Wareega Nolosha Lacagta
Faallo
Mewayz Team
Editorial Team
Dollar kasta oo soo gasha meheraddaada waxay kuu sheegaysaa sheeko. Waxay ku timaadaa dakhli ahaan, waxay dhex martaa lakabyada qoondaynta - mushahar bixinta, hawlgallada, cashuuraha, dib-u-maalgelinta - oo aakhirka way baxdaa, kaliya waxaa lagu beddelaa doollar kale oo raadinaysa isla dariiqa si fiican loo xidhay. Fahamka meertada nolosha lacagtu maaha cashar dhaqaale oo aan la taaban karin; waa qaabka kaliya ee ugu waxtarka badan ee milkiile ganacsi kasta uu awoodo. Shirkadaha raadraaca sida lacagtu ugu dhex socoto ururkooda waxay gaadhaan go'aamo fiiqan, ka fogaada lacagta caddaanka ah, iyo korriinka isku dhafan ee ka dhaqso badan kuwa indha la'aanta duulaya. Hase yeeshee waxa la yaab leh, badi ganacsiyada yaryar iyo kuwa dhexeba waxay leeyihiin dareen aan caddayn oo ku saabsan halka ay dhab ahaantii lacagtoodu u dhexayso wakhtiga la kasbaday iyo wakhtiga ay kharash garaysay.
Marxaladda Koowaad: Dakhliga Dakhliga - Halka ay Lacagtu Ka Dhashay Meertada noloshu waxay bilaabataa isla markiiba macaamiishu u heellan yihiin wax iibsiga. Haddi ay tahay qandaraas la saxeexay, jeeg online ah, ama heshiis gacan qaad ah oo bandhig ganacsi ah, tani waa wakhtiga ay lacagtu fikrad ahaan "u dhalatay" nidaamka deegaanka ganacsigaaga. Laakiin halkan waa nuance inta badan ganacsatada ay tabayaan: dakhli-abuurista lama mid aha ururinta lacagta caddaanka ah. $10,000 qaansheeg ah oo la soo saaray Janaayo oo la bixiyo bisha Maarso waxay abuurtaa farqi 60 maalmood ah halkaasoo lacagtu ku jirto warqad laakiin aan ku jirin akoonkaaga bangiga. Meheradaha leh ilo dakhli oo kala duwan - is-diiwaangelinta, iibka hal mar ah, dadka haysta adeegga, dakhliga ku xidhan - waxay u janjeeraan inay yeeshaan wareegyo nololeed oo lacag caafimaad leh sababtoo ah lacag caddaan ah ayaa soo gasha waqtiyo kala duwan. Shirkadda SaaS oo ururisa rukunsiyada billaha ah ee macaamiisha 500 waxay leedahay soo gelid la sii saadaalin karo marka loo eego shirkad la-talin oo ceyrsanaysa saddex qaansheegood oo waaweyn rubuckiiba. Halbeegga muhiimka ah ee marxaladan waaDys Sales Outstanding (DSO), kaas oo cabbiraya celceliska maalmaha ay qaadanayso in la ururiyo lacag bixinta iibka ka dib. Marka nambarku hoos u dhaco, sida ugu dhakhsaha badan ee wareegga lacagtaadu u wareego.
Ganacsatada casriga ahi waxay marxaladdan si bilaa naxariis ah u otomaatigeeyaan. qaansheegta tooska ah, xasuusinta lacag bixinta, iyo fursadaha badan ee albaabbada lacag bixinta waxay yareeyaan khilaafka waxayna dardargeliyaan ururinta. Nidaamyada sidaMewayzwaxay xoojiyaan qaansheegta, dabagalka lacag bixinta, iyo CRM hal dashboard, taasoo siinaya milkiilayaasha ganacsiga muuqaal wakhtiga dhabta ah ee dakhliga la xaqiijiyo, kaas oo la sugayo, iyo kaas oo dib u dhac ku yimid - baabi'inta meelaha khatarta ah ee indho la'aanta ah ee keena qalalaasaha socodka lacagta caddaanka ah.
Marxaladda Labaad: Qoondaynta - Farshaxanka Kala Qaybinta Pie
Marka ay lacagtu ku soo degto akoonkaaga, waxay gelaysaa marxaladda qoondaynta - iyadoo lagu doodi karo marxaladda ugu saamaynta badan wareegga oo dhan. Tani waa meesha ay ganacsiyadu go'aansadaan sida loo qaybiyo dakhliga dhammaan mudnaanta tartanka: kharashyada hawlgalka, magdhowga shaqaalaha, adeegga deynta, kaydka canshuurta, iyo maalgashiga kobaca. Khalad u yeelo, oo xitaa shirkadaha faa'iidada leh way ku fashilmi karaan. Marka loo eego daraasad uu sameeyay Baanka Maraykanka,82% guul-darrooyinka ganacsigu waxa ay ku xidhan yihiin maamul xumo lacag caddaan ahee ma aha faa’iido la’aan. Qaabka qoondaynta caadiga ah ee ganacsiyo badan oo guulaysta ayaa raacaya waa nooca ugu horreeya ee faa'iidada, kaas oo rogaya qaacidada soo jireenka ah. Halkii Dakhli - Kharash = Faa'iido, waxay u shaqeysaa sidii Dakhli - Faa'iido = Kharash. Iyaga oo meel iska dhigaya kaydka faa'iidada iyo cashuuraha marka hore, ganacsatadu waxay naftooda ku qasbaan in ay ku shaqeystaan si liidata. Kala qaybsanaan wax ku ool ah waxay u ekaan kartaa sidan:- 50% Kharashaadka Shaqada - kirada, software-ka, agabka, adeegyada
- 15% Magdhawga Mulkiilaha - Mushaharkaaga, yaan lagu khaldin faa'iidada
- 15% Kaydka Cashuuraha - meel dhig ka hor inta aanad isku dayin inaad kharash garayso
- 10% Faa'iido - dakhliga la sii hayo ee dhisaya shabakadaada badbaadada
- 10% Sanduuqa Kobaca — suuqgeyn, shaqaale cusub, R&D, ballaarinta
Marxaladda Saddexaad: Socodka Hawlgelinta - Lacagta Dhaq-dhaqaaqa
Qoondaynta ka dib, lacagtu waxa ay gashaa wajigeeda ugu firfircoon: socodka shaqada. Halkaa waa halka dollarka lagu sarifto muruqmaalka, agabka iyo adeegyada ganacsigu ku socdo. Wareegyada mushaar bixinta, lacag bixinta iibiyaha, cusbooneysiinta rukunka, iibsashada alaabada - wax kala iibsiga kastaa wuxuu u taagan yahay lacag dibadda u socota oo lagu beddelayo qiimihii (sida ugu habboon) dhalinaya dakhli mustaqbalka.Fikradda muhiimka ah ee marxaladdan waacash converting cycle (CCC) - tirada maalmaha ay qaadanayso dollarka lagu kharash gareeyo hawlgalada si uu dakhli ahaan ugu soo noqdo. Makhaayad iibsanaysa maaddooyinka Isniinta, bixinta cuntada toddobaadka oo dhan, iyo ururinta lacag-bixinta Jimcaha waxay leedahay CCC qiyaastii 5 maalmood. Shirkad wax soo saara oo iibsanaysa alaabta ceyriinka ah, soo saarta alaabo 30 maalmood ka badan, u raridda qaybiyeyaasha, sugaysa 60 maalmood bixinta waxay leedahay CCC oo ah 90+ maalmood. Mar kasta oo CCC-gaagu gaaban yahay, waa inta jeer ee ay lacagtaadu "rogto" sannadkii, waxaana sii kordha wax soo saarka dollar kasta.
Hoos u dhigista CCC kaaga waxay u baahan tahay iskudubarid dhammaan waaxaha - iibku wuxuu u baahan yahay inuu si dhakhso leh u xidho, buuxinta wuxuu u baahan yahay inuu dhakhso u keeno, iyo maaliyaddu waxay u baahan tahay inay si degdeg ah u ururiso. Tani waa halka aaladaha kala jajaban ay noqdaan masuuliyad. Marka CRM-gaagu aanu la hadlin nidaamka qaansheegtaada, iyo nidaamka qaansheegtaadu aanu la mid ahayn HR-gaaga iyo qaybta mushahar bixinta, dib u dhac ayaa ku yimaada si aan la arki karin. Nidaamyada hawlgelinta ganacsi ee isku-dhafan sidaMewayz — kaas oo isku xidha 207 qaybood oo ka socda CRM ilaa mushaharka la falanqeeyo - meesha ka saara macluumaadka silooska hoos u dhigaya xawaaraha dabiiciga ah ee lacagta.xawaaraha lacagta ee gudaha meheraddaada waxa ay ka muhiimsan tahay mugga. Shirkad baaskiil wadata $100,000 laba iyo toban jeer sannadkii waxay abuurtaa saamayn ka badan mid ku fadhiisata $500,000 oo laba jeer guurto. Xawaaraha socodka, ma aha cabbirka dheelitirka, ayaa go'aamisa caafimaadka maaliyadeed.
Marxaladda Afaraad: Diidashada iyo Goynta - Meesha ay Lacagtu si deggan uga La'dahay
Ma jiro wareeg lacageed oo si fiican u shaqeeya. Marxalad kasta, qadar yar oo qiimo ah ayaa ka soo baxa wax-qabad la'aan, dib-u-noqosho, iyo kharashyo la ilduufay. Daadisyadani marar dhif ah ayay u muuqdaan khasaare weyn; Waxay u muuqdaan inay yihiin $49 / qalab software ah oo aan qofna isticmaalin, 3% khidmad habayn oo noqon karta 2.4% bixiye kale, ama 12 saacadood oo shaqo maamul todobaadle ah oo si otomaatig ah loo samayn karo. Shakhsi ahaan wax aan micno lahayn, wada jir wax u dhimaya. Cilmi-baadhista McKinsey waxay soo jeedinaysaa in ganacsiyada dhexdhexaadka ah ay lumiyaan inta u dhaxaysa 20-30% dakhligoodasi wax-qabad la'aaneed sannadkii. Taas macnaheedu waa shirkad soo saarta $1 milyan oo dakhli ah waxay noqon kartaa dhiigbaxa $200,000-$300,000 iyada oo loo marayo khilaaf kali ah - lacag aan waligood ka dhigin faa'iidada ama baaldiyada qoondaynta koritaanka. Qodobbada caamka ah ee daadinta waxaa ka mid ah:💡 DID YOU KNOW?
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- Ganaaxyada lacag-bixinta ee daahda - labadaba ka imanaya iibiyeyaasha aad illowday inaad bixiso iyo macaamiisha ku daahda lacagta
- khaladaadka gelitaanka xogta gacanta — qaansheegad khaldan ama warbixinta kharashka la koobiyey waxay ku baxdaa wakhti iyo lacag si la isu waafajiyo
- Shaqo aan laga faa'iidaysan — Shaqaale xirfad leh oo 40% waqtigooda ku bixiya hawlaha maamulka ee software-ku qaban karo
- bixinta dheeraadka ah ee cashuurta — dhimista maqan sababtoo ah dabagalka kharashku wuxuu ku kala firdhiyey agabka iyo rasiidhada
Marxaladda Shanaad: Dib-u-maalgelinta - Quudinta Wareegga Xiga
Marxaladda ugu xiisaha badan ee meertada nolosheeda lacagtu waa dib-u-maalgelinta, halkaas oo faa'iidada wareegga hadda jirta ay maalgeliso kobaca kan soo socda. Tani waa meesha ay ka bilaabato isku-darka. Meherad dib u gelisa 10% dakhligiisa suuq-gaynta, horumarinta badeecada, ama helista kartida ma aha oo kaliya kharash-garaynta - waxay beeraysaa abuur si loo helo wareegyo dakhli oo mustaqbalka ah oo weyn.Farqiga muhiimka ah ee halkan ku yaal waa inta u dhaxaysakharashka dayactirkaiyokharashka korriinka. Kharashaadka dayactirku waxa uu ka dhigayaa in hawlgalka hadda socda uu socdo - beddelka laptop jaban, dib u cusboonaysiinta boggaaga, soo celinta alaabada. Kharashka kobaca waxa uu balaadhiyaa awooda - shaqaaleysiinta iibka cusub, gelitaanka suuq cusub, bilaabista khad wax soo saar cusub. Ganacsiyada caafimaadka qaba waxay ilaaliyaan saamiga cad ee u dhexeeya labada, sida caadiga ah ujeedadoodu tahay ugu yaraan 30% ee miisaaniyadda ku-talogalka ah ee lagu jiheeyo dadaallada koritaanka.
Xogtu waxay taageertaa habkan si go'aan ah. Shirkadaha dib u maalgeliya waxay si joogto ah u koraan 2-3x ka dhaqso badan kuwa soo saara faa'iidada ugu badan ee muddada gaaban. Amazon waxay si caan ah u maalgelisay dhammaan faa'iidooyinka 20-kii sano ee ugu horreeyay, saameynta isku-darka ah waxay abuurtay mid ka mid ah shirkadaha ugu qiimaha badan taariikhda. Iyadoo ganacsiyada yaryar intooda badani aanay awoodin inay dib u dhigaan faa'iidada si adag, mabda'a miisaanku: xitaa dhexdhexaad ah, dib-u-maalgelinta joogtada ah waxay abuurtaa saameyn duullimaad leh waqti ka dib.
Marxaladda Lixaad: Warbixinta iyo Milicsiga - Xiritaanka Loop
Meertada nolosha lacagtu maaha khad toosan - waa loop. Loopkuna wuu fiicnaan doonaa kaliya haddii aad ku xidho warbixin adag iyo milicsi. Dib u eegista maaliyadeed ee billaha ah, falanqaynta faa'iidada rubuc-biloodlaha ah, iyo xisaab-xidhka sannadlaha ah maaha layliyo xafiiseed; waa habka jawaab celinta ee ka dhigaya wareeg kasta oo soo socda lacag ka waxtar badan kan u dambeeya.Ugu yaraan, ganacsi kastaa waa inuu la socdaa halbeegyadan bil kasta: margin guud, margin faa'iidada saafiga ah, wareegga beddelka lacagta caddaanka ah, heerka gubashada (bilawga), iyodakhliga shaqaale kasta. Shantan lambar ayaa kuu sheegaya in wareegga lacagtaadu ay sii adkaanayso ama ay debecayso, haddii aad noqonayso mid waxtar badan ama ka sii yar, iyo haddii khamaarkaaga dib-u-maalgelinta ay faa'iido helayaan.
Halkan waa halka falanqaynta iyo agabka warbixinta ay kasbadaan haynta. Meherad hawlaheeda ku socodsiisaMewayzwaxay soo jiidan kartaa warbixinnada waqtiga-dhabta ah ee qayb kasta - laga bilaabo kharashyada HR ilaa kharashaadka raxan ilaa dakhli ururinta - iyada oo aan la sugin xisaabiye si uu u heshiiyo xaashida dhammaadka bisha. Xogta-waqtiga-dhabta ah macneheedu waa go'aannada waqtiga-dhabta ah, suuqa dhaq-dhaqaaqa degdega ah, ganacsiga hagaajiya meertada lacagta toddobaad walba waxa uu ka fiicnaan doonaa kan dib u eegista warbixinnada rubuc-billaha ah ee hore u dhacay marka la akhriyo.
Ka dhigida lacagtaada inay si adag u shaqeyso, kaliya maahan inaad dhaqso badan tahay
Fahamka meertada nolosha lacagtu waxa ay bedeshaa sida aad uga fikirto go'aan kasta oo ganacsi. Go'aanka shaqaalaysiinta hadda maaha "ma awoodi karnaa mushaharkan?" - waxay noqonaysaa "sidee buu qofkani u dardargelin doonaa wareegtada beddelka lacagta caddaanka ah?" Iibka kombuyuutarku hadda ma aha shay xariiq ah - waa maalgelin lagu dhimayo daadinta marxalad kasta oo wareegga lacagta ah. Xataa olole suuqgeyneed ayaa ka soo wareegaya "intee in le'eg ayay tani dhalin doontaa?" "Sidee dhakhsaha ah kharashkan ugu beddeli doonaa dakhliga la ururiyey?" Meheradaha kobcaya muddada fog maahan kuwa kasbada ugu badan - waa kuwa u gudbiya lacagta iyada oo loo marayo meertada nolosheeda iyada oo ugu yar khilaaf, ujeedo badan, iyo muuqaalka ugu cad. Si xeeladaysan ayay u kasbadaan, si badheedh ah ayay u qoondeeyaan, si hufan u shaqeeyaan, si aan dhayalsi lahayn ayay u daadanayaan, si caqli gal ah ayay u maalgeliyaan, oo si hagar la'aan ah u eegaan. Wareeg kastaa wuxuu ku dhismaa kan ugu dambeeya, isagoo abuuraya matoor isku-dhafan oo sii xoogaysanaya wareeg kasta. Haddii aad tahay ganacsade keligiis ah oo maamula $100,000 ee dakhligaaga sanadlaha ah ama koox sii kordheysa oo riixaysa $5 milyan ee dhaaftay, meertada nolosha lacagtu waa isku mid. Su'aasha kaliya ayaa ah haddii aad maamulayso - ama haddii ay ku maamusho.Su'aalaha Inta badan La Isweydiiyo
Waa maxay meertada nolosha lacagta ganacsiga?
Meertada nolosha lacagtu waxa ay qeexaysaa safarka dhamaystiran ee dollarku ku dhex maro ganacsigaaga - laga bilaabo marka uu yimaado dakhli ahaan, iyada oo loo marayo marxaladaha qoondaynta sida mushahar bixinta, hawlgalada, cashuuraha, iyo dib u maalgalinta, ilaa ay ka baxdo. Fahamka meertadan waxay ka caawisaa milkiilayaasha ganacsigu inay ogaadaan wax-qabad la'aanta, ka hortagga faraqa socodka lacagta caddaanka ah, iyo inay qaataan go'aanno maaliyadeed oo caqli-gal ah oo kordhiya kobaca muddada.Maxay badi ganacsiyada yaryari ula halgamaan maaraynta socodka lacagta caddaanka ah?
Inta badan ganacsiyada yar-yar waxay ka maqan yihiin muuqalka sida lacagtu dhab ahaan ugu socoto hawlahooda. Waxay diiradda saaraan dakhliga safka sare ah iyada oo aan la socon qoondaynta, waqtiyada farqiga u dhexeeya lacagaha la qaadan karo iyo kuwa la bixin karo, ama saamiga dib-u-maalgelinta. Iyadoo aan lahayn nidaam habaysan oo lagula socdo marxalad kasta oo wareeg ah oo lacag ah, milkiilayaasha waxay ka falceliyaan lacagta caddaanka ah ee lacagta caddaanka ah halkii ay ka hortagi lahaayeen - u beddelashada arrimaha la maarayn karo khataro jira.Sideen si wax ku ool ah ula socon karaa socodka lacagta ee meheraddayda?
Ka bilow khariidaynta marxalad kasta oo dakhligaagu soo maro - dakhliga, kharashyada go'an, kharashyada kala duwan, cashuuraha, iyo dib u maalgelinta. Ka dib isticmaal meel dhexe sida Mewayz si aad si otomaatig ah ula socoto dhammaan 207 qaybood, laga bilaabo qaansheegad ilaa mushaharka ilaa warbixinta maaliyadeed. Qorshayaasha ka bilaabma $19/bishii, waxa aad helaysaa muuqaalka wakhtiga dhabta ah ee wareeggaaga lacagta oo dhan adiga oo aan ku xidhin qalabyo badan.Immisa boqolkiiba dakhliga ay tahay in ganacsigu dib u maalgeliyo kobaca?
Heerarka dib-u-maalgelinta way ku kala duwan yihiin warshadaha iyo heerka kobaca, laakiin badi ganacsiyada caafimaadka qaba waxay u qoondeeyaan inta u dhaxaysa 15-30% dakhliga saafiga ah ee dib ugu noqda hawlgallada, suuq-geynta, ama horumarinta alaabta. Furaha ayaa ah joogtayn iyo ula kac - dib-u-maalgelinta istiraatiijiyadeed halkii aad ku bixin lahayd wax kasta oo soo hara. Raad-raaca saamigan oo qayb ka ah wareegga nolosha lacagtaada waxay hubisaa in korriinka uu sii ahaado mid waara halkii uu ka ahaan lahaa mid khaldan.Try Mewayz Free
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