40+ Fa'amaumauga Fa'atekonolosi Fa'ato'aga: CRM, Lead Gen, ma le Automation i le 2024

Fa'atomuaga: Le Fouvalega o Meato'atasi Fa'amaumauga-Fa'atonu

O lo'o feagai le pisinisi fa'atau fanua i se suiga tele fa'atekinolosi. Ua mou atu aso o fefa'ataua'iga mama; o aso nei e sili ona manuia sui ma fa'atau pisinisi o lo'o fa'amalosia e fa'amaumauga, masini, ma polokalama fa'apitoa. O lenei fa'asologa atoa o fa'amaumauga e sili atu i le 40, e maua mai i fa'amatalaga ta'ita'i fa'apisinisi ma a tatou lava fa'amaumauga fa'avae i Mewayz, e maua ai se va'aiga fa'avae fa'amaoniga i faiga e fa'atupuina ai tekinolosi tau meatotino (proptech). O le malamalama i nei fuainumera e taua tele mo so'o se tagata tomai fa'apolofesa fa'atau fanua e fa'amoemoe e fa'amalieina a latou fa'agaioiga, fa'atupuina atili fa'ata'ita'iga agava'a, ma fa'ato'a vave atu fefa'ataua'iga.

Vailiiliga o Maketi & Fua Fa'atatau o Fa'atonu

O le fa'avae fa'avae o le proptech o lona fa'aaogaina lautele. O nei fa'amaumauga o lo'o va'aia ai se ata manino o se alamanuia o lo'o fa'apipi'i fa'avavevave le fa'atekonolosi i ana fa'agasolo galuega autu.

1. 84% o kamupani fa'atau fanua o lo'o ta'ua le tekonolosi e fai ma fa'atauva'a taua fa'atauvaga- National Association of Realtors (NAR), 2023
2. O le maketi proptech i le lalolagi atoa ua fuafua e oʻo atu i le $ 86.5 piliona i le 2032, faʻatupulaia i le CAGR o le 16.8% mai le 2023 - Market Research Future
3. 95% o tagata fa'atau fale na fa'aogaina le initaneti a'o latou su'esu'eina fale — NAR Profile of Home Buyers and Sellers, 2023
4. E silia ma le 70% o fale fa'atau fanua ua fa'ateleina a latou tala fa'atatau o tupe fa'atekonolosi i lea tausaga ma lea tausaga talu mai le 2020 — WAV Group Consulting
5. E fa'aaoga e le au fa'atau fanua le averesi o mea faigaluega eseese e 6 i aso ta'itasie pulea ai lisi, tagata fa'atau, ma fefa'ataua'iga — Mewayz Internal Data, 2024
6. O le faʻaaogaina o faʻatautaia o fefaʻatauaiga i le pito i tua ua faʻatupulaia i luga ole 200% talu mai le 2019 — CRETech
7. E na'o le 23% o tagata fa'apolofesa fa'atau fanua e lagona a latou fa'aputuga fa'atekonolosi o lo'o i ai nei ua "tu'ufa'atasi atoatoa" ma leai se fa'aoga — DocuSign Real Estate Trends Report

CRM & Client Management Statistics

Customer Relationship Management (CRM) system o le fatugalemu o le tino o pisinisi fa'aonaponei fa'atau fanua. O nei fa'amaumauga e fa'aalia ai lo latou taua tele mo le fa'atumauina ma tupe maua.

1. O tagata fa'atau fale e fa'aogaina le CRM fa'apitoa e 32% maualuga le fa'amauina o tagata o tausiafa'atusatusa ia i latou o lo'o fa'aogaina ripoti po'o feso'ota'iga feso'ota'iga masani - HubSpot Research
2. 59% o fa'apolofesa fa'atau fanua ua lipotia mai o le CRM software o la latou meafaigaluega fa'atekonolosi sili ona taua — McKissock Real Estate Study
3. O fa'amanatuga CRM fa'autometi ma tulitatao e mafai ona fa'atuputeleina le fua faatatau o le liliu mai e o'o atu i le 35% — Salesforce State of Service Report
4. O sui o lo'o tu'ufa'atasia a latou feso'ota'iga CRM latou te va'aia le 45% maualuga le tali atu i fa'asalalauga fa'atauga — ActiveCampaign
5. O le tuʻufaʻatasia o se CRM ma se faʻasalalauga fesoʻotaʻiga (pei o imeli poʻo SMS) e mafai ona faʻaititia le taimi e tali atu ai i taʻitaʻi fou e sili atu i le 80% — Mewayz Internal Data, 2024
6. O sui e sili ona lelei e 2.5x le fa'aogaina o se telefoni feavea'i CRM appmo fa'afouga i luga o le alu — Gartner
7. E fesoasoani le su'esu'ega o fa'amaumauga a le CRM i le 67% o tagata fai pisinisi e faia ni fa'ai'uga e sili atu ona malamalama e uiga i fa'atauga tau maketi ma fa'atinoga o so'otaga — Deloitte Real Estate Outlook

Ta'ita'i Tupulaga & Maketi Fa'amaumauga

O le fa'atupuina o se paipa faifaipea o ta'ita'i agavaa o le toto ola lea o fanua fa'atau. Tekinolosi ua matua suia le auala e su'e ma faatosina mai ai e le au fai pisinisi.

1. O upegatafa'ilagi o fanua fa'atasi ma IDX fa'atasi e maua ai le 5x sili atu ta'ita'ii lo i latou e leai - Ta'ita'i Kamupani Fa'ato'aga a le Lalolagi (LRE)
2. Lisi fa'atauga vitiō maua 403% sili atu su'esu'eganai lo lisi fa'avae - Forbes Real Estate Council
3. 77% o sui faʻatau na fai mai o latou tagata faʻatau e sili atu ona tali atu i savali vitiofaʻatusatusa i ata faʻataʻitaʻi - NAR
4. O fa'asalalauga fa'asalalau fa'aagafesootai totogi mo fanua fa'atau e iai le tau fa'atatau ile ta'i-ta'i (CPL) e $22, e ui ina e matua'i eseese lava i maketi — WordStream
5. Imeli fa'atauga mo fanua fa'atau fanua o lo'o i ai le fua faatatau tatala averesi o le 21.5%ma le kiliki i luga ole fua faatatau o le 3.1%, e sili atu le tele o isi pisinisi - Mailchimp Alamanuia Fa'ailoga
6. Otometi faiga fa'ailoga ta'ita'i e fesoasoani i sui e fa'amuamua le tulitatao, fa'ateleina le liua i "vevela" ta'ita'i e sili atu i le 50% — MarketingSherpa
7. 60% o fa'atau fanua fa'atau e sau mai masini feavea'i — Borrell Associates
8. Chatbots i luga o upega tafa'ilagi fa'atau fanua e mafai ona pu'eina e o'o atu i le 40% o le aofa'i o ta'ita'iga a le saitei fafo atu o itula pisinisi — Drift State of Conversational Marketing

Otometi & Fa'amaumauga Fuafuaga

O le fa'aautometi o le ki lea i le fa'ateleina o se pisinisi fa'atau fanua e aunoa ma se fa'aopoopo fa'atatau i luga ole ulu. O nei fuainumera o lo'o fa'ailoa mai ai le tele o fa'amanuiaga e maua.

1. E mafai e le au fai fanua ona fa'apolopolo le silia ma le 10 itula i le vaiaso e ala i le fa'autometi o galuega fa'afoee pei o le fa'atulagaina, fa'amauina o fa'amaumauga, ma tali imeli — Mewayz Internal Data, 2024
2. Otometi fa'apolopolo imeli fa'apolopolo e fa'afaileleina ta'ita'i ma le 80% fa'aitiitia taumafaiga fa'ata'ita'ia'o fa'atumauina le fa'avasegaina - Fa'asalalauga Fa'asalalauga
3. 62% o tagata fa'atau fa'atau e fa'aogaina ai fefa'ataua'iga fa'aautomatika lipoti le fa'aitiitia o mea sese ma fa'afitauli o le tausisia — Qualia Labs
4. Meafaigaluega e otometi ai le fa'asalalauina o fa'asalalauga fa'asalalau e va'aia ai le fa'a 4x o le fa'ateleina o mea e maua mai i sui sooupu — Hootsuite
5. Otometi fa'atupuina o pepa e fa'aiti'itia ai le taimi sauniuni mo konekarate i le averesi o le 75% — DocuSign
6. Platforms with a modular design (pei o Mewayz's 208 modules) e mafai ai e le 94% o tagata faʻaoga ona fausia se faʻasologa masanie faʻaaogaina ai a latou faiga faʻapitoa - Mewayz Internal Data, 2024
7. Brokerages e fa'atinoina le masini e va'aia ai le 25% fa'avavevave i luga ole fa'aulufalega mo sui fou — National Association of Realtors (NAR)

ROI, Tau, ma Aafiaga Tautupe

I'uga, e tatau ona fa'amaonia e fa'afaigaluegaina fa'atekonolosi lo latou taua tau tupe. O fa'amaumauga nei o lo'o fa'aalia ai le fa'atosina malosi o tupe fa'afaigaluega e avatu e proptech.

30. Mo $1 uma na fa'aalu i tekinolosi CRM, o le averesi o tupe maua e $8.71 — Nucleus Research
31. O sui e sili ona lelei latou te fa'aalu pe a ma le 4% o latou tupe maua atoa i tekinolosi — REAL Trends
32. Brokerages with a full tech stack va'ai tupe faasili 15-20% maualuganai lo i latou o lo'o i ai fofo fa'apitoa - Mewayz Internal Data (94% gross margin)
33. E mafai ona fa'aitiitia le tau o le fa'atauga (CPA) e o'o atu i le 33%e ala i le fa'aleleia atili o le lelei o le ta'ita'i ma le faafaileleina - Forrester
34. O fa'avae fa'avae ao fa'aititia le averesi o tau o atina'e a le IT mo fa'atau pisinisi e 40% — IDC
35. Virtual tour technology e mafai ona fesoasoani e fa'atau atu se fanua 31% vavema mo se pasene maualuga atu o le tau ole tau - Matterport

Su'esu'ega Fa'atusatusa: Tu'ufa'atasi Fa'avae vs. Fofo Fa'ailoga

O se tasi o fa'ai'uga sili mo le fa'atauva'a o le fa'aogaina lea o se tasi, tu'ufa'atasi pisinisi OS po'o se fa'aputuga o tali pito sili ona lelei. O fa'amaumauga o lo'o i lalo, tu'ufa'atasia mai fa'alapotopotoga eseese ma au'ili'ili a Mewayz, o lo'o fa'ailoa mai ai le eseesega tele.

O le Mewayz Fa'amanuiaga: Fa'amaumauga Fa'avae

Faatasi ai ma le sili atu i le 138,000 tagata faʻaoga e faʻaogaina a matou vaega faʻapitoa e 208, ua saunia e Mewayz se tioata tulaga ese i faiga faʻatekonolosi fale. O la matou $0 maketi fa'aalu ma le 94% tupe faasili ose fa'amaoniga lea o se fa'ata'ita'iga fa'atupu fa'atupu oloa e so'o loloto i le maketi. O lo'o fa'aogaina i luga o la matou fa'asalalauga e lipoti atu pea:

36. E 40% le fa'aitiitiga o le taimi fa'aalu i galuega fa'apulegaina ua uma ona fa'aogaina masini fa'aautomatika - Mewayz User Survey, Q1 2024
37. 78% o tagata fou fa'aoga e fa'agaoioia a itiiti mai 3 modules tu'ufa'atasia(fa'ata'ita'iga, CRM, Documents, Scheduling) i totonu o le 30 aso muamua — Mewayz Activation Data
38. O 'au laiti (1-5 tagata) maua le ROI masani o le 320% i totonu o le tausaga muamuai luga ole $49/mo Pro plan — Mewayz Customer Success Analysis
39. O le fua fa'avavau fa'ava'a e avea ma auala pito i luga ole mauaina, fa'atasi ai ma le 25% o tagata fa'aoga fua e liliu atu i se fuafuaga totogi — Mewayz Internal Data
40. O fa'aoga pito i luga e aofia ai le Fa'afeso'ota'i CRM (92% vaetamaina), Galuega Automation (85%), ma Document E-Sign (81%) — Mewayz Platform Analytics

E uiga i Lenei Faʻamatalaga: Faʻamatalaga Faʻamatalaga

O fa'amaumauga o lo'o tu'uina atu i lenei ta'amilosaga o lo'o tu'ufa'atasia mai le tele o fa'asalalauga fa'asalalau fa'asalalau fa'asalalau i le va o le 2022 ma le 2024 e fa'alapotopotoga fa'apitoa su'esu'e ma fa'alapotopotoga fa'apisinisi, e aofia ai le National Association of Realtors (NAR), Gartner, Forrester, HubSpot, ma isi. O lo'o ta'ua igoa o lipoti ma aso fa'asalalau fa'atasi ma fa'amaumauga ta'itasi pe a talafeagai ai.

Mewayz-specific data points e maua mai i faʻamaumauga tuʻufaʻatasia ma le le faʻailoaina o faʻasalalauga ma suʻesuʻega a tagata faʻaoga na faia i le amataga o le 2024. O nei faʻamatalaga i totonu o loʻo atagia mai ai le faʻaogaina o mamanu ma fua faʻatinoga i luga o le matou faʻaoga malosi o le sili atu i le 138,000 polofesa. O fa'amaumauga uma o fa'atinoga tau tupe e feso'ota'i ma Mewayz e fa'avae i lipoti tau tupe i totonu.

O lenei anotusi ua fa'amoemoe mo fa'amatalaga fa'amatalaga e fa'aalia ai le lautele o tulaga tau pisinisi ma e le tatau ona avea o ni fautuaga tau tupe.

Fesili e Fai soo

O le a le tupe fa'atekonolosi e tasi e sili ona a'afia mo se sui fa'atau fanua?

E fa'atatau i fa'amaumauga, o se faiga fa'apitoa mo le Pulega o Feso'ota'iga (CRM) e fa'aalia i taimi uma le maualuga o tupe maua mai tupe fa'afaigaluega. Fa'amaumauga o lo'o fa'ailoa mai o le meafaigaluega sili lea ona taua mo le 59% o sui sooupu ma e mafai ona fa'atuputeleina le fa'amauina o tagata o tausia ile 32%. O le CRM tu'ufa'atasia e fai ma nofoaga tutotonu mo fa'amaumauga uma a tagata o tausia, feso'ota'iga, ma masini, ma avea ma vaega fa'avae o se fa'aputuga fa'aonaponei fa'aonaponei fa'atekonolosi.

O le a le tele e tatau i se sui fa'atau fale po'o se paketi fa'atau pisinisi la'ititi mo tekinolosi?

Fa'ailoga tau pisinisi mai le REAL Trends o lo'o fa'ailoa mai e fa'aalu e sui e sili ona lelei le 4% o a latou tupe maua atoa i tekinolosi. Mo se fa'asalalauga, o le tau e mafai ona fesuisuia'i lautele e fa'atatau i le tele ma fofo filifilia. O le fa'atusa fa'atusa o lo'o fa'aalia ai o se fa'avae tu'ufa'atasi e pei o Mewayz ($19-49/user/mo) e mafai ona sili atu le taugata nai lo le fa'afoeina o 5-6 fa'ai'uga eseese, lea e faigofie ona sili atu i le $75-200 i le tagata fa'aoga i le masina.

O le a le uiga o le 'modular business OS', ae fa'afefea ona ese mai le CRM?

O se Modular Business Operating System (OS) e pei o Mewayz o se fa'avae o lo'o iai le tele o fa'aoga fa'atasi (208 modules i la matou tulaga). O le CRM o se tasi o nei modules. O le eseesega autu o le OS pisinisi e faʻafesoʻotaʻi vaega uma o lau pisinisi-CRM, faʻatautaia o maketi, saini pepa, pulega o galuega, faʻatulagaina, ma isi mea-i luga o se faʻavae e tasi ma se faʻamaumauga tuʻufaʻatasia. O lenei mea e faʻaumatia ai faʻamaumauga faʻamaumauga ma le manaʻomia mo tuʻufaʻatasiga lavelave i le va o meafaigaluega eseese, lea o se mea sili ona tiga mo le 77% o tagata tomai faʻapolofesa o loʻo faʻaogaina le tele o fofo.

E aoga moni lava se vaega e fa'avavau e leai se totogi mo polokalama fa'atau fanua, pe na'o se fa'atau?

Mo so'o sui po'o i latou e le'i amataina, e matua'i taua tele se vaega fa'aola malosi. E pei ona taʻua i la matou faʻamaumauga faʻamaumauga, o Mewayz's free tier o se auala pito i luga e maua ai aua e maua ai le aoga moni. E mafai ai e tagata fa'aoga ona fa'atautaia galuega autu e pei o le fa'afeso'ota'i ma le su'esu'eina o galuega e aunoa ma se tau, fa'amaonia le taua o le fa'avae a'o le'i fa'afou i fuafuaga totogi mo le fa'aogaina o masini ma fa'atasi. O lenei fa'ata'ita'iga ua ta'ita'ia ai le 25% o a matou tagata fa'aoga fua e liliu atu i tagata fa'atau totogi.

E fa'afefea ona fa'apolopolo le 10 itula ile vaiaso mo se sui fa'atau fale?

O le fa'asaoina o le taimi e maua mai i le fa'autometi o galuega faifaipea, fa'atonuga e mana'omia ae e le maua ai tupe maua. E aofia ai tali imeli otometi i suʻesuʻega taʻitaʻi fou, faʻatulagaina o faʻaaliga e ala i meafaigaluega faʻapipiʻi tuʻufaʻatasia, tuʻuina atu o faʻasalalauga faʻapitoa e faʻafaileleina taʻitaʻia, fatuina ma le lafoina o pepa mo e-saini, ma le lafoina o lisi i le tele o maketi maketi i le taimi e tasi. E ala i le fa'autometi o nei faiga, e mafai ai e sui ona toe fa'avasega le taimi fa'apolopolo i galuega e maualuga lona tau e pei o le feiloa'i ma tagata fa'atau ma fefa'ataua'iga tau.

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