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Sɛnea atirisopam ho nsusuwii ahorow trɛwee ansa na intanɛt reba, sɛnea Tracy Letts’s ‘Bug’ a ɛwɔ Broadway kyerɛ no

Fast Company ne Namir Smallwood kasae nnansa yi, a ɔne Carrie Coon reyɛ agoru bi a adi mfe 30 a ɛte nka sɛ ɛyɛ pɛpɛɛpɛ ma yɛn bere yi no. Atirisopam ho nsusuwii ahorow yɛ nea ɛde ɔyare ba ankasa. Nnansa yi nhwehwɛmu a wɔayɛ wɔ nsɛm a ɛnteɛ ne sɛnea ɛkɔ so wɔ sohyial network ahorow so no ada no adi sɛ ɛyɛ nwonwa...

18 min read Via www.fastcompany.com

Mewayz Team

Editorial Team

News

Viral Code a ɛwɔ Analog Mmere no mu

Wɔ nnɛyi dijitaal asase yi mu no, wɔtaa da mfiridwuma a ɛfa nsɛm a ɛnteɛ ho adi: TikTok video a ɛrekɔ so, Twitter ɔsatu a wɔayɛ no biako, subreddit echo chamber. Ahoɔhare a wɔde tu mmirika no yɛ nea ɛyɛ nwonwa. Nanso ɔpɛ a wɔwɔ sɛ wɔbɛka nsensanee a ɛsono emu biara abom ayɛ no asɛm kɛse bi a ahintaw no nyɛ intanɛt bere no mu ade. Tracy Letts agoru a ɛyɛ awerɛhow, Bug, a wɔsan de bae nnansa yi wɔ Broadway no yɛ asɛm a ɛyɛ ahodwiriw a wɔayɛ ho nhwehwɛmu wɔ sɛnea atirisopam ho nsusuwii ahorow trɛwee, sesae, na edii ankorankoro bere tenten ansa na modem biako pɛ rebɔ gyegyeegye wɔ nkwa mu no ho. Ɛkyerɛ sɛ ade a etu mpɔn sen biara a ɛde adwene a ɛyɛ hu ba no nyɛ fiber-optic cable, na mmom onipa adwene a ɛyɛ mmerɛw a ɛhwehwɛ nkitahodi ne tumidi. Wɔ nnwumakuw a wɔrefa wiase a nsɛm a wontumi nnye ho adanse ahyɛ mu ma mu fam no, onipa ade yi a wɔbɛte ase no ho hia yiye. Sɛnea nnwuma de wɔn ho to nhyehyɛe ahorow te sɛ Mewayz so de hyehyɛ na wɔhwɛ sɛ ɛyɛ adwuma ho nsɛm no, Bug kyerɛ asiane a efi mu ba bere a wɔde ankorankoro nokwasɛm asi nsɛm a wɔanhwɛ so fapem so no.

Ahɔhoɔ a Wɔatew Ne Ho: Agnes a Ɛyɛ Den

Agorudi no fi ase wɔ Agnes, ɔbea bi a ɔyɛ ankonam a ɔde ne ho ahintaw ne kan ayayade wɔ Oklahoma ahɔhodan dan bi a asɛe mu so. N’asetra yɛ nea onni nhyehyɛe ne wiase ho suro a emu dɔ. Saa tew a ɔtew ne ho ne ahodwiriw yi ma ɔyɛ ahɔhoyɛfo a ɔyɛ pɛ ma adwene a ɛyɛ mmoawa a wɔsɛe nnɔbae. Ansa na atirisopam bi betumi atrɛw no, ɛsɛ sɛ enya asase pa—onipa a ne kɔn dɔ sɛ obenya wɔn amanehunu no ho nkyerɛkyerɛmu. Agnes nokwasɛm no ntumi nnyina dedaw; ɛte sɛ nea adwene a ɛne sɛ n’apereperedi ahorow no yɛ pɔw kɛse bi a ɛyɛ hu fã no nyɛ nea ɛyɛ nwonwa. Ɛma wonya nhyehyɛe ho adwene a ɛnteɛ, na ɛde asɛm a wɔahyehyɛ, sɛ ɛyɛ hu mpo a, si ankorankoro ɛyaw a basabasayɛ wom ananmu. Wɔ adwumayɛ mu no, nsɛm a emu da hɔ na ɛwɔ mfinimfini a wonni no de mmerɛwyɛ ahorow a ɛte saa ara ba. Sɛ nokware fibea biako pɛ nni hɔ, te sɛ modular adwumayɛ OS a efi Mewayz a, akuw betumi atew wɔn ho, na ama wɔayɛ mmerɛw sɛ wɔbɛyɛ "atirisopam" —nsɛmmɔnedi, nsɛm a ɛnteɛ a ɛfa nnwuma ho, anaa data a mfomso wom a ebetumi ama nkɔso asɛe.

Ɔyarefo Zero: Petro Gyidi

Nea ɔde atirisopam no bae ne Peter, ɔbarima a ɛte sɛ nea ne ho yeraw no na ɔyɛ odwo a ɔde "bog" no ba Agnes wiase no mu. Ɔmfa manifesto anaa wɛbsaet biara mma; ɔde n’ankasa adanse ba. Ne gyidi no yɛ nea edi mũ, na ɔde nokwaredi ma obi a onyaa ne ti didii mu no de nsusuwii no ma. Ɔka aban sɔhwɛ ahorow, nwansena nketenkete a wɔtow ntokuru wɔ ne honam ani, ne afiri kɛse bi a wɔde hwɛ nneɛma so ho asɛm. Saa ankorankoro nsɛm a wɔde ma yi yɛ nea tumi wom. Wɔde tema ne osuahu a wɔkyɛ abɔ nsusuwii no mu, na ɛma ɛyɛ nea ɛkanyan adwene kɛse sen sɛnea Intanɛt so nsɛm biara a wɔmmɔ din betumi ayɛ. Ɛnyɛ asɛm bi a wɔde bɔ amanneɛ so na efi ɔyare mmoawa no ase, na mmom nkɔmmɔbɔ a ɛbɛn na ahotoso wom. Peter yɛ atirisopam no ho database a ɛte ase, ɛhome, na ne nkitahodi tẽẽ a ɔne Agnes nyae no yɛ analog a ɛne phishing email a ɛnam nkate mu nsakrae so twa akyinnyegye nyinaa ho hyia.

Echoes wɔ Pia a Wɔatoto Mu: Amplification ne Validation

Sɛ wodua adwene a edi kan no wie a, motel dan no ankasa bɛyɛ echo chamber. Esiane sɛ Agnes ne Peter atwa wɔn ho afi abɔnten wiase no ho nti, wɔhyɛ wɔn ho wɔn ho gyidi ahorow mu den. Wɔhwehwɛ tabloid atesɛm nkrataa ne radio a wɔka ho asɛm anadwo dasum —a ɛyɛ nea ɛne fringe forum ahorow yɛ pɛ ansa na intanɛt aba —a ɛnyɛ sɛ wɔbɛhwehwɛ nokwasɛm ahorow mu, na mmom sɛ wɔbɛhwehwɛ “adanse” a ɛfoa wɔn suro so. Ɛyaw biara bɛyɛ adanse; nsɛm ho amanneɛbɔ mu asɛm biara, ade a ɛkyerɛ biribi. Saa closed-loop validation yi ne baabi a nsusuwii no sesa na enyin, na ɛbɛyɛ wɔn nokwasɛm a wɔkyɛ. The play’s claustrophobic setting yɛ honam fam ade a ɛda nsɛm silo bi adi. Nea ɛne eyi bɔ abira no, nnɛyi nnwuma ahorow ko tia eyi denam nhyiam ahorow a wɔaka abom a wɔde di dwuma so. Sɛ nhwɛso no, Mewayz yɛ adwuma sɛ beae a ɛwɔ mfinimfini a ɛbubu silo ahorow, hwɛ hu sɛ dwumadibea ahorow nyinaa fi data koro a wɔagye atom mu yɛ adwuma, na esiw nokwasɛm a atew ne ho a wɔkyinkyim no a ɛwe Agnes ne Peter no ano.

  • Intimate Persuasion: Adwene trɛw denam obiakofo nkitahodi ne nkate mu ahoɔden a wɔde di dwuma so.
  • Nsɛm ho amanneɛbɔ foforo sɛ "Adanse": Tabloid, nkratawa, ne radio a wɔde di dwuma anadwo dasum yɛɛ adwuma sɛ nneɛma a wɔde si so dua.
  • Honam mu Tew a Wɔtew Wɔn Ho sɛ Echo Chamber: Akuw nketewa a wɔatoto mu hyɛɛ gyidi ahorow mu den a na abɔnten so asɛnnennen biara nni mu.
  • Tumi a "Adanse" a Wotumi Hu: Agyidifo twee adwene sii honam fam nkate (itches, "specks") so sɛ adanse a wontumi nnye ho kyim.
a wɔde ahyɛ mu "Wɔwɔ mattress mu! Wɔ pillows mu! Wɔwɔ baabiara! Worentumi nhu wɔn kɛkɛ kosi sɛ wubehu nea ɛsɛ sɛ wohwehwɛ."
na ɛkyerɛ sɛ woayɛ

Onipa Ade: Kɔkɔbɔ a Bere Nni Bere

Bug awiei koraa no ka sɛ gyidi nhyehyɛe no yɛ nnipa de sen mfiridwuma. Intanɛt no de nsenia ne ahoɔhare mae, nanso nneɛma atitiriw a ɛwɔ mu —mmerɛw, charismatic delivery, ne asetra mu ahoɔden —yɛ nea bere ntumi nsɛe no. Agorudi no yɛ nkaebɔ a emu yɛ den sɛ mfomso a ɛyɛ hu sen biara no nyɛ dijitaal mmoawa, na mmom adwene mu de a ɛde mmuae a yehia no di dwuma. Wɔ ahyehyɛde biara fam no, asuade no mu da hɔ: nsɛm a ɛda adi pefee ne nsɛm a wɔagye atom ne nnuru a eye sen biara a wɔde kum mmoawa. Adwuma a wobɛkyekyere wɔ data ecosystem a apaapae na wontumi mfa ho nto so so no te sɛ nea wobɛkyekye asetra wɔ atirisopam bi so; ebia ɛbɛte nka sɛ ɛne ne ho hyia fi mu, nanso wɔahyɛ sɛ ɛbɛhwe ase. Nhyehyɛe a wɔahyehyɛ, modular nhyehyɛe te sɛ Mewayz a wɔde bedi dwuma no yɛ basabasayɛ yi bɔ abira, ɛma nhyehyɛe a emu da hɔ, ɛyɛ adwuma bom, na egyina nokwasɛm so a ɛbɔ ho ban fi nsɛm a ɛnteɛ a wɔde kɔ nnipa mu ho, sɛ́ ɛnam asɛm a wɔka kyerɛ anaa Wi-Fi so trɛw.

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Nsɛmmisa a Wɔtaa Bisa

Viral Code a ɛwɔ Analog Mmere no mu

Wɔ nnɛyi dijitaal asase yi mu no, wɔtaa da mfiridwuma a ɛfa nsɛm a ɛnteɛ ho adi: TikTok video a ɛrekɔ so, Twitter ɔsatu a wɔayɛ no biako, subreddit echo chamber. Ahoɔhare a wɔde tu mmirika no yɛ nea ɛyɛ nwonwa. Nanso ɔpɛ a wɔwɔ sɛ wɔbɛka nsensanee a ɛsono emu biara abom ayɛ no asɛm kɛse bi a ahintaw no nyɛ intanɛt bere no mu ade. Tracy Letts agoru a ɛyɛ awerɛhow, Bug, a wɔsan de bae nnansa yi wɔ Broadway no yɛ asɛm a ɛyɛ ahodwiriw a wɔayɛ ho nhwehwɛmu wɔ sɛnea atirisopam ho nsusuwii ahorow trɛwee, sesaa wɔn, na wodii ankorankoro bere tenten ansa na nnɛyi dem biako pɛ rebɔ dede abɛtra ase no ho. Ɛkyerɛ sɛ ade a etu mpɔn sen biara a ɛde adwene a ɛyɛ hu ba no nyɛ fiber-optic cable, na mmom onipa adwene a ɛyɛ mmerɛw a ɛhwehwɛ nkitahodi ne tumidi. Wɔ nnwumakuw a wɔrefa wiase a nsɛm a wontumi nnye ho adanse ahyɛ mu ma mu fam no, onipa ade yi a wɔbɛte ase no ho hia yiye. Sɛnea nnwuma de wɔn ho to nhyehyɛe te sɛ Mewayz so sɛ wɔbɛhyehyɛ na wɔadi adwumayɛ ho nsɛm ho adanse no, Bug kyerɛ asiane a efi mu ba bere a wɔde ankorankoro nokwasɛm asi nsɛm a wɔanhwɛ so fapem so no.

Ahɔhoɔ a Wɔatew Ne Ho: Agnes Ahoɔden

Agorudi no fi ase wɔ Agnes, ɔbea bi a ɔyɛ ankonam a ɔde ne ho ahintaw ne kan ayayade wɔ Oklahoma ahɔhodan dan bi a asɛe mu so. N’asetra yɛ nea onni nhyehyɛe ne wiase ho suro a emu dɔ. Saa tew a ɔtew ne ho ne ahodwiriw yi ma ɔyɛ ahɔhoyɛfo a ɔyɛ pɛ ma adwene a ɛyɛ mmoawa a wɔsɛe nnɔbae. Ansa na atirisopam bi betumi atrɛw no, ɛsɛ sɛ enya asase pa—onipa a ne kɔn dɔ sɛ obenya wɔn amanehunu no ho nkyerɛkyerɛmu. Agnes nokwasɛm no ntumi nnyina dedaw; ɛte sɛ nea adwene a ɛne sɛ n’apereperedi ahorow no yɛ pɔw kɛse bi a ɛyɛ hu fã no nyɛ nea ɛyɛ nwonwa. Ɛma wonya nhyehyɛe ho adwene a ɛnteɛ, na ɛde asɛm a wɔahyehyɛ, sɛ ɛyɛ hu mpo a, si ankorankoro ɛyaw a basabasayɛ wom ananmu. Wɔ adwumayɛ mu no, nsɛm a emu da hɔ na ɛwɔ mfinimfini a wonni no de mmerɛwyɛ ahorow a ɛte saa ara ba. Sɛ nokware fibea biako pɛ nni hɔ, te sɛ modular adwumayɛ OS a efi Mewayz a, akuw betumi atew wɔn ho, na ama wɔayɛ mmerɛw sɛ wɔbɛyɛ "atirisopam" —nsɛmmɔnedi, nsɛm a ɛnteɛ a ɛfa nnwuma ho, anaa data a mfomso wom a ebetumi ama nkɔso asɛe.

Ɔyarefo Zero: Petro Gyidi

Nea ɔde atirisopam no bae ne Peter, ɔbarima a ɛte sɛ nea ne ho yeraw no na ɔyɛ odwo a ɔde "bog" no ba Agnes wiase no mu. Ɔmfa manifesto anaa wɛbsaet biara mma; ɔde n’ankasa adanse ba. Ne gyidi no yɛ nea edi mũ, na ɔde nokwaredi ma obi a onyaa ne ti didii mu no de nsusuwii no ma. Ɔka aban sɔhwɛ ahorow, nwansena nketenkete a wɔtow ntokuru wɔ ne honam ani, ne afiri kɛse bi a wɔde hwɛ nneɛma so ho asɛm. Saa ankorankoro nsɛm a wɔde ma yi yɛ nea tumi wom. Wɔde tema ne osuahu a wɔkyɛ abɔ nsusuwii no mu, na ɛma ɛyɛ nea ɛkanyan adwene kɛse sen sɛnea Intanɛt so nsɛm biara a wɔmmɔ din betumi ayɛ. Ɛnyɛ asɛm bi a wɔde bɔ amanneɛ so na efi ɔyare mmoawa no ase, na mmom nkɔmmɔbɔ a ɛbɛn na ahotoso wom. Peter yɛ atirisopam no ho database a ɛte ase, ɛhome, na ne nkitahodi tẽẽ a ɔne Agnes nyae no yɛ analog a ɛne phishing email a ɛnam nkate mu nsakrae so twa akyinnyegye nyinaa ho hyia.

Echoes wɔ Pia a Wɔatoto Mu: Amplification ne Validation

Sɛ wodua adwene a edi kan no wie a, motel dan no ankasa bɛyɛ echo chamber. Esiane sɛ Agnes ne Peter atwa wɔn ho afi abɔnten wiase no ho nti, wɔhyɛ wɔn ho wɔn ho gyidi ahorow mu den. Wɔhwehwɛ tabloid atesɛm nkrataa ne radio a wɔka ho asɛm anadwo dasum —a ɛyɛ nea ɛne fringe forum ahorow yɛ pɛ ansa na intanɛt aba —a ɛnyɛ sɛ wɔbɛhwehwɛ nokwasɛm ahorow mu, na mmom sɛ wɔbɛhwehwɛ “adanse” a ɛfoa wɔn suro so. Ɛyaw biara bɛyɛ adanse; nsɛm ho amanneɛbɔ mu asɛm biara, ade a ɛkyerɛ biribi. Saa closed-loop validation yi ne baabi a nsusuwii no sesa na enyin, na ɛbɛyɛ wɔn nokwasɛm a wɔkyɛ. The play’s claustrophobic setting yɛ honam fam ade a ɛda nsɛm silo bi adi. Nea ɛne eyi bɔ abira no, nnɛyi nnwuma ahorow ko tia eyi denam nhyiam ahorow a wɔaka abom a wɔde di dwuma so. Sɛ nhwɛso no, Mewayz yɛ adwuma sɛ beae a ɛwɔ mfinimfini a ɛbubu silo ahorow, hwɛ hu sɛ dwumadibea ahorow nyinaa fi data koro a wɔagye atom mu yɛ adwuma, na esiw nokwasɛm a atew ne ho a wɔkyinkyim no a ɛwe Agnes ne Peter no ano.

Onipa Ade: Kɔkɔbɔ a Enni Bere

Awiei koraa no, Bug ka sɛ gyidi nhyehyɛe no yɛ nnipa de sen mfiridwuma. Intanɛt no de nsenia ne ahoɔhare mae, nanso nneɛma atitiriw a ɛwɔ mu —mmerɛw, charismatic delivery, ne asetra mu ahoɔden —yɛ nea bere ntumi nsɛe no. Agorudi no yɛ nkaebɔ a emu yɛ den sɛ mfomso a ɛyɛ hu sen biara no nyɛ dijitaal mmoawa, na mmom adwene mu de a ɛde mmuae a yehia no di dwuma. Wɔ ahyehyɛde biara fam no, asuade no mu da hɔ: nsɛm a ɛda adi pefee ne nsɛm a wɔagye atom ne nnuru a eye sen biara a wɔde kum mmoawa. Adwuma a wobɛkyekyere wɔ data ecosystem a apaapae na wontumi mfa ho nto so so no te sɛ nea wobɛkyekye asetra wɔ atirisopam bi so; ebia ɛbɛte nka sɛ ɛne ne ho hyia fi mu, nanso wɔahyɛ sɛ ɛbɛhwe ase. Nhyehyɛe a wɔahyehyɛ, modular nhyehyɛe te sɛ Mewayz a wɔde bedi dwuma no yɛ basabasayɛ yi bɔ abira, ɛma nhyehyɛe a emu da hɔ, ɛyɛ adwuma bom, na egyina nokwasɛm so a ɛbɔ ho ban fi nsɛm a ɛnteɛ a wɔde kɔ nnipa mu ho, sɛ́ ɛnam asɛm a wɔka kyerɛ anaa Wi-Fi so trɛw.

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