Le $0 Maketi Playbook: Fa'afefea Mewayz tuputupu a'e i le 138K Tagata fa'aoga fa'aletino

Fa'atomuaga: Fausiaina o se Tagata Fa'avae i luga o le Tala Fa'atatau o Shoestring

I le lalolagi o SaaS amataga, o le poto masani e masani ona fa'atonuina e te mana'omia le tele o tupe fa'atupe fa'atupe ma fa'asalalauga fa'asalalauga totogi fa'amalosi e ausia ai le fa'atupulaia tele. Ua matou i ai iinei e faamaonia se isi mea. Ina ua matou faʻalauiloaina Mewayz, na matou faia se faʻaiʻuga mataʻutia: matou te tuputupu aʻe atoa i ala faʻaola, faʻaalu tonu $0 i maketi masani. Saosaoa agai i luma i aso nei, ma o la matou pisinisi faʻapitoa OS e tautuaina le 138,000 tagata faʻaoga i le lalolagi atoa. O lenei malaga e le o se laki—ae e uiga i le fausiaina o se oloa o loo manaomia moni e tagata ma tuu atu i lena oloa e tautala mo ia lava. I totonu o lenei tusi ta'aloga, o lo'o matou fa'asoa atu ai ta'iala tonu na fa'aolaina ai lo matou tuputupu a'e, mai le fa'aogaina lelei o la matou vaega tu'ufua i le fa'atupuina o se fa'alapotopotoga olaola o tagata fa'aoga eletise.

Product-Led Growth: Building an Engine That Sells Itself

Our foundational faith was simple: if we built an exceptional product that solved other business value and users would share naturally with other business values, users would share it naturally with other business value. O le fa'atupuina o oloa (PLG) na avea ma a tatou auala fa'atau muamua. Nai lo le fa'aaluina o tupe e fa'atosina ai tagata e fa'ata'ita'i le Mewayz, na matou taula'i atu i le fa'atupuina o se poto fa'amalosi e avea ai tagata fa'aoga ma o matou fautua.

Na matou amata i la matou fa'afuafua, lea e le o se fa'ata'ita'iga fa'atapula'aina ae o se fa'atinoga atoatoa o la matou fa'avae. E mafai e tagata fa'aoga ona maua fa'aoga autu e pei o le CRM, pili, ma la tatou feso'ota'iga-in-bio meafaigaluega e aunoa ma ni taimi fa'atapula'aina. O lenei mea e aveesea ai le feeseeseaiga o tautinoga ma mafai ai e pisinisi ona tuʻufaʻatasia moni Mewayz ia latou galuega. O matou fa'amaumauga o lo'o fa'aalia ai o le 42% o a matou tagata fa'atau totogi na amata i luga o le fuafuaga e leai se totogi ma fa'aleleia pe a mae'a ona o'o i le tau aogā.

The Power of Modular Design

O la matou fausaga fa'alelei sa tu'ufa'atasia i le tuputupu a'e o meaola. Faatasi ai ma le 207 modules o loʻo avanoa, e mafai e tagata faʻaoga ona amata i mea latou te manaʻomia i le taimi lava lea-atonu naʻo le faʻapipiʻiina-ma maua ai mea faigaluega lata ane aʻo faʻasolosolo a latou pisinisi. O lenei auala fa'alautele fa'aopoopo o lona uiga o tagata fa'aoga e ola fa'atasi ma i tatou nai lo le fa'atuputeleina oi tatou. E fa'agaoioia e le averesi le 3.2 modules fa'aopoopo i totonu o latou ulua'i masina e ono.

Fausia o Nuu: Fa'aliliuina Tagata Fa'asalalau i Faievagelia

I le amataga, na matou iloa ai o la matou aseta tau maketi sili ona malosi o le a avea ma a matou tagata fa'amalieina. Matou te faʻatupeina tele i le fausiaina o se faʻalapotopotoga e mafai ai e tagata faʻaoga ona fesoʻotaʻi, fefaʻasoaaʻi faiga sili ona lelei, ma tuʻuina atu manatu. O lea na faia ai se taamilosaga mama: na maua ai e tagata fa'aogaina ni fa'amatalaga taua na fa'aleleia atili ai a tatou oloa, lea na fa'alolotoina ai lo latou fa'amaoni.

Na matou fa'atuina ni nai fa'alapotopotoga autu autu:

• User Groups: Vaega fa'aitulagi ma fa'alapotopotoga fa'apitoa lea e fefa'asoaa'i ai tagata fa'aoga su'esu'ega fa'alelei galuega
• Feature Request A fa'aoga manino. foliga
• Polokalame a le Fa'aaogaina Malosiaga: Fa'ailoaina ma le tauia o tatou tagata sili ona to'aga i totonu o le nu'u

O lenei faiga na suia ai tagata fa'aoga mai tagata fa'atauga fa'atauva'a i tagata auai malosi i le evolusione a Mewayz. O anotusi e fa'aalauina e alaalafaga—pei o a'oa'oga ma fa'ata'ita'iga fa'apitoa e fa'aaogaina e tagata-ua fa'atatau nei i le tusa ma le 35% o a matou fa'ailoga fou e ala i fa'asinoga upu-o-gutu.

Content Strategy: Creating Value Beyond the Product

A'o matou fa'aalu le $0 i fa'asalalauga, matou te fa'afaigaluegaina puna'oa taua i le fatuina o mea e sili ona taua o la matou au maimoa. O la matou blog, webinar series, ma mamanu faletusi na avea ma punaoa mo pisinisi laiti ma fatuga o loʻo vaʻavaʻai e faʻafaigofie a latou faʻagaioiga.

O la matou fuafuaga faʻavae na mulimulitaʻia ni mataupu faavae se tolu:

1. Solve, Don't Sell: Every piece of content addresses a specific business challenge
2. Leverage User Data from 1 We share ano user Data: fa'ailoga
3. Fa'amalieina mo le Mauaina: Matou te taulaʻi atu i faʻaupuga umi-tail e fetaui ma le auala e suʻe ai e le au maimoa ni fofo

O lenei faiga na faʻavaeina ai Mewayz o se pule i pisinisi faʻapisinisi, faʻatautaia fefaʻatauaʻiga o suʻesuʻega faʻale-aganuʻu e liua i le faaluaina o le fua o auala totogi.

Strategic Partnerships

O le isi elemene autu o la matou ta'iala tau maketi e $0 o le faia lea o faiga fa'apa'aga fa'atasi ma fa'avae fa'atasi ma au'aunaga. E ala i le tu'ufa'atasia ma mea faigaluega ta'uta'ua e pei o le fa'agaioiina o totogi, fa'asalalauga e-fefa'ataua'iga, ma polokalame tau feso'ota'iga, na matou fa'atulagaina ai le Mewayz o le faiga fa'aoga tutotonu e feso'ota'i ai le pusa meafaigaluega atoa a le pisinisi.

O nei tu'ufa'atasiga na fa'atupuina ai ala fa'alenatura. Mo se faʻataʻitaʻiga, pe a faʻafesoʻotaʻi e se tagata faʻaoga a latou Mewayz account i la latou e-commerce platform, e masani ona latou faʻasoa atu o latou aafiaga lelei i totonu o le faʻalapotopotoga a le tulaga. Ua matou su'eina le silia ma le 12,000 fa'ailoga e fa'atatau tonu i fa'asinomaga fa'anatura fa'anatura a pa'aga.

O le maketi sili ona malosi e tupu pe a matua taua tele lau oloa i so'o galuega a tagata fa'aoga e le mafai ona latou mafaufauina o lo'o galue e aunoa ma lena. O le taimi lena e avea ai i latou ma au 'au fa'atau.

O le Viral Coefficient: Designing for Organic Sharing

Na matou fa'ainisinia vaega fa'apitoa i totonu o Mewayz e fa'amalosia ai le fa'asoa fa'aola. O la matou feso'ota'iga-i-bio module, mo se fa'ata'ita'iga, o lo'o fa'aalia ai le pine 'Powered by Mewayz' e fa'aosoina ai fefa'ataua'iga. O matou fa'ata'ita'iga o pili e aofia ai fa'ailoga ma'ale'ale e masani ona kiliki e tagata e mauaina e a'oa'o atili. O nei faiga fa'asoa fa'ata'ita'i e fa'atupuina ai se fa'asologa faifaipea o ta'ita'i agava'a e aunoa ma se fa'alauiloa malosi.

Na matou fa'atatauina la matou viral coefficient—le aofa'i o tagata fa'aoga fou e aumai e tagata ta'ito'atasi o lo'o iai—ma fa'ata'ita'i fa'apitoa e fa'ateleina ai lenei metric. O filifiliga laiti mamanu, e pei o le faia o le galulue fa'atasi o foliga e leai ni fete'ena'iga ma va'aia, na saofagā i le 27% o le si'itia o le fa'asoa fa'aola i lea tausaga ma lea tausaga.

A Step-by-Step Guide to Implementing Your Own $0 Growth Strategy

Afai o lo'o e va'ava'ai e toe fa'atusa le matou organic growth approach, here's a practical implementation plan with an>free opportunity plan: