxaki ezinokuqikelelwa phambi kokuba zenzeke.

Iindleko zokufumana oku kungalunganga

Imowudi yokusilela echasene noyilo olusekwe kwisithintelo yinto esinokuyibiza ngokuba yi "capability creep" - uqokelelo oluzinzileyo lweempawu, iimvume, kunye nokhetho olwenza inkqubo ibe namandla kwaye kube nzima ukuyisebenzisa ngokukhuselekileyo. Yisoftware elingana nokunika umntwana oneminyaka elishumi elinesithathu ubudala iAx engenamda.

Amanani abalisa ibali elibalulekileyo. Ngokophando oluphuma kwingxelo yonyaka ka-Asana yeAnatomy of Work, abasebenzi bachitha umyinge wama-58% exesha labo “kumsebenzi malunga nomsebenzi” - ukulungelelanisa, ukunxibelelana, nokulawula imisebenzi kunokuba benze owona msebenzi bebewuqeshelwe ukuba bawenze. Igalelo elibalulekileyo kolu lwazi luphezulu kukukhangela iisistim ezintsokothileyo ezifuna iminxeba ehlala ihleli egwebayo enokuthi ibambe iirayili eziyilwe kakuhle.

Kumashishini amancinci naphakathi - enza uninzi lwesiseko sabasebenzisi be-Mewayz's 138,000+ - iistake ziphezulu nangakumbi. Inkampani yezothutho ephakathi elawula izithuthi ezingama-40 ayinako ukuhlawulela uhlobo lolwakhiwo olusebenza ngokukhululekileyo olunokuthi lunyamezeleke xa luqalwa ngabasebenzi abahlanu. Ngaphandle kokuhamba komsebenzi okucwangcisiweyo kunye noyilo olusekelwe kwisithintelo kwiinkqubo zabo zokulawula izithuthi kunye neenkqubo zokuhlawula, i-compound yeempazamo: isithuthi esigwenxa sibiza amafutha kunye nexesha, intlawulo ye-ovathayim ebalwa ngokungachanekanga ibangela imiba yokuthotyelwa, ixesha lokulondolozwa eliphosiweyo lidala uxanduva. Iinkqubo eziyilwe ngothintelo olucingisisiweyo zinqanda ezi ntsilelo ziphumayo.

Ukuyila oyena Msebenzisi, hayi uMsebenzisi ofanelekileyo

Mhlawumbi olona luvo lubalulekileyo luzinziswe kuyilo ngokutsha lombhobho we-Axe yile: inkampani iyekile ukuyila oyena msebenzisi kwaye yaqalisa ukuyila oyena msebenzisi. Umsebenzisi ofanelekileyo wesitshizi somzimba we-Ax usebenzisa ukugqabhuka okukodwa okulawulwayo kwaye uyaphuma enuka kamnandi. Oyena msebenzisi - umfundi wesikolo ophakathi obaleka kade eklasini - utshiza de inkonkxa yenze ingxolo aze atshize kancinci ukuze akhuseleke.

Isoftware yeshishini yenza le mpazamo rhoqo. Umsebenzisi ofanelekileyo wenkqubo yokunika ingxelo ngeendleko ubhala ngononophelo zonke iirisithi kwangolo suku afumana ngalo iindleko. Umsebenzisi wangempela ungenisa ibhokisi yezihlangu zeerisithi ezishwabeneyo iintsuku ezintathu ngaphambi kokuba ikota ivale. Umsebenzisi ofanelekileyo weCRM ufaka yonke intsebenziswano yabathengi kunye namanqaku apheleleyo kunye namanyathelo alandelayo. Oyena msebenzisi uhlaziya inkqubo kanye ngeveki kwinkumbulo.

Ukuyila abasebenzisi bokwenene kuthetha ukwakha iinkqubo ezisebenza kakuhle naxa abantu bephazamisekile, bengxamile, bediniwe, okanye abantu nje. Kuthetha ukuzenzela izinto abantu abazilibalayo ngokuthembekileyo. Kuthetha ukudala ukruthakruthwano apho ukungakhathali kubiza kakhulu kunye nokususwa kwengxabano apho isantya sibalulekile. Kuthetha ukuthi — ngokufutshane — ukuyila umlomo, hayi inkonkxa kuphela.

I-Advanteji yoKhuphiswano yokuFumana iNdlela yokuZiphatha ngokuLungelo

Kukho ukhuphiswano olunyanzelisayo loyilo olusekwe kwisithintelo olugqitha ngaphaya kokuthintela izehlo ezihlazayo ezipasejini zesikolo. Amashishini akha ii-guardrails ezisebenzayo kwiinkqubo zabo zidala iinzuzo ezidityanisiweyo ngokuhamba kwexesha.

Xa inkqubo yakho ye-invoyisi ithintela iimpazamo zokuhlawula phambi kokuba zifike kubathengi, ukhusela ubudlelwane nabaxumi kunye nokuphuma kwemali ngaxeshanye. Xa iqonga lakho le-HR linyanzelisa ukukhwela okungaguqukiyo, abasebenzi abatsha bafikelela kwimveliso epheleleyo ngokukhawuleza. Xa iflegi yakho yeCRM yamisa izivumelwano ngamaxesha achaziweyo, umbhobho weqela lakho lentengiso uhlala uchanile kwaye usebenza. Olu ayilulo uloyiso olumangalisayo — luphuculo olongezelekayo oluqokelelana lube kukhuphiswano olubalulekileyo kwiinyanga neminyaka.

Ifilosofi yoyilo lwemodyuli kaMewayz ibonisa oku kuqonda. Kunokuba unikeze iqonga elinye le-monolithic elizama ukwenza yonke into ngaphandle koluvo lolwakhiwo malunga nendlela, iimodyuli zeqonga ezingama-207 zakhelwe ukusebenzisana kunye nojongano oluchaziweyo kunye nokuhamba kolwazi lokunyanzelwa. Ishishini elisebenzisa i-Mewayz yazo zombini iCRM kunye ne-invoyisi ayifumani nje izixhobo ezibini ezahlukeneyo - bafumana inkqubo apho idatha yomthengi ingena kwi-bill kunye neendawo zokuhlola eziqinisekisayo, apho iikontraki ziqalisa ukuhamba komsebenzi, apho yonke into yokusebenza iyilelwe ukukhokela indlela yokuziphatha kunye nokwenza ukuba isebenze.

Ekugqibeleni, isifundo soyilo ngokutsha lomlomo we-Axe asikho malunga nokutshiza komzimba konke konke. Imalunga nomahluko omkhulu phakathi kwemveliso ekuvumela ukuba wenze into kunye nemveliso eyilwe malunga nendlela ongayenza ngayo. Ezona zixhobo zibalaseleyo - nokuba ziitoti zedeodorant okanye amaqonga oshishino lweshishini - musa ukuvula nje amathuba. Bayitshayile. Ziyakukhusela kwithuku lakho elibi kakhulu ngelixa ukhulisa ezona zilungileyo. Asingootitshala besikolo esiphakathi kuphela abafanelwe olo hlobo lwesiqabu.

Imibuzo Ebuzwa Rhoqo

Yintoni eneneni i-Ax itshintshe malunga noyilo lokutshiza umzimba?

Izembe liphinde layila ngokutsha umlomo ngokuzolileyo kwisitshizi somzimba wayo ukunqanda ngokwasemzimbeni ukuba yimveliso engakanani ekhutshwayo ngoshicilelo ngalunye. Kwakungekho mdla wokuthengisa - umqobo nje ofihlakeleyo womatshini owakhiwe ngokuthe ngqo kwimveliso. Utshintsho lunqanda ukusetyenziswa ngokugqithisileyo ngaphandle kokufuna naluphi na utshintsho lokuziphatha kumthengi, luvumela uyilo ngokwalo ukuba lenze umsebenzi wokukhuthaza ukumodareyitha.

Kutheni inkampani ngabom inokwenza imveliso yayo ibenzima ukuyisebenzisa ngokugqithisileyo?

Ngokuchaseneyo, ukunyanzelisa ukusetyenziswa kunokwakha intembeko yegama elide kunye nokwaneliseka kwabathengi. Xa abasebenzisi besebenzisa ngokugqithisileyo imveliso kwaye benamava amabi - bacinga ngamafu e-cologne amakhulu - batyhola uphawu. Ngokunciphisa ukugqithisa, i-Ax ikhusela amava. Amashishini ahlakaniphile asebenzisa ingqiqo efanayo kwi-software kunye neenkonzo, ukuyila iinkqubo ezikhokelela abasebenzisi kwiziphumo ezingcono kunokuba basebenzise kakhulu.

Yintoni ukucinga okusekwe kwisithintelo kwaye amashishini angayisebenzisa njani?

Ukucinga okusekelwe kwisithintelo kuthetha ukunciphisa ngamabomu ukhetho okanye ukuziphatha ukuphucula iziphumo. Kuyilo imveliso, yi nozzle ukuba iimitha ukutshiza. Kwimisebenzi yeshishini, isusa ukudinwa kwesigqibo ngokulungelelanisa ukuhamba komsebenzi. Iiplatforms ezifana ne-Mewayz - i-OS ye-module ye-207 yeshishini kwi-$ 19 / mo (app.mewayz.com) - sebenzisa lo mgaqo ngokucwangcisa izixhobo kwiimodyuli ezinenjongo, ezikhokelwayo kunokuba zigqithise abasebenzisi abaneempawu ezingapheliyo ezingacwangciswanga.

Ngaba imiqobo yoyilo inokuphucula amava omthengi?

Ngokuqinisekileyo. Ukhetho olumbalwa kunye neetrayile ezakhelwe ngaphakathi zihlala zikhokelela kwiziphumo ezingcono kunye nokwaneliseka okuphezulu. Xa imveliso okanye iqonga lithintela iimpazamo eziqhelekileyo ngokuyila, abasebenzisi baziva benentembelo ngakumbi kwaye benobuchule. Kungenxa yoko le nto iMewayz iqulunqa izixhobo zayo zoshishino kwiimodyuli ezigxininisiweyo - isithintelo sidala ukucaca. Awona mava angcono omsebenzisi ayiyonkululeko engenamida; yindlela eyilwe kakuhle eyenza isenzo esilungileyo sibe sesona silula.