Rova tsoko nechitoyi chake che orangutan chave kutora Etsy, Amazon, neIkea nekutengesa.

Kana Tsoko Ikaita Viral, Hupfumi Hhunoputika

Kumwe kunharaunda yeindaneti, nyati diki yakanhonga chitoyi che orangutan, nyika ikarasikirwa nepfungwa. Vhidhiyo yePunch the tsoko neshamwari yake yaaida yakapfava yakapararira neTikTok, Instagram Reels, uye X nerudzi rwekusimba kusingamisikike uko chete kwakachena, kusina kunyorwa nguva dzehunhu hwemhuka dzinogona kuburitsa. Mukati memaawa makumi mana nemasere, clip yaive nemakumi emamiriyoni ekuona. Mukati memaawa makumi manomwe nemaviri, musika wekutanga wekutengesa wanga watosvika paEtsy lists, Amazon storefronts, uye IKEA's social feeds yakazadzwa nemafeni achigadziridza chiitiko nemhuka dzavo.

Iyi haisi tsaona. Hazvitomboshamisi. Ndihwo hupfumi hwehutachiona hunoshanda chaizvo sezvakagadzirwa - uye kune vatengesi, vagadziri, uye vanodonha-vatambi vakabata wave kutanga, inomiririra chimwe chinhu chinopfuura nguva yakanaka. Inomiririra hwindo remari iyo inogona, kana yakagadziriswa nemazvo, mari yemwedzi yekushandisa mumavhiki mashoma. Mubvunzo hausi wekuti mikana iyi iripo here. Mubvunzo ndewekuti bhizinesi rako rakarongwa kuti riite mari pariri.

The Anatomy yeViral Commerce Event

Mhuka dzehuvhairasi dzemukati dzine chinzvimbo chakasarudzika mutsika yeinternet. Kusiyana nenguva dzezvematongerwo enyika kana kutenderera kwenhau dzevakakurumbira, mavhidhiyo emhuka haana kutakura mikwende yedzinza. Tsoko inombundira chitoyi chakazara haipesani. Izvo hazvidi disclaimer. Izvo zvepasi rose, zvisina magumo zvinoyevedza - uye izvo zvepasirese ndizvo chaizvo zvinoita kuti zviite kuputika kwekutengesa. Tsvagiridzo yakaitwa naWyzowl yakaona kuti mhuka dzinogadzira katatu kuwedzera kweavhareji yehuwandu hwemhando yezvinyorwa pasocial platform, uye kuti kubatanidzwa kunoshandura zvakananga mukuda kwekutenga kana chigadzirwa chakakodzera panguva chaiyo.

Hupenyu hwechiitiko chekutengesa kwehutachiona hunowanzo tevera arc inofungidzira. Mumaawa makumi maviri nemana ekutanga, organic content inopararira uye ruzivo rwepamusoro. Pakati peawa 24 ne72, fan art, meme templates, uye nharaunda remixes mafashama ekugadzira mapuratifomu. Pazuva rechina kana reshanu, vatengesi vekutanga-vanofambisa vakatotumira ma t-shirts echinyakare, mabhegi ematote, mapini enamel, uye makesi efoni. Pakupera kwevhiki yekutanga, yekutanga misika-yemusika zvinyorwa zvinoonekwa paAmazon nekutakura-zuva rinotevera. Vatengesi vanonzwisisa arc iyi vanogona kufanozvigadzika, kwete nekufungidzira kuti ndeipi vhidhiyo ichaenda nehutachiona, asi nekuvaka zvivakwa zvekushandisa kuti zvifambe nekukurumidza kana paine chinhu.

Nei Vatengesi veEtsy Vachihwina Maawa makumi manomwe nemaviri ekutanga

Etsy's marketplace architecture yakanyatsoenderana nehutachiona nguva hupfumi. Iyo yepuratifomu yekutsvaga algorithm inopa mibairo mitsva ine pfupi asi ine musoro kuoneka inowedzera, uye nharaunda yevagadziri vakazvimiririra vanogona kugadzira, kurodha, uye kushambadza chinodhinda-pa-chinodiwa chigadzirwa mukati memaawa maviri. Tsoko payakangozivikanwa nehusiku humwe chete, vatengesi veEtsy vakawanda vakabatanidzwa kare vachidhinda-pa-inoda kuburikidza nemasevhisi akaita sePrintful nePrintify vaigara nekutengesa mamaneja mazhinji emakambani asati atombodaidzira musangano wekuzeya pfungwa.

Funga nezvenhamba idzi: mumazuva makumi matatu anotevera mhuka huru yehutachiwana - funga Doge, Katsi Inogunun'una, kana Moo Deng mwana wemvuu anobva kuThailand Khao Kheow Open Zoo, ane mukurumbira wehutachiona mukupera kwa2024 akagadzira mari inofungidzirwa $600,000 mukutengesa zvisiri pamutemo mukati memwedzi mumwe chete kusvika ku4% yekutsvaga - 00 8,000%. Vatengesi varipo mumibairo yekutsvaga panguva yehwindo repamusoro-soro vanogona kuburitsa mari iyo ingatore chikamu chese kuti iunganidze.

Dambudziko nderekuti vatengesi vadiki vazhinji havasati vagadzirira kuvhiyiwa. Kutarisira kwavo kwekutsvaga ndeye ad hoc, mutsara wavo webasa revatengi unova usingatarisike, uye marekodhi avo emari anova nenyonganyonga panguva dzehuwandu hwehuwandu. Apa ndipo panomira mabhiziniro kuva eumbozha obva ave nzira yekurarama nayo.

Amazon uye Industrial Scale Response

Nepo Etsy achitora musika wemhizha uye dhizaini, muchina wekuzadzisa weAmazon unoshanda pamwero wakasiyana zvachose. Vatengesi vechitatu-bato paAmazon Marketplace vanogona kuwedzera FBA (Kuzadzikiswa neAmazon) kutumira zvinhu zvehutachiona nekumhanya kwakafanana uye kuvimbika sezvigadzirwa zveAmazon pachayo. Kana kanguva kakaita sePunch tsoko yabuda, vatengesi veAmazon vane ruzivo vanomhanya neprivate-label kana print-on-demand operations vanogona kuve nerondedzero uye kushandurwa mukati memaawa makumi maviri nemana.

Data yemukati meAmazon, inoratidzwa mumishumo yayo yepagore yechitatu-bato revatengesi, inoratidza nguva dzose kuti zvinhu zvitsva uye zvine rezinesi zvinosangana nekukwira kwakanyanya kudiwa kwechero chikamu chechigadzirwa panguva dzetsika. Muna 2023, apo iyo "Chitatu" yekutamba kubva kuNetflix yakatevedzana yakaputika paTikTok, Amazon vatengesi vezvinhu zvine hukama vanonzi vakaona kutengesa kwevhiki-pamusoro kwevhiki kuwedzera kweanopfuura 1,200% muzvikamu zveASIN. Mhuka dzakapfava dzematoyi uye zvinyowani zvinodhinda zvinotevera patani yakafanana. Vatengesi vanomhanya zvakanyanya vangangove avo vane mashandiro akakwenenzverwa kumashure - zviziviso zveotomatiki, manejimendi ekurongeka, uye-chaiyo-nguva madhibhodhi ezvemari anovaudza chaizvo kuti miganho yavo yakaita sei sezvikero zvevhoriyamu.

"Kukurumidza kushambadza muhupfumi hwehutachiona haisi dambudziko rekutengesa - idambudziko rekushanda. Mabhureki nevatengesi vanokunda havasi ivo vane maitiro ekugadzira zvakanakisisa. Ndivo vane zvigadziriso zvebhizimisi zvisina frictionless. "

IKEA, Brand Agility, uye Institutional Play

Pamwe chinonyanya kunakidza chidimbu chePunch chiitiko chetsoko imhinduro kubva kuvatambi vesangano. IKEA, iyo yakagara ichikudza mukurumbira wekutamba kwemhando uye kuseka kwepainternet, yakazviwana yakamisikidzwa muzviuru zvezvinyorwa nevateveri vakashandisa zvigadzirwa zvemhuka zvemhando yekugadzirazve nguva yehutachiona. Panzvimbo pekufuratira kana kutyisidzira zviri pamutemo kushandiswa, IKEA's masocial media zvikwata zvakasendamira mukati - kugovera zviri mu fan, kutaura nekutaura, uye kubvumira organic association kusimbisa kuwanikwa kwechigadzirwa, kuzivikanwa nekufara.

Urwu rudzi rwekugona kwerudzi rwakaoma kuita kupfuura zvazvinotaridzika. Mabhureki eInstitutional anoshanda nematenderedzwa ekuongorora zviri pamutemo, mvumo yegwara remhando, uye akawanda-tier emukati makarenda anogona kuita kuti kupindura kune 72-awa yevhairasi hwindo zvinenge zvisingaite. Makambani anoibata nemazvo - IKEA, Duolingo, Wendy's, uye vamwe vashoma - vakagadzirisa nemaune mashandiro avo emukati kuti vabvumire zvikwata zvemagariro kuita nekuzvimirira kukuru. Chidzidzo chemabhizinesi madiki ndechekuti agility haisi hunhu hwemunhu. Isarudzo yemaitiro.

Kune maSMB anofamba nemamiriro ezvinhu aya, kuenderana kwekushanda kwakajeka: mabhizinesi anogona kupindura kune kamwe kamwe kudiwa spikes ndiwo akaisa mari mumasisitimu akabatanidzwa anobvisa mabhodhoro emaoko. Kana CRM yako, inventory, invoicing, uye analytics zvakabatana, kuwanda kwemaodha hakugadziri kuwedzera kunoenderana mumhirizhonga yekutonga.

Kuvaka Bhizinesi Rinobata Mafungu

Vatengesi vanogara vachiwana mari panguva dzehutachiona vanogovana seti yemaitiro ekushanda ayo asina chekuita nerombo rakanaka uye zvese zvine chekuita nekugadzirira. Zvichienderana nemapateni anooneka pazvitoro zveEtsy zvakabudirira, zvitoro zveAmazon, uye akazvimirira e-commerce brand, chimiro chebhizimusi-rakagadzirira bhizinesi rinotaridzika seizvi:

• Matemplate ezvigadzirwa zvakavakwa kare: Vatengesi vanodhinda-pa-zvinoda vanochengetedza zvidhori zvisina chinhu zvema t-shirts, makogi, mabhegi ezvigure, nemakesi enhare anogona kuzadzwa nezvigadzirwa zvitsva mukati memaminitsi asingasviki makumi matatu.
• Chaiyo-nguva yekuona inventory: Integrated inventory management zvinoreva kuti vatengesi vanoziva chaizvo zvavanokwanisa kuzadzisa vasati vazvinyora, vachinzvenga kukuvadzwa kwemukurumbira wekutarisa.
• Otomatiki yekurongedzera nzira: Maodha anoyerera akananga kune vaanoshanda navo pasina mawoko emaoko, zvichiita kuti huwandu hukwire pasina kuenzana kwevashandi kuwedzera.
• Madhibhodhi emari ane mhenyu yekutevera yekutevera: Munguva yekuvhiya, sarudzo dzemitengo dzinofanira kuitika munguva chaiyo. Vatengesi vanogona kuona mutengo-wezvinhu uye mutengo wekutumira uchivandudzwa live vanogona kuita sarudzo dziri nani nezvekudzikisira kana mitengo yeprimiyamu.
• Mafambisirwo ebasa remutengi: Nguva dzemhando yepamusoro dzinounza mibvunzo yakawanda yevatengi. Matemplate emhinduro dzakavakwa kare uye masisitimu ekutenga matikiti anodzivirira kunaka kwesevhisi kubva pakudonha kana zvichidiwa.
• Kubatanidzwa kweAnalytics: Kunzwisisa kuti ndezvipi zvigadzirwa zviri kushandura, ndeapi masosi emotokari ari maodha ekutyaira, uye parikudonha zvinobvumira vatengesi kuti vawedzere zvakapetwa pane zviri kushanda panguva shoma yehwindo.

Mapuratifomu akaita seMewayz - anobatanidza CRM, invoice, analytics, uye mashandiro ebhizinesi mune imwechete modular OS - ari kuwedzera zvivakwa zvesarudzo kune vatengesi veSMB vanoda kushanda nebhizinesi-giredhi agility pasina bhizinesi-giredhi pamusoro. Iine 207 modules inovhara zvese kubva kukutungamira kwevatengi kusvika kukuzivisa kwemari, chikuva chinobvumira mutengesi ari ega kana timu diki kuti imhanye nehunyanzvi hwekushanda hunoitwa nevatambi vakuru vemusika. Mabhizinesi 138,000 ari kushandisa Mewayz pasi rose anosanganisira boka guru revashandi ve-e-commerce vakataura zvakananga dashibhodhi rayo rakabatana sechikonzero chavakakwanisa kuyera panguva yekuda spikes pasina kuparara kwekushanda.

Ethics and Sustainability of Trend Merchandising

Hapana kuongororwa kwechokwadi kwekutengesa kwehutachiona kwakakwana pasina kubvuma kusawirirana kwayo. Kumhanya kunoita vatengesi vasina hukama vanowana purofiti kubva kumhuka ine hutachiona - chisikwa chaicho chisina agency munyaya yekutengeserana kwayo - inomutsa mibvunzo yepamutemo. Varidzi vePunch the tsoko, sezvakaita vachengeti veMoo Deng pamberi pavo, vakatarisana nechinhu chitsva chinoshamisa apo chimiro chemhuka yavo chinopa ukoshi hwehupfumi kuvanhu vavasati vamboona.

Munyaya yaMoo Deng, Khao Kheow Open Zoo muThailand yakatora danho rekutsvaga dziviriro yemutemo pasi pemutemo wemhuka dzesango dzeThai, ichipa mashoko pamusoro pekushandiswa kusina mvumo kwekutengesa mufananidzo wemvuu. Yakanga iri danho risati ramboitika rakaratidza nhaurirano inokura pamusoro pekodzero dzenjere nekutengeserana dzakatenderedza hutachiwana hwemhuka. Kana vachengeti vePunch vachitora maitiro akafanana zvicharamba zvichionekwa, asi muenzaniso unoratidza kuti vatengesi vemazuva ano vanofanira kunyanya kufunga nezvemutemo wavari kushandira.

Kunze kwemutemo, pane mubvunzo wekuchengetedza mhando. Mabhizinesi akavakirwa zvachose pakudzingirirana nemaitiro haana kusimba. Vatengesi vanobudirira kwenguva refu ndeavo vanoshandisa nguva dzehutachiona sezviitiko zvekuwana vatengi - vachiunza vatengi mu ecosystem yavo, vozovachengeta kuburikidza nemhando, kuwirirana, uye hukama. Mutengi anotenga Punch the monkey tote bhegi nhasi anogona kuve akavimbika anodzokorora mutengi kana iyo yemashure-yekutenga chiitiko chakanakisa. Iro basa rekuchengetedza - maemail ekutevera, zvirongwa zvekuvimbika, kurudziro yemunhu - inoda chaizvo mhando yeCRM zvivakwa zvinopatsanura mabhizinesi akasimba kubva kune imwe-inorova chitoro.

Chii Chinodzidzisa Muridzi Wese Bhizinesi

Pane chimwe chinhu chinodzidzisa chokwadi pamusoro pekuona hupfumi hwepasi rose huchironga patsva padiki padiki netsoko uye shamwari yayo yakafukidzwa nezvinhu. Chiyeuchidzo chokuti kutengeserana, padanho rayo rinokosha zvikuru, kune chokuita nengwariro yevanhu — kwainoenda, kuti inogara kwenguva yakareba sei, uye izvo vanhu vanoda kushandisa mari pazviri panguva dzavanonzwa vachinyanya kubatana uye kufara.

Mabhizinesi achange achiri kushanda makore mashanu kubva ikozvino haasi iwo ane zvigadzirwa zvemhando yepamusoro kana kushambadzira kwakanyanya. Ndivo vakavaka nheyo dzekushanda dzakasimba zvakakwana kuti dzibate kusagadzikana - maspikes nekusanaya kwemvura, nguva dzehutachiona uye mavhiki akanyarara. Ndivo vatengesi vanoziva nhamba dzavo munguva chaiyo, vakazvigadzira basa rinodzokororwa, vane masisitimu anoyera nezvinodiwa kwete kupaza pasi pawo.

Baya tsoko inozopedzisira yapera kubva pane zviri kuitika, zvichitsiviwa nemhuka inotevera isingadzivisiki nguva iyo internet yakabatana inosarudza kuti haigone kurarama isina. Zvinotengeswa zvichapera. Huwandu hwekutsvaga huchagadzirisa. Asi vatengesi vakavaka zvivakwa panguva iyoyo - uye vakashandisa mari yavakaburitsa kuti vadyare mune zvirinani masisitimu, hukama huri nani hwevatengi, uye hwaro hwekushanda huri nani - vachagadzirira iyo inotevera wave isati yatanga. Iroro harisi rombo rakanaka. Ndiro bhizinesi.

Mibvunzo Inowanzo bvunzwa

Punch the tsoko ndiani uye sei yaita utachiona?

Punch imhuka diki yatora moyo yepaindaneti nekutakura nekutamba nechitoyi che orangutan chakazara. Iyo isina kunyorwa, yechokwadi nyoro nguva yakatorwa uye yakagovaniswa mukati meTikTok, Instagram Reels, uye X, ichiunganidza makumi emamiriyoni ekuona mukati maawa makumi mana nemasere. Chikwata ichi chakaitika nekuda kwehuchokwadi hwayo — tsoko inongoda shamwari yayo yakapfava, haidi masefa.

Ndekupi mafeni angatenga zviri pamutemo Punch the tsoko?

Punch-yakafuridzirwa merchandise yaputika mhiri kweEtsy, Amazon, uye kunyangwe IKEA's social-yakatarisana chigadzirwa ecosystem. Vatengesi vakazvimiririra paEtsy vaive pakati pevekutanga kupindura, vachinyora mifananidzo yakapfava, madhindindi, uye zvipfeko mukati memazuva evhidhiyo yaenda kuhutachiona. Zvitoro zveAmazon zvakatevera nekukurumidza. Kuwanikwa kunochinja nekukurumidza, saka kutarisa mapuratifomu akawanda uye kumisikidza chenjedzo ndiyo nzira yakanakisa yemafeni akazvipira.

Ko varidzi vemabhizinesi madiki vari kushandisa sei mari panguva ino ine hutachiona?

Vazvinamabhizinesi vari kuparura mitsetse yekutengesa, zvitoro zvinodhinda-pane-zvinoda, uye zvitoro zveEtsy zviri niche nekukurumidza kupfuura kare. Kugadzirisa zvinhu, zvitoro zvepamberi, uye kushambadzira pamapuratifomu akawanda panguva imwe chete kunogona kunetsa, ndosaka maturusi akaita seMewayz - 207-module bhizinesi OS inowanikwa pa app.mewayz.com ye $19/mo - vatengesi vanobatsira kuronga zvese kubva pakurongwa kwechigadzirwa kuenda kuhurongwa hwemagariro pasina kujuja gumi nemaviri akasiyana maapplication.

Ko iyo Punch yekutengesa tsoko ichagara kana kupera nekukasira?

Nguva dzeMhuka dzehuvhairasi dzakagara dzichigadzira mashopu mapfupi asi akanyanya, asi ayo akasimba kwazvo anoshanduka kuita madiki mabrand ane nharaunda dzakazvitsaurira dzefani. Vatengesi vanofamba kupfuura hutsva uye kuvaka chiziviso chechokwadi chemhando vanowanzo kusimudzira. Mapuratifomu akaita seapp.mewayz.com anopa vagadziri vakazvimiririra hwaro hunotyisa - nemadhora gumi nemapfumbamwe chete pamwedzi - kuti vakure zvine hungwaru kwete kutsvanzvadzira zvine simba pese panoitika mafambiro matsva.