Iyo Diki Brand Yakavanzika Chombo: Maitiro ekurova Amazon paMutengi Zvakaitika Mutambo

Mvuri weAmazon unomira muhombe pane yega yega ecommerce brand. Nekurongeka kwayo kwekudzvanya-kamwe, yakakura hesitori, uye nekukurumidza Prime kuburitsa, zvinoita sekunge yakamisa isingarohwe chiyero chechiitiko chevatengi. Asi kukwikwidza neAmazon hazvirevi kuedza kuveAmazon. Chakavanzika chemhando diki hachirevi mukufananidza chiyero chavo, asi mukusimudzira mabhenefiti ako akasiyana: agility, huchokwadi, uye kudzika, kubatana kwemunhu nevatengi vako. Nekutarisisa pane mapeji echiitiko ayo mubatanidzwa hombe haugone kuzadza, unogona kugadzira mwero wekuvimbika unopfuura kukurumidza kutumira uye mitengo yakaderera. Gwaro rino rinokuratidza maitiro anoshanda, anogona kushandura ruzivo rwemutengi wako kuti ave emakwikwi ane simba.

Misa Kutamba Mutambo weAmazon uye Tanga Kutamba Wako

Mutemo wekutanga wekukwikwidzana nehofori kushandura mitemo yemutambo. Amazon inokunda pakuita basa, kusarudzwa, uye kumhanya. Idzi ihondo dzezviyero uye capital iyo ma brand madiki mazhinji anorasikirwa. Kukunda kwako kuri munzvimbo dzaunosikirwa kugona: kuvaka hukama, kutaura inomanikidza mhando nyaya, uye nekupa mwero wekutarisira wakasarudzika unonzwa semunhu, kwete algorithmic. Funga nezveruzivo rwako rwevatengi kwete sekutengeserana, asi sekutanga kwehukama.

Define Your Unique Value Proposition

Chii chaungape icho Amazon isingakwanise? Pamwe ihunyanzvi hwako muchikamu chechigadzirwa cheniche, kuzvipira kwako kune inoenderera kana yehutsika kutsvaga, kana chokwadi chekuti muvambi ane chekuita nebasa revatengi. Iyi yakasarudzika kukosha chirevo (UVP) inofanira kunge iri hwaro hwese mutengi touchpoint. Semuyenzaniso, diki-batch coffee roaster inogona kukwikwidza nekupa yakadzama yekuravira, madhiraivha ega ega, uye mutsara wakananga kune anogocha-zvinoitika zvegeneric Amazon list haigone kutevedzera.

Shasha Hunyanzvi hweHyper-Personalization

Kusarudzika kweAmazon kunobva pane data uye algorithms. Zvako zvinogona kuvakirwa pakudyidzana kwechokwadi kwevanhu. Apa ndipo panogona kugadzira tuma brand chiitiko chisingakanganwike.

Shandisa CRM Yako seMemory Bank

Chishandiso chakaita seMewayz CRM hachisi chekutevera kutengesa chete; ndiyo yako yepakati tsinga sisitimu yehukama hwevatengi. Ishandise kuyeuka zvakakosha: kutenga kwekupedzisira kwemutengi, zvavanofarira (semuenzaniso, "inofarira eco-inoshamwaridzika packaging"), uye kunyange zvinyorwa zvemunhu kubva mukudyidzana kwakapfuura (semuenzaniso, "mwanasikana wemutengi anoda vhezheni yebhuruu"). Kana mutengi akakubata, kuva neruzivo urwu pamunwe wako kunoita kuti uti, "Ndinoona waida sipo yedu yelavender nguva yadarika. Tangoburitsa mushonga mutsva werineni unonyatsonangana nawo." Iyi nhanho yekuyeuka inoita kuti vatengi vanzwe vachizivikanwa uye vachikosheswa.

• Maemail Akamisikidzwa Pakumashure Kwekutenga: Panzvimbo peshoko rekare rekuti "odha yako yatumirwa" meseji, sanganisira chinyorwa kubva kumunhu akarongedza bhokisi kana kurudziro yechigadzirwa chinowedzerwa.
• Zvipo zveBirthday or Anniversary Offers: Shandisa CRM yako kuronda mhemberero dzevatengi uye kutumira diki, yakasarudzika yakasarudzika. Izvi zvinodhura zvishoma asi zvinounza nyasha huru.
• Bvunza Feedback Proactively: Mushure mekutenga, tumira email yako uchibvunza kana chigadzirwa chakasangana nezvavanotarisira. Izvi zvinoratidza kuti une hanya nekugutsikana kwavo kupfuura kutengeswa.

Vakai Nharaunda, Kwete Chete Base reVatengi

Amazon inzvimbo yemusika; brand yako inogona kuva kwekuenda. Nekusimudzira pfungwa yenharaunda, unoshandura vatengi kuva vatsigiri vane moyo wakaiswa mukubudirira kwako.

Gadzira nzvimbo dzevatengi vako kuti vabatane newe uye nemumwe. Iri rinogona kunge riri rakazvimiririra Facebook boka, yakanyorwa hashtag pa Instagram, kana kunyange kuitisa chaiwo zviitiko seQ&As nemuvambi wako kana chigadzirwa demo webinars. Munzvimbo idzi, hausi kungotengesa - uri kugovera ruzivo, kupemberera kubudirira kwevatengi, uye kuvaka rudzi. Mutengi anonzwa sechikamu chenharaunda kashoma kwazvo kutenga mutengo paAmazon.

Shandura Kutumira Kwako uye Unboxing kuita Nguva Yemhando

Kunyangwe usingakwanise kupa zvemahara zvezuva rimwe chete, unogona kuita yekumirira chikamu chechiitiko. Kurongedza kweAmazon kune utilitarian; chako chinofanira kunge chiri chiwedzere cherudzi rwako.

• isa mari muKurongedza Kwemhando: Shandisa mabhokisi ane zita, bepa rematishu, kana zvinonamirwa. Iyo unboxing inofanira kunzwa sokugamuchira chipo.
• Batanidza Neruoko Runyoro: Uku kudiki, kubata kwako pachako kune simba rinoshamisa. Zvinotora masekonzi asi zvinosiya fungidziro isingaperi.
• Wedzera Chipo Chidiki, Chisingatarisirwi: Muenzaniso wechigadzirwa chitsva, bhegi retii, kana chimiti chinogona kufadza mutengi uye kuvashamisa nenzira isingambofa yakafanotaurwa neAmazon.

"Chinangwa ndechekuita kuti mutengi anzwe seakagamuchira chipo kubva kune shamwari, kwete pasuru kubva mudura. Iko kushamwaridzana kwemanzwiro ndiko kutsika kwako kunopesana neAmazons yenyika." – Sarah Jones, Muvambi weArtisan Goods Co.

Gadzira Isina Mhosva, Isina Kutenga Kwekutenga Zvakaitika

Chiitiko chemutengi hachipereri pabhatani rekuti "Buy Now". Mabatiro aunoita madzoro, tsigiro, uye kutevera ndipo panoitwa kuvimbika.

Ita Kudzorera Nyore uye Kujeka

Kudzosa kwakaoma kuita chinhu chikuru chekushungurudzika. Zviite nyore. Ipa mavara emahara ekutumira emahara, ipa yakajeka, nhanho-nhanho gwara pawebhusaiti yako, uye gadzirisa kudzorera nekukurumidza. Kushandisa yakasanganiswa sisitimu senge Mewayz's invoicing uye CRM modules inogona otomatiki yakawanda yeizvi, ichiita kuti ive isina musono kwauri iwe nemutengi. Gwaro rerupo uye riri nyore rekudzorera rinoderedza kufunganya kwekutenga uye rinovaka kuvimbana.

Ipa Proactive, Rubatsiro Runowanika

Usavanza ruzivo rwako. Ipa akawanda chiteshi-email, live chat, kunyangwe nhamba dzenhare kana zvichibvira. Zvinotonyanya kukosha, ita proactive. Kana paine kunonoka mukutumira, email mutengi vasati vabvunza. Kujeka panguva yekunetseka kunogona kushandura chiitiko chisina kunaka chingave chakanaka apo mutengi anonzwa kuchengetwa.

A 5-Matanho Ekuita Chirongwa Chekusimudzira CX Yako Mwedzi Uno

Wagadzirira kutanga here? Heino hurongwa hunoshanda, nhanho-ne-danho raunogona kuita nekukasika.

1. Ongorora Nzvimbo Dzako dzeKubata: Mepu kudyidzana kwese uko mutengi ane brand yako, kubva pakuona kushambadza kusvika pakugamuchira chigadzirwa. Ziva imwe poindi yaunogona kuwedzera kubata wega (semuenzaniso, chinyorwa chakanyorwa neruoko).
2. Gadzira Zviri Nyore CRM: Kana usina, tanga kushandisa chishandiso chepachena seMewayz CRM kuronda zvinodiwa nevatengi uye nhoroondo yekutenga kwako.
3. Gadzirisai Unboxing Yako: Odhai roll yetepi ine branded kana zvimwe zvinonamirwa. Nyora template yetsamba yekutenda uye tanga kuisanganisira muhurongwa hwese.
4. Gadzira Chidimbu Chimwechete cheZviri mukati meNharaunda: Bata maminetsi gumi nemashanu pa Instagram Live Q&A nezve zvigadzirwa zvako kana tanga nhaurirano munhaurirano yako yesocial media uchikumbira mhinduro yemutengi.
5. Ongorora Imwe Pain Point: Tarisa matikiti ako ekutsigira kana kudzoka. Pane imwe nyaya yakajairika here? Zvigadzirise zvachose mwedzi uno.

Ramangwana NderoMunhu: Sei Zvigadzirwa Zvidiki Zviine Zvakanakira

Sezvo tekinoroji inogadzira kutengeserana kwakawanda, chinhu chemunhu chinova kushoma uye chakanyanya kukosha. Vatengi vari kuwedzera kushuvira kubatana kwechokwadi nemhando dzavanotsigira. Saizi yako haisi mhosva; ndicho chinhu chako chikuru. Iwe une shanduko yekuchinjika nekukurumidza, huchokwadi hwekutaura nyaya yechokwadi, uye kugona kuita kuti mutengi wega wega aonekwe. Nekupeta kaviri pasi pemasimba aya, hausi kungokwikwidza neAmazon - uri kupa chimwe chinhu chausingakwanise kupa. Remangwana reruzivo rwevatengi nderemhando dzemhando dzinoisa vanhu pamberi pealgorithms.

Mibvunzo Inowanzo bvunzwa

Chigadzirwa chidiki chinganyatso kukwikwidza nekutumira kwemahara uye nekukurumidza kweAmazon?

Hongu, nekutarisa pane chiitiko chese. Nepo iwe ungasaenderana nePrime kumhanya, unogona kuita kuti kumirira kuve kwakakodzera nekurongedza kwakasarudzika, kutaurirana, uye zvisingatarisirwe zvinofadza zvinogadzira imwe nguva isingakanganwike.

Ndeipi nzira isingadhure yekuvandudza ruzivo rwevatengi?

Kushandisa hurongwa hweCRM hwakareruka hwekutevera zvinodiwa nevatengi uye kuwedzera chinyorwa chekutenda chakanyorwa nemaoko kune odha yega yega nzira mbiri dzepamusoro-soro, dzakachipa dzinokurumidza kuita kuti vatengi vanzwe kukoshesa.

Ndingaite sei basa revatengi ndisina timu hombe?

Shandisa maturusi anobatanidza dhesiki rako rekubatsira neCRM yako uye manejimendi ekurongeka, seMewayz. Izvi zvinopa maonero ega ega mutengi, zvichiita kuti rutsigiro ruchimbidze uye ruwedzere pauzima, kunyangwe kune muzvinabhizimusi ari ega.

Kuvaka nharaunda kwakakodzera here kuedza kwemhando diki?

Chokwadi. Nharaunda yakavimbika inopa humbowo hwemagariro, inogadzira kushambadzira kweshoko, uye inogadzira boka revatsigiri vasingatarisi mutengo uye vanoregerera zvikanganiso zvidiki pane vatengi vasingazivikanwe.

Ndeipi mhosho huru inoitwa nemakambani madiki pakuedza kukwikwidza paruzivo?

Kuedza kutevedzera Amazon pane kushandisa masimba avo akasiyana. Chinangwa hachisi chekuva chikuru kana kukurumidza, asi kuve munhu chaiye, wechokwadi, uye anoteerera.