FDA Inoti Makambani Anogona Kuti "Hapana Mavara Akagadzirwa" Kana Vakashandisa Madhayi Akasikwa

FDA yakasimbisa zviri pamutemo kuti makambani ezvekudya nevatengi anogona kushandisa zita rekuti "hapana artificial colours" pakurongedzerwa apo mavara ese anoshandiswa anobva kune zvakasikwa senge beet juice, turmeric, spirulina, kana annatto. Kujekeswa kwemutemo uku kune zvakakosha pamaitiro ekugadzira zvigadzirwa, kutevedza kushambadzira, uye kubuda pachena kwemhando mumaindasitiri ezvekudya, zvinwiwa, uye zvekuzora.

Chii Chakanyanya Kuitwa neFDA Panyaya yeKunyora Mavara Akasikwa?

Mazano eFDA anotarisa pamusiyano uripo pakati pemavara ekugadzira - madhayi akagadzirwa akagadzirwa seRed 40, Yellow 5, neBlue 1 - uye mavara anobva kuchirimwa, mhuka, kana zvicherwa. Pasi pechirongwa chemitemo chakagadziridzwa, vagadziri vakatsiva zvizere dhayi dzekugadzira nedzinongogara dzakatenderwa dzava kutenderwa kutaura kuti "hapana mavara akagadzirwa" zvakananga pamberi-ye-pack label.

Iyi inopfuura shanduko ye semantic. Kubvuma zviri pamutemo kuti sangano reclean-label rakura zvakakwana zvekupa mvumo yemutauro chaiwo. Pakutanga, mabhureki aifamba munzvimbo yegrey uko zvikwata zvekushambadzira zvaiita kudai pasina tsananguro yakasimba yeFDA-yakatsigirwa yekumira pairi. Kusajeka uku kwakagadzira njodzi yepamutemo uye yekuteedzera - kunyanya panguva yeFederal Trade Commission odhisheni kana kirasi-chiito masutu akakwidzwa nevatengi vachipomera manyorero asiri iwo.

"Kujeka kwemitemo haisi nhoo yepamutemo chete - chinhu chemhando. Kana FDA ichitsanangura kuti 'hakuna mavara ekugadzira' zvinorevei, inoshandura chirevo chekutengesa kuita vimbiso yakasimbiswa iyo vatengi vanogona kuvimba uye vakwikwidzi havagoni kutevedzera nyore nyore pasina kuchinja kwekugadzirisa kwechokwadi."

Iyi FDA Guidance Inobata Sei Kugadzira Chigadzirwa uye Kutsvaga?

Kuzvikwata zvekugadzira zvigadzirwa, mutongo uyu unokonzeresa. Makambani anoda kukodzera kuwana "artificial colours" anofanirwa kuwongorora cheni yezvekushandisa kuti aone kuti mavara ese - kusanganisira aya ari mutrace carrier agent kana macommunication anonhuwirira - anosangana nekwazvino kunyorwa kunotsanangurwa neFDA.

Izvi zvinoreva kuti kugadziridza hakuzi sarudzo kune mhando dzinoda kukwikwidza pasherufu yakachena. Rudzi rwechisikigo dzimwe nzira, nepo kare dzichionekwa sechinodhura uye chisina kugadzikana, dzakafambira mberi zvakanyanya. Vatengesi vave kupa kupisa-kudzikama, pH-inoshivirira pigment yepanyama inotorwa kubva kunzvimbo dzakaita sekaroti nhema, radish tsvuku, uye Gardenia jasminoides iyo inoshanda zvakada kufanana neayo ekugadzira mune akawanda matrices echikafu.

Supply chain zvinyorwa zvinofanirwa kuvandudzwa. Mutengesi wega wega wezvekushandisa anozofanira kupa zvitupa zvekuongorora zvinosimbisa kwakabva mavara emavara, uye marekodhi iwayo anofanirwa kuve akagadzirira kuongororwa neFDA kana kuti yechitatu-bato.

Ndezvipi Zvakanakira Kushambadzira uye Kuvimbika neMutengi paChichemo ichi?

Data remaitiro emutengi rinogara richiratidza kuti kubuda pachena mukunyora kunofambisa sarudzo dzekutenga. Kugona kutaura zvakajeka, zvinozivikanwa neFDA senge "hapana artificial colours" zvinopa mhando kongiri, inovimbika musiyano - kunyanya pakati pemireniyumu neGen Z vatengesi vanonyatsoongorora zvinyorwa zvemukati.

• Kuwedzera kukwezva pasherefu: Zvichemo zvemberi zvakasimbiswa nemasangano anodzora zvinowana zvibodzwa zvepamusoro zvekutendwa nevatengi pane zvekuzviitira mutauro wekushambadzira.
• Kudzikiswa kwemhosva: Zvichemo zvakaenderana neFDA zvinonetsa kupikisa mumatare evatengi, zvinoderedza mari yemutemo neyekuteedzera.
• Zvakanakira Retailer listing: Vatengesi vakuru vane mwero wezvigadzirwa zvemusikirwo — Whole Foods, Target's Good & Gather, Sprouts — factor label claims musherufu yekuisa nerutsigiro rwesarudzo.
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• Kuwana musika wekutengesa kunze: Misika yakati wandei yepasirese, kusanganisira EU uye mamwe matunhu eAPAC, ane mirau yeruvara yakasimba. Magadzirirwo echisikigo chete anorerutsa kuenderana kwepasi rose.

Ndeapi Matanho Ekutevedza Anofanira Kutorwa Nemabhizinesi Izvozvi?

Kuita pane iyi FDA kujekesa ibasa remapazi akawanda. Zvemutemo, R&D, cheni yekugovera, uye zvikwata zvekushambadzira zvese zvine mabasa ekutamba - uye kuzvichengeta zvakarongeka pasina hurongwa hwepakati zvinogadzira njodzi inowedzera. Apa ndipo panoita mutsauko unoyerwa.

Makambani anofanirwa kutanga nekuita ongororo yakazara yekuona mavara ese ekugadzira ari kushandiswa parizvino. Kubva ipapo, nguva dzekugadzirisa dzinofanirwa kusetwa uye kuteedzerwa zvichipesana nemakarenda ekutanga kwechigadzirwa uye retailer reset windows. Zvikwata zvekutenga zvinofanirwa kukwanirisa vatengesi vemavara echisikigo, kutaurirana nezvemitengo, uye kukiya zvibvumirano zvekugovera vasati vatanga kugadzirisa. Isai mifananidzo inofanira kugadziriswa pamaSKU ese, iine control control inochengetedzwa kudzivirira mifananidzo yechinyakare kuti isapinda mukugadzirwa.

Iyi nhanho yekubatanidza-inoshanda - pamagwaro ekutevedza, zviitiko zvakakosha zvepurojekiti, data revatengesi, uye manejimendi ezvemukati - ndiyo chaiyo mhando yekushanda yakaoma iyo bhizinesi rakavakwa-chinangwa chikuva chakagadzirirwa kutora nekuronga.

Mabhizinesi Angagadzirisa Sei Kutevedza Kwemitemo paScale Across Operations?

Kuyeresa kutevedzana kwechigadzirwa chiri kukura ndechimwe chezvinetso zvinoramba zvichienderera mberi mukushanda kwezvinhu zvevatengi. Mabhizinesi anovimba nemaspreadsheets akapararira, maturusi akadimburwa, uye magadzirirwo emaoko anosarira kumashure — angave anoshaya mahwindo ekuteerera kana kuedza kuita zvidimbu pazvikwata zvese.

Mewayz i207-module bhizinesi inoshanda sisitimu inovimbwa nevashandisi vanopfuura 138,000 kubata chaizvo rudzi urwu rwekuoma. Nemamodule anosanganisira manejimendi epurojekiti, kutonga kwemagwaro, kurongeka kwevanopa zvinhu, kuita zvemukati, uye kutaurirana kwechikwata - zvese zvinowanikwa kubva papuratifomu imwe chete kutanga pamadhora gumi nemapfumbamwe pamwedzi - Mewayz inopa mabhureki evatengi zvivakwa zvavanoda kuti vapindure kune shanduko yemitemo senge iyi FDA inotonga nekukurumidza uye nemazvo pane kukwenya nekunonoka.

Kana FDA yakagadziridza mitemo yayo yemazita, mabhizinesi anokunda haasi iwo ane zvikwata zvikuru - ndiwo ane mashandiro akabatana, anooneka, uye akagadzirira kufamba.

Mibvunzo Inowanzo bvunzwa

Ko FDA inoda certification yemunhu wechitatu kuti ishandise "hapana artificial colours" claim?

Kwete. Iyo FDA parizvino haicharaira chechitatu-bato chitupa kuita kudai, asi makambani anotarisirwa kuchengetedza zvinyorwa zvemukati - kusanganisira zvitupa zvekuongorora uye marekodhi ekugadzirisa - izvo zvinotsigira chikumbiro kana sangano rabvunza kana dambudziko remutemo. Kushanda nevashambadzi vemavara echisikigo vakapupurirwa uye kuchengetedza marekodhi ekuongorora-akagadzirira kunoonekwa seyakanyanya kuita.

Madhayi ese echisikigo anobvumidzwa otomatiki kuti ashandiswe muzvikafu pasi pemirairo yeFDA?

Hazvidaro. Mabviro echisikigo haangope mvumo yeFDA. Imwe neimwe colorant inofanirwa kunyorwa senge inoregererwa-kubva-certification color yekuwedzera kana neimwe nzira yakatenderwa kune yayo chaiyo yainoda kushandiswa uye chikamu chekushandisa. Vagadziri vanofanira kuona mamiriro ehutongi hweruvara rwega rwega nemutengesi wavo uye gweta remutemo vasati vashandisa.

Kureva kwekunyora uku kungashandiswe kune zvisiri zvekudya zvakaita sezvizoro kana zvekudya zvinowedzerwa here?

Iyo FDA's framework yezvekuwedzera mavara inosiyana mumhando dzezvigadzirwa. Cosmetics uye zvekudya zvinowedzera zvinodzorwa nenzira dzakasiyana dzekutonga. Zvigadzirwa zviri muzvikamu izvi zvinofanirwa kubvunza nhungamiro yeboka-chaiyo yeFDA uye vamiriri vezvemitemo vasati vashandisa mutauro wekuti "hapana artificial colours" pakurongedzerwa kwavo, sezvo mwero wekusimbisa ungasiyana neunoshandiswa kune zvakajairika zvigadzirwa.

Kufambisa zvigadziriso sezvizvi kunoda hungwaru hwekushanda - kugona kuronga zvikwata, kubata zvinyorwa, uye kuita mumadhipatimendi ese pasina kurasikirwa nekumhanya. Tanga neMewayz pa app.mewayz.com uye ipa bhizinesi rako nzira yarinoda kuti irambe ichienderana, ichikwikwidza, uye ichitonga — pazvigadzirwa zvese, musika wega wega, uye zvese zvemitemo zvinouya zvinotevera.