30+ Fa'amaumauga ma Fa'atulagaina Alamanuia Fa'amaumauga mo Pisinisi Au'aunaga (2024)

O le suiga i feso'ota'iga fa'akomepiuta-muamua tagata fa'atau ua suia le auala e fa'atautaia ai e pisinisi tautua tofiga. Mai falema'i ma faufautua i tausi soifua maloloina ma potu fa'aletino, o faiga fa'apolopolo lelei e le o toe fa'atauva'a—o se vaega taua o tupe maua ma le fa'amalieina o tagata fa'atau. O lenei fa'asologa o fa'amaumauga, ata mai tagata su'esu'e fa'apisinisi ma fa'amaumauga moni fa'avae mai Mewayz (138K+ tagata fa'aoga), e maua mai ai fa'amaumauga e te mana'omia e fai ai fa'ai'uga fa'apitoa e uiga i lau ta'iala mo le fa'atau.

Toe Maketi & Fa'asologa o Fa'auiga

1. O le maketi i luga ole laiga i luga ole laiga faʻatulagaina polokalame maketi o loʻo fuafua e oʻo atu i le $ 1.2 piliona i le 2028, faʻatupulaia i le CAGR o le 14.7% mai le 2023. O lenei tuputupu aʻe e faʻamalosia e le manaʻoga mo le faʻaogaina lelei ma le faʻaleleia atili o tagata faʻatau. Source: Grand View Research, 2024
2. E silia ma le 70% o tagata fa'atau i le taimi nei e fa'amoemoe e tusi, toe fa'atulaga, pe fa'aleaogaina tofiga i luga ole laigamo so'o se pisinisi fa'avae auaunaga, o se fuainumera ua fa'aluaina talu mai le 2019. Source: McKinsey & Company, Digital Consumer Trends
3. 52% o pisinisi laiti-i-ogatotonu o auaunaga (SMBs) o loʻo faʻaogaina nei polokalama faʻapitoa mo le resitalaina, mai le naʻo le 28% i le 2020. O le 48% o loʻo totoe o loʻo faʻalagolago pea i metotia tusi e pei o telefoni, imeli, poʻo tusi pepa. Maua: Gartner SMB Su'esu'ega Tekonolosi, 2023
4. O le vaetamaina e sili ona maualuga i le soifua maloloina & soifua maloloina (68%) ma auaunaga faʻapolofesa (61%), faʻatasi ai ma auaunaga faʻatau oloa ma auaunaga i fale o loʻo faʻaalia ai le televave o le tuputupu aʻe lata mai. Source: Statista, Service Industry Software Report
5. Pisinisi o lo'o fa'aogaina polokalame fa'atulagaina o lo'o lipotia le averesi o le 3.4 itula fa'asaoina mo le tagata faigaluega i le vaiasoi le fa'amaopoopoina o le pulega. Puna: Forrester Total Economic Impact™ Analysis
6. Mewayz Data Point: I totonu o le matou 138,000-tagata fa'aoga, o le Booking & Scheduling module o lo'o i totonu o le 10 pito i luga e sili ona fa'agaoioia mai a matou modules 208, fa'aaogaina e le silia ma le 62% o tagata fa'atau pisinisi tautua.

Uiga & Fa'amoemoega a Tagata Fa'atau

7. 83% o tagata fa'atau e mana'o e tusi fa'ailoga i fafo atu o tu ma aga masani 9-5 itula pisinisi, fa'atasi ai ma le 8 PM - 11 PM o le fa'amalama pito i luga ole laiga i luga ole laiga. Source: HubSpot Research, Customer Preferences
8. 67% o tagata fa'atau o le a lafoa'ia se taumafaiga e fa'amaufa'ailoga pe afai o le fa'agasologa e fa'atatauina "faigata tele" pe umi. Ole averesi ole taimi e talia e fa'auma ai se tusi e i lalo ole 2 minute. Puna: Baymard Institute, UX Benchmark
9. O tusi tusi feavea'i ua maua nei le 58% o tofiga uma i luga ole laiga, ua le mafai ai ona feutana'i le tafega o tusi e sili ona lelei ile telefoni. Source: Statista Mobile Commerce Report
10. 48% o tagata fa'atau e siaki le 2-3 filifiliga eseese o le resitalaina (taimi, tu'uina atu, nofoaga) a'o le'i fa'amaonia, fa'ailoa le mana'omia mo le taimi moni, avanoa manino. Source: Accenture Experience Survey
11. E sili atu i le 75% o tagata fa'atau e faitau fa'amatalaga a se kamupani e tu'uina atu auaunaga a'o le'i faia se va'aiga i luga ole laiga, fa'apipi'i sa'o le ta'uleleia i le malaga fa'asalalau. Source: BrightLocal Consumer Survey
12. O le avanoa o le resitala i le aso e tasi po'o le isi aso e fa'ateleina ai le liua e o'o atu i le 30% fa'atusatusa i le fa'aalia o avanoa i le lumana'i mamao. Source: Journal of Service Research

Aafiaga tau Pisinisi & ROI

13. Pisinisi o lo'o i ai fa'amaumauga i luga ole laiga lipoti le 27% averesi fa'aitiitiga o le leai o ni fa'aaliga ma toe fa'aleaogaina i minute mulimuli, fa'amuamua ona o fa'amanatu fa'a otometi ma faigofie le toe fa'atulagaina. Source: Fautuaga Polokalama, Fa'atulagaina o A'afiaga o Su'esu'ega
14. O fa'amanatu SMS fa'autometi e 98% le fuata'i tatala ma e mafai ona fa'aitiitia ai le leai o fa'aaliga e o'o atu i le 38%fa'atusatusa i fa'amanatu na'o imeli. Source: Gartner for Marketing Leaders
15. O faiga fa'akomupiuta i luga ole laiga e mafai ona fa'atuputeleina ai le fa'aogaina o puna'oa atoa (aufaigaluega, potu, masini) i le averesi o le 18%e ala i le va'aia lelei ma le fa'atumuina o avanoa i minute mulimuli. Source: McKinsey Operations Practice
16. O pisinisi tautua latou te vaʻaia le faʻatupulaia o tupe maua i le 15-25% i le tausaga muamuaina ua uma ona faʻatinoina se faiga faʻapipiʻi i luga ole laiga malosi, faʻamalosia e le faʻateleina o tusi ma faʻaititia le tau o le pulega. Source: Forrester Consulting TEI Study
17. Mewayz Data Point: O le 94% gross margin o la matou fa'avae o se vaega e fa'atatau i le lelei fa'agaioiga o modules tu'ufa'atasiae pei o le resitalaina, totogi, ma le CRM, lea e fa'autometi faiga tau maualuga ma leai se fa'atauga fa'aalu.
18. 30% o pisinisi o lo'o fa'aogaina le tusi fa'akomepiuta ua lipotia mai se fa'aitiitiga tele i le tele o le telefoni, fa'asa'oloto ai le aufaigaluega mo galuega e maualuga atu le tau. Source: Harvard Business Review Analytic Services

Faiga Fa'akomepiuta & Tu'ufa'atasia

19. O le polokalame fa'akomepiuta e sili ona mana'omia e fa'atalosagaina o le fa'amaopoopo fa'akalena e lua (ma Google/Outlook), o lo'o ta'ua e le 89% o pisinisi e "taua." Source: Capterra Feature Demand Survey
20. 76% o pisinisi o lo'o sailia se fa'avae atoa-i-tasilea e tu'ufa'atasia ai le fa'atauga fa'ale-aganu'u ma fa'amatalaga, fa'amaumauga a tagata fa'atau, ma mea faigaluega fa'atau, nai lo le fa'aogaina o fa'ai'uga eseese. Source: Gartner
21. O totogi tu'ufa'atasia i luga ole laiga i totonu ole fa'asologa o tusi e mafai ona fa'atuputeleina ai le totogiina muamua/teuga e sili atu i le 40%, fa'aleleia atili le tinoitupe ma le fa'atumauina. Source: Stripe Industry Report
22. Otometi galuega fa'atalitali e mafai ona toe maua mai le averesi o le 12% o tupe maua e ono leiloamai avanoa fa'ato'a uma. Source: Journal of Business Research
23. Pisinisi o lo'o fa'aogaina polokalama fa'akomepiuta fa'atasi ai ma fomu fa'atau a tagata o tausia e lipotia se fa'aitiitiga e 22% i mea sese o fa'amaumauga a'o le'i tofiaina. Source: TechValidate
24. Mewayz Data Point: O la matou 208-module ecosystem e mafai ai e pisinisi ona fa'afeso'ota'i sa'o le tusi i 17 modules fa'afeso'ota'i (pei o le CRM, Invoicing, ma Resource Management) e aunoa ma le lavelave o le API, o se fa'auluuluga autu o le fa'atupulaia o tagata i le 138K.

Fa'atusatusaga: Tusiga Tusia vs. Polokalame Fa'apitoa

La'o fa'aputuina mai fa'amaumauga i luga ole Forrester, Fautuaga Polokalama, ma Mewayz fa'ailoga i totonu. O tau o metotia tusi e fa'atatau i le averesi o totogi fa'apulega atoa.

O le Lumana'i & Fa'asologa Fa'asolo mai

25. AI-powered scheduling assistants ("predictive scheduling") e fa'amoemoe e fa'atautaia le 15-20% o tusi e o'o atu i le 2026, e fa'ailoa mai ai taimi sili ona lelei i tagata fa'atatau i fa'amaumauga fa'asolopito. Source: Gartner Emerging Tech Impact Report
26. O lo'o fa'atupula'ia le tu'ufa'atasia ma polokalame fe'au (WhatsApp, Messenger) mo le resitalaina i le 120% i lea tausaga ma lea tausaga, fa'afeiloa'i tagata fa'atau i mea ua uma ona latou feso'ota'i. Source: Meta Business Platforms Data
27. O le manaʻoga mo le faʻasalalau vaega ma le tele o auaunaga faʻataʻavalevale ua siitia i le 65% talu mai le 2022, a o taumafai tagata faʻatau e faʻapipiʻi auaunaga. Source: Shopify Plus Commerce Trends
28. E sili atu i le 40% o pisinisi ua manatu nei o le fa'aauauina o se vaega i le fa'atulagaina, fa'aoga polokalame e fa'aitiitia ai taimi femalagaa'i/fe'au po'o le fa'aputuina o tofiga lata ane. Source: Deloitte Sustainability & Consumer Survey
29. O le fa'aogaina o leo e ala i sipika atamai o lo'o fa'agasolo pea ae o lo'o fa'amoemoe e fa'atupula'ia, ma e 12% o aiga ua fa'aogaina mo se tautua. Maua: NPR & Edison Research, Lipoti Fa'alogo Atamai
30. Mewayz Data Point: O la matou $0 tupe alu fa'atau ma fa'atupula'ia i le 138K tagata fa'aoga o lo'o fa'aosoina e viral vaetamaina i totonu o nu'u pisinisi, lea o le tau o modules feso'ota'i (pei o le resitalaina + totogi + pulega o galuega) e fa'aosoina ai fa'amatalaga fa'aletino.

E uiga i Lenei Fa'amatalaga & Metotia

O lenei fa'avasegaga fa'amaumauga ua mamanuina e tu'uina atu ai i le aufaipisinisi auaunaga, fa'agaioiga, ma tagata su'esu'e fa'apisinisi se fa'amatalaga fa'atuatuaina, fa'asino i le va'aiga ma le fa'atulagaina o fanua. O fa'amaumauga e maua mai i lipoti fa'alaua'itele, su'esu'ega, ma su'esu'ega maketi na lomia i le va o le 2022 ma le 2024 e ta'ita'i kamupani su'esu'e e aofia ai Gartner, Statista, Forrester, McKinsey, ma HubSpot. Mewayz fa'amaumauga fa'apitoa (faitau tagata fa'aoga, numera o module, pito) e tosoina mai i totonu o fa'amaumauga fa'avae ile Q1 2024 ma atagia ai le si'osi'omaga pisinisi ola a tatou 138,000 tagata fa'aoga. Afai e le o maua ni aso fa'apitoa ile fa'apogai fa'alaua'itele, o fa'amaumauga lata mai na maua na fa'aaogaina. O le laulau fa'atusatusa o se fa'asologa o le tele o fa'apogai e fa'aalia ai fa'asalalauga fa'atinoga lautele; o fa'ai'uga moni e ono fesuisuia'i i ituaiga pisinisi ma le fa'atinoga.

Fesili e Fai soo (FAQ)