Ntadehyɛ Daakye Yɛ Wiase Nyinaa; Nkɔmmɔbɔ a Ɔne Divya Mathur Bɔe
REVOLVE’s CMO ne fashion director wɔ asuade ahorow a ɛfa th daakye a efi adetɔfo hɔ tẽẽ ne akwan pii a ecommerce rekɔ so wɔ yɛn ani so pɛɛ no ho.
Mewayz Team
Editorial Team
Dakye a Ɛfa Fashion Ho Yɛ Wiase Nyinaa; Nkɔmmɔbɔ a Ɔne Divya Mathur
bɔeNtadehyɛ adwuma no renya nsakrae kɛse, ɛrekɔ akyiri asen atetesɛm ahenkurow te sɛ Paris ne Milan de agye wiase nyinaa, dijitaal-kurom hɔ asase ankasa atom. Sɛnea ɛbɛyɛ na yɛate nea daakye a wɔde ahyɛ aman no nsam yi de ba no ase no, yɛne Divya Mathur, a ɔyɛ anisoadehu a ɔhyehyɛɛ adwumakuw bi a ɛyɛ fɛ a ɛtra hɔ daa a ɛreba a ɛfa nsaanodwumayɛfo fi India, nwene ntama wɔ Italy, na ɛtɔn ma wiase nyinaa adetɔfo tẽẽ no tenaa ase. N’akwantuo no yɛ nhyehyɛɛ ma nnɛyi ntadeɛ adwumayɛkuo, deɛ wɔde asi adwumayɛkuo, mfiridwuma, ne obuo a emu dɔ a wɔde ma amammerɛ agyapadeɛ so.
Abɔdeɛ a Wɔde Ahyɛ Mu: Wiase Nyinaa Talent Ho Tapestry
Mathur’s model no tia agodie nhoma dedaw a ɛwɔ mfinimfini no. Ɔkyerɛkyerɛ mu sɛ: "Yɛn nhyehyɛe a yɛyɛ no yɛ wiase nyinaa nkɔmmɔbɔ a ɛkɔ so." "Wɔde sketch bi a wɔawie wɔ New York no ma yɛn nwene wura a ɔwɔ Lucknow ne yɛn ntama ho mfiridwumayɛfo a ɔwɔ Biella ntɛm ara. Mfe du a atwam ni no, anka bere a ɛkyɛ ne nkitahodi mu nsonsonoe no bɛma eyi anyɛ yiye." Osi so dua sɛ eyi nyɛ adwuma a wɔde ma afoforo kɛkɛ, na mmom adebɔ mu adebɔ a wɔbom yɛ a adwumfo no nimdeɛ na ɛkyerɛ ade a etwa to no tẽẽ. Saa kwan a wɔfa so yɛ adwuma bom a ɛboro so yi ma kwan ma wɔyɛ nneɛma foforo a ɛyɛ nwonwa nanso ɛhwehwɛ sɛ wɔyɛ adwuma akyi dompe a ɛnyɛ den de di adwene, nhwɛsode, ne nsɛm a wɔde ma a ɛyɛ den a ɛsen fa nsasepɔn ne bere nhyehyɛe ahorow so no ho dwuma.
Digital Infrastructure a Ɛma Adwumayɛ a Ɛnni Ɔhyeɛ Yɛ adwuma
Sɛ wobisa Mathur mfasoɔ a ɛwɔ adwumayɛ a wɔapete saa a wɔbɛdi so no ho asɛm a, ɔyɛ ntɛm si dwumadie a adwumayɛ nhyehyɛeɛ a wɔaka abom di so dua. "Worentumi mfa email a apete, spreadsheet, ne video frɛ a wɔabɔ no gluu nhyɛ saa nhwɛso yi mu. Wohia nokware fibea biako a ɛka w'adwuma no nhama biara bom," ɔka. Wɔ ne fam no, na eyi kyerɛ sɛ ɔbɛtwe ne ho afi nnwinnade a ɛnyɛ biako ho na wagye dwumadi nhyehyɛe a ɛyɛ biako atom.
Eha na ano aduru te sɛ Mewayz bɛyɛ nea ɛho hia. "Ɛdenam modular adwumayɛ OS so no, yebetumi ama yɛn production module no adi adwumfo ahyɛde ahorow akyi wɔ bere ankasa mu, yɛn CRM hyɛ no nsow sɛ client bi pɛ nsaanodwuma silks, ne yɛn sikasɛm a ɛne sika pii tua ho hyia ankasa-ne nyinaa wɔ abɔde a nkwa wom nhyehyɛe koro no ara mu. Ɛbubu adwumayɛ silo ahorow no bere a yɛbubu asasesin mu adebɔ silo ahorow no. Saa digyital nhyehyeɛ a wɔaka abom yi ne deɛ ɛma wiase nyinaa, nnwuma nketewa nyɛ ɔdɔ adwene nko ara, na mmom ɛyɛ nokwasɛm a ɛtumi di gua na ɛtumi sesa.
Nkitahodi Tẽẽ ne Nneɛma a Wɔde Di Dwuma wɔ Adwene mu
Daakye yi odum a etwa to ne abusuabɔ tẽẽ, nokware a ɛda wɔne wiase nyinaa adetɔfo ntam. Mathur’s brand de dijitaal abakɔsɛm di dwuma de ka nsensanee no bom ma adetɔfo no. "Yɛntɔn kurta kɛkɛ; yɛtɔn block-printer no ho asɛm, motif no abakɔsɛm, ne dye nhyehyɛe a ɛtra hɔ daa. Saa asɛm no ne yɛn agyapade a tumi wom sen biara." Saa nnoɔma a ɛda adi yi kyekyere adetɔfoɔ a wɔn ani da hɔ a wɔyɛ ahokafoɔ wɔ amammerɛ mu nsakraeɛ mu.
Nsakraeɛ titire a ɛkyerɛkyerɛ wiase nyinaa ntadeɛ foforɔ yi mu bi ne:
- Amammerɛ Fusion sɛ Default: Nsusuwii yɛ nea wɔde cross-pollinated fi awosu mu, ɛkɔ akyiri sen "ethnic-inspired" tropes kɔ afrafra ankasa so.
- Micro-Supply Chains: Nkitahodi a ɛyɛ ntɛmntɛm a ɛyɛ adwumfo titiriw, a wɔyɛ nketewa no besi adwumayɛbea ahorow a ɛyɛ biako, a ɛkɔ brɛoo ananmu.
- Demand-Driven Production: Nneɛma a wɔkra ansa na wɔakra ne nea wɔayɛ no sɛnea wɔkra, a dijitaal aguadi tẽẽ na ɛma ahoɔden no, ma asiane a ɛwɔ nneɛma a wɔsɛe no ne nneɛma a wɔakora so no so tew.
- Mfiridwuma sɛ Nkabom: Cloud-based platforms yɛ gluu a ɛho hia a ɛhwɛ logistics, creativity, ne customer experience so a ɛnyɛ den.
Yɛhwɛ Anim: Nnwuma a Ɛka Nnipa Ka Ho na Ɛyɛ Ntɛmntɛm
Wɔ Mathur fam no, daakye nyɛ wiase nyinaa nko, na mmom demokrase. "Apon ano ahwɛfo no reyera. Mprempren adwumfo a ɔwɔ nimdeɛ a ɔwɔ Accra anaa Jakarta betumi anya wiase nyinaa gua ne nnwinnade a wɔde yɛ adwuma a bere bi na ɛyɛ afie akɛse nkutoo de. Akwanside no nyɛ ahenkurow bio mma Paris atelier bi, na mmom w'anisoadehu a emu da hɔ ne sɛnea wubetumi de ahokokwaw adi adwumayɛ a ɛtrɛw wɔ wiase nyinaa ho dwuma." Ɔhyɛ nkɔm sɛ micro-brands a wontumi nkan no bɛsɔre, a emu biara wɔ amammerɛ mu adwene soronko, na wɔaka abom asan akyerɛkyerɛ nea ntadehyɛ kyerɛ mu.
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Start Free →a wɔde ahyɛ mu "Ebia wɔrenwo ahyɛnsode a edi hɔ a ɛyɛ agyiraehyɛde no wɔ sketchpad so wɔ kurow no mfinimfini studio, na mmom wɔ dijitaal adwumayɛbea a wɔbom yɛ a ɛka adwene dumien bom wɔ bere nhyehyɛe dumien mu. Yɛn honam fam adebɔ yɛ nsaanodwuma na ɛyɛ brɛoo, nanso ɛsɛ sɛ yɛn adwumayɛ engine no yɛ nyansa, ɛka bom, na ɛyɛ ntɛmntɛm. Saa nkitahodi no ne nkonyaayi foforo no."na ɛkyerɛ sɛ woayɛ
Sɛnea yɛn nkɔmmɔbɔ no de ba awiei no, ɛda adi pefee sɛ ntadehyɛ daakye yɛ abɔde a nkwa wom a ɛwɔ abusuabɔ. Ɛnya nkɔsoɔ wɔ wiase nyinaa talente ahodoɔ a ɛyɛ fɛ no so na ɛnam mfiridwuma a ɛyɛ nwonwa, a ɛyɛ modular —te sɛ deɛ Mewayz de ma no —a ɛma saa adebɔ nkitahodiɛ yi tumi yɛ adwuma ɛnyɛ sɛ sɔhwɛ a basabasayɛ wom, na mmom sɛ nnwuma a wɔkyerɛ kwan pɛpɛɛpɛ, ɛkɔ so daa, na ɛyɛ nnipa adwuma a emu dɔ. Wiase no ne atelier foforo no.