Adwumayɛ Ho Nhumu ma SMBs: Gyinaesi a Wɔde Data Di Dwuma

Nnwuma nketewa te sika kɔkɔɔ a wɔtow data so — dodow no ara nnim sɛnea wɔde bedi dwuma kɛkɛ. Adwumayɛ ho nyansa (BI) nyɛ nea wɔde asie ama nnwumakuw a wɔwɔ akontaabu sikasɛm nhyehyɛe a ɛyɛ akontaabu asia; sɛ wɔfa ɔkwan pa so a, SMB biara betumi adan raw data ayɛ no gyinaesi a nyansa wom, sika a wonya kɛse, ne akansi mu mfaso ankasa.

Ɛno nti pɛpɛɛpɛ na yɛyɛɛ yɛn eBook a wontua hwee, "Business Intelligence for SMBs: Making Data-Driven Decisions" — akwankyerɛ a mfaso wɔ so, a ɛnyɛ fluff a wɔayɛ ama nnwuma wuranom a wɔpɛ sɛ efi mu ba a ɛnyɛ den. Hwɛ nea ɛwɔ mu ne nea enti a ɛho hia ma wo nsɛm a ɛwɔ ase no ni.

Data Bɛn na Wote So Dedaw a Wonnim?

Nnwuma nketewa wuranom dodow no ara fa no sɛ wohia nnwinnade a ne bo yɛ den anaasɛ nhwehwɛmufo a watu ne ho ama na "ayɛ" adwumayɛ ho nyansa. Nokware no? Woreyɛ data a ɛsom bo dedaw da biara da. Wo adetɔn nkitahodi, wɛbsaet akwantu, email a wobue ho ka, adetɔfo mmoa tekiti, ne mpo sohyial media nkitahodi nyinaa ka asɛm bi — nea ehia ara ne sɛ wusua sɛnea wokenkan.

EBook no ti 1 nantew wo so de kyerɛ wo hidden data goldmine. Efi wo CRM ne payment processor so kosi wo email marketing platform ne website analytics so no, yɛkyerɛ wo sɛnea wobɛhwɛ data fibea ahorow a wowɔ dedaw no so na woahyehyɛ no ayɛ no biribi a wubetumi de adi dwuma. Software foforo biara nni hɔ a ɛho hia na ama woafi ase — adwene mu nsakrae ara kwa.

Metrics Bɛn na Ɛkanyan Needle no Ankasa ma Nnwuma Nketewa?

Afiri kɛseɛ baako a SMBs to mu ne sɛ wɔbɛdi biribiara akyi na wɔate biribiara ase. Vanity metrics te sɛ krataafa hwɛ ne akyidifo dodow betumi ate nka yiye, nanso ɛntaa mma sɛ ɛne sika a wonya no nkɔanim nni abusuabɔ. Ti 2 twa dede no mu na ɛboa wo ma wokyekye dashboard a ɛtwe adwene si so twa metrics a ɛho hia ankasa no ho hyia.

KPI titiriw a ɛsɛ sɛ SMB biara hwɛ so ni:

• Adetɔfoɔ a Wɔgye Ho Ka (CAC): Sika dodoɔ a wosɛe de di adetɔfoɔ foforɔ biara so nkonim — ne sɛ ebia saa sika a wɔsɛe no no bɛkɔ so atra hɔ.
• Adetɔfoɔ Nkwa Nna Botaeɛ (CLV): Sika a adetɔfoɔ nya nyinaa wɔ wɔne w’adwuma no ntam abusuabɔ nyinaa mu.
• Monthly Recurring Revenue (MRR): Sika a wotumi hyɛ ho nkɔm a ɛma wotumi de ahotoso yɛ nhyehyɛe fa adwuma a wobɛfa, nneɛma a wɔakora so, ne nkɔso.
• Churn Rate: Adetɔfoɔ ɔha mu nkyekyɛmu a wohwere wɔn bosome biara — mpɛn pii no ɔyɛ nnwuma nketewa kumfoɔ a ɔyɛ komm.
• Conversion Rate by Channel: Aguadi akwan bɛn na ɛma adetɔfo a wotua ka ankasa, ɛnyɛ kliki kɛkɛ.

Sɛ wode w’adwene si akontaahyɛde anum yi so a, wugyae nsusuwii na wufi ase hwɛ w’adwuma no so pefee.

Ɛbɛyɛ dɛn na Adetɔfoɔ Data Atumi Ama Wo Sika a Wonya no Akɔ soro Ankasa?

Data a wɔboaboa ano yɛ anammɔn a edi kan. Sɛ wɔdan no sika a wonya no ne baabi a nkonyaayi no kɔ so. Ti 3 no kɔ adetɔfoɔ nkyekyɛmu ne ankorankoro a wɔyɛ mu — akwan mmienu a nnwuma akɛseɛ de adi dwuma mfeɛ du du pii nanso seesei nnwuma akɛseɛ biara tumi nya bi koraa.

Nkyekyɛmu kyerɛ sɛ wobɛhyehyɛ w’atɔfoɔ akuakuo denam suban, nnipa dodoɔ, adetɔ abakɔsɛm, anaa nkitahodiɛ gyinabea so. Sɛ wokyekyɛ mu wie a, wobɛtumi ayɛ wo outreach no sɛnea wopɛ — wode nkrasɛm a ɛfata bɛmena, akɔma onipa a ɔfata, wɔ bere a ɛfata mu. eBook no de anammɔn anammɔn nhyehyɛe ma adansi afã horow a ɛma wotɔ nneɛma mpɛn pii, ɛtew churn so, na ɛma ɔkra bo a ɛkɔ soro a ɛmma wo dawurubɔ ho sika nkɔ soro.

a wɔde ahyɛ mu

"SMB ahorow a wɔyɛ adwuma sen wɔn akansifo no nsɛe sika pii wɔ aguadi ho — wɔresɛe sika kɛse. Data-driven segmentation ma adwumakuw a nnipa du yɛ de osuahu ahorow a ɛte nka sɛ ɛyɛ ankorankoro de te sɛ Fortune 500 ahyɛnsode ma."

So Nnwuma nketewa Betumi Akyerɛ Nneɛma a Ɛkɔ So Ansa Na Wɔabɔ?

Nhwehwɛmu a wɔde hyɛ nkɔm te sɛ nea ɛyɛ hu, nanso Ti 4 no kyekyɛ mu yɛ no nsusuwii a mfaso wɔ so, a nnwuma nketewa wuranom betumi anya bi. Wonhia mfiri a wɔde sua ade ho nhwɛso anaa data nyansahu kuw. Ɛsɛ sɛ wohu nhwɛsoɔ a ɛwɔ wo data a ɛwɔ hɔ dada no mu na woyɛ ho adwuma ansa na w’akansifoɔ ayɛ.

EBook no kyerɛkyerɛ wo sɛnea wobɛhunu mmerɛ mu nsɛm a ɛkɔ so wɔ wo adetɔn ho nsɛm mu, ahunu kɔkɔbɔ nsɛnkyerɛnneɛ a ɛkyerɛ sɛ adetɔfoɔ reyɛ adwuma ntɛm, na woahu nneɛma anaa nnwuma a ɛrenya nkɔsoɔ. Ɛfa su a ɛbɛma woanya nhwehwɛmu a ɛhwɛ daakye sen sɛ wobɛyɛ w’ade wɔ ɔsram a etwaam no akontaabu nkutoo ho. Nnwinnade a ɛnyɛ den te sɛ spreadsheets, a wɔde nsɛmmisa a ɛfata aka ho no betumi ama wo mfaso a ɛyɛ nwonwa.

Wobɛyɛ Dɛn Afi Nhumu Kɔ Adeyɛ mu a Worenhyɛ Wo So?

Ti a etwa to no di nsonsonoe a esiw SMB dodow no ara kwan wɔ wɔn tracks mu no ho dwuma: kwan a ɛda hu biribi ne yɛ biribi wɔ ho ntam. Ti 5 de nhyehyɛe a mfaso wɔ so a wɔde bɛdan nhumu akɔ gyinaesi ne gyinaesi mu ayɛ no nneyɛe a wotumi susuw ma. Wobɛsua sɛdeɛ wode data nsɛntitiriw a ɛfata sɛ wɔde adwene si so ntɛm ara bedi kan, sɛdeɛ wobɛhyehyɛ feedback loops a ɛnyɛ den, ne Sɛnea wobɛkyekye amammerɛ a ɛfa data-driven gyinaesie ho wɔ wo kuo no nyinaa mu — sɛ mpo saa kuo no yɛ wo ne mmienu nko ara adwumayɛfoɔ.

Eyi nso ne baabi a sɛ wowɔ asɛnka agua a ɛfata a, ɛma nsonsonoe no nyinaa ba. Sɛ anka wobɛ juggling spreadsheets a wɔatwa, email nnwinnade, ne analytics dashboards, adwumayɛ OS a wɔaka abom de biribiara bom ma wo data ne ne ho kasa ankasa.

Nsɛmmisa a Wɔtaa Bisa

So mehia mfiridwuma ho nimdeɛ na mede adwumayɛ ho nyansa adi dwuma wɔ m’adwuma ketewa mu?

Ɛnyɛ saa koraa. Nnɛyi BI ma SMBs no fa nsɛm a ɛfata a wobɛbisa wɔ data a woaboaboa ano dedaw no ho. Wɔakyerɛw yɛn eBook no ama adwumayɛfo a wɔnyɛ mfiridwuma ho adwuma titiriw na ɛde wo fa adwene biara mu wɔ kasa a emu da hɔ mu. Platforms te sɛ Mewayz ka wo adwumayɛ data bom wɔ module 207 mu, enti wobɛnya nhumu a emu da hɔ a ɛho nhia sɛ wokyerɛw fomula baako.

Nsonsonoe bɛn na ɛwɔ adwumayɛ ho nyansa ne adwumayɛ mu nhwehwɛmu ntam?

Adwumayɛ ho nyansa twe adwene si nea esii ne nea ɛrekɔ so mprempren a wɔde dashboard, amanneɛbɔ, ne KPI di dwuma no ntease so. Adwumayɛ mu nhwehwɛmu kɔ akyiri anammɔn bi de hwehwɛ nea enti esii ne nea ebetumi asi akyi. EBook no ka abien no nyinaa ho asɛm — efi ase fi fapem BI na ɛkɔ so kɔ nkɔmhyɛ adwene a SMB biara betumi de adi dwuma.

Ntɛmntɛm dɛn na metumi ahwɛ kwan sɛ mɛhu nea ɛbɛfiri data-driven kwan so aba?

Nnwuma nketewa pii hu nhumu a wobetumi de adi dwuma wɔ dapɛn a edi kan a wɔahyehyɛ wɔn data a ɛwɔ hɔ dedaw no mu. Nkonimdi ntɛmntɛm — te sɛ wo a wubehu w’adetɔfo fã a mfaso wɔ so sen biara anaasɛ wubehu ade a ɛyɛ den kɛse — betumi ama sika a wonya no anya nkɔso wɔ nnafua 30 ntam. Ade titiriw ne sɛ wode metrics a wɔde wɔn adwene asi so na efi ase sen sɛ wobɛbɔ mmɔden sɛ wobɛhwehwɛ biribiara mu prɛko pɛ.

Woasiesie wo ho sɛ wobɛdan w’adwuma data ayɛ wo akansi mu mfaso kɛse? Twe eBook a wontua hwee no na fi ase, na sɛ woasiesie wo ho sɛ wode saa akwan yi bedi dwuma a, sɔ Mewayz free — adwuma a ɛwɔ biribiara mu no hwɛ OS a nnwuma 138,000+ gye di sɛ ɛde adwumayɛ bɛkɔ baabiara, ayɛ adwumayɛ nhyehyɛe a ɛyɛ adwuma, na asi gyinae a nyansa wom afi dashboard biako so. Nhyehyɛe ahorow fi ase fi $19/ɔsram pɛ.