Adesua Landing Pages a Ɛsakra: 8 Design Nnyinasosɛm ne Wiase Ankasa Nhwɛsode

Obiara a ɔbɔ intanɛt so adesua no hyia bere titiriw koro no ara: obi a obetumi ayɛ osuani no si fam wɔ wɔn adesua krataafa so. Wɔ sikɔne kakraa bi mu no, wɔbɛbɔ "Enroll Now" anaasɛ wɔbɛyera koraa. Wo landing page no nyɛ wɛbpage kɛkɛ —ɛyɛ wo dijitaal adetɔnfo, wo adesua ananmusifo, ne wo nsakrae engine nyinaa wɔ biako mu. Bere a adebɔfo pii de wɔn adwene si nneɛma a ɛwɔ mu no su so no, wobu sɛnea nsɛm a wɔka kyerɛ no ka nkate no adewa. Landing page a wɔanhyehyɛ no yiye betumi asɛe adesua no mu nsɛm a ɛyɛ nwonwa sen biara mpo, bere a nea wɔayɛ no ɔkwan pa so betumi adan browser ahorow a wɔnyɛ hwee no ayɛ asuafo a wɔde wɔn ho ama.

Nea enti a Landing Page Design Ma Adesua a Wɔkyerɛw Wɔn Din anaasɛ Ɛma Wogyae

Wo course landing page no yɛ bridge a ɛda wo nimdeɛ ne w'atiefoɔ ahiadeɛ ntam. Ɛsɛ sɛ ɛda mfaso adi bere koro mu, ɛma wonya ahotoso, na eyi akasakasa fi hɔ—ne nyinaa bere a ɛne nneɛma a ɛtwetwe adwene a enni ano si akan no. Nhwehwɛmu kyerɛ sɛ nsrahwɛfoɔ hyehyɛ adwini ho adwene wɔ milisekɔn 50 mu, na 94% a ɛdi kan a wɔnya no fa wɛb nhyehyɛɛ mu nneɛma ho tẽẽ. Wɔ adesua abɔfoɔ fam no, yei kyerɛ sɛ wo landing page no aniwa so nhyehyɛeɛ, nkrasɛm, ne dwumadiefoɔ suahunu nya wo dinkyerɛw dodoɔ ne sika a wonya tẽẽ.

Susuw eyi ho: Adesua abien a ɛyɛ pɛ a ɛwɔ landing pages ahorow betumi ahu sɛ nsakrae dodow gu ahorow 300% anaa nea ɛboro saa. Nsonsonoe no nyɛ emu nsɛm no —ɛyɛ sɛnea krataafa a ɛba fam no ka saa nsɛm no bo ho asɛm yiye. Bere a Mewayz hwehwɛɛ landing pages mu wɔ 500+ creators nyinaa mu no, yehui sɛ top performers kyɛ design patterns pɔtee a ɛma enrollments bere nyinaa a adesua asɛmti anaa bo a ɛwɔ mu mfa ho.

Nnyinasosɛm 1: Botae Ho Ɔkasa a Ɛto so 5

Ɛsɛ sɛ w'asɛmti ne asɛmti ketewa no bua ntɛm ara sɛ "Dɛn na ɛwɔ mu ma me?" wɔ sikɔne anum akyi bere a woasi fam no. Generic nsɛmfua te sɛ "Learn Digital Marketing" di nkogu efisɛ ɛnkyerɛ nea ebefi mu aba. Mmom, "Transform Your Instagram Strategy: Nya Akyidifo 1,000 a Wɔde Wɔn Ho Hyehyɛ Mu wɔ Nnafua 30 Mu" di mfaso horow a wotumi hu ho asɛm ntɛm ara. Botae ho nsɛm a eye sen biara no ka nea wopɛ sɛ efi mu ba no ne bere pɔtee bi anaa metric a ɛho hia w’atiefo bom.

Fa asɛmti ketewa bi a ɛfa nsakraeɛ nhyehyɛeɛ no ho boa wo asɛmti no. Sɛ w’asɛmti no hyɛ baabi a worekɔ ho bɔ a, ɛsɛ sɛ w’asɛmti ketewa no kyerɛ akwantu no. Sɛ nhwɛso no: "Yɛn anammɔn anammɔn nhyehyɛe no kyerɛkyerɛ wo nhyehyɛe ahorow a wɔada no adi sɛ adebɔfo a wɔkorɔn de di dwuma a wonya $10K+/ɔsram." Saa nkabom yi yɛ adwuma efisɛ ɛde ahotoso si hɔ bere a ɛreyɛ nsakrae no ho mfonini a emu da hɔ.

Wɔkwati Mfomso a Ɛtaa Ba wɔ Botae Ho Ɔkasa mu

Abɔdeɛ bebree di mfomsoɔ sɛ wɔde wɔn adwene besi nneɛma a ɛwɔ mu so mmom sen mfasoɔ. "Module 12" anaa "nnɔnhwerew 8 video" a wobɛkyerɛw no nkyerɛ hwee gye sɛ wode bata nea ebefi mu aba ho. Mmom, sɔ "modules 12 a wɔayɛ sɛ ɛbɛboa wo ma woatumi ayɛ client negotiations" anaa "nnɔnhwerew 8 video a eyi bo a wontumi nsi pi fi hɔ daa" hwɛ. Mfomso foforo a ɛtaa ba ne sɛ wobɛyɛ nea emu nna hɔ dodo —"ma w'ahokokwaw tu mpɔn" betumi akyerɛ biribiara. Pɛpɛɛpɛɛ ma ahotoso ne pefeeyɛ.

Nnyinasosɛm 2: Asetra mu Adanse a Ɛma Ahotoso Ntɛm ara

Wɔn a wɔpɛ sɛ wɔyɛ asuafoɔ hia sɛ wɔgye tom sɛ wo adesua no di ne bɔhyɛ so. Asetra mu adanse yɛ adwuma sɛ adwene mu awerɛhyem a ɛkyerɛ sɛ afoforo anantew saa kwan yi so yiye. Adesua landing nkratafa a etu mpɔn sen biara no da asetena mu adanse ahorow pii a wɔde asi hɔ wɔ ɔkwan pa so wɔ krataafa no nyinaa mu.

• Asuafoɔ adansedie a mfonini ne nea ɛfiri mu baeɛ: "Bere a mefaa adesua yi akyi no, mede afɛfoɔ 3 sii fam wɔ adapɛn 2 mu" a asuafoɔ mfonini ankasa ka ho
• Wɔn a wɔkyerɛw wɔn din: "Kɔka asuafoɔ 2,347 a wɔasesa wɔn adwuma ho"
• Nneɛma a ɛkyerɛ sɛ wogye di: "Wɔakyerɛ wɔ Forbes mu" anaa "Akuw a wɔwɔ Google ne Microsoft de di dwuma"
• Nsɛm a wɔayɛ ho nhwehwɛmu: Wɔakyerɛkyerɛ mu kɔ akyiri ansa na wɔayɛ nsakraeɛ/akyi nsakraeɛ a ɛwɔ metrics pɔtee

Fa wo asetena mu adanse a emu yɛ den sen biara no to botae ho ɔkasamu no ase ntɛm ara na ama woadi akyinnyegye ho dwuma ntɛm. Afei petepete adansedi afoforo a ɛbɛn bo ho nsɛm ne dinkyerɛw bɔtn no so na woadi twentwɛn a etwa to no so. Nokware a ɛyɛ nokware ho hia —edin ankasa, mfonini, ne nea efi mu ba pɔtee no yɛ adwuma sen ayeyi a wɔde ma wɔ ɔkwan a ɛkɔ akyiri so.

Nnyinasosɛm 3: Aniwa so Nkyekyɛmu a Ɛda Hɔ a Ɛkyerɛ Aniwa kwan

Ɔhɔho a n’adwene atu afra nkyerɛw ne din da. Ɛsɛ sɛ wo landing page no nya ɔkwan a ɛda adi pefee a wotumi hu a efi awosu mu no ɛde kɔ nsakrae mu. Wɔn a wɔyɛ adwuma yiye no de kɛse, kɔla, ne gyinabea di dwuma de yɛ nhyehyɛe a ɛde nneɛma a ɛho hia sen biara di kan. Ɛsɛ sɛ dinkyerɛw bɔtn no da nsow denam kɔla a ɛne ne ho bɔ abira so, bere a nsɛm a ɛto so abien no da adi sɛ ɛyɛ nketewa anaasɛ ɛnyɛ nea ɛda adi kɛse.

Nhwehwɛmu a wɔde hwɛ aniwa so kyerɛ sɛ nsrahwɛfo taa scan nkratafa wɔ F-nsusuwii so, na wɔde wɔn adwene si nsɛmti, nsɛmti nketewa, ne atuo nsɛntitiriw so. Hyehyɛ wo nsɛm no ma ɛne abɔde mu akenkan nhyehyɛe yi hyia. Fa nsɛm a ɛho hia te sɛ mfaso atitiriw ne bo a wɔbɔ gu kratafa no nkyem abiɛsa mu biako a ɛwɔ soro no mu baabi a wɔde adwene si so kɛse. Fa whitespace di dwuma wɔ ɔkwan pa so de siw adwene mu adesoa a ɛboro so ano—kratafa a ayɛ basaa ma bounce rates kɔ soro.

Nnyinasosɛm 4: Adesua Nhyehyɛe a Wɔde Si Mfaso So Ho Nkyerɛkyerɛmu

Sɛ anka wobɛkyerɛw module titles te sɛ "Introduction to SEO," frame wo adesua nhyehyɛe no twa mfaso horow a asuafo benya no ho hyia. "Module 3: The Traffic Blueprint—Drive 500+ Visitors Daily to Your Blog" di bo a ɛsom ho asɛm ntɛm ara. Ɛsɛ sɛ module nkyerɛkyerɛmu biara bua "Dɛn na mɛtumi ayɛ bere a mawie ɔfa yi?"

Susuw ho sɛ wode bere a wɔasusuw sɛ wɔde bɛma module biara bɛka ho de ahyɛ akwanhwɛ a emu da hɔ. Berɛ a Mewayz sɔɔ saa kwan yi hwɛeɛ wɔ adesua nkratafa 50 so no, adesua awieeɛ dodoɔ kɔɔ soro 27% ɛfiri sɛ asuafoɔ tumi yɛɛ wɔn adesua akwantuo ho nhyehyɛeɛ yie. Nneɛma a wɔde aniwa hu te sɛ nkɔsoɔ nkyerɛwde anaa module a wɔawie ɔha mu nkyekyɛmu nso boa ma wɔkanyan wɔn a wɔpɛ sɛ wɔyɛ asuafoɔ denam nsɛntitiriw a wɔda no adi a wɔbɛtumi ayɛ so.

Nnyinasosɛm 5: Ɔsɔretia a Wobedi So Ansa na Ɛsɔre

Obiara a obetumi ayɛ osuani no wɔ ɔsɔretia a ahintaw: "So eyi fata sika no?" "Mewɔ bere?" "So mefata?" Ɛsɛ sɛ wo landing page no hwɛ kwan na edi saa dadwen ahorow yi ho dwuma ntɛm ara. Yɛ FAQ ɔfa a wɔatu ho ama a ɛbua nsɛmmisa a wɔtaa bisa fa nneɛma a ɛsɛ sɛ wodi kan yɛ, bere a wɔde ahyɛ bɔ, sika a wɔsan de ma ho nhyehyɛe, ne mfiridwuma ho ahwehwɛde ahorow.

• Boɔ a wɔkasa tia: "Adesua yi tua ne ho ka wɔ w'afɛfoɔ a ɔdi kan no ho"
• Bere ho ɔsɔretia: "Simma 30 pɛ da biara adapɛn 3"
• Ahokokwaw a wɔkasa tia: "Osuahu biara ho nhia—yɛhyɛ ase fi mfitiasede no so"
• Asiane a wɔkasa tia: "Nnafua aduasa sika a wɔde bɛsan ama ho bɔhyɛ sɛ wɔantumi anyɛ"

Fa saa mmuaeɛ yi si hɔ wɔ ɔkwan a ɛfata so wɔ wo frɛ-a-yɛ-yɛ-yɛ-bɔtɔn no ho. Sɛ asuafoɔ te nka sɛ wɔadi wɔn haw ho dwuma a, nsakraeɛ dodoɔ taa kɔ soro 15-30%.

Nnyinasosɛm 6: Ɔkwan a wɔfa so frɛ obi ma ɔyɛ ade

Ɛnsɛ sɛ wo dinkyerɛw bɔtn no pue pɛnkoro pɛ. Adesua ahorow a ɛsakra nneɛma a ɛwɔ soro no de CTA ahorow no si akwan horow pii so: wɔ botae ho nyansahyɛ no akyi, bere a wɔada mfaso adi akyi, asetra mu adanse akyi, ne ansa na mmeae a wobetumi afi mu aba. Ɛsɛ sɛ CTA biara de kasa a ɛfa adeyɛ ho a ɛda ahofama gyinabea adi—"Fi ase Sua" ma akasakasa a ɛba fam sen "Tɔ Seesei."

Button kɔla adwene ho nimdeɛ ho hia—kɔla ahorow a ɛsono emu biara a ɛda nsow wɔ wo krataafa palette no mu no yɛ adwuma yiye. A/B sɔhwɛ taa da nneɛma a wɔpɛ a ɛyɛ nwonwa adi —adesuabɔfo biako maa nsakrae kɔɔ soro 23% denam wɔn bɔtn a ɔsesaa fii bruu so kɔɔ borɔdɔma so ara kwa so. CTA ahorow a etu mpɔn sen biara nso ka awerɛhyem a ɛto so abien te sɛ "nnafua 30 bɔhyɛ" anaa "Kɔka asuafo 2,000+ ho" tẽẽ wɔ bɔtn no so anaasɛ ɛbɛn hɔ ntɛm ara.

Nnyinasosɛm 7: Mobile-First Design Ho Nsusuwii

Ɛnam sɛ bɛboro 60% nokwarem no browsing rekɔ so mprempren wɔ mobile mfiri so nti, ɛsɛ sɛ wo landing page no de mobile osuahu a mfomso biara nni ho ma. Akwankyerɛ a ɛyɛ mmerɛw, nneɛma akɛse a wɔde ka nneɛma, ne nneɛma a wɔaboaboa ano tẽẽ ho hia. Mobile dwumadiefoɔ taa twetwe ntɛmntɛm sene desktop dwumadiefoɔ, enti fa wo nsɛm a ɛho hia paa no di kan wɔ scroll a ɛdi kan no mu.

Sɔ wo krataafa no hwɛ wɔ mfiri pii so—nea ɛte sɛ nea ɛyɛ fɛ wɔ desktop so no betumi abɛyɛ den wɔ mobile so. Hwɛ yiye titiriw wɔ form fields, button akɛse, ne mfonini loading bere. Nkratafa a ɛde ba wɔ nea ennu sikani 3 mu no kura mobile nsrahwɛfo 30% sen akwan foforo a wɔde hyɛ mu brɛoo.

Nnyinasosɛm 8: Ntɛmpɛ a Wobɛbɔ a Worenpia wo ho

Ntɛmpɛ a etu mpɔn kanyan adeyɛ a ɛmma nhyɛso a ɛte sɛ nea wɔde di dwuma. Sɛ́ anka wode bere a wɔde kan kɔ atoro bedi dwuma no, fa nneɛma a ɛho yɛ na ankasa te sɛ "Enrollment closes Friday" di dwuma ma adesua a egyina kuw so anaa "Bonus materials for the first 100 students." Bere tiaa mu bo a wɔbɔ anaasɛ ntɛm a wɔtew so no ma ntease a ɛfata a ɛsɛ sɛ woyɛ ho biribi mprempren.

Asetra mu adanse nso betumi ama abɔde mu ntɛmpɛ aba—"nnipa 25 a wɔakyerɛw wɔn din nnɛ" kyerɛ sɛ agye din a wonni nhyɛso a wɔde nsa ayɛ. Nea ɛho hia ne nokware—sɛ ɛte sɛ nea ntɛmpɛ yɛ nea wɔayɛ a, ɛsɛe ahotoso. Sɛ woreyɛ mmara kwan so anohyeto a wɔde ma a, ma ɛda adi pefee wɔ nea enti a ɛyɛ anohyeto ho.

Adesua landing nkratafa a ɛdi mu paa no ntɔn nneɛma a ɛwɔ mu kɛkɛ—wɔtɔn nsakraeɛ. Wɔte ase sɛ ɛnyɛ video ne PDF na asuafo ntɔ; wɔretɔ wɔn ankasa nkyerɛaseɛ a ɛyɛ papa.

Anamɔn biara: Wobɛkyekyere Wo Landing Page a Ɛsakra Nsakraeɛ Kɛseɛ

Sɛ wobɛbɔ landing page a wɔayɛ no yiye a, ɛhwehwɛ sɛ wode nnyinasosɛm ahorow yi bedi dwuma wɔ nhyehyɛe kwan so. Di saa adeyɛ a wotumi yɛ yi akyi:

Anamɔn 1: Kyerɛkyerɛ Wo Core Value Proposition

Kyerɛ nea efi mu ba biako pɛ a ɛyɛ den sen biara a wo adesua no de ma. Bisabisa asuafoɔ a wɔatwam no nsɛm na woate nsakraeɛ a na ɛho hia wɔn paa no ase. Yɛ asɛmti a ɛkyerɛ nea ebefi mu aba yi pɔtee ne asɛmti ketewa a ɛkyerɛ ɔkwan a wɔfa so yɛ no.

Anammɔn 2: Boaboa Na Fa Asetra mu Adanse Si Hɔ

Boaboa adansedi nkrataa a ɛka nea efi mu ba pɔtee ho asɛm ano. Twa screenshots a ɛkyerɛ nsɛm pa a efi wo mpɔtam hɔ. Fa wo asetena mu adanse a emu yɛ den sen biara no to wo botae ho nyansahyɛ no ase ntɛm ara na ɛbɛn bo ho nsɛm.

Anamɔn 3: Hyehyɛ Wo Nsɛm a Ɛwɔ Mu Nkyekyɛmu

Yɛ wo krataafa no afã horow no ho mfonini sɛnea ɛho hia: botae ho nyansahyɛ, asetra mu adanse, adesua nhyehyɛe mu mfaso, ɔkyerɛkyerɛfo bio, bo a wɔbɔ, FAQ. Fa nsɛnkyerɛnne a wotumi hu te sɛ kɛse ne kɔla di dwuma de kyerɛ adwene kwan kɔ wo CTA ahorow no so.

Anamɔn 4: Di Ɔsɔretia ho dwuma wɔ ɔkwan a ɛyɛ nnam so

Kyerɛw biribiara a enti obi bɛtwentwɛn ne nan ase sɛ ɔbɛkyerɛw ne din. Yɛ FAQ ɔfã bi a ɛde nokwaredi bua saa dadwen ahorow yi. Susuw ho sɛ wode ahotoso bɛma sɛ ɛfata wo adesua nhwɛso no a.

Anamɔn 5: Fa di dwuma na Sɔ hwɛ

Yɛ wo krataafa no denam platform a ɛyɛ mmerɛw te sɛ Mewayz landing page module, a ɛma conversion-optimized templates so. A/B sɔ nneɛma ahorow hwɛ—asɛmti, bɔtn kɔla, bo a wɔde kyerɛ—na ama adwumayɛ atu mpɔn bere nyinaa.

Wiase Ankasa Nhwɛsoɔ a Ɛsakra

Sɛ yɛhwehwɛ adesua nkratafa a ɛdi mu a, ɛda nnyinasosɛm yi adi wɔ dwumadie mu. Mfoninitwa adesua biako maa nsakrae kɔɔ soro 40% denam "12 modules" a wɔde "12 weeks to professional portfolio" sii ananmu no so. Adwumayɛ adesua bi de "Used by 500+ entrepreneurs" kaa ho wɔ baabi a ɛbɛn enrollment button no na ɛhunuu 28% a ɛkɔ soro wɔ sign-ups mu.

Nkratafa a etu mpɔn sen biara no taa de video adansedi ka ho sen sɛ wɔde nsɛm bɛka kɛkɛ —sɛ wuhu sɛ asuafo ankasa rekyerɛkyerɛ wɔn nkonimdi mu a, ɛma nkate mu abusuabɔ nya nkɔso. Nnipa pii a wɔyɛ adwuma yiye no bi ne video nnianim asɛm tiawa bi a efi ɔkyerɛkyerɛfo no hɔ a ɛde ahotoso ne nipasu si hɔ wɔ kratafa no sikɔne 60 a edi kan no mu.

Akɔ akyiri asen Landing Page

Wo landing page no yɛ osuani akwantuo no mfitiaseɛ ara kwa. Wo ne wo nwomasua abɔdeɛ a nkwa wom a ɛtrɛ no a wode bɛka ho —te sɛ Mewayz adesua sohwɛ ne asuafoɔ a wɔde wɔn ho hyɛ mu module ahodoɔ —hwɛ ma osuahu a ɛnyɛ den firi berɛ a wɔhunuu kɔsi sɛ wɔwie. Landing pages a eye sen biara no de akwanhwɛ a edi mu a wo adesua no de ma, na ɛma asuafo a wɔwɔ abotɔyam a wɔbɛyɛ wo aguadifo a wɔyɛ papa.

Bere a intanɛt so nhomasua renya nkɔso no, landing pages a ɛka adwene mu nnyinasosɛm ahorow ne abakɔsɛm a ɛyɛ nokware bom no bɛkɔ so ayɛ adwuma asen generic templates. Adebɔfoɔ a wɔde wɔn sika hyɛ wɔn atiefoɔ nkannyan ase a wɔbɛte ase na wɔadi wɔn ho dwuma denam adwini a wɔasusu ho so no bɛkyekyere nwomasua nnwuma a ɛbɛtena hɔ daa a ɛda nsow wɔ gua a nnipa ahyɛ mu ma so.

Nsɛmmisa a Wɔtaa Bisa

Ɛsɛ sɛ me course landing page no tenten yɛ ahe?

Ne tenten a ɛbɛma wɔadi ɔsɔretia nyinaa ho dwuma nanso ɛyɛ tiawa sɛnea ɛbɛyɛ a ɛbɛkɔ so akura ayɔnkofa mu. Mpɛn pii no nsɛmfua 1,500-2,500 yɛ adwuma yiye, a ɔfã a wɔagyae mu pefee ma ɛyɛ mmerɛw sɛ wobɛhwehwɛ.

Dɛn ne ade a ɛho hia paa wɔ adesua landing page so?

Botae ho ɔkasamu asɛmti ne asɛmti ketewa—ɛno na ɛkyerɛ sɛ nsrahwɛfo bɛtra hɔ anaasɛ wobefi hɔ wɔ sikani 5 a edi kan no mu.

Adansedie dodoɔ sɛn na ɛsɛ sɛ mede ka me landing page no ho?

3-5 adansedi a emu yɛ den, pɔtee a mfonini ne nea efi mu ba wom no tu mpɔn sen nea efi mu ba pii. Fa wɔn to baabi a ɛbɛn gyinaesi mmeae wɔ ɔkwan a ɛyɛ ɔkwan pa so.

So ɛsɛ sɛ mede adesua boɔ ka ho wɔ fold no atifi anaa ase?

Mpɛn pii no, ɛba fam wɔ mpopaho no ase bere a woada bo a ɛsom adi awie no, nanso sɛ wo bo yɛ akansi mu mfaso titiriw a, susuw ho sɛ wode bɛto soro de ayi anidaso a anibere wom afi mu.

Mpɛn ahe na ɛsɛ sɛ meyɛ me adesua landing page no foforo?

Hwɛ na yɛ no yie bosome mmiɛnsa biara, anaa berɛ biara a wode nsɛm foforɔ a ɛho hia bɛka ho. A/B sɔhwɛ elements daa sɛnea ɛbɛyɛ a nsakrae dodow atu mpɔn bere tenten.