Mattel wɔ custom font foforo, na ɛyɛ agodie mu nsɛm a ahintaw ahyɛ mu ma

Nea enti a Wiase Nnwumakuw Kɛse no De Sika Reto Amanneɛbɔ Typography Mu — Ne Nea Ɛkyerɛ Ma W’adwuma

Sɛ adwumakuw bi a ɛwɔ hɔ bɛboro mfe aduɔwɔtwe si gyinae sɛ awiei koraa no ehia n’ankasa nkyerɛwde a, ɛde sɛnkyerɛnne a emu da hɔ kɔma: brand consistency nyɛ optional bio. Mattel, agode yɛfo a ɔhyɛ Barbie, Hot Wheels, ne nneɛma afoforo a ɛyɛ agyiraehyɛde akyi no, daa ne wiase nyinaa nkyerɛwde a edi kan koraa a ɛyɛ ne de adi — adeyɛ a wɔayɛ sɛ ɛbɛka ne portfolio a ɛtrɛw no abom wɔ aniwa so nipasu biako a ɛka bom ase. Nneɛma a wɔde ahintaw a wɔde di agoru ahyɛ nkyerɛwde no mu ma, efi anifere kwan so a wɔde wɔn ti to fam so kosi agode a wɔtaa de di dwuma so kosi nkyerɛwde ahorow a ɛka nnipa a wɔdɔ wɔn no curves ne geometry ho asɛm. Ɛyɛ masterclass wɔ brand DNA a wɔde hyɛ nkyerɛwde biako biara mu wɔ kratafa bi so. Nanso eyi nyɛ agode adwumakuw bi ne ne nkyerɛwde ho asɛm kɛkɛ. Ɛyɛ asɛm a ɛfa nea enti a aniwa a ɛkɔ so pɛpɛɛpɛ abɛyɛ engine a ɛyɛ komm a ɛma ahotoso wɔ ahyɛnsode mu, ne nea enti a nnwuma akɛse biara — ɛnyɛ Fortune 500 abran nko — ɛsɛ sɛ wɔfa no aniberesɛm.

Ɛka a Ahintaw a Ɛfa Aniwa a Ɛnhyia Ho

Mfeɛ pii no, Mattel maa tumi krataa wɔ nkyerɛwdeɛ ahodoɔ a ɛwɔ hɔ dada no mu wɔ ne wiase nyinaa adwumayɛ nyinaa mu. Ɛyɛɛ adwuma, wɔ mfiridwuma mu. Nanso tumi krataa ho ka a wɔbɔe no kaa ho, na nea ɛho hia kɛse no, sɛnea wɔankyerɛw nkyerɛwde a wɔaka abom no kyerɛ sɛ na ɔfã biara, ɔmantam biara, ne nneɛma biara a wɔyɛ no te sɛ nea ɛsono kakra wɔ nnwumakuw no gyinabea. Nea efii mu bae ne ahyɛnsode bi a ɛte nka sɛ emu apaapae — ɛnyɛ agode shelf, baabi a Barbie ne Hot Wheels biara wɔ nipasu a emu yɛ den, na mmom wɔ awofo-adwumakuw gyinabea a sikakorafo, ahokafo, ne adwumayɛbea afɛfo ne Mattel din no di nkitaho.

Eyi yɛ ɔhaw a ɛtrɛw kɔ akyiri sen agode adwuma no. Nhwehwɛmu a ɛfiri Lucidpress hunuu sɛ brand presentation a ɛkɔ so daa wɔ platforms nyinaa so no bɛtumi ama sika a wɔnya no akɔ soro akodu 23%. Nanso nnwuma dodow no ara — titiriw nketewa ne akɛse — de agyapade a wotumi hu a wɔabɔ no asinasin na ɛyɛ adwuma. Kuw biako de nkyerɛwde biako di dwuma wɔ nsusuwii ahorow mu, foforo paw biribi soronko ma sika a wɔde tua ho ka, na wɛbsaet no de foforo di dwuma. Biribiara a ɛnhyia no chips away at the perception of professionalism and ahotoso.

Sikasɛm mu nkɛntɛnso no nso yɛ nokware. Sɛ wɔkyekyem pɛpɛɛpɛ a, nnwumakuw a wɔyɛ nnwumakuw sɛe dɔla 100,000 kosi 300,000 afe biara wɔ tumi krataa a wɔde kyerɛw nkyerɛwde nkutoo ho. Wɔ nnwuma a ɛrenya nkɔsoɔ fam no, wɔbɛtumi de saa sikasɛm nhyehyɛeɛ no fã ketewaa bi mpo akɔ nnwinnadeɛ ne nhyehyɛeɛ a ɛma nkɔsoɔ ba ankasa so — ɛno nti pɛpɛɛpɛ na platforms te sɛ Mewayz toa brand customization tẽẽ kɔ wɔn modular adwumayɛ OS mu. Sɛ wo invoices, booking pages, CRM nkitahodi, ne client-facing documents nyinaa twe fi brand nhyehyɛe koro no ara mu a, consistency gyae sɛ ɛbɛyɛ design problem na ɛbɛyɛ operational default.

Nea Mattel Font Kyerɛ Yɛn Fa Brand Storytelling Ho

Genius a ɛwɔ Mattel typeface foforo no mu no nyɛ uniformity kɛkɛ — ɛyɛ ntease. Wɔbɔ amanneɛ sɛ Easter nkesua wɔ nkyerɛwde no mu wɔ ne nkyerɛwde nyinaa mu: adwini ho nsɛm a ɛnyɛ anifere a ɛkyerɛ adwumakuw no agyapade, ne nneɛma, ne ne gyinapɛn ahorow. Ebia nkyerɛwde biako a ɛkɔ akyiri no bɛma Barbie nan ase mfonini ayɛ. Ebia geometric angle bi bɛbɔ ne ti akɔ Hot Wheels track design so. Eyinom nyɛ akwanhyia. Wɔyɛ abasɛm a wɔahyɛ da aka a wɔde ahyɛ brand nkitahodi a ɛyɛ granular sen biara mu.

Saa kwan yi da nsakraeɛ a ɛtrɛ adi wɔ sɛdeɛ nnwumakuo dwene branding ho. Typography nyɛ akenkan kɛkɛ bio. Ɛyɛ obi a ɔsoa onipa ko a ɔyɛ. Netflix, Apple, Google, Airbnb, ne Samsung nyinaa ahyɛ sɛ wɔmfa nkyerɛwde a wɔahyɛ da ayɛ wɔ nnansa yi mfe mu — ɛnyɛ sɛ Helvetica gyaee adwumayɛ nti, na mmom esiane sɛ wo kasa a wohu no wura nti, ɛma wunya tumi wɔ sɛnea nkurɔfo te nka bere a wohyia wo ahyɛnsode no, mpo wɔ wɔn adwene mu.

Touchpoint biara yɛ brand moment. Font a ɛwɔ wo invoice so no di nkitaho fa w’adwuma ho te sɛ logo a ɛwɔ wo homepage so no ara pɛ. Sɛ saa touchpoints no ka asɛm a ɛkɔ so daa a, adetɔfoɔ nhunu wo brand no kɛkɛ — wɔgye di.

Ahyɛnsodeɛ Nhyehyɛeɛ a Ɛkɔ soro wɔ Brand Agyapadeɛ So

Wɔannyɛ Mattel font project no wɔ isolation mu. Na ɛyɛ adwuma kɛseɛ bi a wɔde bɛkyekyere ahyɛnsodeɛ nhyehyɛeɛ a ɛka bom — mmara a ɛfa aniwa ne ano a ɛka bom a ɛkyerɛ sɛdeɛ Mattel adwumakuo no nipasuo da adi wɔ baabiara, ɛfiri afe afe amanneɛbɔ so kɔ LinkedIn nsɛm so kɔsi nneɛma a wɔde kyekyere nneɛma so. Dwumadibea a ɛwɔ adwuma no akyi no kaa ho asɛm sɛ "ɛde lasso" atwa adwumakuw no ho ahyia, a ɛyɛ kasakoa a edi mũ ma nea awiei koraa no ɛsɛ sɛ adwuma biara a ɛrenya nkɔso yɛ.

Nsonsonoeɛ a ɛda brand agyapadeɛ ne brand nhyehyɛeɛ ntam ne nsonsonoeɛ a ɛda hama a obi wɔ ne ofie a wobɛsi ntam. Logo, kɔla palette, font — eyinom yɛ agyapade. Brand nhyehyɛe ne nhyehyɛe a ɛkyerɛ sɛnea saa agyapade no bom yɛ adwuma wɔ ɔkwan biara so, krataa biara so, ne nkitahodi biara so. Nnwumakuw te sɛ Mattel de ɔpepem pii hyɛ nhyehyɛe ahorow yi mu efisɛ wɔte ase sɛ wɔ nsenia mu no, nea ɛnhyia yɛ entropy. Sɛ nhyehyɛe biara nni hɔ a, obiara a wɔafa no foforo, gua foforo biara, ne nneɛma foforo biara a wɔde aniwa hu ba.

Wɔ nnwuma a wonni Mattel sikasɛm nhyehyɛe no fam no, nnyinasosɛm no da so ara yɛ adwuma — wuhia nhyehyɛe a ɛfata ara kwa. Eyi ne baabi a asɛnka agua a wɔaka abom bɛyɛ nea ɛsom bo kɛse. Mewayz, nnwuma a ɛyɛ adwuma wɔ module 207 so — efi CRM ne invoicing so kosi HR, akatua, booking, ne client portals — betumi akyerɛkyerɛ brand nhyehyɛe mu pɛnkoro na wɔama wɔayɛ cascade wɔ customer-facing ne emu krataa biara so. Ɛyɛ brand-system adwene, a wɔde di dwuma a enni akontaahyɛde asia design agency retainer.

Asuadeɛ Anum a ɛfiri Mattel Typography Strategy a Adwuma Biara Betumi De Adi Dwuma

Ɛho nhia sɛ wobɛhyɛ sɛ wɔmfa nkyerɛwde a wɔahyɛ da ayɛ na wode nnyinasosɛm ahorow a ɛwɔ Mattel kwan no akyi no adi dwuma. Nneɛma anum a wobetumi de adi dwuma a ɛyɛ adwuma wɔ nsenia biara mu ni:

1. Hwɛ wo nsa a wotumi hu. Kyerɛw beae biara a wo brand no pue — emails, invoices, proposals, social media, booking confirmations, contracts. Nkyerɛwde ahorow, kɔla ahorow, ne nhyehyɛe ahorow ahe na ɛwɔ agoru? Nnwuma dodow no ara ho dwiriw wɔn wɔ nhyiam a wohu no ho.
2. Paw nkyerɛwde kakraa bi, ɛnyɛ pii. Mattel fii tumi krataa a wɔde ma wɔ nkyerɛwde ahorow pii mu kɔɔ nkyerɛwde abusua biako a ɛyɛ ne de so. Wubetumi anya nkɛntɛnso koro no ara denam gyinapɛn a wode bɛhyɛ nkyerɛwde biako anaa abien so wɔ nkitahodi nyinaa mu no so. Paw nkyerɛwde titiriw ma asɛmti ne nea ɛto so abien ma nipadua mu nsɛm, afei hyɛ no den wɔ baabiara.
3. Fa ntease hyɛ wo paw mu. Mattel nkyerɛwde no kura nsɛm a ahintaw a ɛfa ne nneɛma ne n’agyapade ho. Ɛsɛ sɛ wo font a wopaw no da wo brand nipasu nso adi. Ɛnsɛ sɛ mmara adwumayɛbea ne surf sukuu de nkyerɛwde koro di dwuma. Yɛ nea wɔahyɛ da ayɛ.
4. Yɛ nhyehyɛe, nnyɛ gyinapɛn kɛkɛ. Brand akwankyerɛ a wobɛkyerɛw yɛ anammɔn a edi kan. Wɔn a wobɛkyekyere wɔn akɔ wo dwumadie nnwinnadeɛ mu — wo invoicing software, wo CRM templates, wo booking pages — yɛ anammɔn mmienu. Ɔkwan a ɛda abien no ntam no ne baabi a consistency kɔ wu.
5. Tew tumi krataa ho ka so. Sɛ woretua font tumi krataa pii ho ka wɔ akuo ahodoɔ mu a, ka bom. Font mmusua a wɔabue ano te sɛ Inter, Plus Jakarta Sans, anaa IBM Plex de adwumayɛfo-grade typography ma a ɛho ka sua. San fa saa sikakorabea no kɔ nkɔsoɔ mu.

Nea enti a Typography Ho Hia Kɛse wɔ AI Bere no mu

Aseresɛm bi wɔ hɔ sɛ Mattel de sika kɛseɛ ahyɛ typography mu wɔ berɛ a AI-generated content reyɛ nsuo ayiri wɔ channel biara mu. Nanso aseresɛm no yɛ nea ɛwɔ soro nkutoo. Wɔ wiase a obiara betumi ayɛ blog asɛm, ade ho nkyerɛkyerɛmu, anaa social media caption wɔ sikɔne kakraa bi mu no, kyerɛ a ɛwɔ saa nsɛm no mu no bɛyɛ nea ɛda nsow. Typography, layout, ne visual identity yɛ nneɛma a AI ntumi mfa nyɛ aguade — ɛyɛ nnipa nsateaa nkyerɛwee a ɛwɔ wo brand so.

Susuw eyi ho: nhwehwɛmu bi a MIT Media Lab yɛe wɔ afe 2024 mu no hui sɛ akenkanfo bu atɛn wɔ emu nsɛm mu ahotoso ho wɔ milisekɔn 50 mu bere a wɔahu kratafa bi — ansa na wɔakenkan asɛmfua biako pɛ. Ɛkame ayɛ sɛ nea wɔde aniwa hu na ɛkanyan saa atemmu ahorow a ɛba ntɛm no nyinaa, na nkyerɛwee a wɔde kyerɛw nneɛma di dwuma titiriw. Kratafa a wɔahyehyɛ no yiye wɔ nkyerɛwde soronko a ɛkɔ so daa mu no kyerɛ tumidi. Kratafa a wɔde ahyɛ nhyehyɛe nkyerɛwde a ɛnhyia mu no kyerɛ sɛ wɔanyɛ ahwɛyiye.

Eyi ho hia titiriw ma nnwuma a wɔde wɔn ho to nkitahodi a wɔde wɔn ankasa yɛ so — appointment confirmations, invoice nkaebɔ, onboarding emails, payroll notifications. Saa automated touchpoints yi taa yɛ most nkitahodi a adetɔfo anaa odwumayɛni ne wo brand di, nanso ɛno nso yɛ nea wobu ani gu so kɛse wɔ adwini kwan so. Platforms te sɛ Mewayz di eyi ho dwuma denam ma a wɔma nnwumakuw kwan ma wɔyɛ sɛnea nkitahodi a wɔde wɔn ankasa yɛ no hwɛbea ne sɛnea ɛte wɔ module 207 no nyinaa mu no so, hwɛ hu sɛ mpo nhyehyɛe a wɔayɛ ho adansedi krataa a ɛkyerɛ sɛ wɔagye din no kura ahyɛnsode mu duru koro no ara te sɛ aguadi ɔsatu a wɔde nsa ayɛ no.

Nsɛm a Ɛkɔ Akyiri a Ɛkyekye Ahemman

Na Mattel nhia font foforo. Ná wɔayɛ oprehyɛn yiye mfe 80 ni a na wonni bi. Nanso wɔtee biribi a ɛtetew nneɛma a wɔde yɛ nneɛma a ɛtra hɔ daa ne nea werɛ fi no ase: nsɛm no mu nsɛm no yɛ kɛse. Typeface a ɛkɔ so daa wɔ wiase nyinaa adwumayɛ mu no nnyɛ sɛ ɛyɛ papa kɛkɛ — ɛtew adwene mu adesoa so ma onipa biara a ohyia brand no. Ɛma obi a onim nneɛma yiye. Ɛma subliminal nteaseɛ ba sɛ yei yɛ adwumakuo a ɛwɔ ne adeyɛ abom.

Easter nkesua a ahintaw wɔ Mattel font mu no yɛ cherry a ɛwɔ soro — nsɛm a ɛyɛ anigye a ɛma wonya akatua a wɔde hwɛ yiye na ɛma wonya bere a wohu. Nanso asɛm no ankasa ne nhyehyɛe a ɛwɔ ase no: kasa a wɔde aniwa hu a ɛyɛ biako a ɛyɛ adwuma wɔ nneɛma ahorow du du pii, gua ɔhaha pii, ne mmeae mpempem pii a wɔde wɔn nsa ka. Ɛno ne adwene a ɛma adwumakuw bi dan ahyehyɛde.

Wɔ nnwuma 138,000+ a wɔde Mewayz redi dwuma dedaw de ayɛ wɔn adwuma no fam no, asuade no mu da hɔ. Brand consistency nyɛ design luxury — ɛyɛ adwumayɛ ho nhyehyɛe. Invoice biara a ɛne wo wɛbsaet no hyia, krataafa biara a ɛfa booking ho a ɛda wo brand kɔla adi, email biara a wɔayɛ no afiri a ɛte sɛ nea wɔahyɛ da ayɛ — saa nsɛm yi bom yɛ biribi a dawurubɔ dodow biara ntumi ntɔ: ahotoso.

Fi ase De Nea Wubetumi Di So

Ebia worenkɔhyɛ custom typeface ɔkyena. Ɛno ye. Nanso wubetumi afi ase denam asɛmmisa tiawa bi a wubebisa so: So krataa biara a m’adwuma de mena wiase no te sɛ nea efi adwumakuw koro no ara mu? Sɛ mmuae no yɛ dabi — na wɔ nnwuma dodow no ara fam no, ɛyɛ — wowɔ nnuaba a ɛsensɛn fam a ebetumi anya sɛnea adetɔfo bu wo so nkɛntɛnso wɔ ntease mu.

Fi ase de wo customer touchpoints a wotaa ka no. Fa nkyerɛwde, kɔla, ne nhyehyɛe a ɛwɔ wo invoices, proposals, ne email nkitahodi nyinaa mu no yɛ pɛpɛɛpɛ. Sɛ worehwɛ eyinom so wɔ nnwinnade ahorow so a, susuw ho sɛ wobɛka abom ayɛ no platform a ɛhyɛ brand consistency default so. Botae no nyɛ pɛyɛ — ɛyɛ nhyiam. Mattel dii mfe 80 a na onni font a wɔahyɛ da ayɛ na wɔda so ara kyekye ahemman. Nanso bere a awiei koraa no wɔkaa wɔn aniwa so nipasu no boom no, ɛnyɛ sɛ wonyaa ahyɛnsode a ɛyɛ fɛ sen saa kɛkɛ. Wonyaa nea etu mpɔn, ɛyɛ nea wotumi sesa, na wotumi de ho to so kɛse. Ɛno yɛ agodie nwoma a ɛfata sɛ wowia.

Nsɛmmisa a Wɔtaa Bisa

Dɛn nti na nnwumakuw akɛse te sɛ Mattel de sika reto custom font mu mprempren?

Wiase nyinaa ahyɛnsodeɛ de ahyɛnsodeɛ a ɛyɛ pɛpɛɛpɛ koraa di kan wɔ nhyiamu nyinaa so, ɛfiri honam fam nneɛma a wɔde kyekyere nneɛma so kɔsi digyital dawurubɔ so. Nkyerɛwde a wɔahyɛ da ayɛ, te sɛ Mattel de no, hwɛ hu sɛ wonya aniwa a ɛyɛ soronko na ɛyɛ biako a wontumi mfa nkyerɛwde a wɔde kyerɛw nsɛm nyinaa nsɛ. Saa sika a wɔde hyɛ mu yi hyɛ ahyɛnsode a wogye tom no mu den na ɛma wɔyɛ soronko wɔ gua a nnipa ahyɛ mu ma so. Wɔ nnwuma a wɔrehwehwɛ sɛ wɔbɛkyekyere nipasu a ɛyɛ den saa ara no, nneɛma a wɔhwehwɛ te sɛ module 207 a ɛwɔ Mewayz no betumi ama fapem wɔ nnɛyi branding nnyinasosɛm mu.

Dɛn ne 'agoru mu nsɛm a wɔde asie' wɔ Mattel nkyerɛwde no mu?

Fonto no de nneɛma a ɛyɛ anifere a wɔde yɛ adwini a wɔde Mattel agode agyapade a ɛkanyan no ka ho. Sɛ nhwɛso no, nkyerɛwde ahorow bi betumi ayɛ nea ɛkɔ akyiri a ɛma yɛkae Hot Wheels track anaasɛ agode a wɔde di agoru a ɛka sɛnea agode bi te no ho asɛm. Saa nsɛm a ahintaw yi de brand nipasu ne abasɛm a wɔka no ka ho, na ɛma typography no te nka sɛ ɛyɛ soronko ‘Mattel’ na ɛma osuahu a ɛyɛ anigye kɛse ma adetɔfo.

Ɔkwan bɛn so na custom font ma brand consistency tu mpɔn?

Funt a ɛyɛ ne dea yi ahotoso a ɛwɔ font a wɔama ho tumi krataa a ebetumi akyerɛ ase ɔkwan soronko so wɔ nhyehyɛe ahorow mu anaasɛ ɛwɔ anohyeto ahorow a ɛfa dwumadie ho no fi hɔ. Ɛhwɛ hu sɛ nkitahodi biara, efi nkrataa a ɛwɔ mu so kosi wiase nyinaa dawurubɔ ɔsatu ahorow so no, hwɛbea yɛ pɛ pɛpɛɛpɛ. Saa asɛm a wɔka bom yi ma wonya ahotoso ne adwumayɛ ho nimdeɛ. Platforms te sɛ Mewayz ($19/mo) de asuadeɛ ma wɔ brand agyapadeɛ a ɛte saa a wɔde bedi dwuma daa wɔ aguadi akwan ahodoɔ so.

So amanne kwan so font yɛ sika a mfaso wɔ so ma adwuma ketewa bi?

Ɛwom sɛ nkyerɛwde a wɔahyɛ da ayɛ koraa betumi ayɛ sika a wɔde bɛto mu kɛse no, nnyinasosɛm a ɛfa ahyɛnsode soronko ho no ho hia kɛse ma nnwuma akɛse nyinaa. Nnwumakuw nketewa betumi afi ase denam nkyerɛwde soronko a wɔama ho tumi krataa a wɔde bedi dwuma na wɔde wɔn adwene asi ɔkwan a wɔfa so yɛ nneɛma a ɛkɔ so daa so. Ade titiriw a wɔde fi Mattel tu no mu ne mfaso a ɛwɔ ɔkwan a wɔfa so yɛ ade a ɛwɔ aniwa so nipasu a wɔaka abom, asɛmti a wɔaka ho asɛm kɛse wɔ adwini ne aguadi adesua ahorow a ɛwɔ nhyiam ahorow te sɛ Mewayz so.