Impamvu Ikigo cyawe kigumana abakiriya 3x ndende mugihe utanze software yihariye

Tekereza ikigo aho abakiriya churn ari kwibuka kure. Aho kuvugurura buri gihembwe, ufite ubufatanye bwimyaka myinshi bwubatswe ku gaciro kingenzi. Ibi ntabwo ari inzozi - ni ukuri kubigo byakoze pivot yo gutanga software zabo. Mugihe ikigo gisanzwe gishobora kwishimira amezi 12 kugeza 18 yubuzima bwabakiriya, abafite tekinoroji yihariye bahora bavuga ko igipimo cyo kugumana kigera kumyaka 3, 5, cyangwa 7. Itandukaniro ntabwo ari serivisi nziza gusa; ni ihinduka ryibanze kuva kuba umucuruzi uhinduka igice cyibikorwa remezo byabakiriya. Iyo ibikoresho byawe bihindutse inkingi yakazi kabo, kugenda ntabwo byoroshye gusa - ntibishoboka. Uku kwishyira hamwe kwimbitse nigikorwa cyanyuma, gushiraho urwego rwo gukomera amasezerano ya serivisi gakondo adashobora na rimwe guhura.

Ibyatanzwe Inyuma ya 3x Kugumana Kugwiza

Ibipimo nganda biva mu masoko nka HubSpot na Smart Insights byerekana ko ibigo bya digitale bihura nintambara itoroshye no kugumana. Umukiriya uciriritse ubuzima bwe bumara amezi 14, hamwe ninzego zikora neza zisunika kugeza kumezi 24. Ariko, mugihe ugabanije ibigo bitanga software yihariye - yaba CRM yihariye, urubuga rwogukora ibicuruzwa, cyangwa sisitemu yo gucunga imishinga - imibare ihinduka cyane. Ubushakashatsi bwakozwe ku bigo birenga 500 byakozwe na Mewayz bwerekanye ko abafite ibisubizo bya software bahurije hamwe bavuga ko impuzandengo y’abakiriya imara amezi 46 , kwiyongera inshuro eshatu ugereranije n’ibanze. Ibi ntabwo ari iterambere ryoroheje; ni ihinduka ryuzuye ryubucuruzi.

Kuki iyi kugwiza ifata ubudahwema? Umushoferi wibanze ni guhindura igiciro . Iyo umukiriya yishingikirije kuri software yawe kubikorwa byabo bya buri munsi, kubika amakuru, no gutanga raporo, ikiguzi cyo kwimukira mu kigo gishya ntabwo ari igiciro cyumubitsi wa serivisi gusa. Harimo kwimuka kwamakuru, kongera abakozi, guhugura akazi, hamwe ningaruka zo gutakaza isesengura ryamateka. Umukiriya arashobora kutanyurwa nimikorere yo kwiyamamaza, ariko niba ayo makuru yo kwiyamamaza aba imbere murubuga rwawe kandi akaba ari ntangarugero mubisubizo byabo byigihembwe, inzitizi yo gusohoka iba ndende cyane. Ibi birema ibintu aho ibibazo byakemuwe hamwe aho kuganisha kumasezerano.

Kuva Mubitanga Serivisi Kuri Strategic Technology Partner

Ihinduka ryimbitse ribaho mubitekerezo byabakiriya kubigo byawe. Ikigo gakondo gikunze kugaragara nkumuyobozi wubuhanga - itsinda rikoresha amatangazo, rishushanya imbuga za interineti, cyangwa ritanga ibirimo. Umubano ni transaction: utanga serivisi, kandi umukiriya arayishyura. Iyi moderi isanzwe yoroheje kuko umukiriya ashobora guhora abona undi muyobozi, akenshi ashingiye kubiciro cyangwa intsinzi imwe yo kwiyamamaza.

Iyo utangije porogaramu yihariye, uzamuka mubikorwa by umufatanyabikorwa w’ikoranabuhanga . Ikigo cyawe ntikigikora gusa ingengo yimari; urimo gutanga sisitemu unyuramo umukiriya yumva ubucuruzi bwabo, akorana nabakiriya, kandi apima intsinzi. Uhinduka umwubatsi wukuri kubikorwa byabo. Ihinduka muri dinamike rirakomeye. Ibiganiro byabakiriya biva kuri "Urashobora kugabanya ikiguzi kuri buri cyerekezo?" "" Nigute dushobora gukoresha uburyo bushya bwo gusesengura urubuga rwawe kugirango tunonosore ibicuruzwa byacu? " Icyerekezo gihinduka kuva kubiciro kugeza ku gaciro, kuva ibisubizo bigufi bigana ku ngamba ndende.

Ubu buryo bwubufatanye nabwo buhindura muburyo bwo kugurisha. Aho guhatanira ibiciro byisaha cyangwa amafaranga yumushinga, uhatanira agaciro keza ka ecosystem yawe. Umuntu ushobora kuba umukiriya ntabwo agura imiyoborere yimbuga gusa; barimo kugura uburyo bwibikoresho byihariye bitanga ubushishozi nibikorwa bidashobora kubona ahandi. Ibi bituma ikigo cyawe gitegeka ibiciro bihebuje no kuganira kumasezerano maremare kuva mugitangira, ugashyiraho urufatiro rwo kugumana kwagutse.

Inyungu zifatika: Impamvu software ikora ingwate zidacika

Kwaguka kwagutse ntabwo ari igitekerezo kidasobanutse gusa; itwarwa nibyiza, bipimwa inyungu software ihuza.

1. Kwinjiza amakuru yimbitse no kuba nyirayo

Porogaramu yawe ihinduka isoko yukuri yukuri kubakiriya. Amakuru yabo yose yo kwiyamamaza, imikoranire yabakiriya, hamwe nuburinganire bwibikorwa biri murubuga rwawe. Ibi birema amakuru yumutungo ukura mugihe runaka. Nyuma yimyaka ibiri, umukiriya afite dataset yamateka akomeye yatunganijwe neza kugirango raporo yikigo cyawe kibisesengure. Kwimura aya makuru kubitanga bishya ni ibintu bigoye, bihenze, kandi bishobora guteza akaga. Ikigo rero, gifite urufunguzo rwihariye rwo gufungura inkuru yuzuye inyuma yamakuru.

2> Kwinjira mu kazi

Porogaramu yihariye ihinduka mumico ya buri munsi yitsinda ryabakiriya. Igikoresho cyawe cyo gucunga umushinga wawe gihinduka uburyo bemeza ibitangwa. Ikibaho cyawe cyo gutanga raporo nicyo CMO ikoresha mumanama yinama. Umukiriya wawe portal niho batanga ibyifuzo. Uru rwego rwo kwishora bivuze ko gusimbuza ikigo cyawe bisaba umukiriya kongera gutoza itsinda ryabo ryose kuri sisitemu nshya - igiciro kinini cyibikorwa ndetse n’umusaruro utanga umusaruro ibigo byinshi bizashaka kwirinda.

3> Kwerekana Agaciro gakomeje Kwerekana

Porogaramu nigicuruzwa kizima. Bitandukanye numushinga umwe, birashobora gukomeza kunozwa hamwe nibintu bishya, kwishyira hamwe, no kuvugurura. Buri gihembwe gisohoka cyangwa module nshya ni amahirwe yo kongera kwerekana agaciro mubikorwa. Ntabwo utegereje kuvugurura amasezerano kugirango werekane agaciro kawe; urimo gutanga iterambere rigaragara buri gihe, ushimangira icyemezo cyabakiriya cyo gufatanya nawe.

Intambwe-ku-ntambwe yo kuyobora kubaka ikigo cya software cya Moat

Guhindura ikigo cyawe ntibisaba kubaka urubuga runini rwa SaaS kuva kera. Inzibacyuho Yatsinze cyane ni stratégie kandi yiyongera.

1. Menya Ikigo cyawe "Isosi y'ibanga": Nubuhe buryo budasanzwe, uburyo, cyangwa uburyo bwo gusesengura butanga ibisubizo byiza kubakiriya bawe? Nibikorwa byawe byuburyo bukubiyemo, itangazamakuru ryishyuwe ryapiganwe algorithm, cyangwa ikarita yingendo zabakiriya bawe? Nibintu byingenzi ugomba kubanza gutanga.
2. Tangira nibicuruzwa byibuze (MVP): Ntugerageze kubaka suite yuzuye. Tangira uhindura "isosi y'ibanga" igikoresho cyoroshye, cyikora. Ibi birashobora kuba akamenyero ko kumenyekanisha amakuru, CRM yoroheje yo kuyobora kuyobora, cyangwa ikirangaminsi cyo gutegura ibirimo. Intego ni ugukora ikintu gitanga ako kanya, gifatika.
3. Yinjize muri serivisi yawe: Kora software idashobora kuganirwaho kubakiriya bashya. Ihinduka ihuriro ryimirimo yawe hamwe. Kubakiriya bariho, bimenyekanishe nkigiciro cyongerera agaciro kunoza umucyo nibisubizo.
4. Kusanya Ibitekerezo na Iterate: Abakiriya bawe bazakubwira ibintu bakeneye ubutaha. Koresha ibitekerezo byabo kugirango ushire imbere iterambere. Ibi byemeza ko software igenda ihinduka kugirango ikemure ibibazo byabo byingutu, ikarushaho kuyishingikiriza.
5. Gupima Ihuriro: Nkuko software igaragaza agaciro kayo, urashobora kwagura ubushobozi bwayo. Ongeraho module kumirongo itandukanye ya serivise, utezimbere API ihuza nibindi bikoresho umukiriya akoresha, kandi wubake isesengura ryambere. Amahuriro nka Mewayz ni meza kuri iki cyiciro, atanga umusingi wa modular uringaniza ibyifuzo byikigo cyawe.

Amafaranga Yifashe nabi: Kurenga Kugumana gusa

Igihe kirekire cyabakiriya ubuzima bwabo bwongera inyungu muburyo bwo kugabanya ibiciro byabakiriya (CAC). Igihe kinini umukiriya amara, niko kugurisha kwambere no gushora imari bigabanywa. Ariko inyungu zamafaranga ziraguka cyane.

Ibigo bifite software yihariye ifungura inzira nshya yinjira. Urashobora kwimukira kuri porogaramu ikoreshwa na software ikora , aho abakiriya bishyura amafaranga ya platform hiyongereyeho abagumana serivisi. Ibi birema byinshi byateganijwe, byinjira byinjira. Byongeye kandi, software ubwayo irashobora guhinduka ibicuruzwa bigurishwa kubakiriya badafite serivisi. Ikigo cyubatse igikoresho cyica SEO kubakiriya bacyo gishobora kuguha uburenganzira kubindi bucuruzi, bigashiraho uburyo bwiza bwo kwinjiza SaaS butagendeye kubushobozi bwikigo cyawe.