Fast Food Giant Iri Kushandisa AI Kuita Kuti Vashandi Vevanhu Vati 'Ndapota' uye 'Ndinokutendai'

Kusimuka kweAI-Powered Politeness Policing muKudya Kwekukurumidza

Fungidzira uchienda kuresitorendi yechikafu, uchiziva kuti izwi rega rega raunotaura riri kuongororwa nehungwaru hwekugadzira. Kwete chete zvaunotaura, asiseiunozvitaura - kana iwe wakarangarira kuti "ndapota," "maita basa," uye "ivai nezuva rakanaka." Uku hakusi kuedza kufunga kwedystopian. Macheni makuru echikafu chekukurumidza ave kuendesa AI-inotyairwa ekutarisa masisitimu ayo anokwevera vashandi neruremekedzo munguva chaiyo, vachiratidzira avo vanokundikana pane scripted pleasantries. Burger King nguva pfupi yadarika yakagadzira misoro yekuburitsa tekinoroji yakagadzirirwa kuteedzera izvi chaizvo, asi ivo vari kure nega. Mubvunzo wakakura hausi wekuti AI inogona kutarisa hunhu - inogona kunyatso. Mubvunzo chaiwo ndewekuti kuongorora ndiyo nzira yakanakisa yekubatsira vatengi, kana kuti zvishandiso zvine hungwaru zvekutonga kwevashandi zvinopa mhinduro yakasimba.

Indasitiri yezvekudya zvekukurumidza inoshandira vanhu vekuAmerica vanosvika miriyoni makumi mashanu zuva rega rega, uye ruzivo rwevatengi rwakave nhandare yehondo yemhando dzinokwikwidza pamiganho-yakatetepa. Ongororo yakaitwa muna 2025 neNational Restaurant Association yakawana kuti 73% yevatengi vanoti kugarisana kwevashandi ndicho chinhu chimwe chete chikuru chekuti vadzokere kuresitorendi yebasa rinokurumidza - kupfuura kunaka kwechikafu, kumhanya, uye mutengo. Nemasiteki akakwira zvakadaro, hazvishamise kuti cheni dziri kutendeukira kuhunyanzvi hwekubatsira. Asi maitiro avari kusarudza anoratidza kusawirirana kukuru mukutonga kwevashandi kwemazuva ano: unovaka masisitimu anotarisisa vashandi, kana masisitimu anovatsigira?

Mashandisiro Anoita AI Courtesy Monitoring Chaizvoizvo

Tekinoroji iri kumashure kweaya masisitimu yakaomesesa zvinoshamisa. Uchishandisa mutauro wechisikigo kugadzirisa uye kuongorora manzwiro, maturusi eAI akaiswa padhiraivha-kuburikidza nevatauri uye maikorofoni ekupikisa anogona kusiyanisa kutaura kwevashandi munguva chaiyo. Ivo vanoona mitsara chaiyo - kwaziso, kutaura kwekutenda, upsell kuedza - uye vanopa zvibodzwa zvenhamba kukudyidzana kwega kwega. Mamwe masisitimu anotoongorora matauriro ezwi, achiratidzira kudyidzana uko mushandi anonzwika kuti "akasununguka" kana "kumhanyisa" zvisinei nemazwi ashandiswa.

Zvibodzwa izvi zvinobva zvaunganidzwa kuita madhibhodhi ayo maneja anogona kuongorora zuva nezuva, vhiki nevhiki, kana munguva chaiyo. Vashandi vanoramba vachipa zvibodzwa pazasi pechikumbaridzo vanogona kupihwa mireza yekudzidziswa kana, mune mamwe maitiro, vanotarisana nekurangwa. Iyo data zvakare inodyisa mukuwongorora kwekuita kwakakura, kugadzira rekodhi yekusingaperi yekudyidzana kwese kwevatengi. Vatsigiri vanopokana kuti izvi zvinobvisa kuzviisa pasi pakuongorora maitiro - panzvimbo yekuti maneja anzwe kuti ndiani "ane hushamwari zvakakwana," pane data rakaoma rekutaura.

Asi kugona kwehunyanzvi kunovhara dambudziko rakadzama. Tsvagiridzo kubva kuCornell University's Chikoro cheHotera Administration yakawana kuti vashandi vanonzwa vakatariswa pabasa vanoratidza 28% kuwedzera kwekuneta kwepfungwa uye kudonha kunowirirana mukubatanidzwa kwechokwadi kwevatengi. Nemamwe manzwi, chiitiko chaicho chekutarisa ruremekedzo chinogona kuita kuti vashandi vasava neruremekedzo chairwo - vanoita script asi vachipokana nemanzwiro, izvo vatengi vanogona kuona kunyangwe AI isingagoni.

Mutengo Wechokwadi Wekutarisa-Kutungamira Kwekutanga

Chikafu chekukurumidza chakatarisana nedambudziko revashandi risingaratidzi kureruka. Bhizimisi repagore rekuchinja kwemari rinotenderera 130-150%, zvichireva kuti resitorendi yeavhareji inotsiva vashandi vayo vese kanopfuura kamwe pagore. Mutengo wekutsiva mushandi wepamberi - kupinza basa, kuhaya, kudzidziswa, kurasikirwa nekubudirira - inomhanya pakati pemadhora mazana matatu nemakumi mashanu nemazana mashanu emadhora. Pachetani ine 10,000 nzvimbo, kunyange kuwedzera zvishoma kwemari inoshandura kusvika kumazana emamiriyoni ekushandisa zvisina basa.

Kuwedzera kuongororwa kweAI munzvimbo ino kune njodzi yekumhanyisa dambudziko. Ongororo ye2025 yevashandi veMcKinsey yakawana kuti 61% yevashandi veawa vakati vaizoshingairira kutsvaga basa idzva kana mushandirwi wavo akaunza AI yekutarisa kutaura kwavo kana maitiro. Pakati pevashandi veGen Z - avo vava kuita ruzhinji rwevashandi vekudya nekukurumidza - nhamba iyi yakakwira kusvika pa74%. Kana vashandi vako vatova netsoka imwe kunze kwemukova, kuvapa chimwe chikonzero chekusiya haisi zano; inokurumidza.

"Makambani anohwina mumaindasitiri ebasa haasi iwo anomanikidza kuremekedzwa kuburikidza nekutarisa - ndiwo anogadzira mamiriro ezvinhu apo ruremekedzo rwechokwadi rwuri mhedzisiro yechisikigo yevashandi vanotsigirwa zvakanaka, vanobatwa zvakanaka."

Kune zvakare chiyero chepamutemo icho cheni dzakawanda dzisina kunyatsoverengerwa nacho. Mitemo yekutarisa yenzvimbo yebasa inosiyana zvakanyanya munzvimbo dzese. Munyika dzinoverengeka dzeU.S. uye munzvimbo zhinji dzeEuropean Union, kurekodha kutaura kwevashandi pasina mvumo yakajeka - kunyangwe mumamiriro ezvinhu akatarisana nevatengi - kunomutsa njodzi huru dzekuteerera. Illinois's Biometric Information Privacy Act pamwe nemutemo wakafanana muTexas neWashington unogona kuburitsa cheni kune kirasi-chiito mutoro kana AI yavo yakabata izwi biometric data pasina kuburitsa pachena uye mvumo.

Chii Chinofambisa Basa Rakanaka Mutengi

Kana kuongororwa isiriyo mhinduro, chii? Makumi emakore ekugamuchira vaeni uye kutsvagisa kweindasitiri yebasa kunongedza kune inowirirana seti yezvinhu zvinofanotaura kubatanidzwa kwechokwadi kwevashandi uye neruremekedzo. Hapana chimwe chazvo chinosanganisira maikorofoni uye algorithms.

• Kunofanotaurwa, kuronga kwakanaka: Vashandi vanoziva marongero avo pachine mavhiki maviri pachine nguva vanoratidza 33% yepamusoro-soro yezvibodzwa zvekugutsikana nevatengi pane avo vanogona kuchinja muminiti yekupedzisira.
• Matanho evashandi akakwana: Mashifiti asina vashandi ndiwo anonyanya kufanotaura nezvekusawirirana kwevatengi. Kana vashandi vawandirwa, ruremekedzo ndiyo yekutanga kukuvadzwa.
• Mafambisirwo ebasa: Kuderedza kupokana mukugadzirisa maodha, kuongorora zvinhu, uye kubata mubhadharo kunosunungura vashandi kuti vatarise kudivi revanhu rebasa.
• Recognition and feedback loops: Vashandi vanogashira kucherechedzwa kwakanaka - kwete kungoruramiswa - vane mukana wakapetwa ka4.6 wekuita nepavanogona napo, maererano neGallup.
• Nzira dzakajeka dzebudiriro: Kana vashandi vepamberi vachiona ramangwana rinopfuura basa ravari kuita, vanoisa mari yakawanda mukudyidzana kwese.

Chimiro chakajeka: basa guru revatengi isystemic mhedzisiro, kwete maitiro ega ega anogona kutorwa kuburikidza nekutarisa. Zvinobuda mukushanda kwakanyatsogadzirwa, zviwanikwa zvakakwana, uye nzira yekutungamira inobata vashandi sevadyidzani kwete nyaya dzekuongororwa.

Tekinoroji Inotsigira Panzvimbo Yekuongorora

Izvi hazvireve kuti tekinoroji haina basa rekuita - kure nazvo. Mabhizinesi ebasa anonyanya kushanda ari kushandisa tekinoroji kusatarisa vashandi, asi kubvisa kupesana kwekushanda kunoita kuti kudyidzana kwevatengi kwakashata kusadzivisike. Kana sisitimu yako yehurongwa ichiita kuti ushaye vashandi zvishoma, kana maitiro ako eHR avigwa mumapepa, kana maneja ako achipedza nguva yakawanda pamabasa ekutonga kupfuura kudzidzisa, hapana huwandu hwekutarisa kutaura kweAI kunogadzirisa mhedzisiro.

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Mapuratifomu akaita seMewayz anotora nzira yerutsigiro-yekutanga kune manejimendi evashandi. Panzvimbo pekuisa ongororo pane dzakaputsika masisitimu, Mewayz inopa yakasanganiswa bhizinesi OS ine mamodule anotora HR, kuronga, mubhadharo, CRM, uye manejimendi ekuita - zvese zvakagadzirirwa kugadzira mamiriro ekushanda uko basa guru rinongoitika. Kana mamaneja achikwanisa kugadzira zvirongwa zvakanaka, kugadzirisa mihoro pasina kukanganisa, kuronda mashandiro echikwata kuburikidza nemametric ane musoro, uye kubata HR workflows pasina kunyura mukutonga, vanosunungurwa kuita izvo zvinovandudza basa revatengi: kutungamirira, murairidzi, uye kutsigira zvikwata zvavo.

Musiyano mufilosofi wakakosha. Chishandiso chekutarisa chinobvunza, "Mushandi akataura mazwi akakodzera here?" A workforce management platform inobvunza kuti, "Mushandi ane zvaanoda kuti vaite basa ravo rakanaka here?" Nzira yekutanga inobata zviratidzo. Yechipiri inotaura zvikonzero. Iine anodarika mazana maviri nenomwe emodules akabatanidzwa, chikuva chakaita seMewayz chinoita kuti mabhizinesi abatanidze madonhwe pakati pekurongeka kweruremekedzo, kurongeka kwemuhoro, kutaurirana kwechikwata, uye zvinobuda nevatengi - pasina kumboda kurekodha hurukuro imwe chete.

Zvidzidzo kubva kuMakambani Akazviwana Zvakanaka

Fungidzira musiyano uripo pakati pekutarisa-inorema uye tsigiro-inorema maitiro mukuita. Chick-fil-A, yakagara yakayera cheni yepamusoro yechikafu yebasa revatengi muAmerica, haishandise AI yekutarisa kutaura. Pane kudaro, vanodyara zvakanyanya mukudzidziswa kwevashandi, kubhadhara pamusoro-pamusika mibairo, kuchengetedza yakakwira vashandi reshiyo kupfuura vakwikwidzi, uye kusimudzira kubva mukati. Mhinduro yavo yeruremekedzo yeruremekedzo "mafaro angu" haitevedzwe nealgorithms - itsika inotorwa nevashandi nekuti vanonzwa vachikosheswa uye vachitsigirwa.

Costco inopa mumwe muenzaniso unodzidzisa kunze kwechikafu chekukurumidza. Nekubhadhara vashandi zvakanyanya pamusoro peavhareji yeindasitiri, vachipa zvirongwa zvinofanofungidzira, uye nekupa budiriro yechokwadi yebasa, vanowana mubairo wepagore weiyo 8% - zvichienzaniswa neavhareji yeindasitiri yezvitoro ye60%. Zvibodzwa zvavo zvekugutsikana nevatengi zvinogara zviri pamusoro pechikamu chavo. Hapana kuongororwa kweAI kunodiwa.

Kune rimwe divi, makambani akaita zvirongwa zvehukasha zvekuongorora akadzokorora kuona kuti kuvandudzwa kwekutanga mukutevedzwa kwemagwaro kunopera mukati memwedzi 3-6 vashandi pavanoenda kana kupererwa. Ongororo yakaitwa muna 2024 yenzvimbo huru yeku UK yekudyira yakatumira kutarisisa kwekudyidzana yakawana kuti nepo "script adherence" yakakwira ne15% mukota yekutanga, zvibodzwa zvekugutsikana kwevatengi zvanyatso zvakaderera ne4% panguva imwe cheteyo. Vatengi vaigona kuona mutsauko pakati pekudziya kwechokwadi uye kuita kutevedzera.

Kuvaka Nzira Iri Nani yeKunaka Kwebasa

Kune varidzi vemabhizinesi nevashandisi vanotarisa maitiro eAI ane ruremekedzo, muedzo unonzwisisika. Basa revatengi rinonyanya kukosha, tekinoroji iripo, uye inonzwa senge mhinduro inofambiswa nedata kudambudziko chairo. Asi humbowo hunoratidza nguva dzese kuti nzira yakasimba yekuenda kumabasa epamusoro inomhanya kuburikidza nezvinokosha zvekushanda, kwete tekinoroji yekuongorora.

Tanga nekuongorora zvivakwa zvako zvekushandisa. Maitiro ako ekuronga akarurama uye anofanotaurwa here? Kubhadhara kunogadziriswa nemazvo uye nenguva - nguva dzese? Mamaneja ako ane maturusi ekushandisa nguva yavo kudzidzisa pane kudzima moto matambudziko ekutonga? Maitiro ako eHR akakwenenzverwa zvakakwana zvekuti kukwira nhengo yechikwata chitsva hakudyi svondo remaneja bandwidth? Idzi ndidzo nheyo dzinoita kuti sevhisi huru igoneke, uye ndiwo matambudziko ayo mapuratifomu ebhizinesi emazuva ano akavakwa kuti agadzirise.

Indasitiri yechikafu chekukurumidza iri pamharadzano. Imwe nzira inotungamira kune kuwedzera granular kuongorora - kutarisa kwete chete mazwi asi toni, chimiro chechiso, uye pakupedzisira biometric kushushikana zviratidzo. Imwe nzira inotungamira kumabasa akangwara, maturusi ari nani, uye kudyara kwechokwadi muvanhu vanodyidzana nevatengi mamirioni enguva pazuva. Iyo tekinoroji yekutevera chero nzira iripo nhasi. Mubvunzo ndewokuti ndeupi rudzi rwenzvimbo yebasa - uye rudzi rweruzivo rwevatengi - rwaunoda kuvaka.

AI chishandiso chine simba cheshanduko yebhizinesi, asi kukosha kwayo kukuru kuri mukukupa vashandi simba, kwete kuvaita mapurisa. Cheni dzinonzwisisa musiyano uyu dzichange dzichiri kubudirira makore gumi kubva zvino - nevashandi vakavimbika vanoti "ndapota" uye "maita basa" nekuti vanorevesa, kwete nekuti muchina uri kuteerera.

Mibvunzo Inowanzo bvunzwa

AI iri kushandiswa sei kutarisa vashandi vekudya nekukurumidza?

Cheni huru dzakaita seBurger King dziri kuendesa maAI-driven monitoring masisitimu anoongorora kutaura kwevashandi munguva chaiyo. Aya masisitimu anohwina vashandi pamametrics eruremekedzo - vachitsvaga kana vachishandisa mazwi akadai sekuti "ndapota," "maita basa," uye "muve nezuva rakanaka." Tekinoroji inomiririra vashandi vanokundikana pane zvinyorwa zvinofadza, zvichigadzira dhijitari yenzvimbo yebasa yekutarisa inonangana nekumanikidza kushamwaridzana kwakanaka kwevatengi.

Ndedzipi mabhenefiti eAI-powered customer service monitoring?

Vatsigiri vanopokana kuti kuongorora kweAI kunoita kuti mutengi arambe achisangana nezviuru zvenzvimbo, kunoderedza zvichemo, uye kuona mikana yekudzidziswa. Iyo tekinoroji inogona kugadzirisa kudyidzana nekukurumidza kupfuura vatariri vevanhu uye inopa ruzivo rwunofambiswa nedata mumhando yebasa. Kune varidzi vefranchise vanotonga nzvimbo dzakawanda, kuongorora otomatiki kunopa tarisiro inokatyamadza iyo isingagone kuitika kuburikidza nemaitiro echinyakare ega ega.

Ndezvipi zvine chekuita nehunhu zvakatenderedza AI yekutarisa kutaura kwevashandi?

Vatsoropodzi vanosimudza kushushikana kukuru pamusoro pekuzvimiririra kwevashandi, kugara uchitarisa kushushikana, uye kudzikiswa kwekudyidzana kwevanhu kune zvinyorwa zvinoyerwa. Vashandi vanotaura vachinzwa kuderedzwa kana izwi rega rega rapihwa nealgorithms. Panewo zvazvinoreva kuvanzika uye mibvunzo pamusoro pekuti kutevedzerwa kweruremekedzo kunovandudza kugutsikana kwevatengi here kana kuti kunongogadzira tsika yekutevedzera zvinokanganisa hunhu hwepabasa.

Mabhizinesi madiki anogona kushandisa AI kuvandudza basa revatengi pasina kutarisisa?

Chokwadi. Mapuratifomu akaita seMewayz anopa nzira ine hungwaru ne207-module bhizinesi OS, inotangira pa$19/mo. Panzvimbo pekutariswa, mabhizinesi madiki anogona kukwirisa otomatiki yeAI yekuunganidza mhinduro dzevatengi, manejimendi eCRM, uye kutaurirana kwechikwata - kupa vashandi maturusi ari nani pane kutarisa izwi ravo rega rega, kugadzira kuvandudzwa kwesevhisi.