Business Intelligence yeSMBs: Kuita Sarudzo Dzinofambiswa Nedata

Mabhizinesi madiki akagara pamugodhi wegoridhe wedata - vazhinji havazivi mashandisirwo ayo. Business intelligence (BI) haina kuchengeterwa mabhizinesi ane matanhatu-nhamba analytics mabhajeti; nemaitiro akakodzera, chero SMB inogona kushandura data raw kuita sarudzo dzakangwara, mari yakawanda, uye makwikwi chaiwo.

Ndosaka takagadzira eBook redu remahara, "Business Intelligence for SMBs: Making Data-Driven Decisions" — gwara rinoshanda, risina-fluff rakagadzirirwa vanamuzvinabhizimisi vanoda mibairo pasina kuoma. Heino tarisiro yezviri mukati uye nei zvichikosha padanho rako repazasi.

Ndeipi Data Yauri Kugara Pairi Usingazvizive?

Vazhinji vemabhizinesi madiki vanofungidzira kuti vanoda maturusi anodhura kana muongorori akazvipira kuti "aite" njere dzebhizinesi. Chokwadi? Iwe uri kutogadzira data rakakosha zuva rega rega. Zvekutengesa kwako, traffic yewebhusaiti, maemail akavhurwa mitengo, matikiti ekutsigira vatengi, uye kunyangwe kufambidzana nesocial media zvese zvinotaura nyaya — unongoda kudzidza kuiverenga.

Chitsauko 1 che eBook chinokufambisa pakuziva yakavanzika data goldmine yako. Kubva paCRM yako uye processor yekubhadhara kune yako email yekushambadzira chikuva uye webhusaiti analytics, tinokuratidza maitiro ekuongorora zvinyorwa zve data zvauinazvo uye nekuzvironga kuita chimwe chinhu chinogona kuitika. Hapana software itsva inodiwa kuti utange — kungochinja maonero.

Ndeapi Metrics Anonyatso Kufambisa Tsono Kumabhizinesi Madiki?

Imwe yemiteyo mikuru inowira maSMB kuronda zvese nekunzwisisa hapana. Vanity metrics senge mapeji ekuona uye kuverenga kwevateveri vanogona kunzwa zvakanaka, asi havawanzo kuwirirana nekukura kwemari. Chitsauko 2 chinocheka neruzha uye chinokubatsira kuvaka dashboard yakatarisana nemetrics akakosha.

Heano maKPIs akakosha anofanirwa kutariswa neSMB yega yega:

• Customer Acquisition Cost (CAC): Yakawanda sei yaunoshandisa kuhwina mutengi mutsva wega wega — uye kuti mari yacho inoenderana here.
• Kukosha Kweupenyu Hwose Mutengi (CLV): Mari yese inounzwa nemutengi maererano nehukama hwavo hwese nebhizinesi rako.
• Monthly Recurring Revenue (MRR): Mari inofanotaurwa inoita kuti uronge kuhaya, zvinhu, uye kukura uine chivimbo.
• Churn Rate: Chikamu chevatengi chaunorasikirwa nacho mwedzi wega wega — kazhinji kacho mhondi yechinyararire yemabhizinesi madiki.
• Shanduro neChiteshi: Ndedzipi nzira dzekushambadzira dzinoburitsa vatengi vanobhadhara, kwete kungodzvanya.

Kana ukatarisa panhamba shanu idzi, unomira kufungidzira wotanga kutonga bhizinesi rako zvakajeka.

Mutengi Data Anganyatso Kuwedzera Mari Yako Sei?

Kuunganidza data inhanho yekutanga. Kuchishandura kuita mari ndipo panoitika mashiripiti. Chitsauko 3 chinopinda mukupatsanura kwevatengi uye kusarudzika kwako - nzira mbiri dzakashandiswa nemakambani makuru kwemakumi emakore asi dzave kuwanikwa zvizere kumabhizinesi eese saizi.

Segmentation inoreva kuisa vatengi vako nemaitiro, huwandu hwevanhu, nhoroondo yekutenga, kana nhanho yekubatanidzwa. Kana uchinge wapatsanura, iwe unogona kugadzirisa yako yekutaura - kutumira iyo chaiyo meseji, kumunhu chaiye, panguva chaiyo. Iyo eBook inopa nhanho-ne-nhanho masisitimu ekuvaka zvikamu zvinofambisa kudzokorora kutenga, kuderedza churn, uye kuwedzera avhareji kukosha kweodha pasina kuwedzera mari yako yekushambadzira.

"MaSMB anokunda vakwikwidzi vavo haasi kushandisa mari yakawanda pakushambadzira — ari kushandisa zvine hungwaru. Chikamu chinotungamirwa nedata chinoita kuti kambani ine vanhu gumi ibudise zviitiko zvinonzwa senge zvemhando yeFortune 500."

Mabhizinesi Madiki Anonyatso Kufanotaura Mafambiro Asati Asvika Here?

Predictive analytics inonzwika inotyisa, asi Chitsauko 4 chinochityora mukuita, kufunga kunowanikwa kune varidzi vemabhizinesi madiki. Iwe haudi michina yekudzidza modhi kana timu yesainzi yedata. Iwe unofanirwa kuziva mapatani mune yako iripo data uye woita pairi vakwikwidzi vako vasati vazviita.

Iyo eBook inokudzidzisa maitiro ekuona mafambiro emwaka mudhata rako rekutengesa, tsvaga zviratidzo zvekunyeverwa kwevatengi, uye ziva kuti ndezvipi zvigadzirwa kana masevhisi ari kuwedzera. Zviri pamusoro pekuvaka tsika yekuenderera mberi-kutarisa kuongorora pane kungopindura kune nhamba dzemwedzi wapfuura. Maturusi akareruka semaspredishiti, akasanganiswa nemibvunzo chaiyo, anogona kukupa mukana unoshamisa.

Unobva Sei Kubva Kunzwisisa kuenda Kuchiito Pasina Kukurirwa?

Chitsauko chekupedzisira chinogadzirisa mukaha unomisa maSMB mazhinji munzira yavo: chinhambwe chiri pakati pekuziva chimwe chinhu nekuita chimwe chinhu pamusoro pazvo. Chitsauko 5 chinopa hwaro hunoshanda hwekushandura muono kuita sarudzo nesarudzo kuita zviito zvinoyerika. Unozodzidza kuisa pamberi kuti ndeapi mapoinzi edata anofanirwa kutariswa nekukasira, kugadzira maropu emhinduro akareruka, uye Mavakirwo tsika yedata-inofambiswa nedata

Apa ndipo panowanikwawo kuti kuve nepuratifomu chaiyo kunoita mutsauko wese. Panzvimbo pekugadzirisa maspredishiti akabviswa, maturusi eemail, uye ma analytics dashboard, bhizinesi reOs rakabatana rinounza zvese pamwechete kuitira kuti data rako ritaure pacharo.

Mibvunzo Inowanzo bvunzwa

Ndinoda hunyanzvi hwekuita kuti ndishandise njere dzebhizinesi mubhizinesi rangu diki?

Kwete. BI yemazuva ano yemaSMB ndeyekubvunza mibvunzo chaiyo yedata raunototora. Yedu eBook yakanyorerwa chaizvo vasiri tekinoroji mabhizinesi varidzi uye inokufambisa iwe kuburikidza nepfungwa yega yega mumutauro wakajeka. Mapuratifomu akaita seMewayz anobatanidza data rebhizinesi rako mumamodule 207, kuti uwane ruzivo rwakajeka pasina kuda kunyora fomula imwe chete.

Ndeupi musiyano uripo pakati pehungwaru hwebhizinesi nekuongorora bhizinesi?

Business intelligence inotarisa pakunzwisisa zvakaitika nezviri kuitika izvozvi vachishandisa madhibhodhi, mareport, uye maKPI. Business analytics inoenda nhanho mberi kuti iongorore nei zvakaitika uye chii chingazoitika. Iyo eBook inovhara ese ari maviri - kutanga nekutanga BI uye kufambira mberi mukufunga kwekufungidzira kuti chero SMB inogona kushanda.

Ndingatarisira nekukurumidza sei kuona mibairo kubva kunzira inofambiswa nedata?

Mazhinji mabhizinesi madiki anoona zvinogoneka mukati mesvondo rekutanga kuronga data ravo riripo. Kuhwina nekukurumidza - sekuziva chikamu chako chevatengi chine pundutso kana kuwana chigadzirwa chepamusoro-chinogona kutungamira mukuvandudzwa kwemari mukati memazuva makumi matatu. Chinokosha kutanga nemametrics akatariswa pane kuedza kuongorora zvese kamwechete.

Wagadzirira here kushandura data rebhizinesi rako kuti rive mukana wako mukuru wemakwikwi? Dhaunirodha eBook remahara kuti utange, uye kana wagadzirira kushandisa mazano aya, edza Mewayz pachena,+0 bhizimisi 3 - 0 bhizimisi rimwe chete - 1 OS - 1 - 0 bhizimisi rimwe chete kuisa pakati mashandiro, otomatiki mafambiro ebasa, uye kuita sarudzo dzakangwara kubva kune imwechete dashboard. Zvirongwa zvinotangira pa$19 chete/mwedzi.