Chelsea Handler Akatengesa Spiked Lemonade aine gumi - Iye zvino Ane Yake Vodka Cocktail

Kubva paHustle Hustle kuenda kuNational Brand: Zvinodzidziswa neChelsea Handler's Vodka Empire Wese Muzvinabhizinesi

Pamakore gumi, vana vazhinji vari kutengesa makadhi ePokémon kana kupemha nguva yescreen. Chelsea Handler aimhanyisa chinwiwa - spiking lemonade uye achitengesa kuvavakidzani vasingafungire. Makumi emakore gare gare, iwowo masikirwo ekupandukira ezvemabhizimusi akashanduka kuita yakazara-yakazara vodka lemonade brand inotakurwa muzvitoro mhiri kweUnited States. Handler's trajectory kubva padivi penzira inomira kune mweya sherufu haingori nyaya yebudiriro yemukurumbira. Iyo masterclass mune yakasvibirira hustle, yemunhu branding, uye kuziva vateereri vako vanogona kushandura kunyangwe isingafungidzirwe kutanga kuita bhizinesi rinotyisa. Kumamiriyoni evatangi vakatanga vasina chimwe chinhu kunze kwezano remusango uye kushinga, nyaya yake ine zvidzidzo zvakakosha.

Nyaya Yekwakabva Wese Muvambi Anogona Kuenderana Nayo

Chelsea Handler haana kumbonyara nezvehudiki hwake husina kujairika. Mukubvunzurudzwa uye nepamusoro pemabhuku ake anotengesa zvakanyanya, akatsanangura kumira kweremonade seimwe yeake ekutanga kupinda mune zvekutengeserana - ane makore gumi ekuberekwa achiona kuti chimwe chinhu chidiki chekuwedzera chinogona kusiyanisa chigadzirwa chake mumusika wakazara vanhu. Nepo pamutemo wemwana anotengesa zvinwiwa zvine doro zvisina mubvunzo zvachose, pfungwa iri seri kwayo ibhizimusi chaiyo: tsvaga pakasiyana, wedzera kukosha, uye kubhadharisa.

Chii chinoita kuti nyaya yekwaHandler inakidze zvakadzama ichokwadi chayo. Haana kugadzira ngano yekutanga muimba yebhodhi. Rondedzero yemhando yakawedzera organic kubva kumakumi emakore ekutaura nyaya. Pakazosvika nguva yaakatanga mutsara wake wevodka lemonade, mamirioni evateveri aitoziva kumashure. Rudzi irworwo rwemhando yemhando yakavakirwa-mukati chimwe chinhu vazhinji vanotanga vanopedza makore nemamiriyoni emadhora vachiedza kugadzira kubva pakutanga.

Chidzidzo pano chinodarika mukurumbira. Wese muzvinabhizimusi ane vhezheni yenguva yavo ye "spiked lemonade" - iyo yekutanga hunhu hwekutengesa, ingave iri kutengesa sneakers muchikoro chesekondari, freelancing dhizaini kubva mukamuri yekurara, kana kuvaka maapplication husiku nekupera kwevhiki. Vavambi vanohwina ndivo vanozopedzisira vatenderera vachidzokera kumasikirwo iwayo vovaka zvivakwa chaizvo zvakavatenderedza.

Sei Kushambadzira Kwemunhu Ndiko Kunyanya Kusakosheswa Bhizinesi Asset

Mubati haana kungotangisa rudzi rwevodka. Akatanga iye vodka brand. Kusiyana kunokosha zvikuru. Mumusika wemidzimu unokosha kudarika mabhiriyoni mazana mashanu emadhora pasi rose, nezviuru zvezvigadzirwa zvitsva zvichirova masherufu gore rega rega, musiyano mukuru mumwe chete haisi iyo mvura iri mubhodhoro - ndiyo nyaya iri shure kwayo. Handler akaunza vateereri vakavakirwa-mukati emamiriyoni kubva kune ake maNetflix specials, podcast yake, mabhuku ake, uye yake isinganeti pasocial media kuvapo. Vateereri ivavo vakanga vasingadi kugutsikana. Vaida kupinda.

Apa ndipo panowanikwa vazhinji varidzi vemabhizinesi madiki nevazvinabhizinesi vega vanorerutsa mukana wavo. Iwe haudi mamirioni gumi evateveri ve Instagram kuti uwedzere mabhii emunhu. Muridzi webheki renzvimbo ane vateveri vanosvika zviuru zvitatu muguta rake ane pesvedzero yezvekutengeserana mumusika wake kupfuura nyika isina kujeka. Mupi wezano ane huvepo hwakachengetedzwa weLinkedIn uye tsamba inowirirana inogona kuraira mitengo yeprimiyamu iyo isingazivikanwe nevakwikwidzi. Makomboni emunhu ega ega anosanganisirwa nekufamba kwenguva, uye vanamuzvinabhizinesi vanodyara mariri nekukurumidza - kuburikidza nezvirimo, kudyidzana nenharaunda, uye kutaura nyaya kwechokwadi - vanovaka migero isingaite kutevedzera.

Kubva kuSide Hustle kuenda kuScalable Operation: The Infrastructure Gap

Pano ndipo panosangana nganonyorwa yerudo yebhizimusi. Kuve nechigadzirwa chikuru uye inomanikidza brand nyaya inokuendesa iwe kune yekutanga mutsara. Kuyera kunoda masisitimu. Handler's vodka brand haina kuenda kune imwe nyika pane charisma chete. Seri kwezviono, kune zvibvumirano zvekutengesa, hukama hwevagovera, kuteedzera kuteedzera munzvimbo dzakawanda, manejimendi ezvinyorwa, uye kushambadzira kwakaomarara kwekutengesa kunoshanda panguva imwe chete.

Iri gap rezvivakwa ndipo panomira mabhizinesi madiki mazhinji. Ongororo yakaitwa muna 2024 neU.S. Chamber of Commerce yakawana kuti 62% yevaridzi vemabhizinesi madikivanopedza maawa anopfuura gumi pasvondo pamabasa ekutonga asingaburitse mari zvakananga — mainvoice, kuronga, mihoro, kutevera vatengi, uye kushuma. Ndiyo maawa 520 pagore akarasika kumabasa anogona kungoitwa otomatiki kana kuti kuvandudzwa.

Musiyano uripo pakati pekukasira uye bhizinesi rinotyisa haisi iyo pfungwa - ndiyo inoshanda sisitimu kuseri kwayo. Vavambi vanovaka zvivakwa zvavo kare havangochengetedze nguva; vanoita kuti vanhu vakure.

Mapuratifomu akaita seMewayz aripo chaizvo kuti avhare musiyano uyu. Iine anopfuura mazana maviri nenomwe akasanganiswa mamodule anovhara zvese kubva kuCRM uye invoice kusvika kunhevedzano yekutevera uye manejimendi echikwata, bhizinesi remazuva ano OS rinobvisa kukosha kwekubatanidza maturusi akawanda akabviswa. Ungave uri kutonga hukama hwevanogovera brand yezvinwiwa kana pombi yemutengi akazvimirira, kuva nemusana unoshanda mumwe chete zvinoreva nguva shoma pane admin uye nguva yakawanda pabasa rinonyatso fambisa tsono.

5 Zvidzidzo Kubva mubhuku rekutamba reHandler's Entrepreneurial

Rwendo rweMubati kubva paudiki remaremoni kuenda kumhando yemidzimu yakagovaniswa nenyika inopa zvinotora zvinoshanda ungave uri kutanga chigadzirwa, sevhisi, kana bhizinesi rekugadzira. Idzi hadzisi dzidziso dzechikoro chebhizinesi — mapatani anooneka mugwara rake chairo.

1. Tanga usati wagadzirira. Mubatiri haana kumirira MBA kana chirongwa chebhizinesi. "Chigadzirwa chake" chekutanga chakaitika aine makore gumi. Kurerekera kune chekuita - kunyangwe chiitiko chisina kukwana - ndicho chinogara chiri chiratidzo chakasimba chekubudirira kwebhizinesi.
2. Rega nyaya yako itengeseke. The spiked lemonade anecdote yanga ichiita basa rekutengesa brand iyi kwemakore anopfuura makumi maviri, kare chigadzirwa chisati chavapo. Nyora rwendo rwako pachena uye nguva dzose. Nyaya yako yemabviro ibasa rekutengesa.
3. Vaka vateereri pamberi pechigadzirwa. Handler aive nemamiriyoni evateveri asati atora bhodhoro rimwe pasherufu. Kunyange asiri muvambi wese anogona kuvaka humambo hwekusetsa kutanga, musimboti uyu unoti: simbisa zvinodiwa kuburikidza nenharaunda usati waisa mari muzvinhu.
4. Sarudza chikamu chaunonyatsofarira. Handler anobuda pachena nezverudo rwake rwemakorokoto. Kuvimbika mukusarudzwa kwechigadzirwa hakungori mukana wekutengesa - zvinotsigira muvambi kurudziro kuburikidza nemwaka yakaoma isingadzivisike yekuvaka bhizinesi.
5. Gadzirisa zvese zvisiri nzvimbo yako yehunyanzvi. Hungwaru hweHandler ivaraidzo uye kutaura nyaya. Zvese zvimwe - zvekutengesa cheni, kutevedzera, mari - zvinobatwa nemasisitimu uye nyanzvi. Ziva zvaunokwanisa kuita chete, uye kuvaka kana kutenga zvivakwa zvezvimwe zvese.

The Celebrity Brand Boom - Uye Zvazvinoreva kune Vasiri Vanozivikanwa Vakatanga

Mubati anojoinha nzvimbo iri kuramba yakazara nevanhu vane mukurumbira vanotsigirwa nemhando dzevatengi. Ryan Reynolds akatengesa Aviation Gin nemari inofungidzirwa madhora mazana matanhatu negumi. George Clooney's Casamigos tequila akaenda kune $ 1 bhiriyoni. Kylie Jenner akavaka humambo hwezvizoro hunokosha mazana emamiriyoni. Zviri nyore kutarisa nhamba idzi uye kugumisa kuti mukurumbira chinhu chinodiwa kuti mutengi abudirire. Mhedziso iyoyo haina kururama.

Izvo zvinounzwa nevanhu vane mukurumbira patafura ndeyekugovera uye kuvimba pamwero - zvinhu zviviri izvo chero muvambi anogona kuvaka nenzira nekufamba kwenguva. Murairidzi wekusimba wepano anotanga mutsara wekuwedzera ane chivimbo nevatengi vake mazana mashanu. A SaaS muvambi anga achigovera zvigadzirwa zvekuvandudza zvigadzirwa paTwitter kwemakore matatu akavaka kugovera kuburikidza nekukura kwevateereri. Iwo makanika akafanana; chiyero chinosiyana. Uye muzviitiko zvakawanda, vadiki-vakatanga vane yero yekushandura yepamusoronekuti vateereri vavo vanobatikana zvakanyanya uye hukama hwavo hwakanyanya hwemunhu.

Chaiyo yemakwikwi mukana hausi mukurumbira - ndiko kugona kwekushanda pane chero chikero chauri kushanda. Muvambi ane 200 vatengi uye yakazara otomatiki kumashure hofisi (kubhadharira, CRM, onboarding, analytics) ichapfuura muvambi nevatengi zviuru zviviri vari kunyura mumaspredishiti uye vakapotsa kutevera nguva imwe neimwe. Zvishandiso zvakaita seMewayz zvinopa vanovamba vasina mukurumbira hunyanzvi hwekuita basa hwakafanana nehwechikwata cheHandler, pasina mutengo webhizinesi kana kudiwa kwevashandi vakazvipira kushanda.

Kushandura Yako "Spiked Lemonade" Kuita Bhizinesi Chaiyo

Munhu wese ane vhezheni yeChelsea Handler's spiked lemonade. Pamwe ipurojekiti yepadivi yaunoramba uchidzoka kwairi kupera kwevhiki. Pamwe ibasa iro shamwari dzako dzinogara dzichikukumbira. Pamwe ipfungwa yechigadzirwa yakakwenenzverwa mukabhuku kawave uchikwenenzvera kwemakore. Mukaha uripo pakati pepfungwa iyoyo nebhizinesi riri kushanda idiki pane zvinofungwa nevanhu vazhinji — asi zvinoda kuita nemaune munzvimbo shoma.

Chekutanga, simbisa pachena. Govera zano rako, maitiro ako, uye kufambira mberi kwako nevateereri chaivo, kunyangwe kana vateereri vacho vatanga pa50 vanhu. Chechipiri, kuvaka nheyo yako yekushanda kare. Usamirire kusvika waremerwa kuita masisitimu ekutarisira vatengi, mari, uye mafambiro ebasa. Mutengo wekudzoreredza mashandiro mubhizinesi riri kukura unogara wakakwira pane kuvavaka mukati kubva pakutanga. Chechitatu, sarudza chikuva chinokura newe — chisingamanikidze kubvarura nekutsiva maturusi pese paunowedzera chimwe chinhu.

Handler's vodka brand inoshanda nekuti inogara pamharadzano yechokwadi yekutaura nyaya, real product-market fit, uye hunyanzvi hwekuita basa. Iyo yenganonyorwa uye chigadzirwa-musika chakakodzera ndezvake zvake. Asi iyo inoshanda playbook? Izvo zvinowanikwa kune chero munhu anoda kuisa mari mumasystem akakodzera. Nemapuratifomu anopa akabatanidzwa mamodule ezvese kubva kuhutungamiriri hwevatengi kusvika kuhushumo hwemari, zvipingamupinyi zvekumhanya basa rehunyanzvi hazvina kumbobvira zvadzikira. Chinhu chimwe chete chaunoda kuti upe ishanduro yako wega yesimba riya reushingi, rekutyora mutemo, rine makore gumi rinoti: Ndichagadzira chimwe chinhu, uye ndiri kutanga nhasi.

Pazasi Mutsetse

Chelsea Handler's arc kubva paudiki remonade stand kusvika kune national spirits brand muridzi inonakidza, asi zvinopfuura anecdote ane mukurumbira. Ipurani inoburitsa mbiru nhatu bhizinesi rega rega rakabudirira rakavakirwa pa: inomanikidza mavambo nyaya inovaka kuvimba, chigadzirwa chinonyatso enderana nevateereri vayo, uye musana unoshanda kuendesa nguva dzose pachiyero. Vazhinji vavambi vatova nevaviri vekutanga. Chechitatu ndipo apo chishuvo chinova chokwadi kana kuti chinomira mumhirizhonga. Muna 2026, paine mapuratifomu ebhizinesi akabatanidzwa anoita kuti bhizinesi-giredhi riwanikwe kune vanovamba vega uye zvikwata zvidiki zvakafanana, hapana kumbove nenguva iri nani yekushandura yako wega nguva yeremonade kuita chimwe chinhu chingatengwa nenyika.

Mibvunzo Inowanzo bvunzwa

Chelsea Handler akafamba sei kubva pakutengesa lemonade kusvika pakutanga brand yevodka?

Chelsea Handler akatanga rwendo rwake rwemabhizimusi aine makore gumi, achitengesa remonade ine spiked kuvavakidzani. Iyo yekutanga hustle yakashanduka kuita basa rakavakirwa pachokwadi uye nekushinga branding. Akawedzera mukurumbira wake papuratifomu, izwi rekuseka, uye chishuwo chechokwadi chemakorokoza kuti atange mutsara wevodka lemonade ikozvino kutengeswa nenyika yese. Nyaya yake inoratidza kuti hunhu hwemabhizimusi hwakagadzirwa nevadiki hunogona kukwira kuita mabhizinesi ari pamutemo, ari kusimukira ane nguva uye zano chairo.

Ko varidzi vemabhizinesi madiki vangadzidzei kubva kuChelsea Handler's brand strategy?

Maitirwo emubato anoratidza simba rechiratidzo chemunhu uye kutaura nyaya. Akashandura anecdote yehudiki kuita inomanikidza yekutanga nyaya inosangana nevatengi. Varidzi vemabhizinesi madiki vanogona kushandisa nzira dzakafanana - kuvaka nganonyorwa dzakatenderedza mhando yavo, kugara iri yechokwadi, uye kusimudzira hunhu semusiyano. Zvishandiso zvakaita seMewayz zvinobatsira vanamuzvinabhizimisi kugadzirisa mabhenefiti, kushambadzira, uye mashandiro emamodule 207 anotangira pa$19/mo.

Ko bhizimusi remunhu ane mukurumbira rakasiyana here nemuridzi wemabhizinesi echinyakare?

Vazvinabhizinesi vane mukurumbira vakaita seHandler vanobatsirwa nevateereri vakavakirwa mukati uye kutariswa kwenhau, asi vachiri kutarisana nematambudziko akafanana ekushanda - cheni dzekugovera, kugovera, kutevedzera, uye kuchengetedza vatengi. Musiyano wakakosha kuoneka, kwete kuoma. Varidzi vemabhizinesi echinyakare vanokwanisa kuyera nhandare nekushandisa mapuratifomu ese-mu-rimwe seMewayz kuita otomatiki kushambadzira, kutonga mafaneri ekutengesa, nekugadzirisa mashandiro pasina kuda bhajeti remukurumbira kana timu.

Unoshandura sei ruzha rweparutivi kuita rudzi rwechigadzirwa chinoshatisa?

Kuyeresa padivi hustle kunoda kusimbisa kudiwa, kuchenesa chigadzirwa chako, uye kuvaka masisitimu anodzokororwa. Handler akapedza makore achigadzira yake yeruzhinji asati aibatanidza kune chigadzirwa chevatengi. Kune mabhizinesi emazuva ese, maitiro aya anosanganisira kutsvaga kwemusika, kuenderana kwema brand, uye kushanda nesimba. Mapuratifomu akaita seMewayz anopa zvivakwa — kubva kuCRM uye otomatiki neemail kusvika kune e-commerce maturusi — kukwira pasina kujuggling akawanda emaapuro akasiyana.