Pokémon anotendeuka makumi matatu: Chii chiri seri kweiyo midhiya franchise inogara ichikwirira?

Pokémon pamakumi matatu: Zvidzidzo zveBhizinesi Zvakavigwa Mukati mePasirose Yakanyanya Kugara Franchise

Mashoma mhando munhoroondo akawana izvo Pokémon ine. Makumi matatu emakore mushure memapikiseti maviri eGame Boy mazita akatangwa muJapan, iyo Franchise yave yepamusoro-soro midhiya midziyo yenguva dzese - ichipfuura Marvel, Star Wars, uye Mickey Mouse nemari inodarika mabhiriyoni zana nemakumi mashanu emari. Mafeni akaita saBenson Lu, ane makore makumi maviri nematanhatu okukura anobva kuLos Angeles ane kadhi rekuunganidzwa kwakakosha kudarika $70,000, anomiririra chizvarwa chakakura chichivabata vese uye chisina kumbomira. Asi hupenyu hwaPokemon hausi kungofarira tsika yepop. Kune ani nani ari kuvaka bhizinesi, chigadzirwa, kana mhando, iyo Franchise inopa zvinoshamisa inoshanda bhuku rekutamba rekuti ugare wakakodzera mumakumi emakore ese, huwandu hwevanhu, uye mapuratifomu.

Magadzirirwo ehunhu seMoat Inokwikwidza

Heather Cole, anodzidzisa dhizaini yemitambo paWest Virginia University, anonongedzera kune chimwe chinhu chiri nyore kwazvo sechombo chakavanzika chefranchise: dhizaini yehunhu. Pokémon's roster - ikozvino inodarika chiuru chezvisikwa - inoteedzera misimboti iyo chero chigadzirwa chigadzirwa chaizoziva. Hunhu hwega hwega hunoonekwa nekukasira pakukura kwechigunwe, hunogona kuverengeka nemanzwiro pasina mamiriro, uye hwakasiyana zvekudzivisa kuvhiringika nemumwe. Pikachu's silhouette inoonekwa seApple logo kana Nike swoosh.

Chii chinoita kuti izvi zvishamise kubva pakuona kwebhizinesi ndiko kusimba. Yese chizvarwa chitsva chePokémon mitambo inosvitsa zvisikwa zvitsva 80-150, chimwe nechimwe chakanyatsogadzirwa kuti chinzwe kutsva asi chakajairika. Magadzirirwo acho akasimba zvekuti atora zvinopfuura churu pasina kunyungudutsa mhando. Mazhinji makambani anonetsekana kuchengetedza chitupa chakafanana pane gumi nemaviri zvigadzirwa. Pokémon akazviita muzviuru zvemavara, rimwe nerimwe ringangove raanofarira fan.

Chidzidzo apa ndechekuti kuisa mari zvakadzika mu "maunits" ako makuru - angave ari mavara, mamodule echigadzirwa, kana masevhisi anopihwa - anobhadhara macompound nekufamba kwenguva. Kana chinhu chimwe nechimwe chikagadzirwa zvine mufungo kuti chizvimirire chiri chehurongwa hwakabatana, chose chinova chakakura kudarika uwandu hwezvikamu zvacho.

Iyo Ecosystem Strategy: Imwe Chimiro, Mazana Emari Emari

Pokémon hausi mutambo. Haisi showa. Hausi mutambo wemakadhi. Ndizvo zvose zvezvinhu izvozvo panguva imwe chete, uye ndiyo poindi yacho. Iyo Franchise inoshanda mukati memitambo yemavhidhiyo, kadhi rekutengesa kadhi rinogadzira mari inopfuura mabhiriyoni mazana matatu emadhora pagore, mutsara wakateedzana unotora mwaka makumi maviri neshanu, mafirimu anoratidza, nharembozha, zvinotengeswa, dingindira repaki zvinokwezva, uye mhenyu zviitiko zvemakwikwi. Chiteshi chega-chega chinodyisa vamwe muchirongwa chekuzvisimbisa icho pasina mukwikwidzi mumwe chete anogona kutevedzera.

Iyi ecosystem maitiro inoratidza zviri kuitwa nemabhizinesi emazuva ano zvakanyanya. Pane kuvimba nechigadzirwa chimwe chete kana sevhisi, vanovaka masisitimu akabatana apo chikamu chimwe nechimwe chinosimbisa zvimwe. Mutengi anoona Pokémon kuburikidza nemutambo wenhare Pokémon Go anogona kutanga kuunganidza makadhi, izvo zvinovatungamira kune animated akateedzana, izvo zvinomutsa kufarira mumitambo yekoni. Yese yekupinda inotungamira mukati meiyo ecosystem.

Iyo nzira inodzivirirwa yebhizinesi kusave nechigadzirwa chimwe chete chakanakisa - kuvaka ecosystem apo chidimbu chega chega chinoita kuti chimwe chidimbu chese chiwedzere kukosha. Pokémon akanzwisisa izvi muna 1996. Mabhizinesi mazhinji haasati azvinzwisisa muna 2026.

Izvi ndizvo chaizvo chikonzero nei mapuratifomu anosanganisa mabasa mazhinji ebhizinesi pasi pedenga remba achiwanzopfuura maturusi echinangwa chimwe chete. Kana CRM yako ichitaura kune yako invoicing, iyo inobatanidza kune yako analytics, iyo inozivisa kushambadzira kwako - iwe wakavaka yako ecosystem. Zvishandiso zvakaita seMewayz, iyo inounganidza mazana maviri nenomwe mamodules kubva pakubhadhara kuenda kubhukisheni kuenda kumanejimendi ezvikepe kuita imwechete inoshanda sisitimu, tevera pfungwa dzakafanana dzakaita kuti Pokémon isaparare: ita kuti ive yakabatana zvekuti kuchinja kunoreva kurasikirwa netiweki yese, kwete chinhu chimwe chete.

Nostalgia Injiniya: Maitiro Ekuchengetedza Vatengi Vakwegura Paunenge Uchihwina Vatsva

Chimwe chePokémon chinokatyamadza maitiro ndechekuchengetedza kukosha kwezvizvarwa zvitatu zvakasiyana zvevateveri panguva imwe chete. Vatambi vekutanga 1996 vava pakati pemakore makumi matatu nema40. Vana vavo vari kuwana franchise kekutanga. Uye vateereri vachiri kuyaruka vanobatana kuburikidza nemapuratifomu seTikTok, YouTube, uye Twitch. Kushandira mapoka ose ari matatu pasina kutsausa chimwe chazvo kunoda chirango chemhando yepamusoro.

Chirevo chinogonesa izvi kuburikidza neicho chinganzi "nostalgia engineering" - maitiro nemaune ekukudza nhaka asi ichienderera mberi ichishanduka. Classic Pokémon inogara ichionekwa mumitambo mitsva. Zvisikwa zvekutanga zve151 zvinoratidzwa mune zvechizvinozvino zvinotengeswa. Zvichakadaro, mechanics emitambo mitsva, zvitayera zvehunyanzvi, uye nzira dzekutaura nyaya dzinoita kuti franchise isanzwe yakarebesa. Kuburitswa kwe2022 kwePokémon Scarlet naViolet kwakaunza open-world gameplay, shanduko inoshamisa kubva pamutsara wechimiro chemazita ekutanga, asi musimboti loop yekuongorora, kubata, uye kurwa yakaramba yakamira.

Kumabhizinesi, kunetsana uku pakati pekusachinja-chinja chimwe chezvinhu zvakaoma kugadzirisa. Shandura zvakanyanya uye unorasikirwa nehwaro hwako hwakavimbika. Chinja zvishoma wobva washaya basa. Maitiro aPokemon - chengeta vimbiso yepakati iri chitsvene asi uchigadzira zvinhu zvitsva pairi - muenzaniso wakakodzera kudzidza.

Nharaunda Sezvivakwa

Pokémon Go, yakaburitswa muna 2016, yakaita bhiriyoni imwe chete yemadhora mumwedzi minomwe yekutanga uye yadarika madhora mabhiriyoni matanhatu emari yeupenyu hwese. Asi mupiro wemutambo unogara waisave wemari - chaive ratidziro yekuti kuita nharaunda haisi nzira yekushambadzira asi mukana wekuita. Pokémon Go akashandura mapaki, nzvimbo, uye mabhizinesi emunharaunda kuita nzvimbo dzekuunganidza. Yakagadzira hukama hwemagariro pamusoro pechigadzirwa chedhijitari.

Iyo Franchise yagara ichinzwisisa kuti nharaunda hachisi chinhu chaunovaka mushure mekunge wave nechigadzirwa - chinhu chaunovaka muchigadzirwa. Mutambo wemakadhi ekutengesa unoda kutarisana-kutarisana. Mitambo yemavhidhiyo inokurudzira kutengeserana pakati pevatambi (mamwe Pokémon anogona kuwanikwa chete nekutengesa, makanika anga aripo kubva zuva rekutanga). Makwikwi emakwikwi anogadzira zvibodzwa zvinoshuvira. Hunyanzvi hwemafan, dzidziso dzemafan, uye zvakagadzirwa nefani zvinowedzera kusvika kwechiratidzo kupfuura izvo bhajeti rese rekushambadzira.

Mabhizinesi emazuva ano anogona kushandisa musimboti mumwe chete iwoyo nekugadzira zvigadzirwa nemasevhisi avo kuti vagadzire mapoinzi ekudyidzana. Funga nezvemazano aya anofambiswa nenharaunda anoratidza maitiro ePokémon:

• Makanika ekushandira pamwe: Zvimiro zvinoda kana kuti mibairo yekudyidzana pakati pevashandisi, senge madhibhodhi akagoverwa, nzvimbo dzekushandira dzechikwata, kana zvirongwa zvekutumira
• Tiered engagement: Vashandisi venguva dzose, vashandisi vemagetsi, uye vamiriri vese vane zvinodiwa zvakasiyana - dhizaini yevatatu vese panguva imwe chete
• Ukoshi hunogadzirwa nemushandisi: Rega vatengi vagadzire matemplate, mafambiro ebasa, kana zvirimo zvinobatsira vamwe vatengi
• Nzvimbo dzepanyama nedzedhijitari: Batanidza zvishandiso zvepamhepo nezviitiko zvepasi rose, kusangana, kana nharaunda yenharaunda
• Kuunganidzwa uye kufambira mberi: Ipa vashandisi pfungwa yekukura kwekudyara — kana vanyanya kushandisa, ndipo panobva yanyanya kukosha ruzivo rwavo

Simba reRakareruka, Rinodzokororwa Core Loop

Bvisa zvinhu zvinotengeswa, zviratidziro, uye chiitiko chemakwikwi, uye Pokémon's core loop iri nyore zvinoshamisa: kuongorora, kusangana, kubata, chitima, kurwa. Lop iyi yakaramba isina kushanduka kwemakore makumi matatu. Mutambo mutsva wega wega, chizvarwa chitsva chega chega, chikuva chitsva chinotenderera chichidzokera kune iyi yakakosha rhythm. Zviri nyore kudzidza, zvakaoma kugona, uye zvinochinja-chinja kusingaperi.

Kureruka pahupamhi nekuoma kuri kumucheto idizaini yehuzivi inoshandura zvakananga kune bhizinesi software. Iwo akanyanya kubudirira mapuratifomu haakudze vashandisi vatsva nechinhu chimwe nechimwe pazuva rekutanga. Ivo vanopa yakajeka, yakapfava yekutangira - tumira invoice, ronga kubhuka, wedzera wekubata - uye rega vashandisi vaone zvakadzama kushanda sezvo zvavanoda zvinokura. Muridzi webhizinesi anoshandisa Mewayz anogona kutanga nemodule imwechete senge link-in-bio kana CRM, obva atora zvishoma nezvishoma invoice, HR, uye analytics sezviyero zvekushanda kwavo. Iyo core loop inogara yakapusa: gadzirisa bhizinesi rako munzvimbo imwechete.

Hungwaru hwaPokémon ndehwekuti mwana ane makore mashanu uye ane makore makumi matatu neshanu ekuberekwa ari kutamba mutambo mumwe chete, pamwero wakasiyana zvikuru wekudzika. Maturusi ebhizimisi akanakisa anowana chinhu chimwe chete - munhu ari ega uye kambani ine vanhu makumi mashanu vanogona kushandisa chikuva chimwe chete, mumwe nemumwe achiwana kuoma chaiko kwavanoda.

Kuchinjika Pasina Kuzivikanwa Dambudziko

Kwemakore makumi matatu, Pokémon akatama kubva kuGame Boy kuenda kuNintendo DS kuenda kuChinja kunharembozha. Yakatama kubva ku2D sprites kuenda ku3D modhi kuenda kune augmented reality. Iyo yakawedzera kubva kune imwechete-mutambi RPG kusvika kune yakakura kwazvo multiplayer mobile ruzivo. Kuchinja kwega kwega kwaigona kunge kwakange kuri kukanganisa-kugumisa. Panzvimbo pezvo, mumwe nomumwe akawedzera vateereri.

Chinokosha ndechekuti Pokémon yakagadziridza nzira yayo yekutumira isina kushandura kuzivikanwa kwayo. Chivimbiso chemhando - "Gotta Catch 'Em All" - chakaramba chiripo kunyangwe tekinoroji, mapuratifomu, uye vateereri vachinja vakaipoteredza. Izvi hazvina kufanana nekuomesa musoro kana kuramba kuchinja. Kunyatsoziva kuti ndezvipi zvinhu zvinokurukurirana uye kuti zvipi zvinoyera.

Mabhizinesi anotarisana nedambudziko rimwe chete iri pese panosvika tekinoroji itsva. Cloud computing, mobile-yekutanga dhizaini, AI kubatanidzwa - imwe neimwe shanduko inomanikidza sarudzo pakati pekunamatira kune chakashanda uye kudzingirira chii chitsva. Makambani ari kubudirira, semafranchise anoshingirira, ndiwo anogona kutaura zvaari chaizvo uye kudzivirira musimboti iwoyo asi nekusatya kugadzirisa zvimwe zvese.

Zvatinodzidziswa nePokémon Nezve Kuvaka Zvinhu Zvinogara

Pokemon yemakore makumi matatu ekumhanya haisi tsaona. Mhedzisiro yemaune, anodzokororwa mazano ayo chero sangano rinogona kudzidza nekushandisa. Isa mari mumhando yezvikamu zvako zvega. Vaka ecosystem, kwete chigadzirwa chete. Kudza vatengi vako varipo uchigara uchigadzira nzvimbo yevatsva. Gadzira nharaunda mune yako zvivakwa. Chengetedza core loop yako iri nyore. Uye ziva mutsauko uripo pakati pekuzivikanwa kwako uye nzira yako yekutumira.

Munzvimbo yebhizinesi yakabatikana nekuvhiringwa uye "kufamba nekukurumidza uye nekutyora zvinhu," Pokémon anomira sehumbowo hwekuti zano rine simba kwazvo rinogona kunge riri kuvaka chimwe chinhu chakagadzirwa zvine mufungo, chakabatana zvakanyanya, uye chakanyanya kukosha zvekuti vanhu havambodi kubva. Kunyangwe iwe uri kuvaka inotevera midhiya franchise kana kusarudza chikuva chakakodzera chekufambisa bhizinesi rako, musimboti wakafanana: zvinhu zvekupedzisira ndizvo zvakavakwa kuti zvigare.

Makore makumi matatu kubva zvino, Pokémon inenge ichiri pano. Mubvunzo wakakodzera kubvunza ndewekuti: bhizinesi rako richaita here? Mhinduro yacho inotsamira pazvishandiso zvaunosarudza uye zvakawanda pakuti wakaisa mukati memisimboti imwechete yakashandura zvisikwa zana nemakumi mashanu nerimwe kuita humambo hwemadhora mabhiriyoni zana nemakumi mashanu.

Mibvunzo Inowanzo bvunzwa

Sei Pokémon yakaramba ichibudirira kwemakore makumi matatu?

Kukwirira kwaPokémon kunobva kuhurongwa hwayo hwemarudzi akawanda, kusanganisa nostalgia nekusingaperi hunyanzvi mumitambo yese, makadhi ekutengesa, anime, uye zvekutengesa. Iyo Franchise inogadzira inodarika mabhiriyoni zana nemakumi mashanu emadhora mumari kuburikidza nekusiyanisa hova dzemari uye kuchinjira kumapuratifomu matsva. Iyi nzira inoratidza zvinodiwa nemabhizinesi emazuva ano - system yakabatana inobatanidza chiteshi chega chega. Zvishandiso zvakaita seMewayz zvinobatsira vemabhizimisi kuti vagadzire zvakafanana nemamodule 207 akabatanidzwa.

Ndezvipi zvidzidzo zvebhizinesi zvingadzidzwe nemabhizinesi kubva kuPokémon's $150 bhiriyoni empire?

Pokémon inodzidzisa kuti kuvimbika kwerudzi kunovakwa kuburikidza nenharaunda, kuunganidzwa, uye kubatana kwemanzwiro. Iyo Franchise haina kumbovimba nechigadzirwa chimwe chete - yakawedzera kuita makadhi, mashoo, maapplication, uye zviitiko zvepamoyo panguva imwe chete. Mabhizinesi madiki anogona kushandisa iyi misimboti yekusiyanisa nekushandisa ese-mu-imwe chikuva seMewayz, kutanga pamadhora gumi nemapfumbamwe chete / mo, kutarisira kushambadzira, kutengesa, uye kubatikana kwevatengi kubva panzvimbo imwechete.

Ko Pokémon makadhi ekutengesa akave sei zvinhu zvakakosha zvekutora?

Pokemon makadhi akawana kukosha kwemuunganidzi kuburikidza nekushomeka kwemaune, magiredhi masisitimu, uye nharaunda ine shungu inobata zvisingawanzo kudhonza sekudyara. Vaunganidzi vakaita saBenson Lu vanobata mapotfolio anokosha kupfuura $70,000. Uhu hupfumi hwevaunganidzi hunosimukira pakuvimbana, huchokwadi, uye kubatikana kwakananga - iwo misimboti imwe cheteyo inofambisa mabhizinesi e-ecommerce akabudirira anotonga zvitoro zvavo, hukama hwevatengi, uye zvigadzirwa zvedhijitari kuburikidza nemapuratifomu ebhizinesi akabatana.

Chii chinoita kuti media franchise igare muzvizvarwa zvakawanda?

Kurarama kwenguva refu kunoda kusangana nevateereri pavanenge vari ivo vachiramba vari pachokwadi kune core brand identity. Pokémon yakawana izvi nekuchinja kubva kuGame Boy cartridges kuenda kunharembozha sePokémon GO pasina kurasikirwa nerunako rwayo rwekutanga. Mabhizinesi ari kutsvaga simba rekugara rakafanana anoda maturusi anochinjika anoyera nawo. Mewayz inopa izvo chaizvo - bhizinesi OS ine 207 modules inokura padivi pemhando yako panguva yega yega.