Sida Silsiladda Jiimka Brazil ay otomaatig u tahay Xubinnimada iyo Uruurinta Lacag-bixinta ee Mewayz
Daraasadda kiiska: Sidee Força Fitness, silsilad jimicsi oo 12-goob ah oo Brazil ah, u jartay guul-darrooyinka lacag-bixinta 73% waxayna badbaadisay 160+ saacadood/bishii iyadoo la adeegsanayo aaladaha iswada ee Mewayz.
7 min read
MT
Mewayz Team
Editorial Team
Business Operations
Daraasad Kiis — Warshadaha Jimicsiga
Sida Silsiladda Jiimka Brazil ay si otomaatig ah uga mid noqoto Xubinnimada iyo Ururinta Lacag-bixinta
Força Fitness waxay lumisay R$38,000/bishii ilaa lacagihii ay ku fashilantay si ay u socodsiiso matoorka xubinnimada oo otomaatig buuxa u ah 12 goobood - in ka yar 90 maalmood.
Natiijooyinka marka la eego
73%
Yareeynta Lacagaha Fashilmay
162 saac
Lagu kaydiyaa bishiiba maamulka
R$456K
dakhliga sanadlaha ah oo la soo ceshado
41%
hoos u dhaca Xubinta Churn
Shirkadda: Força Fitness (isku-dhafka khayaaliga ah ee ku salaysan qaababka warshadaha dhabta ah)
Goobta:São Paulo ee magaalo-madaxda, Brazil Size: 12 goobood, 8,400+ xubnaha firfircoon Warshad:Caafimaadka & Jirdhiska Aaladaha La Isticmaalay: Mewayz CRM, Lacag-sheegid, Lacag-bixinta Automation, Taxanaha iimaylka, Bogagga Soo Degista
Brazil waa suuqa labaad ee ugu weyn suuqa jimicsiga aduunka, waxa ka dambeeya kaliya Maraykanka. Sida laga soo xigtay Ururka Caafimaadka Caalamiga ah, Racquet & Sportsclub (IHRSA) iyo cilmi-baarista suuqa ee WorldMetrics, waddanku wuxuu ku faanaa31,000 tas-hiilaad jirdhiskaoo u adeegaya ku dhawaad9.6 milyan xubnaha jimicsiga, taasoo soo saarta dakhli sanadeedka $ 3.2 bilyansida 2025.
Laakiin tiradaas cajiibka ah waxaa hoos yaal caqabad hawleed joogto ah:ururinta lacag-bixinta. Sahannada warshaduhu waxay muujinayaan in jimicsiyada Brazil ay lumiyaan inta u dhaxaysa 15% iyo 28% ee dakhliga bishii la filayo lacag bixinta guuldareystay, kaararka dhacay, iyo khaladaadka biilasha gacanta. Silsilad cabbirkeedu dhexe yahay sida Força Fitness, farqigaas oo loo turjumay tobanaan kun oo reais ah ayaa lumaya bil kasta.
Tani waa sheekadii sida hal silsilad jimicsi u xidhay dakhli soo baxay - oo ay u beddeshay dhammaan hawl-galkeedii hawsha.
Caqabadda: Nidaamyada gacanta ee Dakhliga iyo Wakhtiga Shaqaalaha
Ricardo Menezes wuxuu aasaasay Força Fitness 2017 oo leh hal meel oo ku taal xaafadda Pinheiros ee São Paulo. Horraantii 2024-kii, silsiladdu waxa ay ku fidday 12 goobood oo ku yaalla agagaarka magaalo-madaxda, iyada oo la isku daray xubno firfircoon oo ka badan 8,400.
Kobac, si kastaba ha ahaatee, waxa uu keenay kakan. Silsiladda jimicsiga ayaa ku socotay qalab kala go'an:
Nidaamka maamulka jimicsiga dhaxalka ah (desktop-kaliya, ma jiro API integrations) ee hubinta
Xaashiyaha faafinta ee dabagalka cusboonaysiinta xubinimada iyo heerka lacag bixinta
Automation-ka iimaylka iyo fariimaha ee xasuusinta lacag-bixinta iyo dib-u-howlgelinta
Awoodda — Xalka loo baahan yahay si loogu shaqeeyo xadka hawlahooda
"Inta badan softiweerka gaarka ah ee jimicsiga ayaa sameeyay hal ama laba shay si fiican laakiin waxay nagu qasbeen inaan sii wadno adeegsiga aaladaha kale inta soo hartay. Mewayz wuxuu ahaa goobtii ugu horreysay ee wax walba - CRM, lacag-bixinnada, iimaylka, boggaga degitaanka, qaansheegta - waxay ku noolaayeen hal meel.
— Ricardo Menezes
Iyada oo leh Mewayz qaab dhismeedka modular - in ka badan 207 qalab isku dhafan oo hal madal ah - Força Fitness waxay si toos ah u dhaqaajin kartaa cutubyada ay u baahan yihiin iyada oo aan wax lacag ah laga bixin software-ka ganacsi ee bararsan. Markay ahayd $49/bishii heerka premium, qiimuhu wuu ka yaraa waxay ku bixinayaan add-ons-ka xaashida kaliya.
Xalka: Isbadal 90-maalmood ah
Hirgelintu waxa ay raacday hab weji leh, iyada oo la soo saaray awoodaha dhammaan 12ka goobood muddo saddex bilood ah.
Waqtiga Hirgelinta
Toddobaadyada 1–2: Aasaaska
8,400 oo diiwaanada xubinta ah u guuray Mewayz CRM. Deji qaybta ku salaysan goobta. Albaabka lacag bixinta ee isku xidhan (Isku dhafka xariijinta PIX iyo taageerada boleto)
Toddobaadyada 3-4: Lacag-bixinta Automation
qaansheegta soo noqnoqota tooska ah ee habaysan ee dhammaan heerarka xubinimada. Waxa la dhisay 5-tallaabo oo isku xigxiga: Xusuusin otomaatig ah maalinta 1, Maalinta 3, Maalinta 5, Maalinta 7, iyo Maalinta 14 ka dib lacag bixin guuldareystay. Waxaa lagu soo daray si toos ah oo toos ah u cusbooneysiinta kaadhka iimaylka.
Toddobaadyada 5-8: Waayo-aragnimada Xubinta
Waxa la bilaabay 12 bog oo goob gaar ah oo leh foomamka isdiiwaangelinta onlaynka ah. U sameeyay xadhkaha is-adeegga xubinta ah ee isbeddelada qorshaha, cusboonaysiinta lacag bixinta, iyo codsiyada joojinta. Si toos ah loo dhisay taxanaha iimaylka dusha sare (taxane soo dhawayneed, jadwal fasaleed, horudhac tababare)
Toddobaadyada 9-12: Kor u qaadida & Kordhinta
Socodka shaqada ee ka hortagga qallafsan ee la geeyay: taxane dib-u-howlgelin oo toos ah ayaa kiciyay markii imaanshaha xubinta uu hoos uga dhacay 2 booqasho/toddobaadkii. Dabagalka gudbinta ee lagu daray iyo lacag bixinta komishanka ee tooska ah ee tababarayaasha. Isku-dubarid dhammaan 12-ka goobood oo laga dhigay hal dashboard oo leh warbixinta dakhliga ee wakhtiga-dhabta ah.
Deep Dive: The Payment Automation Engine
Xuddunta isbeddelku waxay ahayd socodka shaqo-bixinta ee Mewayz ee otomaatiga ah. Waa kan sida ay isku xigxiga dunning-ku-dhaqanka ugu shaqeeyeen:
Koriyaha
Ficil
heerka soo kabashada
lacag-bixintu way fashilantay (Maalinta 0)
Si toos ah isugu day + iimaylka oo hal-guji linkiga lacag bixinta
34% waa la soo kabsaday
wali lacag la'aan (Maalinta 3)
isku day labaad + SMS oo wata xiriirinta lacag bixinta + degdega ah cusboonaysiinta kaadhka
22% waa la soo kabsaday
wali lacag la'aan (Maalinta 5)
Imayl bixisa PIX ama boleto si kale oo lacag bixin ah
11% waa la soo kabsaday
wali lacag la'aan (Maalinta 7)
Imaylka gaarka ah ee maareeyaha goobta (habka otomaatiga ah)
4% waa la soo celiyay
wali lacag la'aan (Maalinta 14)
Ogaysiis kama dambays ah + digniinta ka joojinta xubinnimada + soo bandhigida guul-guuleysiga
2% waa la soo kabsaday
Natiijooyinka isugeynta: 73% lacagihii hore ee dhicisoobay ayaa hadda si toos ah dib loogu helay, iyada oo aan hal taleefoon ka helin shaqaalaha. 27% soo hadhay waxa loo calaamadeeyay wacyigelin gacanta ah - culays shaqo oo aad uga yar sidii hore.
Dhinac ahaan, nidaamka Mewayz waxa kale oo uu ka hadlay caqabad Brazil-gaar ah: caannimadaPIX(Nidaamka lacag-bixinta degdegga ah ee Brazil, oo ay isticmaalaan in ka badan 150 milyan oo reer Brazil ah) iyoboletos( warqadaha lacag bixinta ee bangigu bixiyo). Iyagoo si toos ah ugu soo laabanaya hababkan marka lacag bixinta kaadhka ay ku guuldareysato, Força Fitness waxay qabatay dakhli ku lumi lahaa gabi ahaanba nidaamka kaadhka-kaliya.
Natiijooyinka: Kahor vs. Kadib Mewayz
Lix bilood ka dib markii si buuxda loo hirgeliyay, tirooyinka ayaa sheegay sheeko soo jiidasho leh:
Module qaansheegta Mewayz waxa uu gacanta ku hayaa biilasha soo noqnoqda ee dhammaan shanta qaybood ee xubinimada (Ugu jira R$89/mo si loo helo aasaaska R$349/mo ee qorshaha dhammaan goobaha-sare). Lakabka automation-ka ayaa maareeyay dib u tijaabinta macquulka ah, taxanaha qashin-qubka, iyo habka lacag bixinta beddelka - dhammaan iyada oo aan faragelin gacanta ah.
Nidaamka waxa uu farsameeyay celcelis ahaan 8,400 qaansheegad bishiiwaxana si toos ah u xaliyay 73% ee ku guul daraystay bixinta lacag bixinta iyada oo loo marayo 5-talaabo ee isku xigxiga dunidda ee kor lagu sharaxay.
3. Taxanaha iimaylka - Ku haysashada Miisaanka
Força Fitness waxa ay geysay shan taxane iimaylo oo toos ah iyada oo loo marayo Mewayz:
Taxanaha soo dhawaynta(5 emails in ka badan 14 maalmood) — 68% sicirka furan
Dhisitaanka imaanshaha(Waxay kicisay markii booqashooyinku ka hooseeyeen xadka) - la helay 23% xubnaha halista ku jira
Xusuusin cusboonaysiinta (30, 14, iyo 7 maalmood ka hor inta uusan dhicin qorshaha sannadlaha) — 81% heerka cusboonaysiinta marka loo eego. 64% hore
Ololaha dib-u-guulaysiga(xubnaha la tirtiray, oo la diro 30, 60, iyo 90 maalmood) - 12% heerka dib u hawlgelinta
Codsi-celinta gudbinta (la diro ka dib booqashadii 30-aad ee xubin) - waxay keentay 140+ tixraac 6dii bilood ee ugu horreysay
Mid kasta oo ka mid ah 12ka goobood waxa uu helay bog degitaan u go'an oo lagu dhisay Mewayz's jiid-iyo-jiid tifaftiraha. Bogaggaan waxaa ka muuqday sawiro gaar ah goobta, jadwalka fasalka, miisaska qiimaha, iyo foomamka isdiiwaangelinta ee guntanka ah ee si toos ah ugu xiran CRM iyo nidaamka lacag bixinta.
Lix bilood gudahood, 38% dhammaan xubnaha cusubi waxay ka soo jeedaan onlayn - kanaal aan hore u jirin. Celceliska heerka beddelka ee dhammaan boggaga soo degaya wuxuu ahaa 4.7%, marka la barbar dhigo qiyaasta warshadaha fayaqabka ee 2-3%.
Saamaynta Ripple: Lacagaha dhaafsiisan
Automation-ku kaliya ma hagaajin dhibaatada lacag-bixinta - waxay asal ahaan beddeshay sida Força Fitness u shaqeyso.
Dib-u-dejinta shaqaalaha:Saddexda shaqaale maamul ee waqti-buuxa ah oo markii hore waqtigooda intiisa badan ku bixin jiray daba-galka lacag-bixinta ayaa dib loo hawlgeliyay doorarka khibradda xubinta. Laba waxay noqdeen "isku-duwayaasha guusha xubinta" diiradda saaraya sii haynta iyo kicinta xirmooyinka tababbarka shakhsi ahaaneed. Mid ayaa u dhaqaaqay door suuqgeyn dhijitaal ah, isaga oo maareynaya boggaga soo degaya iyo warbaahinta bulshada - shaqada silsiladdu waligeed ma yeelan bandwidth.
Go'aannada ay wadaan xogta: Iyada oo dhammaan xogta xubnaha, taariikhda lacag-bixinta, iyo qaabka imaanshaha hal madal, Ricardo uu ugu dambayntii arki karay meelaha ay waxqabadkoodu hooseeyo, heerarka xubinnimada ee lahaa qiimaha ugu sarreeya ee nolosha, iyo wakhtiyada maalinta ee ugu badnaan hubinta. Tani waxay wargelisay go'aamo ku saabsan jadwalka fasalka, heerarka shaqaaleysiinta, iyo xitaa goobta jimicsiga 13aad (la furay Q4 2025).
Ku qanacsanaanta xubinta: Sahannada Dhibcaha Dhiirigelinta ee Net (NPS), oo hadda si toos ah loogu diray Mewayz, ayaa muujiyey boodi ka timid 32 ilaa 51 - kor u kac weyn oo ku yimid dareenka xubinta oo ay horseedday ciribtirka wicitaannada taleefoonnada lacag-bixinta ee xun iyo ku habboonaanta maamulka akoonnada is-adeegga.
"Cajiibka ugu weyn ma ahayn lacagta aan soo kabsanay - waxay ahayd inta niyada kooxdeena ay soo hagaagtay. Qofna ma uusan gelin ganacsiga jirdhiska si uu u sameeyo wicitaano aruurin. Hadda shaqaalahayagu waxay ku bixiyaan waqtigooda si ay u caawiyaan xubnaha si ay u gaaraan yoolalkooda, taas oo ah waxa ay ahayd inaan sameyno dhammaanteen."
— Ricardo Menezes
Mawduuca Warshadaha: Waa maxay sababta tani ay muhiim ugu tahay ganacsiyada jimicsiga ee Brazil
Sheekada jirdhiska Força waxay ka tarjumaysaa loolan warshadeed oo ballaadhan. Marka loo eego IHRSA iyo xogta warshadaha ee ay soo aruuriyeen WorldMetrics iyo WifiTalents:
Brazil waxay leedahay ku dhawaad 31,000 tas-hiilaad jimicsi, waana inta ugu badan waddan kasta oo ka baxsan Maraykanka.
Suuqa jirdhiska Brazil waxa uu soo saaraa qiyaas lagu qiyaasay$ 3.2 bilyan sanadkii, haddana faa'iidada laga helayo jimicsiyada madax-banaan celcelis ahaan 10-15% — taasoo la macno ah daadinta dakhliga ka soo baxa lacag-bixinnada fashilmay waxay noqon kartaa faraqa u dhexeeya faa'iidada iyo khasaaraha.
Faafida ka dib, korsashada jimicsiga dhijitaalka ah ee Brazil ayaa kor u kacday. Xubnuhu hadda waxay filayaanis-diiwaangelinta khadka tooska ah, maamulka koontada is-adeegga, iyo hababka lacag-bixinta dabacsanoo ay ku jiraan PIX, kaas oo farsameeyay in ka badan 42 bilyan oo macaamil ganacsi 2024 oo keliya (Banco Central do Brasil).
Xubnaha jimicsiga ee Brazil celcelis ahaan 6-8% bishiiee miisaaniyada iyo silsiladaha suuqa dhexe - oo leh khariidad aan ikhtiyaari ahayn (lacag la'aanta) oo xisaabinaysa ilaa 40% wadarta qulqulka(qiyaasaha ururka warshadaha Brasil ee jimicsiga).
Milkiilayaasha jimicsiga ee ka shaqeeya deegaankan, xisaabtu waa toos: in otomaatig u ah ururinta lacag bixinta iyo maamulka xubnaha maaha wax lagu raaxaysto - waa xeelad badbaado.
Qodobada Muhiimka ah ee Milkiilayaasha Meheradaha Jimicsiga
0.75rem>Dhibaatada aan ikhtiyaarka lahayn waa la hagaajin karaa.
isku xidh qalabkaaga. Madal midaysan sida Mewayz waxay meesha ka saartaa madax xanuunka isdhexgalka waxayna ku siinaysaa hal il oo run ah.
Soo bixi PIX iyo boleto Dib ugu noqoshada otomaatiga ah ee hababka lacag bixinta maxalliga ah waxay si weyn u wanaajisaa qiimaha ururinta.
Automate isgaarsiinta xubnaha
Fur kanaalka online-ka ah.
Dib u shaqaysii, ha is dhimin. Isku dhafka ROI marka shaqaalihii hore ee maamulka ay noqdaan door dakhli-abuureed.
Xusuusin Hababka
Daraasad kiisku waa sheeko isku-dhaf ah oo ku salaysan qaabab caadi ah oo lagu arkay meheradaha jimicsiga jirka oo dhan iyadoo la isticmaalayo dhammaan goobaha ganacsiga. "Força Fitness" iyo "Ricardo Menezes" waa matalaad khayaali ah. Tirakoobka warshadaha waxaa laga soo xigtay IHRSA, WorldMetrics, WifiTalents, iyo Banco Central do Brasil. Natiijooyinka shakhsi ahaaneed way kala duwanaan karaan iyadoo lagu saleynayo cabbirka ganacsiga, suuqa, iyo habka hirgelinta.
Diyaar ma u tahay inaad otomaatig u samayso xubinimada jimicsigaaga & lacag bixinta?
Ku biir 138,000+ meherado adoo isticmaalaya Mewayz si ay u habeeyaan biilasha, u yareeyaan jahawareerka, iyo soo kabashada dakhliga lumay. Bilaash ku bilow - kaarka deynta looma baahna.