Platform Strategy

White-Label Revenue Data: Nea Nnwumakuw Nya Ankasa Wɔ Adwumayɛ Software a Wɔsan tɔn (2024 Amanneɛbɔ)

Data a efi Mewayz hɔ nkutoo da adwumakuw no mfaso a wonya, sika a wonya, ne nkɔso ho nkyerɛkyerɛmu a ɛfa white-label adwumayɛ softwea a wɔsan tɔn ho adi. 94% gross margins, $0 aguadi ho sika a wɔsɛe no.

14 min read

Mewayz Team

Editorial Team

Platform Strategy
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White-Label Revenue Data: Nea Nnwumakuw Nya Ankasa Wɔ Adwumayɛ Software a Wɔsan tɔn

Wɔatintim: Ɔpɛpɔn 2024 | Data Fibea: Mewayz Platform Nhwehwɛmu | Nhwɛsoɔ Kɛseɛ: 412 Ahokafoɔ Nnwumakuo

Bere a nnwumakuw pii hwehwɛ white-label reselling mu sɛ sika a wobenya no, mfaso ankasa ho nsɛm a ɛyɛ den ho ayɛ na —de besi nnɛ. Yɛyɛɛ nhwehwɛmu wɔ nnwumakuw 412 a wɔsan tɔn adwumayɛ softwea denam Mewayz platform no so de huu dodow ankasa a ɛwɔ mfaso a ɛwɔ white-label, nkɔso nhyehyɛe, ne adwumayɛ mu mmɔdenbɔ akyi.

"Nnwumakuw a wɔsan tɔn yɛn platform no nya 94% gross margins sɛ wɔkyekyem pɛpɛɛpɛ a—ɛkɔ soro kɛse sen atetesɛm service margins a ɛyɛ 30-40%. White-label model no dane adwuma no mu sika a wonya pɛnkoro no ma ɛbɛyɛ sika a wɔbɛsan anya a wɔtumi hyɛ ho nkɔm."

Adwumayɛfoɔ Nsɛm a Wɔaboaboa Ano: Tebea a White-Label Reselling

Wit-label softwea gua no anya nkɔanim kɛse bere a nnwumakuw hwehwɛ sɛ wɔbɛyɛ nneɛma ahorow a ɛboro adwuma a egyina adwuma so no so. Yɛn data da no adi sɛ nnwumakuo a wɔde Mewayz platform no di dwuma (208 modules, 138K users) ayɛ sika kɛseɛ a wɔde sika a wɔde bɛto mu ansa na wɔayɛ no kakraa bi.

Nneɛma atitiriw a wɔahu no bi ne:

  • Sɛ wɔkyekyɛ mu a, sika a wɔsan nya ɔsram biara wɔ adwumakuw biara mu: $4,217
  • Nneɛma a wonya nyinaa: 94% (wɔayi platform ho ka afi bo a wɔsan tɔn no mu)
  • Afɛfoɔ a wɔkora wɔn so: asram 22
  • Nnwumakuw a wɔyɛ adwuma yiye no nya $15,000+ ɔsram biara sika a ɛsan ba bio

Sika a wɔnya no adwumayɛ sɛdeɛ Adwumayɛkuo no kɛseɛ teɛ

Ɛnyɛ nnwumakuw nyinaa na wonya mfaso pɛpɛɛpɛ fi white-label reselling mu. Yɛn data kyerɛ nhwɛsoɔ a ɛda adi pefee a egyina adwumakuo kɛseɛ ne ne titire so.

no biara mu na ɛyɛ na ɛwɔ hɔ na ɛyɛ adwuma na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ a ɛwɔ hɔ na ɛyɛ adwuma na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛyɛ
Adwumakuw no Kɛse (Adwumayɛfo) Avg. Ɔsram biara White-Label Sika a Wonya Nneɛma a Wɔde Di Dwuma % Avg. Atɔfoɔ wɔ AgencyƆsram biara Nkɔso dodow
1-5$1,84292%85.2%
6-15$4,73694%217.1%
16-30$8,91495%426.3%
31-50$12,58394%675.8%
50+$16,29793%894.9%
na ɛwɔ hɔ

Nnwumakuw akɛse nya sika a ɛkɔ soro koraa a ɛyɛ pɛpɛɛpɛ nanso wonya nkɔso a ɛkɔ brɛoo kakra. Nnwumakuw a ɛwɔ mfinimfini (adwumayɛfo 6-30) kyerɛ sika a wonya ne nkɔso a wɔaka abom a emu yɛ den sen biara.

Boɔ Ho Nhyehyɛeɛ Nhwehwɛmu

Sɛnea nnwumakuw bo yɛ white-label softwea no nya wɔn mfaso so nkɛntɛnso kɛse. Mewayz ahokafoɔ taa san tɔn wɔ 2-3x base platform ka ($19-49/ɔsram), na ɛma margin hokwan kɛseɛ ba.

no mu na ɛyɛ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛyɛ adwuma na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛyɛ adwuma na ɛwɔ hɔ na ɛwɔ hɔ na ɛwɔ hɔ na ɛyɛ adwuma na ɛyɛ
Boɔ a Wɔsan tɔn % wɔ NnwumakuwAvg. Nneɛma a Wɔde Di Dwuma Adetɔfoɔ Churn Rate Avg. Apam no Botae
$39-59/ɔsram 28%87%3.2%$48
$60-99/ɔsram 45%94%2.1%$78
$100-149/ɔsram 19%96%1.7%$124
$150+/ɔsram 8%97%1.2%$187
na ɛwɔ hɔ
"Adwumakuo a wɔgye $100+/ɔsram no nya 40% a ɛba fam churn sene wɔn a wɔbɔ entry-level boɔ. Boɔ a ɛkɔ soro taa ne service packaging a ɛyɛ papa ne client commitment wɔ abusuabɔ."

Data no da nhwɛsoɔ a ɛne adwene nhyia adi: nneɛma boɔ a ɛkɔ soro nkyerɛ sɛ churn a ɛkorɔn. Nokwarem no, nnwumakuw a wɔde wɔn ayɛyɛde no si hɔ sɛ ano aduru a ɛkorɔn no taa nya nneɛma a wɔkora so yiye.

Module a Wɔde Di Dwuma & Mfaso

Ɛnam module 208 a ɛwɔ hɔ nti, nnwumakuo bɛtumi ayɛ ayɛyɛdeɛ no sɛdeɛ afɛfoɔ ahiadeɛ pɔtee bi teɛ. Module binom ma wonya resale margins a ɛkorɔn kɛse sen afoforo.

Modules 5 a Ɛwɔ Mfasoɔ Paara a Wɔsan tɔn:

  1. CRM & Lead Management: 96% margin, a afɛfoɔ 78% na wɔde di dwuma
  2. Adwuma no sohwɛ: 95% margin, a afɛfoɔ 82% na wɔde di dwuma
  3. Adetɔfoɔ Portal: 97% margin, a afɛfoɔ 65% na wɔde di dwuma
  4. Akontaabuo Nkabom: 94% margin, a afɛfoɔ 58% na wɔde di dwuma
  5. Marketing Automation: 93% margin, a adetɔfoɔ 47% na wɔde di dwuma

Adwumakuo a wɔde module 3+ bom no hunu 28% a ɛkɔ soro wɔ retention rates mu sene wɔn a wɔde module baako ma. Sɛ wɔkyekyɛ mu a, akraman no de module 4.2 di dwuma bere koro mu.

Adetɔfoɔ a wɔbɛgye wɔn ho ka & Adwumayɛ mu mmɔdenbɔ

Nneɛma a wɔahu a ɛyɛ nwonwa sen biara no mu biako: nnwumakuw a wodi yiye no sɛe sika kakraa bi pɛ wɔ aguadi tẽẽ ho. Mmom no, wɔde afɛfoɔ abusuabɔ a ɛwɔ hɔ dada ne anom asɛm a wɔde kɔma wɔn no di dwuma.

Adetɔfoɔ Nya Akwan (Adwumayɛfoɔ a Wɔkorɔn):

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  • Akraman nkɔsoɔ a ɛwɔ hɔ dada: 42%
  • Nneɛma a wɔde kɔma afoforo: 31%
  • Nsɛm a ɛwɔ mu ho aguadi: 15%
  • Ayɔnkofa: 8%
  • Adawurubɔ a wotua ho ka: 4%

Sɛ wɔkyekyɛ mu a, ɛka a wɔbɔ wɔ softwea a wɔde ahyɛnsode fitaa ayɛ ho a wɔde gye afɛfo no yɛ $127—ɛba fam kɛse sen $400-600 a wɔtaa de ma SaaS nnwumakuw no. Saa adwumayɛ yie firi nnwumakuo no abusuabɔ a ɛwɔ hɔ dada ne ahotosoɔ kapital.

Akwan a wɔfa so de di dwuma & Bere a wɔde benya sika

Ntɛm ara dɛn na nnwumakuw betumi afi ase anya sika? Yɛn data kyerɛ sɛ bere nhyehyɛe a wɔde di dwuma no gu ahorow gyina ɔkwan a wɔfa so yɛ so.

Bere a Wɔde Kɔ Sika a Wodi Kan:

  • Fi ase ntɛm (egyina nsusuwso so): nnafua 3-7
  • Adeyɛ a wɔahyɛ da ayɛ: nnafua 14-30
  • Adwumakuw no a wɔde bedi dwuma: nnafua 45-60

Adwumakuo a wɔde nsusuiɛ a wɔadi kan asi di dwuma no nya sika 3x ntɛmntɛm sene wɔn a wɔkyekyere amanne kwan so ano aduru firi mfitiaseɛ. Nanso, amanne kwan so dwumadie taa ma wonya bere tenten apam boɔ a ɛkorɔn.

Akwan a wɔfa so yɛ adwuma

Data Fibea: Mewayz partner platform analytics (Ɔpɛpɔn 2023-Ɔpɛpɔn 2024)

Nhwɛsoɔ Kɛseɛ: Adwumakuo ahokafoɔ 412 a wɔyɛ nnam

Data Points Collected: Sika a wɔsan nya bosome biara, afɛfoɔ dodoɔ, churn rate, module a wɔde di dwuma, boɔ ho akwan, dwumadie berɛ nhyehyɛeɛ

Akwan a wɔfa so bu akontaa: Wɔbu akontaa sɛ (boɔ a wɔsan tɔn - boɔ a wɔbɔ wɔ asɛnka agua so) ÷ boɔ a wɔsan tɔn. Akontaabu no nyinaa gyina hɔ ma asram 12 mu nkyɛmu.

Anohyeto: Data gyina hɔ ma nnwumakuo a wɔde Mewayz platform nkutoo di dwuma. Nea ebefi mu aba no betumi ayɛ soronko wɔ ano aduru afoforo a wɔde nkyerɛwde fitaa ayɛ mu.

Nneɛma Titiriw a Wɔde Kɔma Nnwumakuw

  1. White-label reselling de mfaso soronko ma: 94% gross margins boro atetesɛm service adwumayɛ mu mfasoɔ so koraa.
  2. Kyerɛ nkyerɛ nkonimdie: Nnwumakuo a ɛwɔ mfimfini taa nya nkɔsoɔ ne sika a wɔnya no kari pɛ.
  3. Premium boɔ brɛ churn ase: Atɔfoɔ a wɔtua $100+/ɔsram no tra hɔ kyɛ sene sikasɛm mu afɛfoɔ.
  4. Bundling drives value: Nnwumakuo a wɔde module 3+ ma no nya retention a ɛkorɔn kɛseɛ.
  5. Fa abusuabɔ a ɛwɔ hɔ dedaw no di dwuma: Afɛfoɔ foforɔ 73% firi afɛfoɔ a wɔde wɔn kɔ anaa afɛfoɔ nkɔsoɔ a ɛwɔ hɔ dada no mu.
  6. Nsusuwii a wɔde di dwuma no ma sika a wonya no yɛ ntɛmntɛm: Akwan a wɔfa so fi ase ntɛmntɛm no tew bere a wɔde nya sika no so 67%.
  7. Aguadi ho sika a wɔsɛe no no sua: Nnwumakuw a wodi yiye de wɔn adwene si adetɔn a egyina abusuabɔ so so sen sɛ wɔbɛtɔ ade a wotua ho ka.
"Nnwumakuw a wodi yiye sen biara no ntɔn softwea—wɔtɔn nea efi adwuma mu ba. Asɛnka agua no bɛyɛ kar a wɔde nsakrae ma, ɛnyɛ ade no ankasa."

Yɛgyina mprempren nkɔsoɔ nhyehyɛeɛ so, yɛhwɛ kwan sɛ white-label business software gua no bɛtrɛ mu 24% afe biara akosi afe 2026. Nnwumakuo a wɔde wɔn branded platform si hɔ seesei no bɛgye boɔ a ɛnsɛ berɛ a gua no nyin.

Nneɛma a ɛreba no bi ne:

  • AI nkabom: Nnwumakuo a wɔde AI nneɛma ka ho no nya 31% boɔ a ɛkorɔn
  • Industry specialization: Vertical-specific solutions hyɛ sɛ wɔmfa nneɛma bo nkɔ soro 2.3x
  • Adwumayɛ nhyehyɛe a wɔde yɛ adwuma: Atɔfoɔ bu adwumayɛ nhyehyɛeɛ a wɔaka abom sene nnwinnadeɛ a ɛgyina hɔ ma

Twe White-Label Sika a Wonya Amanneɛbɔ a Edi Mu

Nya kwan a edi mũ kɔ data nsɛntitiriw nyinaa so, a nea ɛka ho ne mpaapaemu a ɛfa nnwumayɛbea, asasesin mu adwumayɛ, ne mfaso nhwehwɛmu a ɛkɔ akyiri.

Twe Amanneɛbɔ a Edi Mu no →

Nsɛmmisa a Wɔtaa Bisa

Dɛn ne mfitiaseɛ ka a ɛtaa ba ma white-label reselling?
Nnwumakuw dodow no ara de sika kakraa bi na efi ase —mpɛn pii no ɛyɛ bere a wɔde hyehyɛ wɔn branded instance no ara kwa. Mewayz free forever tier, ɛnyɛ upfront platform ho ka biara. Sika a wɔde bɛto mu titiriw ne adetɔn ne bere a wɔde bedi dwuma.
Ɔkwan bɛn so na nnwumakuw di adetɔfo mmoa ho dwuma?
Ndwumakuw ahorow 73% de mmoa a edi kan ma wɔn ankasa, a mmoa a ɛwɔ platform-level a Mewayz na odi ho dwuma. Saa kari pɛ yi ma nnwumakuo tumi kura afɛfoɔ abusuabɔ mu berɛ a wɔde animdefoɔ mfiridwuma mmoa di dwuma.
Dɛn ne akraman nkwa nna?
Wɔ yɛn dataset no nyinaa so no, sɛ wɔkyekyem pɛpɛɛpɛ a, akraman no tra hɔ asram 22. Atɔfoɔ a wɔtua boɔ a ɛkorɔn ($100+/ɔsram) no nkwa nna yɛ bosome 31.
So nnwumakuw nketewa betumi ne akɛse asi akan?
Ɛyɛ saa koraa. Nnwumakuw nketewa taa nya nkɔso a ɛkorɔn na wobetumi ayɛ wɔn ho titiriw wɔ gua ahorow a ɛsom bo soronko so. Ankorankoro som betumi aboro platform anohyeto ahorow so.
Ntɛmntɛm dɛn na nnwumakuw betumi asusuw sika a wonya fi white-label ho?
Nnwumakuw a ɛrenya nkɔso ntɛmntɛm no mmɔho abien wɔ sika a wonya fi white-label mu wɔ asram 6-9 mu denam nhyehyɛe a wɔdannan afɛfo a wɔwɔ hɔ dedaw no kɔ platform no so na wɔde nhyehyɛe a wɔde kɔma nkurɔfo no di dwuma so.

Amanneɛbɔ yi gyina platform data ankasa a efi Mewayz adwumayɛbea ahokafo hɔ so. Ankorankoro aba no betumi ayɛ soronko a egyina gua so adwene, kum a wɔyɛ no yiye, ne wɔn a wɔkra nneɛma so. Akontaabu nyinaa gyina hɔ ma nkyɛmu wɔ dataset no nyinaa mu.

na ɛwɔ hɔ

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