Content Marketing Strategy a Wɔde Ma Adwumayɛ Nkɔso

na ɛyɛ

Nneɛma a wɔde di gua ho nhyehyɛe a tumi wom ne engine a ɛma adwumayɛ nya nkɔso a ɛkɔ so daa. Ɛyɛ nhyehyɛe a wɔahyehyɛ a wode bɛbɔ na woakyekyɛ nneɛma a ɛsom bo de atwetwe, de wɔn ho ahyɛ mu, na woadan w’atiefo a wode w’ani asi wɔn so no ma wɔbɛyɛ adetɔfo anokwafo.

Dɛn Nti na ‘Dɛn Nti’ a Ɛda Ada hɔ Yɛ Wo Nsɛm a Wɔahyehyɛ no Fapem?

Ansa na wobɛkyerɛw blog post baako anaa wobɛfa video tiawa bi ho sini no, ɛsɛ sɛ wokyerɛkyerɛ w’atirimpɔw titiriw no mu. Wo "dɛn nti na" yɛ strategic compass a ɛkyerɛ biribiara a wobɔ kwan, hwɛ hu sɛ ɛne w'adwuma botae ahorow a ɛtrɛw no hyia. Sɛ eyi nni hɔ a, wo mmɔdenbɔ betumi ayɛ nea enni biako na entu mpɔn.

Eha na SMART botae ahorow ba.Apɛde a emu nna hɔ te sɛ "nya kar pii" rentwa. Mmom, dane wɔn ma ɛnyɛ botaeɛ Pɔtee, Wotumi Susuo, Wotumi Du ho, Ɛfata, na Ɛfa Bere ho.

1. Specific: Sɛ anka "ma wɛbsaet traffic nkɔ soro" no, fa w'ani si so sɛ "ma organic blog traffic nkɔ soro 30%."
2. Wobetumi asusuw: Fa nhwehwɛmu nnwinnade di dwuma de di wo nkɔso akyi kɔ saa 30% botae no ho.
3. Wobetumi ayɛ: So nkɔanim 30% yɛ nokware esiane wo nneɛma ne bere nhyehyɛe nti?
4. Ɛfa ho: So blog traffic pii boa adwumayɛ botae kɛse a ɛne sɛ wɔbɛma nnipa akɔ?
5. Bere a wɔahyɛ: Fa bere a wɔde bɛma, te sɛ "wɔ asram 6 a edi hɔ no mu."

Wonim Wo Tiefoɔ a Wode W’ani Si Wɔn So no Yie Dɛn?

Sɛ wobɔ nsɛm a wunnya ntease a emu dɔ wɔ w’atiefo ho a, ɛte sɛ nea woteɛteɛm kɔ baabi a hwee nni. Ɛsɛ sɛ wuhu onii a wo ne no rekasa, nea ɛho hia wɔn, ne baabi a wɔde wɔn bere di dwuma wɔ Intanɛt so. Saa nimdeɛ yi ma wo kwan ma wobɔ nsɛm a ɛka bom wɔ ankorankoro gyinabea.

Go beyond basic demographics. Yɛ adetɔfo personas a ɛkɔ akyiri a ɛkyerɛ wɔn botae ahorow, nsɛnnennen, ɛyaw nsɛntitiriw, ne nsɛmmisa a wɔrebisa search engine ahorow. Yɛ nhwehwɛmu, wo ne wɔn nni nkitaho wɔ sohyial media so, na hwehwɛ adetɔfo mmoa nsɛmmisa mu de hu nhumu a ɛsom bo.

a wɔde ahyɛ mu "W'atiefo yaw kɛse ne wo nsɛmti a ɛsom bo sen biara. Di wɔn haw no ho dwuma, na wunya wɔn ahotoso."

na ɛkyerɛ sɛ woayɛ

Dɛn Ne Nsɛm a Ɛwɔ Mu Adum ne Ɔkwan Bɛn so na Woayɛ Nhyehyɛe a Ɛyɛ Nokware?

Content pillars yɛ nsɛmti a ɛtrɛw 3-5 a wo brand no bɛyɛ tumidi wɔ so. Wɔyɛ fapem asɛmti a wo nsɛm nyinaa fa ho bio, ɛma nhyehyɛe ne nea ɛkɔ so pɛpɛɛpɛ ma wo nhyehyɛe no. Wɔ adwuma sohwɛ softwea adwumakuw te sɛ Mewayz fam no, adum betumi ayɛ "Akuw no Nnwuma," "Adwuma a Ɛwɔ Akyirikyiri," "Adwumayɛ Nhyehyɛe," ne "Adetɔfo Nkɔmmɔbɔ."

Sɛ wɔde wo adum no si hɔ wie a, yɛ nsɛm a ɛwɔ mu kalenda a ɛyɛ nokware. A plan you can't stick to is worthless. Fi ase ketewaa bi —ebia blog so asɛm biako ne social media updates abien dapɛn biara —na nkɔ soro bere a worenya ahoɔden no. Fa adwumayɛ OS platform di dwuma de yɛ nnwuma ho nhyehyɛe, hwɛ bere a etwa to so, na ma wo kuw no nyinaa nyɛ pɛpɛɛpɛ.

Wobɛyɛ Dɛn Atumi Ayɛ Nsɛm a Ɛyɛ Paara na Woasan Ayɛ no Yie?

Quality always trumps quantity. Fa w’adwene si nsɛm a ɛkɔ akyiri na ɛsom bo a ɛfa w’atiefo ahiade ho a wobɛbɔ so. Blog so asɛm a wɔayɛ mu nhwehwɛmu yiye a edi ɔhaw pɔtee bi ho dwuma no tu mpɔn koraa sen nsɛm du a emu nnɔ.

Then, master the art of repurposing. Wobetumi akyekyɛ nsɛm a ɛwɔ tweatibo biako mu, te sɛ eBook, mu ayɛ no agyapade nketewa pii, na ama wo ROI ayɛ kɛse.

• Dan blog asɛm bi kɔ script ma YouTube video anaa podcast episode.
• Twe akontabuo titire ne nsɛm a wɔafa aka ama sohyial media mfonini ahodoɔ.
• Yɛ infographic fi amanneɛbɔ a data-heavy mu.
• Yɛ webinar fi wo eBook no ti bi mu.

Wobɛyɛ Dɛn Ahyɛ Wo Nsɛm Ho Nkɔso Na Wosusu Ne Nkonimdie?

Publishing content is only half the battle. Nhyehyɛe a wɔde bɛhyɛ nkurɔfo nkuran a wɔde di dwuma ɔkwan pa so ho hia na ama wɔahwɛ ahu sɛ wobehu. Kyɛ wo nsɛm wɔ wo social channels nyinaa so, fa links ka wo email newsletter ho, na fa wo ho hyɛ intanɛt so mpɔtam a w’atiefoɔ hyiam.

Awiei koraa no, ɛsɛ sɛ wosusuw adwumayɛ na ama woate nea ɛreyɛ adwuma no ase. Fa analytics di metrics titire te sɛ website traffic, bere a ɛwɔ krataafa so, social shares, ne conversion rates akyi. This data is not an endpoint; ɛyɛ nsɛm a wɔka kyerɛ. Fa di dwuma de kɔ so tweak na ma wo nhyehyɛe no tu mpɔn ma nea eye sen biara.

Nsɛmmisa a Wɔtaa Bisa

Bere tenten ahe na egye na woahu nea efi nneɛma a wɔde di gua ho nhyehyɛe mu aba?

Content marketing yɛ sika a wɔde hyɛ mu bere tenten. Bere a ebia wubehu mfitiase twetwe bi wɔ asram kakraa bi mu no, ɛtaa gye asram 6 kosi 12 mmɔdenbɔ a ɛkɔ so daa na ama woanya organic traffic a ɛho hia na ama woanya akannifo a wɔfata a ɛkɔ so daa.

Mfomsoɔ bɛn na nnwuma nketewa taa di wɔ content marketing ho?

Mfomsoɔ a ɛtaa ba ne nea ɛnhyia. Mpɛn pii no, nnwuma fi ase denneennen nanso wontumi nkura nhoma tintim nhyehyɛe a wɔyɛ no daa mu. Nhyiamu ma atiefoɔ hwɛ kwan ne ahotosoɔ, na hwehwɛ engine algorithms nso ani gye ho.

So mehia sikasɛm nhyehyɛeɛ kɛseɛ na matumi ahyɛ aseɛ ayɛ content marketing strategy?

Ɛnyɛ nea ɛho hia. Bere a sikasɛm nhyehyɛe boa no, sika a wode bɛto mu a ɛho hia sen biara ne wo bere ne wo nimdeɛ. Wubetumi de blog ne social media a wowɔ no afi ase. Nea ɛho hia ne sɛ wode mfaso ankasa bɛma w’atiefo, a ɛyɛ biribi a sika ntumi ntɔ.

Woasiesie wo ho sɛ wobɛdan saa nhumu yi ayɛ no nhyehyɛe a wobetumi de adi dwuma? Nsɛm a ɛwɔ mu ho nhyehyɛe a tumi wom hwehwɛ nhyehyɛe a tumi wom a wɔde bedi ho dwuma. Twe wo din wɔ Mewayz nnɛ na fa yɛn adwuma OS a ɛwɔ biribiara mu no di dwuma de hyehyɛ wo nhyehyɛe, ne wo kuw no nyɛ adwuma, na di wo nkɔso akyi.