Nhoroondo pfupi yezvinhu zvinoshamisa zvakachipa Apple zvigadzirwa

Nhema dzePrimiyamu-Chete Apple

Kana tichifunga nezveApple nhasi, tinofunga nezvepamusoro petekinoroji yepamusoro. Chimiro chakafanana nemitengo yakakwira, dhizaini yakasarudzika, uye "bindu rakakomberedzwa" ecosystem inoraira mari yakakosha. Rondedzero iyi ine simba zvekuti zviri nyore kukanganwa nhoroondo yeApple inoputirwa nekukatyamadza maforamu mukukwanisa. Idzi dzaisava shanduro dzakachipa dzezvigadzirwa zvaivepo; vakanga vakashinga, dzimwe nguva quirky, kuedza kutora misika mitsva uye kutsanangurazve kuti Apple chigadzirwa chingave chii. Kune mabhizinesi uye vanhu vakafanana, zvigadzirwa izvi zvakaratidza kuti huzivi hweApple-kureruka, mushandisi-ushamwari, uye kubatanidza kwakasimba-dzimwe nguva kunowanikwa kune dhiri. Munguva iyo mabhizinesi ari kutsvaga kukwidziridza dhora rega rega, mapuratifomu akaita seMewayz anombundira chirevo chakafanana: kuunza maturusi ane simba, akabatanidzwa ekushandisa pasina muripo wakakura unowanzobatanidzwa nesoftware software.

Iyo Precursor: Iyo Apple II uye Kuzvarwa kwe (Zvishoma) Inodhura Revolution

Kare pamberi pe iPhone, Apple yekutanga musika-kubudirira kubudirira yaive Apple II. Nepo isiri "yakachipa" nemaitiro anhasi, mutengo wayo muna 1977 waive wawanikwa zvinoshamisa kana uchienzaniswa nemakomputa ebhizinesi panguva iyoyo. Steve Wozniak's brilliant engineering yakatarisana nekudzikisa huwandu hwezvikamu, izvo zvakadzikisira mutengo. Izvi zvakaita kuti Apple II ive sarudzo inogoneka kwete yemakambani chete asi yezvikoro, hobbyists, uye mabhizinesi madiki-musika unonyanya kufuratirwa nevakwikwidzi. Chaive chigadzirwa chakaratidza pfungwa ine simba: kureruka uye kugona kugoneka kwaigona kufambisa kugamuchirwa kwakapararira. Iyi democratization yetekinoroji ndiyo musimboti wedzidziso iyo maturusi echizvino-zvino anosanganisa masisitimu ekushandisa akafanana neMewayz, anoyedza kutsigira nekuita kuti kugona kwakadzama kuwanikwe kumakambani emasaizi ese.

The Quirky Cousin: Iyo Macintosh Classic uye Performa Series

Pakuvamba kwema1990, mutsara weMacintosh wakanga wasimbiswa zvakasimba sepakutanga, kunyange niche, chigadzirwa. Apple yaiziva kuti yaida kuwedzera kusvika kwayo. Mhedzisiro yacho yaive nhevedzano yemichina inokwanisika kutenga seMacintosh Classic uye makumi ezviuru emhando muPerforma series. Aya makomputa akaunza ane mukurumbira Macintosh mushandisi ruzivo-iyo graphical interface iyo yakabvisa yakaoma mitsetse yemirairo-kune vakawanda vateereri. Vaiwanzo tengeswa muzvitoro zvemadhipatimendi uye vakaunganidzwa nesoftware, zano rakanangana nemisika yepamba uye yedzidzo. Nepo mutsara wePerforma wakashoropodzwa nekuda kwekuvhiringidza kwayo mazita emuenzaniso uye magadzirirwo, basa rayo rakanga rakajeka: ita kuti Macintosh iwanike. Chakanga chiri chidzidzo chekutanga mudambudziko rekuenzanisa mutengo, kureruka, uye kuzivikanwa kwerudzi — chiyero icho bhizinesi chero ripi zvaro, pakusarudza software yaro yekushandisa seMewayz, inofanirawo kurova.

Izvo Zvinoshamisa Zvinoshamisa: iPod shuffle uye Yekutanga-Generation iPad Mini

Kunyangwe 21st century, neApple's brand premium yakasimba kudarika kare, kambani yakamboburitsa zvigadzirwa zvisingatarisirwe pamutengo.

• Iyo iPod shuffle (2005): Kubvisa skrini zvachose, Apple yakagadzira kamumhanzi kadiki, kakasimba nemutengo wekutanga we$99 chete. Kwaive kurerutsa kwakashinga kwakaita kuti kuve neiPod kugoneke kumamiriyoni.
• The First-Generation iPad Mini (2012): Pakatanga iPad Mini pa $329—yakanyanya kuderera pane iyo yakazara saizi iPad — zvakakatyamadza. Zvakaratidza kuti diki, rinotakurika fomu factor yaisafanira kunge iri "zvishoma" chiitiko, kutora musika wakawana iyo standard iPad yakakurisa kana kudhura.

Zvigadzirwa izvi zvakaratidza kuti tsananguro yeApple yekuvandudza yaisava yekuwedzera maficha; dzimwe nguva, zvaive zvekudzikisira zvine hungwaru kuti usvike pamutengo pasina kupira iyo core quality.

"Iwe unofanirwa kutanga neruzivo rwevatengi uye wodzokera kune tekinoroji - kwete neimwe nzira." - Steve Jobs

Zvidzidzo zveNhasi Bhizinesi Toolkit

Nhoroondo yezvigadzirwa zveApple zvinodhura zvinodzidzisa chidzidzo chakakosha: maturusi ane simba, akagadzirwa zvakanaka haagare achida premium mutengo tag. Chinangwa chinofanira kunge chiri chekuchenjera dhizaini chinotarisa pane zvakakosha zvemushandisi. Uzivi uhwu hunoshanda zvakananga kune software inopa simba mabhizinesi emazuva ano. Panzvimbo pekudyara muakavhuvhuta, anodhura mabhizinesi masisitimu ane maficha ausingazombo shandisa, nzira yemazuva ano ndeye modular. Nzvimbo yakaita seMewayz inobvumira bhizinesi kusarudza uye kubhadhara chete mamodule ekushanda ainoda-angave CRM, hutungamiri hwepurogiramu, kana HR zvishandiso. Izvi zvinogadzira yakakwenenzverwa, inodhura-inoshanda "bhizinesi OS" iyo, senge Apple yakanakisa inodhura hardware, inopa ruzivo rwepamusoro nekutarisa pane zvakakosha. Zvinotaridza kuti zvine hungwaru kuve nyore uye mubatanidzwa ndiwo chaiwo mamakisi ehunyanzvi hwakakosha, ingave iri muhomwe mako kana kupa simba kambani yako.

Mibvunzo Inowanzo bvunzwa

Nhema dzePrimiyamu-Chete Apple

Kana tichifunga nezveApple nhasi, tinofunga nezvepamusoro petekinoroji yepamusoro. Chimiro chakafanana nemitengo yakakwira, dhizaini yakasarudzika, uye "bindu rakakomberedzwa" ecosystem inoraira mari yakakosha. Rondedzero iyi ine simba zvekuti zviri nyore kukanganwa nhoroondo yeApple inoputirwa nekukatyamadza maforamu mukukwanisa. Idzi dzaisava shanduro dzakachipa dzezvigadzirwa zvaivepo; vakanga vakashinga, dzimwe nguva quirky, kuedza kutora misika mitsva uye kutsanangurazve kuti Apple chigadzirwa chingave chii. Kune mabhizinesi uye vanhu vakafanana, zvigadzirwa izvi zvakaratidza kuti huzivi hweApple-kureruka, mushandisi-ushamwari, uye kubatanidza kwakasimba-dzimwe nguva kunowanikwa kune dhiri. Munguva iyo mabhizinesi ari kutsvaga kukwidziridza dhora rega rega, mapuratifomu akaita seMewayz anogamuchira musimboti wakafanana: kuendesa maturusi ekushandisa ane simba, akabatanidzwa pasina mutengo wakakura unowanzo sangana nesoftware software.

The Precursor: The Apple II uye Kuberekwa kwe (Zvishoma) Affordable Revolution

Kare pamberi pe iPhone, Apple yekutanga musika-kubudirira kubudirira yaive Apple II. Nepo isiri "yakachipa" nemaitiro anhasi, mutengo wayo muna 1977 waive wawanikwa zvinoshamisa kana uchienzaniswa nemakomputa ebhizinesi panguva iyoyo. Steve Wozniak's brilliant engineering yakatarisana nekudzikisa huwandu hwezvikamu, izvo zvakadzikisira mutengo. Izvi zvakaita kuti Apple II ive sarudzo inogoneka kwete yemakambani chete asi yezvikoro, hobbyists, uye mabhizinesi madiki-musika unonyanya kufuratirwa nevakwikwidzi. Chaive chigadzirwa chakaratidza pfungwa ine simba: kureruka uye kugona kugoneka kwaigona kufambisa kugamuchirwa kwakapararira. Iyi democratization yetekinoroji ndiyo musimboti wedzidziso iyo maturusi emazuva ano ebhizinesi, kusanganisira mamodular anoshanda masisitimu akaita seMewayz, anoyedza kutsigira nekuita kuti kugona kwakadzama kuwanikwe kumakambani emasaizi ese.

The Quirky Cousin: Iyo Macintosh Classic uye Performa Series

Pakuvamba kwema1990, mutsara weMacintosh wakanga wasimbiswa zvakasimba sepakutanga, kunyange niche, chigadzirwa. Apple yaiziva kuti yaida kuwedzera kusvika kwayo. Mhedzisiro yacho yaive nhevedzano yemichina inokwanisika kutenga seMacintosh Classic uye makumi ezviuru emhando muPerforma series. Aya makomputa akaunza ane mukurumbira Macintosh mushandisi ruzivo-iyo graphical interface iyo yakabvisa yakaoma mitsetse yemirairo-kune vakawanda vateereri. Vaiwanzo tengeswa muzvitoro zvemadhipatimendi uye vakaunganidzwa nesoftware, zano rakanangana nemisika yepamba uye yedzidzo. Nepo mutsara wePerforma wakashoropodzwa nekuda kwekuvhiringidza kwayo mazita emuenzaniso uye magadzirirwo, basa rayo rakanga rakajeka: ita kuti Macintosh iwanike. Chakanga chiri chidzidzo chekutanga mudambudziko rekuenzanisa mutengo, kureruka, uye kuzivikanwa kwemhando - chiyero icho bhizinesi chero ripi zvaro, pakusarudza software yaro inoshanda seMewayz, inofanirawo kurova.

Izvo Zvinoshamisa Zvinoshamisa: iPod shuffle uye Yekutanga-Generation iPad Mini

Kunyangwe 21st century, neApple's brand premium yakasimba kudarika kare, kambani yakamboburitsa zvigadzirwa zvisingatarisirwe pamutengo.

Zvidzidzo zveNhasi Bhizinesi Toolkit

Nhoroondo yezvigadzirwa zveApple zvinodhura zvinodzidzisa chidzidzo chakakosha: maturusi ane simba, akagadzirwa zvakanaka haagare achida premium mutengo tag. Chinangwa chinofanira kunge chiri chekuchenjera dhizaini chinotarisa pane zvakakosha zvemushandisi. Uzivi uhwu hunoshanda zvakananga kune software inopa simba mabhizinesi emazuva ano. Panzvimbo pekudyara muakavhuvhuta, anodhura mabhizinesi masisitimu ane maficha ausingazombo shandisa, nzira yemazuva ano ndeye modular. Chikuva chakaita seMewayz chinobvumira bhizinesi kusarudza uye kubhadhara chete mamodule ekushanda ainoda-angave CRM, manejimendi eprojekiti, kana HR maturusi. Izvi zvinogadzira yakakwenenzverwa, inodhura-inoshanda "bhizinesi OS" iyo, senge Apple yakanakisa inodhura hardware, inopa ruzivo rwepamusoro nekutarisa pane zvakakosha. Zvinotaridza kuti zvine hungwaru kuve nyore uye mubatanidzwa ndiwo chaiwo mamakisi ehunyanzvi hwakakosha, ingave iri muhomwe mako kana kupa simba kambani yako.