Nneɛma Bo a Wɔbɔ a Ɛma Sika a Wonya no Yɛ Kɛse a Ɛnhwere Adetɔfo

Q1: Mɛyɛ dɛn ahwɛ sɛ me boɔ nhyehyɛeɛ no bɛkɔ so ayɛ akansiɛ?

Kɔ so nya gua so nsɛm ne akansifoɔ boɔ ho nsɛm. Fa nnwinnade te sɛ Mewayz hwɛ wo gyinabea. Hwɛ wo boɔ nhyehyɛeɛ no mu daa na woatumi ayɛ nsakraeɛ a ɛba wɔ ahwehwɛdeɛ ne akansiɛ mu.

Wo ne w’atɔfoɔ di nkitaho denam feedback loops so nso boa wo ma wosakra boɔ wɔ ɔkwan a ɛbɛma woanya abotɔyam.

Q2: Dwuma bɛn na botaeɛ ho adwene di wɔ boɔ a wɔbɔ mu?

Adetɔfoɔ tɔ deɛ wɔgye di sɛ ɛsom boɔ nko ara. Twe adwene si mfaso soronko a ɛwɔ wo nneɛma anaa wo dwumadi so. Nkitahodi a emu da hɔ a ɛfa ROI ne nea efi mu ba ho no hyɛ botae ho adwene mu den.

Mewayz foa eyi so denam hia a ɛho hia sɛ wɔma bo ne adetɔfo akwanhwɛ hyia so dua.

Q3: Mpɛn ahe na ɛsɛ sɛ mesan susuw me bo ho?

Ɛho hia sɛ wobɛsan ahwɛ wo bo a wobɛbɔ no daa—sɛ ɛbɛyɛ yiye a, asram 6 kosi 12 biara. Guadidan mu nsakrae, ɛka mu nsakrae, ne adetɔfo nneyɛe nyinaa hwehwɛ sɛ wɔyɛ nsakrae wɔ bere a ɛsɛ mu.

Sɛ wode data a efi Mewayz bedi dwuma a, ebetumi aboa wo ma woasi gyinae a ɛfata na woayɛ wo bo ho nhyehyɛe no yiye.

Q4: So boɔ ho akwan bɛpira adetɔn sɛ ɛyɛ den dodo a?

Yiw—bo a ɛyɛ den betumi ama adetɔfo adwene atu afra. Ma wo kwan no nyɛ mmerɛw, fa w’adwene si bo a ɛda adi pefee so, na kwati sɛ wode nneɛma a wobɛpaw abɛhyɛ adetɔfo so.

Nea ɛda adi pefee, ɛyɛ tẽẽ ...

Nsɛmmisa a Wɔtaa Bisa

Mɛyɛ dɛn ahunu boɔ a ɛfata ama me nneɛma anaa me dwumadie?

Fi ase denam wo ka a wobɛbɔ, a nneɛma, adwumayɛfo, ne sika a wode bɛbɔ ka ho. Afei yɛ nhwehwɛmu wɔ akansifo bo ho na hwehwɛ wo bo a ɛsom soronko no mu. Susuw bo a egyina bo a ɛsom so ho —nea w’atɔfo wɔ ɔpɛ sɛ wobetua a egyina nea efi mu ba a wode ma so. Sɔ nneɛma ahorow bo nsɛntitiriw hwɛ ne adetɔfo afã nketewa ansa na woabɔ no kɛse. Nea ɛho hia sen biara no, bo a egyina bo so, ɛnyɛ ɛka nkutoo.

Nsonsonoe bɛn na ɛwɔ boɔ a egyina ɛka so ne boɔ a egyina boɔ so ntam?

Boɔ a egyina ɛka so de markup ka wo ka ho, na ɛma wonya mfasoɔ. Bo a wɔbɔ a egyina bo a ɛsom so no gyina mfaso a wosusuw sɛ adetɔfo nya so na ɛde nneɛma bo si hɔ. Boɔ a egyina boɔ so taa hyɛ sɛ wɔmfa sika a ɛkorɔn mma ɛfiri sɛ woregye sika ama nea ɛbɛfiri mu aba, ɛnyɛ nneɛma a wode bɛba kɛkɛ. Bere a bo a wɔbɔ a egyina ɛka so yɛ mmerɛw no, bo a egyina bo a ɛsom so no ma sika a wonya no yɛ kɛse denam bo a wobɔ no pii a ɛkyere so. Nnwuma pii a edi yiye de akwan a wɔde afrafra di dwuma.

So ɛsɛ sɛ mede sika a wɔatew so ma na ama manya adetɔfo foforo?

Nneɛma a wɔatew so betumi atwetwe adetɔfo foforo, nanso ɛtete adetɔfo ma wɔhwɛ kwan sɛ nneɛma bo bɛkɔ fam na asɛe bo a wosusuw sɛ wo brand no som. Sɛ́ anka wobɛtew sika so daa no, susuw ho: bere tiaa mu nsɛm a wɔde hyɛ nkurɔfo nkuran ma botae pɔtee bi, bo a wɔbɔ wɔ ntoatoaso a ɛma wonya bo wɔ gyinabea ahorow pii, anaasɛ nneɛma/nnwuma a wɔde bom. Sɛ woyɛ discount a, ma ɛnyɛ strategic—fa w’ani si adetɔfo afã pɔtee bi so, du adwumayɛ botae bi ho, na hwɛ hu sɛ ɛrenyɛ wo default positioning.

Mpɛn ahe na ɛsɛ sɛ mesan hwɛ me bo ho nhyehyɛe no mu?

Hwɛ bo a wɔbɔ no mu asram abiɛsa biara anyɛ yiye koraa no, ɛwom sɛ akansi anaa gua so nsakrae betumi ahwehwɛ sɛ wɔyɛ nsakrae mpɛn pii de. Hwɛ metrics titire: adetɔfoɔ a wɔbɛgye wɔn ka, nkwa nna nyinaa boɔ, mfasoɔ a wɔnya, ne akansiɛ gyinabea. Sɛ ɛka sesa, gua so tebea sesa, anaasɛ wode mfaso kɛse bi ka ho a, yɛ wo bo no foforo sɛnea ɛfata. Kwati "set it and forget it" adwene no —bo a wɔbɔ yɛ adeyɛ a ɛkɔ so yɛ yiye, ɛnyɛ gyinaesi a wɔyɛ no pɛnkoro.