Iyo Freelancer's Pricing Dilemma: Maitiro ekumisa Undercharging uye Kutanga Kuwana Yako Yakakosha.

Uchangobura mutengi mutsva. Iyo purojekiti inonakidza, chiyero chakajeka, uye wagadzirira kunyura mukati. Zvino kunouya mubvunzo unotyisa: "Saka, izvi zvinodhura chii?" Pfungwa dzako dzinomhanya. Iwe hausi kuda kuvatyisidzira nenhamba yakakwira, asi iwe zvakare unoziva yako yekupedzisira purojekiti yakakusiya iwe uchinzwa kubhadharwa uye kushanda zvakanyanya. Unorasa nhamba inonzwa yakakotsekana, wozopedza mwedzi unotevera uchidemba. Unonzwika wakajairana here? Undercharging ndiye muurayi akanyarara weanoshanda akazvimirira, zvinotungamira mukuneta, kugumbuka, uye bhizinesi risingakwanise kuzviriritira. Yave nguva yekutyora kutenderera. Izvi hazvisi zvekupfuma nekukurumidza; ndezvekuvaka basa rinoenderera, rine pundutso apo hunyanzvi hwako hunokosheswa zvakakodzera. Tichafamba nekongiri, nhanho-ne-nhanho maitiro ekutengo nechivimbo masevhisi ako, zvichitsigirwa nedata uye zano, kwete kufungidzira.

Sei Kuchaja iri Ngozi Yako Yakakura YeBhizinesi

Vazhinji vanozvimiririra, kunyanya kana vachitanga, vanowira mumusungo wekukwikwidza pamutengo. Vanotenda kuti mwero wakaderera unovabatsira kuhwina vatengi vakawanda. Muchokwadi, zano iri harina kunaka. Kuchajisa hakungorevi mari shoma muhomwe yako mwedzi uno; inogadzira cascade yezvakaipa zvinokanganisa zvinogona kukanganisa bhizinesi rako kwenguva refu. Vatengi vanongokwezvwa nemutengo wakaderera kazhinji ndivo vanonyanya kudiwa uye vasina kuvimbika. Vanokuona sechinhu chinotengeswa, kwete mudiwa wekuronga naye.

Nemari, undercharging inoita kuti zvisaite kuisa mari zvakare mubhizinesi rako. Iwe haugone kutenga zvirinani software, makosi ekuvandudza nyanzvi, kana kutotora zororo rakakodzera. Mupfungwa, zvinotungamirira mukuneta. Paunenge uchishanda maawa akawanda kuti uwane muripo usina kukwana, chigumbu chinokura, uye chido chebasa rako chinodzikira. Ongororo yakaitwa neFreelancers Union yakawana kuti vangangoita makumi matanhatu muzana muzana yevasununguri vakanetseka nemari isingafungidzike, dambudziko rinowedzerwa nekusaenderana uye kushomeka kwemitengo. Kuisa mitengo yako yakaderera zvakanyanya hakusi kuzvininipisa; isarudzo ine njodzi huru yebhizinesi.

Kushandura Mafungiro Ako: Kubva Mushandi Weawa kuenda Kumusiki Akakosha

Nhanho yekutanga uye yakanyanya kukosha ndeyekuchinja kwepfungwa. Rega kuzvifunga iwe semushandi weawa ari kurenda nguva yako, uye tanga kuzviona iwe sebhizinesi rinopa zvakakosha mhinduro. Mutengo weawa wega wega unobata mari yako-kune maawa akawanda chete anobhadhariswa muvhiki. Zvinokuranga zvakare kuti uwedzere kushanda zvakanaka. Kana ukapedza basa mumaawa mashanu pane gumi, unowana hafu yakawandisa, kunyangwe mutengi achiwana mhedzisiro imwe chete.

Value-based pricing inoshandura modhi iyi. Iwe unobhadharwa zvichienderana nemhedzisiro yaunounzira mutengi. Semuenzaniso, graphic dhizaini inochaja neawa inogona kuita $50/awa. Asi kana mugadziri iyeye akagadzira logo inobatsira mutengi kukwezva vatengi vatsva uye kuwedzera kutengesa ne20%, kukosha kweiyo logo kuri muzviuru, kwete mazana mashoma emadhora mutengo weawa waizoburitsa. Iyi pfungwa inokupa simba rekuita hurukuro dzakasiyana nevatengi, uchitarisa pazvinangwa zvavo uye kuti basa rako richabatsira sei kuzvizadzisa. Iyi ndiyo nheyo yemitengo ine pundutso.

Kuverengera Yako Yakakwana Yakaderera Inokwanisika Rate

Usati wagona mutengo wemutengo, unofanirwa kuziva yako yekutanga. Uhwu ndihwo hushoma hwakakwana hwaunoda kubhadharisa paawa kana purojekiti kuti uchengetedze bhizinesi rako uye ubhadhare mabhiri ako. Izvi hazvigone kutaurirana. Zvinoita kuti usatomboshandira kurasikirwa.

Tanga nekuverenga mari yako yegore rega rega (rendi, girosari, inishuwarenzi, savings, nezvimwewo). Ngatitii nhamba iyoyo i$60,000. Tevere, wedzera mari yako yegore negore yebhizinesi (software kunyoreswa seMewayz, kushambadzira, zvishandiso, mutero). Ngatitii imwe $15,000. Mari yako yese inodiwa i$75,000. Zvino, fungidzira maawa ako anobhadhariswa. Wenguva yakazara anoshanda akasununguka anogona kuvavarira kwechiuru chemaawa anobhadhariswa pagore mushure mekuverengera kune admin, kushambadzira, uye downtime. Muyero wako weawa shoma ndeye $75,000 / 1,000 maawa = $75/awa. Chero mwero pasi apa haugoneki. Iyi iuriri hwako, kwete chinangwa chako.

Iwo matatu Core Pricing Models: Pros, Cons, uye Nguva Yekuashandisa

Hapana mhando yemitengo inokwana saizi imwe. Chisarudzo chakanakisisa chinoenderana neprojekti uye mutengi. Vakachenjera vanoshanda nesimba muhutatu hwavo.

1. Mitengo yeawa

Yakanakisa kumapurojekiti asina kujeka scopes kana uko mutengi angakumbira shanduko dzakawanda. Iyo inokudzivirira kubva kune scope creep nekuti iwe unobhadharwa kwenguva yese yakashandiswa. Chinhu chikuru chakashata ivharo yemari uye kusarongeka nekupa kukosha zvakanaka.

2. Mutengo wakavakirwa paProjekiti

Iyi ndiyo modhi yakajairika yemapurojekiti akanyatsotsanangurwa. Iwe unotora mutengo wakagadziriswa wezvose zvinotengeswa. Izvi zvinoenderana nemitengo-yakavakirwa mitengo nekuti unobhadharirwa mhedzisiro, kwete nguva. Inotusa kushanda zvakanaka. Njodzi iri kurerutsa basa rinobatanidzwa, saka kunyatsoongorora kwakakosha.

3. Retainer Agreements

Uyu ndiwo mwero wegoridhe wemari inofanotaurwa. Mutengi anobhadhara mari yakatarwa yemwedzi nemwedzi kune yakafanotemerwa bundle yemasevhisi ako kana block yenguva yako. Izvi zvinogadzira kugadzikana kwemapato ese uye zvakanakira kuenderera mberi basa senge social media manejimendi, kugadzira zvirimo, kana kuenderera mberi kwekusimudzira.

A Inoshanda, Nhanho-ne-Nhanho Gwaro reMutengo Wako Unotevera Chirongwa

Ngatishandisei pfungwa idzi kuchiitiko chepasirese. Fungidzira kuti uri mugadziri wewebhu wakumbirwa kuvaka webhusaiti yebhizinesi diki.

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1. Define the Scope Zvakaipa: Shanda nemutengi kutsanangura zvese zvinounzwa: 5-mapeji webhusaiti, fomu rekuonana, SEO basic setup, 3 rounds of revisions. Shandisa chishandiso chakaita seMewayz's project management module kunyora zvese.
2. Fungidzira Nguva Yako: Zvichienderana neruzivo, fungidzira maawa ebasa rega rega. Dhizaini: 15 maawa. Kubudirira: 25 maawa. Kudzokorora: maawa gumi. Zvose: maawa makumi mashanu.
3. Shandisa Chiyero Chako Chetariro: Kana muyero wawakananga uri $100/awa, mutengo wepurojekiti unoenderana nenguva i$5,000.
4. Factor in Value: Funga nezvebhizimusi remutengi. Iyi ibhurocha rakareruka saiti, kana i-e-commerce saiti inoburitsa kutengesa? Kana iyo yekupedzisira, kukosha kwayo kwakakwira zvakanyanya. Rongedza mutengo wako kumusoro zvinoenderana. Zvichida chirongwa ichi chakakosha $7,500.
5. Ipa Chikumbiro: Usangotumira nhamba ye email. Ipa zano reunyanzvi rinoratidza chiyero, nguva, uye-kunyanya kukosha - kukosha kwavanozogamuchira. Tsanangura kuti webhusaiti itsva inovabatsira sei kukwezva vatengi uye kukura bhizinesi ravo.

Kushandisa Zvishandiso Kumisikidza uye Kururamisa Mutengo Wako

Haufanire kuita izvi wega. Tekinoroji inogona kupa data uye chimiro chinodiwa pamutengo nechivimbo.

Kushandisa ese-mu-imwe chikuva seMewayz kunoshandura hurongwa hwako hwemitengo. Iyo nguva-yekuteedzera ficha inopa yakaoma data kuti inguva yakareba sei mhando dzakasiyana dzemapurojekiti dzinotora, kubvisa kufungidzira. Iyo invoicing module inobvumidza iwe kuti ugadzire ehunyanzvi, ma invoice akanyorwa anojekesa muripo wako. Kune vanochengeta vatengi, otomatiki anodzokororwa invoice anovimbisa kuti unobhadharwa nenguva, nguva dzese. Paunokwanisa kuratidza hunyanzvi uye kuronga, vatengi vanogona kuvimba nemitengo yako.

Chinangwa hachisi chokuva sarudzo yakachipa; inofanira kuva sarudzo iri pachena. Vatengi vanonzwisisa kudzoka kwekudyara vachabhadhara zvemhando.

Zvaunofanira Kuita Kana Mutengi Aramba Pamutengo Wako

Kunyangwe nechikumbiro chakakwana, vamwe vatengi vanozobvunza mareti ako. Iyi inguva yakaoma. Usavhunduka uye kuderedza mutengo wako. Pane kudaro, zvione semukana wekusimbisa kukosha kwako.

Chekutanga, bvunza mibvunzo inojekesa. "Chii chikamu cheproposal chakupa kuti umbomira?" kana kuti "Ndibatsireiwo kunzwisisa zvimhingamipinyi zvebhajeti renyu." Izvi zvinovhura nhaurirano. Zvichida vari kunetseka nezvechimwe chinhu. Iwe unogona ipapo kugadzirisa chiyero panzvimbo yemutengo. Ipa maitiro akapatsanurwa: "Tinogona kutanga neyakakosha 5-peji saiti yemutengo wakataurwa, uye towedzera e-commerce mashandiro muChikamu chechipiri chinotevera." Izvi zvinoratidza kuchinjika uchibata pasi rako pane kukosha kwako. Kana mutengi achingotarisa pamutengo wakaderera, vangangove vasiri mutengi wako akakodzera. Zvakanaka kufamba uchienda.

Kuramba Uchiongorora uye Kukwidza Matengo Ako

Mutengo hauna kuiswa mudombo. Sezvo iwe uchiwana ruzivo, kuvaka portfolio, uye kuunza kukosha kwakawanda, mitengo yako inofanira kuwedzera. Tsika yakanaka ndeyekuongorora mitengo yako mwedzi mitanhatu-12 yega yega.

• Kune Vatengi Vatsva: Gara uchichaja yako itsva, mwero wepamusoro. Hapana kuderedzwa kwenhaka.
• Kune Vatengi Varipo: Kukurukurirana mwero unowedzera nehunyanzvi uye pachine nguva. Mwedzi mumwe muchengeti asati avandudza kana chirongwa chitsva chatanga, tsanangura kuti mwero wako wakawedzera. Vatengi vakavimbika vazhinji vanonzwisisa, kunyanya kana waunza mutengo unoenderana.
• Track Your Data: Shandisa analytics kuti uone kuti ndeapi marudzi emapurojekiti ane pundutso. Isa pfungwa dzako pakushambadzira kwako pakuhwina rimwe rebasa repamusoro-soro.

Kuvaka Bhizinesi Rinobudirira, Kwete Kungorarama

Kuziva nzira yako yemitengo ndiyo kiyi inovhura basa rakasununguka rakasununguka. Ndiwo mutsauko uripo pakati pekutsvagira magigi anobhadhara zvishoma uye kusarudzwa kusarudzwa kumapurojekiti ane chekuita zvakanyanya. Nekuziva nhamba dzako, kutora kukosha-kwakavakirwa pfungwa, uye kushandisa maturusi akakodzera kutsigira maitiro ako, unotsiva kunetseka nekuvimba. Iwe unomira kutengesa nguva yemari uye wotanga kuvaka pfuma chaiyo-bhizinesi rinoratidza kukosha kwako kwechokwadi uye rinokupa rusununguko rwawakatsvaga pawakasarudza kuenda wakasununguka. Nguva inotevera mutengi anobvunza kuti, "Izvi zvinozodii?" unenge wakagadzirira nemhinduro inokuchidzira kukura kwako.

Mibvunzo Inowanzo bvunzwa

Ndinoziva sei kana ndiri kubhadharisa mari yepasi?

Kana uchigara uchishanda kwemaawa akawanda asi uchinetseka kubhadhara bhizinesi nemari yako, kana vatengi vasina kumbobvunza nezvemitengo yako, unenge uri kubhadharisa. Enzanisa mareti ako neavhareji yeindasitiri uye woverenga mwero wako unokwanisa kuita zvishoma.

Ndechipi chikanganiso chikuru chinoitwa nevanozvishandira kana vachiisa mitengo?

Chikanganiso chikuru ndechekuisa mitengo pane zvavanofunga kuti mutengi anoda kubhadhara kana kukwikwidza chete pamutengo. Izvi zvinotungamirira kumujaho kusvika pasi. Pane kudaro, tarisa mutengo pamutengo waunounza uye mutengo webhizinesi rako.

Ndinofanira kubhadharisa mareti akasiyana kune vakasiyana siyana here?

Hongu, mitengo yako inogona kusiyana zvichienderana nekuoma kweprojekiti, indasitiri yemutengi (yekambani vs. isiri-purofiti), uye kukosha kwaunzwa. Zvakadaro, gara uchichengeta mwero wakajeka wepasi kuti uve nechokwadi che pundutso.

Ndingataurira vatengi varipo sei nezvekuwedzera kwemutengo?

Ipa chiziviso chakakwana (semuenzaniso, 30-60 mazuva), gadzira iyo maererano nekuwedzera kukosha nehunyanzvi hwauri kupa ikozvino, uye gadzirira kutsanangura mabhenefiti avanoenderera mberi achigamuchira. Tarisa pakudyidzana nemigumisiro yaunowana mese.

Ndeapi maturusi angandibatsira kugadzirisa mitengo yangu nemainvoice?

Yese-mune-imwe bhizinesi OS seMewayz yakanaka. Inokubatsira kuronda nguva yefungidziro chaiyo, kugadzira ma invoice ehunyanzvi, kutonga mapurojekiti kudzivirira kukwira, uye kugadzirisa otomatiki kubhadhara kunodzokororwa kwevatengi vanochengeta.