YouTube's $ 60B mari yakaratidzwa mukati mekubhadhara munyoreri push

YouTube yakapfuura zviri pamutemo $60 bhiriyoni pamari yegore negore, ichisimbisa chinzvimbo chayo seimwe yemapuratifomu enhau ane simba munhoroondo uku ichiwedzera zvine hukasha hwaro hwevanobhadhara vanobhadhara kuburikidza neYouTube Premium uye nhengo dzechiteshi. Ichi chiitiko chakakosha chinoratidza shanduko yakakosha pamabatiro anoita mari pfungwa papuratifomu - uye zvazvinoreva kuvagadziri, vashambadziri, uye mabhizinesi ari kuedza kukwikwidza muhupfumi hwekutarisisa apo sekondi yega yega yenguva yekuona ine kukosha kwedhora kwairi.

YeYouTube's $60 Billion Revenue Figure Inotiudzei Chaizvo?

Alphabet yakaburitsa mari yekushambadzira yeYouTube sechikamu chemihoro yayo pachena, zvichiratidza kuti chikuva chave kuunza mari yakawanda kupfuura mazhinji emakambani eFortune 500. Kuisa iyo nhamba mumaonero, YouTube chete inowana zvinopfuura Netflix, Spotify, uye Disney + zvakasanganiswa mugore rimwe remari. Ruzhinji rwemari iyi - ingangoita 80% - ichiri kubva mukushambadza, asi chikamu chevanobhadhara vanobhadhara chiri kukura pamwero une vatungamiriri nevaongorori vanonyatsoteerera.

YouTube Premium, iyo inobvisa kushambadza uye inopa mukana kuYouTube Music, yakapfuura 100 miriyoni vanyoreri muna 2024, ichipa mabhiriyoni emari inodzokororwa yekunyoresa. Iyi yemhando mbiri-yemari modhi - kushambadzira pamwe nekunyoreswa - ndiyo chaiyo mhando yeakasiyana-siyana ekuvaka mari iyo mabhizinesi edhijitari anga achimhanya kudzokorora. Chidzidzo hachisi chechiyero cheYouTube chete; inyaya yezvakanakira kuva nemateya akawanda ekuita mari panguva imwe chete.

Sei YouTube Ichiri Kudzvanya Zvakaoma Pakunyoreswa Kunobhadharwa Izvozvi?

Kusundidzira kune vanobhadharwa kunyoreswa iheji yakaverengerwa inopikisana nekushambadzira kusagadzikana kwemusika. Mari yeAdd inotenderera - inoita chibvumirano panguva yekudonha kwehupfumi, inochinja-chinja nemafambisirwo esarudzo, uye iri kuwedzera kuzviisa pasi pekunetsekana kwemhando. Mari yekunyoreswa, nekupesana, inopa fungidziro yemwedzi nemwedzi inodzokororwa mari (MRR) iyo vanoisa mari mibairo pamusoro pechero imwe metric.

YouTube iri kupindurawo kukukura kwemusiki. Vagadziri vepamusoro vava kuwana zvakawanda kubva kuva nhengo dzechiteshi, Super Chats, uye zvinotengeswa pane kubva kuAdSense chete. Iyi puratifomu yakagadzira hurongwa uko mugadziri wekuita mari uye kuita mari papuratifomu kwakabatana zvakanyanya - kana vagadziri vachiwana yakawanda, vanoisa mari yakawanda mune zvemukati, izvo zvinokwezva vataridzi vakawanda, izvo zvinounza kunyoreswa kwakawanda uye mari yekushambadza. Ivhiri rinobhururuka iro YouTube yanga yave neinjiniya kweanopfuura makore gumi uye ikozvino iri kukurumidza.

"Mari yeYouTube ye$60B haisi nhamba chete - humbowo hwekuti mabhizinesi arikuhwina munguva yedhijitari ndeyake yekugovera, danho rekuita mari, uye hukama hwevagadziri panguva imwe chete. Mapuratifomu anodzora ese ari matatu ari kunyanya kushandisa bhizinesi mashandiro, kwete chiteshi chenhau."

Vashambadziri neMarudzi Varikupindura Sei Kukuwedzera Kwevanyoreri veYouTube?

Kukura kweYouTube Premium kunogadzira dambudziko rinonakidza kune vashambadziri: kushambadzira kwavo hakuna kuratidzwa kune vanyoreri vePrimum. Sezvo hwaro hwekubhadhara huchikura, vashambadziri vari kuona vateereri vavo vanogona kutaurika paYouTube vachiderera zvakaenzana. Izvi zvakwidza ad rates (CPMs) kumusoro kune vasara vanotsigira vateereri uye kumanikidza mabhurendi kuongorora mafomati asingatsikwe eYouTube, mubatanidzwa werutsigiro, uye zvinhu zvakabatana zveTV (CTV) - apo YouTube yava kuraira chikamu chakakosha chenguva yekutandarira.

Kumabhizinesi madiki uye epakati, zvazvinoreva zviri pachena: kuvapo kweYouTube uye kudyidzana kwevagadziri kuri kuwedzera kukosha sezvo kubhadharwa kunodhura. Mabhureki anohwina paYouTube muna 2025 zvichienda mberi ndiwo anoitora sechinhu chenguva refu, kwete chiteshi chekubhadhara kwenguva pfupi.

Mabhizinesi Angadzidzei Kubva kuYouTube's Multi-Layer Monetization Model?

Kuvaka mari kweYouTube kunopa puratifomu inoshanda kupfuura mapuratifomu evhidhiyo. Muono wepakati ndewekuti mabhizinesi akanyanya kusimba anounganidza akawanda emari hova anosimbisana pane kukwikwidza. Hezvino zvinoita sezviri kuita:

• Tier yemahara ine advertising: Inokwirisa kusvika uye inoita kuti puratifomu isvike, ichivaka pamusoro peiyo funnel pamwero.
• Paid subscription tier: Inoshandura vashandisi vakanyanya kushanda kuti vatarisike mari inodzokororwa vachinatsiridza ruzivo rwavo.
• Kutora chikamu kwehupfumi hwevasiki: Kuva nhengo dzechiteshi, Super Chats, uye kupa rubatsiro kunogadzira mari inotora chikamu chezana chepuratifomu - pasina chikuva chine mutengo wekugadzira zvinhu.
• Kutengeserana nekubatanidzwa kwemubatanidzwa: Kutenga paYouTube kunobatanidza kuwanikwa kwechigadzirwa zvakanangana nekutenga, zvichiwedzera chikamu chemari yekutengeserana pamusoro pekushandiswa kwenhau.
• Yakabatanidzwa TV uye premium kuiswa: Kuwedzera muimba yekutandarira kunovhura ad inventory inoraira maCPM akakwira zvakanyanya pane nharembozha.

Chikamu chega chega chinoshandira chikamu chakasiyana chemushandisi pamutengo wakasiyana, ukuwo ma layers achipa data nekuita kudzoka kupuratifomu yepakati. Izvi hazvisi netsaona — kugadzirwa kwepuratifomu nemaune padanho repamusoro.

Vagadziri nemaBhizinesi Madiki Vanofanira Kumira Sei muYouTube's Evolving Ecosystem?

Kuvagadziri nemabhizinesi ari kuvaka paYouTube, iyo $60B yemari yemari inofanirwa kuverengerwa semukana uye yambiro. Mukana: ipuratifomu inoshambidzika nekuita mari uye nekushingaira kukurudzira vagadziri kuti vavake nharaunda dzakabhadharwa. Yambiro: kutsamira papuratifomu imwe chete - kunyangwe imwe inogadzira $60B - inzira yekusagadzikana.

Vashandi vakanyanya hunyanzvi vari kushandisa YouTube sejini yekutsvagisa vachivaka vateereri kuburikidza nemaemail mazita, mapuratifomu enharaunda, uye maturusi edhijitari akasiyana. Ivo vanonzwisisa kuti algorithm yeYouTube inotungamira zvido zveYouTube kutanga. Kuvaka bhizinesi OS kutenderedza kuvepo kwako kwedhijitari - imwe yauinayo hukama hwevatengi pane akawanda touchpoints - ndiwo mutsauko uripo pakati pekurenda kutarisisa uye kuva nayo.

Mibvunzo Inowanzo bvunzwa

YouTube inoburitsa sei mari inosvika mabhiriyoni makumi matanhatu emadhora pagore?

Mhoro yeYouTube ye$60B inouya zvakanyanya kubva mukushambadza - kusanganisira inogona kurukwa, isingakurukike, bumper, uye kuratidza ads - iyo inoita 80% yemari yese. Izvo zvasara zvinobva kuYouTube Premium kunyoreswa, YouTube TV, nhengo dzechiteshi, Super Chats uye Super Thanks musiki maitiro ekuita mari, uye iri kuwedzera commerce layer kuburikidza neYouTube Shopping kubatanidzwa. Alphabet yakatanga kuburitsa mari yakazvimirira yeYouTube muna 2020, uye huwandu hwacho hwakakura zvakanyanya gore rega rega kubvira.

Chii chinonzi YouTube Premium uye nei kukura kwayo kwakakosha?

YouTube Premium idanho reYouTube rinobhadharwa rekunyoresa, rine mutengo ungangoita $13.99/mwedzi, inobvisa kushambadza kwese, inopa kutamba kumashure, inogonesa kudhawunirodha pasina Indaneti, uye inosanganisira kuwana YouTube Music. Kukura kwayo kwakapfuura mamirioni zana vanyoreri kwakakosha nekuti kunoratidza kuti vatengi vakagadzirira kubhadhara yemahara-yevhidhiyo chiitiko papuratifomu yavaimboshandisa mahara - kusimbisa iyo freemium-ku-premium yekushandura modhi uye nekupa YouTube nzira inofanotaurwa yemari padivi pebhizinesi rayo rekushambadzira.

Ko mihoro yeYouTube inorevei kumabhizinesi anoshambadza kana kugadzira zvirimo pachikuva?

Kuvashambadziri, kukura kweYouTube kunoreva makwikwi epamusoro ekushambadza hesiti uye kukwira kweCPM, kunyanya sezvo vanyoreri vePremium vachibviswa mudziva rinotsigirwa nekushambadzira. MaBrand anofanirwa kuisa mari yakawanda mumagadziro ezvinyorwa zvemukati uye kudyidzana kwevagadziri. Kune vanogadzira zvemukati nemabhizinesi ari kuvaka vateereri, zvinoratidza kuti hurongwa hweYouTube hwekuita mari huri kukura - kugadzira nzira dzakawanda dzekuwana mari kubva kune vateereri - asi zvakare zvinosimbisa njodzi yekutsamira papuratifomu uye kukosha kwekuvaka dhijitari bhizinesi masisitimu kupfuura chero chikuva chimwe chete.

Kunyangwe iwe uri musiki ari kuita mari kune vateereri, mhando irikukwikwidza kutariswa nedhijitari, kana bhizinesi riri kuyedza kuvaka mhando yezvivakwa zvakasiyana-siyana zvemari izvo YouTube yakaziva, chinhu chimwe chiri pachena: mabhizinesi anokunda anoshanda nemasisitimu, kwete mazano chete. Mewayz ndiyo 207-module yebhizimisi inoshanda sisitimu inoshandiswa nevashandisi vanopfuura 138,000 kutonga bhizinesi ravo redhijitari - kubva pakufambiswa kwebasa uye manejimendi evatengi kusvika kune maturusi ekuita mari nekuongorora - zvese mupuratifomu imwe chete inotangira pamadhora gumi nepfumbamwe chete pamwedzi.

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