Dzidziso yaBourdieu yekuravira: kugunun'una abrégé (2023)

Dzidziso yaBourdieu yekuravira: kugunun'una abrégé

Munyika yebhizinesi, tinowanzo taura nezve hurongwa, kushambadzira, uye mashandiro sekunge zvirimo mune isina hutachiona vacuum. Isu tinokanganwa kuti sarudzo yega yega, kubva pakuvhurwa kwechigadzirwa kuenda kugadziriso yemhando, inosefa kuburikidza nemvura yakasviba yekuona kwevanhu uye kutonga munharaunda. Apa ndipo apo basa reFrench sociologist Pierre Bourdieu haringove rakakosha, asi rakakosha. Dzidziso yake yekuravira, yakanyorwa mubhuku rake risingaverengeki * Distinction: A Social Critique of the Judgment of Taste*, inopfuura nokure rondedzero yezvidzidzo pakutenda kweunyanzvi. Icho chimiro chakasimba chekunzwisisa mitemo isingaoneki inotonga hupenyu hwemagariro evanhu, kusanganisira misika. Chinyorwa ichi chinopa ‘grumbling abrégé’ — pfupiso yekugunun’una — yepfungwa dzaBourdieu, kugunun’una nekuti kuoma kwadzo kunopesana nekurerutsa, asi kunodiwa nekuti miono yavo yakakosha kuti mabhizimisi emazuva ano arege kufuratira.

Nhema yeKuravira Kwechisikigo uye Pfungwa yeHabitus

Kurova kukuru kwaBourdieu kunopesana nekutenda kwakadzika midzi kwekuti kuravira chipo chekuzvarwa nacho. Tinoda kufunga zvatinofarira kune imwe mimhanzi, chikafu, kana dhizaini ndezvemunhu oga. Bourdieu akapikisa kuti iyi inhema. Panzvimbo pezvo, zvatinofarira zvinoumbwa zvikuru nenzvimbo yedu—gadziriro yokugara, mirangariro yakadzika midzi, mirangariro, uye mirangariro yatinowana kupfurikidza nokurerwa kwedu uye magariro edu. Yako tsika ndeye "manzwiro ako emutambo," kunzwisisa kusinganzwisisike kwenyika yemagariro inotungamira sarudzo dzako nezviito. Inotsanangura kuti sei dzimwe aesthetics kana sarudzo dzehurongwa dzichinzwa "zvakarurama" kana "zviri pachena" kune chimwe timu, asi zvichiita sechienzi kana kusanzwisisika kune chimwe. Kune bhizinesi, kuziva kuti zvikwata zvinoshanda kubva kwakasiyana-siyana ndiyo nhanho yekutanga kuvharira makwapa ekutaurirana uye kuvaka imwe nzira yakabatana.

Capital: Mari yeSocial Space

Kuravira hakusi kwekuda kwako chete; imhando yemari. Bourdieu akacherechedza marudzi akati wandei emari ane vanhu nemapoka:

• Economic Capital: Zvemari nemidziyo.
• Cultural Capital: Ruzivo, hunyanzvi, dzidzo, uye kujairana nezvinhu zvetsika (semuenzaniso, kuziva waini yakanaka, kunzwisisa hunyanzvi hwazvino).
• Social Capital: Networks of influence and relationships.
• >

Aya mazita makuru anoshandurwa uye anoshandiswa kumisa nekuchengetedza chinzvimbo mukati menzvimbo yemagariro. Chiratidzo chekambani, semuenzaniso, inzira yekufananidzira capital. Iyo "kuravira" bhizinesi rinoratidzwa - mudhizaini yehofisi, mutauro wekushambadzira, chigadzirwa chayo aesthetics - inzira yekuendesa mari yakagadzirirwa kukwezva mumwe mutengi, kutyisidzira vakwikwidzi, uye kuratidza chinzvimbo chayo mumusika. Kuzivikanwa kwechiratidzo chisina kubatana, saka, kwakafanana nekuva nemari isina simba; inotadza kutaura chinzvimbo chakajeka uye chakakosha.

Kusiyanisa uye Hondo Mumunda

Chinangwa chekupedzisira chekuravira, kuBourdieu, ndikokusiyanisa-chiito chekuzvisiyanisa kubva kune mamwe mapoka evanhu. Kuravira chombo chiri munhamburiko yenguva dzose, yakanyarara yekirasi. Chikoro chepamusoro chinotsanangura "kuravira kwakanaka" (semuenzaniso, minimalist dhizaini, yakanaka yekudyira) seyakatenderwa uye yakasikwa, nepo zvinonaka zvemamwe makirasi zvinowanzorambwa se "zvinonyangadza" kana "zvakajairika." Izvi zvinogadzira hierarchy. Mabhizinesi anogara achibatanidzwa muhondo iyi yekusiyanisa. Vanofanira kufambisa mitemo yakagadzwa yeindasitiri 'munda' wavo panguva imwe chete vachiedza kuvandudza kana kutsanangura zvakare izvo zvinonzi zvakakosha. Kuedza kuburitsa chigadzirwa chinovhiringa usinganzwisise huripo hwekuravira hierarchies uye tsika makodhi emusika wako waunoda inzira yekutadza. Hausi kungotengesa chigadzirwa; urikurwira kuti uve pamutemo.

"Kuravira kunoisa mumapoka, uye kunoisa mukirasi." — Pierre Bourdieu, Musiyano

💡 DID YOU KNOW?

Mewayz replaces 8+ business tools in one platform

CRM · Invoicing · HR · Projects · Booking · eCommerce · POS · Analytics. Free forever plan available.

Start Free →

Kubva padzidziso kuenda kuChiitwa: Orchestrating Taste neMewayz

Saka, bhizinesi rinofamba sei kubva pakunzwisisa aya abstract social forces kuenda kuzvibata nemazvo? Mhirizhonga yekuravira zvisina kurongeka — uko kushambadzira, kutengesa, chigadzirwa, uye mashandiro ese anokwevera munzira dzakasiyana zvichienderana nekwavo kusingataurwe maitiro - injodzi huru yekushandisa. Apa ndipo apo modular bhizinesi OS seMewayz inova yakakosha. Mewayz inopa hurongwa hwekukodha uye kuenzanisa "kuravira" kwekambani yako. Nekugadzira nzvimbo yepakati yezvinangwa, maitiro, uye kutaurirana, inobatsira kuvaka yakabatanasangano tsika. Kana timu yako yese ikashanda kubva kune yakagovaniswa sisitimu yekunzwisisa uye yakajeka hurongwa hwekuona, kuendeswa kwehupfumi hwekambani yako, tsika, uye yekufananidzira capital inova nemaune uye ine simba. Mewayz haingobatsire iwe kubata mabasa; zvinokubatsira kuronga chinzvimbo chako mundima yemakwikwi, kuve nechokwadi chekuti chikamu chese chebhizinesi rako chinobatsira pakuvapo kwemusika kwakasiyana uye kuri pamutemo.

Mibvunzo Inowanzo bvunzwa

Dzidziso yaBourdieu yekuravira: kugunun'una abrégé

Munyika yebhizinesi, tinowanzo taura nezve hurongwa, kushambadzira, uye mashandiro sekunge zvirimo mune isina hutachiona vacuum. Isu tinokanganwa kuti sarudzo yega yega, kubva pakuvhurwa kwechigadzirwa kuenda kugadziriso yemhando, inosefa kuburikidza nemvura yakasviba yekuona kwevanhu uye kutonga munharaunda. Apa ndipo apo basa reFrench sociologist Pierre Bourdieu haringove rakakosha, asi rakakosha. Dzidziso yake yekuravira, yakanyorwa mubhuku rake risingaverengeki * Distinction: A Social Critique of the Judgment of Taste*, inopfuura nokure rondedzero yezvidzidzo pakutenda kweunyanzvi. Icho chimiro chakasimba chekunzwisisa mitemo isingaoneki inotonga hupenyu hwemagariro evanhu, kusanganisira misika. Chinyorwa ichi chinopa ‘grumbling abrégé’ — pfupiso yekugunun’una — yepfungwa dzaBourdieu, kugunun’una nekuti kuoma kwadzo kunopesana nekurerutsa, asi kunodiwa nekuti miono yavo yakakosha kuti mabhizimisi emazuva ano arege kufuratira.

Nhema yeKuravira Kwechisikigo uye Pfungwa yeHabitus

Kurova kukuru kwaBourdieu kunopesana nekutenda kwakadzika midzi kwekuti kuravira chipo chekuzvarwa nacho. Tinoda kufunga zvatinofarira kune imwe mimhanzi, chikafu, kana dhizaini ndezvemunhu oga. Bourdieu akapikisa kuti iyi inhema. Panzvimbo pezvo, zvatinoda zvinoumbwa zvikuru netsika yedu—gadziriro yokugarisa, miitiro yakadzika midzi, mirangariro, uye miitiro yokufunga yatinowana kupfurikidza nokurerwa kwedu nemararamire enzanga. Yako tsika ndeye "manzwiro ako emutambo," kunzwisisa kusinganzwisisike kwenyika yemagariro inotungamira sarudzo dzako nezviito. Inotsanangura kuti sei dzimwe aesthetics kana sarudzo dzehurongwa dzichinzwa "zvakarurama" kana "zviri pachena" kune chimwe timu, asi zvichiita sechienzi kana kusanzwisisika kune chimwe. Kune bhizinesi, kuziva kuti zvikwata zvinoshanda kubva kwakasiyana-siyana ndiyo nhanho yekutanga kuvharira makwapa ekutaurirana uye kuvaka imwe nzira yakabatana.

Capital: Mari yeSocial Space

Kuravira hakusi kwekuda kwako chete; imhando yemari. Bourdieu akacherechedza marudzi akati wandei emari ane vanhu nemapoka:

Musiyano uye Hondo Mumunda

Chinangwa chekupedzisira chekuravira, kuBourdieu, ndiko kusiyana-chiito chekuzvisiyanisa kubva kune mamwe mapoka evanhu. Kuravira chombo chiri munhamburiko yenguva dzose, yakanyarara yekirasi. Chikoro chepamusoro chinotsanangura "kuravira kwakanaka" (semuenzaniso, minimalist dhizaini, yakanaka yekudyira) seyakatenderwa uye yakasikwa, nepo zvinonaka zvemamwe makirasi zvinowanzorambwa se "zvinonyangadza" kana "zvakajairika." Izvi zvinogadzira hierarchy. Mabhizinesi anogara achibatanidzwa muhondo iyi yekusiyanisa. Vanofanira kufambisa mitemo yakagadzwa yeindasitiri 'munda' wavo panguva imwe chete vachiedza kuvandudza kana kutsanangura zvakare izvo zvinonzi zvakakosha. Kuedza kuburitsa chigadzirwa chinovhiringa usinganzwisise huripo hwekuravira hierarchies uye tsika makodhi emusika wako waunoda inzira yekutadza. Hausi kungotengesa chigadzirwa; urikurwira kuti uve pamutemo.

Kubva padzidziso kuenda kuChiitwa: Orchestrating Taste neMewayz

Saka, bhizinesi rinofamba sei kubva pakunzwisisa aya abstract social forces kuenda kuzvibata nemazvo? Mhirizhonga yekuravira zvisina kurongeka — uko kushambadzira, kutengesa, chigadzirwa, uye mashandiro ese anokwevera munzira dzakasiyana zvichienderana nekwavo kusingataurwe maitiro - injodzi huru yekushandisa. Apa ndipo apo modular bhizinesi OS seMewayz inova yakakosha. Mewayz inopa hurongwa hwekukodha uye kuenzanisa "kuravira" kwekambani yako. Nekugadzira hubhu yepakati yezvinangwa, maitiro, uye kutaurirana, inobatsira kuvaka yakabatana yesangano tsika. Kana timu yako yese ikashanda kubva kune yakagovaniswa sisitimu yekunzwisisa uye yakajeka hurongwa hwekuona, kuendeswa kwehupfumi hwekambani yako, tsika, uye yekufananidzira capital inova nemaune uye ine simba. Mewayz haingobatsire iwe kubata mabasa; zvinokubatsira kuronga chinzvimbo chako mundima yemakwikwi, kuve nechokwadi chekuti chikamu chese chebhizinesi rako chinobatsira pakuvapo kwemusika kwakasiyana uye kuri pamutemo.

Midziyo Yese YeBhizinesi MuNzvimbo Imwe

Misa kushandisa maapps akawanda. Mewayz inosanganisa 208 maturusi emadhora makumi mana nemapfumbamwe chete pamwedzi - kubva pakuverenga kuenda kuHR, kubhuka kune analytics. Hapana kadhi rechikwereti rinodiwa kuti utange.

Edza Mewayz Mahara →