Kubva Yemahara Webinar kuenda Kutengeswa-Kubuda Kosi: Iyo Yakazara Funnel Blueprint

Wadira hunyanzvi hwako mukugadzira kosi yakakosha yepamhepo, asi zvigaro zvinoramba zvisina chinhu. Mukaha uripo pakati pepfungwa huru uye nharaunda yevadzidzi inobudirira yakakura, uye yakazadzwa nechimiro chimwe chakakosha: faniro yekosi. Funnel yakagadzirwa zvakanaka haingoitiki; ihurongwa hwehurongwa hwakagadzirirwa kutungamira vangangove vadzidzi kubva panguva yekuda kuziva kusvika pakutenga nechivimbo. Kune vagadziri, rwendo urwu zvinonyatso tanga neine njodzi yakaderera, yakakosha-inopihwa yemahara webinar. Gwaro iri richakufambisa kuburikidza nekuvaka faniro ine simba, yakazvimiririra iyo inogara ichishandura vanofarira vausingazive kuva vadzidzi vakanyoresa, kushandura ruzivo rwako kuita bhizinesi risingaperi.

Kuisa Hwaro: Iyo Inotungamira Magnet uye Peji Yekumhara

Usati wagadzira funnel, unoda hwaro. Yekutanga yekubata yevazhinji vangangove vadzidzi ndiyo yako inotungamira magineti-iyo yemahara inopa inopa kukosha kwekukurumidza uye inobata yavo yekuonana ruzivo. Webinar isarudzo yakanaka nekuti inodyidzana, inoratidza maitiro ako ekudzidzisa, uye inovaka hukama zvinobudirira kupfuura static PDF. Musoro wewebhunari yako unofanirwa kunge uri chidzidzo che'umbowo-hwe-pfungwa' chine hukama zvakanangana nemarwadzo anogadziriswa kosi yako yekutanga. Semuenzaniso, kana kosi yako iri yemhando yepamusoro graphic dhizaini, yako webinar inogona kunge iri "Iyo 3 Figma Shortcuts Ichakuchengetera Maawa gumi Pavhiki." Izvi zvinonangana nedambudziko chairo uye zvinotaridza kugona kwako kuunza zvabuda.

Peji yekumhara yewebhu ino ndiyo mutengesi wako wedhijitari. Inofanirwa kutariswa pane chimwe chinangwa: kuwana kusaina. Izvi zvinoreva musoro wakajeka, unofambiswa nezvinobatsira ("Misa Kupambadza Nguva: Master Essential Figma Shortcuts muMaminitsi makumi matanhatu"), zvibodzwa zvemabara zvinoratidzira zvakakosha zvekutora, uye humbowo hwemagariro sehufakazi kana nhamba dzevatori vechikamu. Fomu rekunyoresa rinofanira kunge riri nyore, richikumbira chete zita nekero yeemail kuti uderedze kupokana. Uchishandisa chikuva chakaita seMewayz, unogona kugadzira uye kugashira peji ino yekumhara, uchiibatanidza zvisina tsarukano neemail yako yekushambadzira uye CRM kuti utore otomatiki nekumaka mitsva mitsva panguva yavanenge vanyoresa.

Kugadzira Irresistible Webinar Content

Iyo webinar pachayo ndiyo moyo wefunnel yako. Ndiko kwaunovaka kuvimba uye kuratidza hunyanzvi hwako. Chikanganiso chakajairika ndechekudzosa izvo zvakanakisa zvekosi yakabhadharwa. Pane kudaro, iwe unofanirwa kuendesa kukosha kukuru panguva yewebhu webinar. Ipa mazano ako akanaka uye mazano. Izvi hazvideredze purogiramu yako yepamusoro; inoratidza kukosha kwayo. Kana ukakwanisa kupa kukosha kwakawanda uku mahara, vanenge varipo vanozove nechido chekuona zvavanogona kuwana nechirongwa chakazara.

Gadzira webinar yako kuti itevedze maitiro akaongororwa. Tanga nekukamisa dambudziko guru rinotarisana nevateereri vako, uchiita kuti rinzwe nekuchimbidza uye richienderana. Zvadaro, ratidza yako yakasarudzika sarudzo chimiro. Tsaura yakawanda yenguva yekudzidzisa zvinogoneka - iyi ndiyo 'yemahara sampuro' inovasiya vachida zvimwe. Chekupedzisira, pedzisa nekupa iyo premium kosi sedanho rinotevera rine musoro rekuzadzisa mhedzisiro yavanoshuvira. Shingairira munyaya uye nyaya dzezvidzidzo mukati mese kuita kuti zvirimo zviyeukwe uye zvine mutsindo. Chinangwa ndechekuti vanenge varipo vabve vachifunga kuti, "Kana kudzidziswa kwemahara kwanga kwakanaka kudai, kosi yakabhadharwa inofanira kunge isingadaviriki."

The Pre-Webinar Nurturing Sequence

Kana munhu angonyoresa, wachi inotanga kutara. Iyo nguva iri pakati pekusaina-up uye iyo mhenyu webinar yakakosha pakuvaka tarisiro uye kuderedza hapana-show. Iyo otomatiki email kutevedzana kwakakosha pano. Tumira email yekusimbisa pakarepo mushure mekunyoresa, uchivatenda uye nekuwedzera webinar kukarenda yavo. Tevedzera maawa makumi maviri nemana pamberi pechiitiko nechiyeuchidzo chinovaka mafaro nekusimbisa imwe yakakosha bhenefiti. Tumira email yekupedzisira kwaawa imwe chete kuti webinar isati yatanga iine chinongedzo chakananga charatidzwa.

Kutevedzana uku kunoita zvinopfuura kungoyeuchidza; inosimudzira hukama. Shandisa maemail aya kubvunza mubvunzo une chekuita nemusoro wewebhu (semuenzaniso, "Ndeipi dambudziko rako guru neFigma?") kukurudzira kubatanidzwa. Iwe unogona zvakare kugovera chidimbu chidiki chebhonasi zvemukati, secheki cheki kana chinongedzo kune yakakodzera blog post. Izvi zvinoratidza hupo hwako uye hunyanzvi usati watomboenda. Nezvishandiso zveMewayz zve automation, unokwanisa kuseta iyi sequence kumusoro kamwe chete uye kuita kuti imhanye kune yega yega anonyoresa, uchiona kuti hapana lead inopinda nemupakatsemuka.

Kushandura Live: The Webinar Offer uye Sales Strategy

Maminetsi ekupedzisira ewebhunari yako ndiyo yako yakakosha mukana wekutengesa. Chipo chako chechirongwa chepremium chinofanira kuve chakajeka, chinomanikidza, uye chinoratidzwa sekufambira mberi kwechisikigo. Usangonyora zvinhu; tarisa pakushandura. Panzvimbo pe "20 mavhidhiyo module," taura "Uchaenda kubva mukuremerwa kwekutanga kuenda kune nechivimbo kugadzira nzvimbo dzehunyanzvi." Taura zvakajeka zvichawanikwa nevadzidzi vako.

Kukurudzira chiito chiriporipo, gadzira chinopihwa chenguva shoma chinongowanikwa kune vanopinda pawebhusaiti. Uyu unogona kunge uri mutengo wakaderedzwa, mabhonasi mamodule, kana one-on-one coaching sessions. Uku kushomeka uye kusagadzika kunoita kuti pave nekukasira. Panguva yemharidzo, shandisa chishandiso chakaita seMewayz kuratidza ine simba countdown timer yekupihwa. Tsanangura zvakajeka matanho anotevera: "Dzvanya chinongedzo muchat kuti unyore izvozvi." Gara pamhepo pachirongwa cheQ&A chepamoyo mushure memharidzo kuti upindure kupikiswa kwekupedzisira uye kubatsira vanhu pamusoro pemutsara. Kushevedzera kwakasimba kuchiito kunogona kushandura zviri nyore 5-15% yevaunogara varipo ipapo.

The Post-Webinar Nurturing Funnel yeVasiri Vatengi

Haasi munhu wese achatenga panguva yewebhu yewebhu, uye ndizvozvo. Muchokwadi, apa ndipo panopenya faniro yakasimba. Vanopinda vasina kutenga nekukurumidza vachiri vanodziya zvakanyanya; vakasimudza maoko avo vakadya zvinhu zvako. Kuvasiya kuri kusiya mari patafura. Unoda kutevedzana kwakazvipira kwechikamu chino.

• Email 1 (Pakarepo Mushure): Vatende nekupinda uye sanganisira chinongedzo chekutambazve. Bvuma kuti vangave vasina kugadzirira kuzvipira uye kudzokorora kukosha kwepakati pechirongwa cheprimiyamu.
• Email 2 (Maawa 24 Pave paya): Goverana humbowo kana chidzidzo chenyaya kubva kumudzidzi akawana mhedzisiro yaunovimbisa kosi yako. Humbowo hwemagariro hunotaura nezve "izvi zvichandishandira here?" kupikisa.
• Email 3 (Mazuva 3 Gare gare): Taura pamusoro pekupokana kwakafanana, sekudhura kana kuzvipira kwenguva. Ipa chirongwa chekubhadhara kana simbisa kuti kosi inochengetedza sei nguva mukufamba kwenguva.
• Email Yekupedzisira (Mazuva 5-7 Gare gare): Ipa mukana wekupedzisira ngoro isati yavhara. Kubata kwekupedzisira uku kunogona kubata avo vanga vari pafenzi.

Iyi inotevedzana yega, inotungamirwa mukati meCRM yako, inogona kushandura imwe 5-10% yevakapinda vasina kutenga live, zvichiwedzera huwandu hweshanduko yako yese.

Vagadziri vekosi vakanyanya vanonzwisisa kuti kutengesa hakuperi kana iyo webin yapera. Kutevedzana kwako kwekutevera kazhinji ndiko kunohwina vadzidzi vakazvipira zvakanyanya.

Kuwedzera uye Kugadziridza Funnel Yako

Funnel haisi "set it and forget it" system. Kuti uwedzere kuita kwayo, unofanirwa kuitora senzira yekurarama inoda kuenderera mberi nekugadzirisa. Nhanho yekutanga ndeyekutevera makiyi metrics padanho rega rega. Ndeipi chiyero chekushandura peji yako yekumhara? Ndeipi muzana yevanonyoresa vanonyatsopinda webinar live? Ndeipi mari yako yekushandura? Uye ndeipi yako yekutevera-up sequence yekushandura mwero? Zvishandiso zvine analytics yakavakirwa-mukati, seMewayz, inoita kuti data iri riwanikwe zviri nyore.

Shandisa data iyi kuona zvinokutadzisa. Kana kushandura peji rako rekumhara kwakadzikira, A/B edza misoro yakasiyana kana zvinopihwa. Kana kurarama kwekupinda kuri kushomeka, vandudza yako pre-webinar email kutevedzana. Kana kutengesa kwakaderera panguva yewebhu, natsa mharidzo yako uye kupa. Uyezve, funga kumhanyisa webinar yako pane inodzokororwa hurongwa (semuenzaniso, bi-vhiki nevhiki) kugadzira inopindirana inotungamira chizvarwa injini. Unogona zvakare kudzorera zvakarekodha webinar segineti rinotungamira rinogara rakasvibira, richikubvumidza kutora magineti uye kumhanya kutevedzana kwekurera 24/7.

A Inoshanda 10-Matanho Chiito Chirongwa

Wagadzirira kuvaka faniro yako? Tevedzera chirongwa ichi chenhanho-ne-nhanho kuti utange nemazvo.

1. Define Your Core Off: Taura zvakajeka shanduko inopihwa yako yepremium course.
2. Gadzira Wako Webinar Topic:Sarudza musoro unoshanda se'umbowo hwepfungwa' yekosi yako.
4. Yako > Yakajeka Peji: Gadzira peji rakajeka: call-to-action kunyoresa.
5. Gadzira Otomatiki Yekunyoresa: Shandisa CRM yako kuratidza wotomatiki kusaina uye kutagi mitsva.
6. Script uye Dzokorora Webinar Yako: Ronga mharidzo-yakazara ine mutengo wakajeka wekutengesa.
7. Ronga Pre-Webinar Emails: Gadzirisa 3-email kutevedzana kuti uvake tarisiro uye uderedze kusaratidza.
8. Host and Shandura: Dikinura yakanaka webinar uye ipa kupa kwako kunomanikidza kufona kuita chiito.
9. Gadzira iyo Post-4 Sequer Buinancera: Email kutevedzana kwevakapinda vasina kutenga live.
10. Ongorora Metrics Yako yeFunnel: Wongorora mitengo yeshanduko padanho rega rega kuti uwane nzvimbo dzisina kusimba.
11. Iterate and Scale: Gadziridza data-driven uye ronga yako inotevera webinar.

Nekufembera kukura kweinjini iyi, unokwanisa kushandura injini yako kuita hurongwa uhwu. bhizinesi remusiki.

Kuvaka Bhizinesi Redzidzo Inoenderera

Rwendo kubva kune webinar yemahara kuenda kuchirongwa cheprimiyamu inopfuura nzira yekutengesa; ndiro dombo repakona reiyo inoenderera bhizinesi modhi yevagadziri. Iyi funnel inokutendera iwe kuti uvake vateereri, kumisa chiremera, uye kugadzira inofanotaura mari inoyerera. Webinar yega yega haingobudisi kutengesa chete asiwo inokura yako email runyorwa ine yakanyatso kunangwa inotungamira, ichigadzira midziyo inosanganiswa nekufamba kwenguva. Sezvo raibhurari yako yezvinyorwa uye nyaya dzebudiriro dzemudzidzi dzinokura, ndizvo zvinoitawo kuvimbika kwako, zvichiita kuti imwe neimwe inotevera faniro iwedzere kushanda. Chinangwa ndechekugadzira vhiri rinobhururuka iro vadzidzi vanofara vanova vatengesi vako vakanyanya, vachipa humbowo uye nekutumira zvinokurudzira kukura mune ramangwana. Nekuziva faniro iyi, unosimuka kubva pakutarisira kutengesa kuenda pakuvaka zvine hungwaru nharaunda yevadzidzi maererano nehunyanzvi hwako.