Impamvu Pushback ifite akamaro kuruta Kwemeza nuburyo Abashinze Nziza Babikoresha

Mugihe Mewayz yaguka arenze guhuza-muri-bio muri CRM, inyemezabuguzi, hamwe nu mushahara, abakoresha beta kare basubije inyuma cyane. Bati: "Uragerageza gukora byinshi." "Nta muntu n'umwe ushobora gukemura ibyo byose." Uku gusubira inyuma kwatumye habaho icyemezo gikomeye cyubwubatsi: gufata buri module yigenga kandi itabishaka, kugirango ubucuruzi butangire nigikoresho kimwe kandi bwaguke nkuko bikenewe. Gusubiza inyuma ntabwo byahinduye icyerekezo - byakajije umurego.

Uburyo Abashinze Nziza Bakuramo Ubushishozi Kurwanya

Abashinze kubaka ibigo bisobanura ibyiciro ntibihanganira gusubira inyuma - bategura ibiganiro kugirango babibyaze umusaruro. Brian Chesky muri Airbnb yamamaye cyane yanenze abanegura cyane igitekerezo cy '"abanyamahanga baryamye mu nzu yawe" maze akoresha inzitizi zabo kugira ngo yubake ikizere n'umutekano byatumye urubuga rushoboka. Stewart Butterfield yatumye Slack akina umukino wa videwo watsinzwe, ariko nyuma yo kuvugisha ukuri guhangana nugusubiza inyuma ko umukino ubwawo utakoraga.

Hariho uburyo bwa tactique abashinze neza bakoresha, kandi bitangirana no guhindura uburyo winjira mubiganiro. Aho gutera akabariro ngo wemeze, shyira hejuru. Aho kubaza "utekereza iki?" (itumira ikinyabupfura), baza "ni ikihe gice gikomeye muri ibi?" cyangwa "niba ibi bigiye kunanirwa, kuki byananirana?" Ibi bibazo biha undi muntu uburenganzira bwo kuba inyangamugayo - kandi kuba inyangamugayo niho zahabu iri.

"Imvugo iteye akaga cyane mumagambo yuwashinze ntabwo 'tubura amafaranga.' Ni 'abantu bose naganiriye barabikunda.' Niba abantu bose bakunda igitekerezo cyawe, ntabwo wigeze uvugana nabantu bahagije - cyangwa utabajije ibibazo bikwiye. "

Nyuma yo gukuramo gusubiza inyuma, intambwe ikurikira ni ugushyira mubyiciro. Gumana inyandiko ikora - yaba inoti yoroshye cyangwa umwanya wabigenewe imbere mugikoresho nka Mewayz yubatswe mumushinga wo gucunga imishinga - aho winjiza buri gice cyo gusubiza inyuma, uwabivuze, imiterere yabyo, hamwe nisuzuma ryukuri niba bifite ishingiro. Igihe kirenze, imiterere iragaragara. Niba abakiriya barindwi batandukanye bashobora kwigenga bahagurukiye impungenge zijyanye no gutembera kwawe, ntabwo aribyo bitekerezo birindwi - ibyo ni amakuru yashizweho.

Kubaka Umuco Aho Gusubiza Nibisanzwe

Kwihanganira urwego rwashinze kwihanganira bigomba kwaguka mumico yamakipe, kandi aha niho ibigo byinshi birwanira. Mugihe amakipe akura kuva kuri 3 kugeza 30 kugeza 300, imyumvire isanzwe ni ubwumvikane nubupfura. Abantu ntibashaka guhangana nubuyobozi bwamatungo. Ba injeniyeri ntibashaka kubwira abayobozi ibicuruzwa ibicuruzwa byabo bifite amakosa. Amakipe yo kugurisha ntashaka kumenyesha ko abakiriya bagenda kubera impamvu ubuyobozi budashaka kumva.

Ibigo bikomeza umuco wo gusubiza inyuma bikora ibintu byihariye, nkana. Amazon ifite ihame rizwi cyane "kutemeranya no kwiyemeza". Bridgewater Associates yubatse sisitemu yubuyobozi yose ikorera mu mucyo aho umuntu uwo ari we wese ashobora guhangana n'umuntu uwo ari we wese, atitaye ku bukuru. Stripe ikora imyitozo "itsinda ryumutuku" imbere aho abajenjeri bashinzwe cyane cyane gushakisha inenge mubyifuzo bishya mbere yo kohereza.

Kubitsinda rito hamwe nubucuruzi butera imbere, kurema uyu muco ntibisaba uburyo bunoze. Bitangirana nuburyo ubuyobozi bwitabira umuntu wa mbere usubiza inyuma mu nama. Niba uwo muntu ashimiwe kandi igitekerezo cye kigasuzumwa mubyukuri, abandi bazakurikira. Niba bahagaritswe cyangwa bahanwe mu buryo bwihishe, umuryango wiga guceceka. Igisubizo cyuwashinze kubikorwa byambere byo gusubiza inyuma imbere gishyiraho inzira yumuco kuri sosiyete yose.

Gusubiza inyuma nkibicuruzwa biteza imbere ibicuruzwa

Bimwe mubyemezo byatsindiye ibicuruzwa mumateka yubuhanga byavutse biturutse inyuma. Igihe Spotify yatangizwaga, abayobozi binganda zumuziki basubije inyuma ubudahwema - "ntamuntu uzishyura ibicuruzwa mugihe ubujura bwubuntu." Ibyo gusubira inyuma byahatiye Spotify guteza imbere moderi yayo ya freemium, ihinduka inganda. Igihe Shopify yabwiwe "ubucuruzi buciriritse budakeneye amaduka yabo ya e-bucuruzi, barashobora kugurisha kuri eBay," gusubiza inyuma byasobanuye neza umukiriya mwiza wa Shopify uwo ari we n'icyo baha agaciro: ubwigenge no gutunga ibicuruzwa.

Mugutezimbere ibicuruzwa, gusunika bikora nka moteri isanzwe yibanze. Iyo wubaka urubuga rufite amajana menshi ashobora kuba - Mewayz, nkurugero, yakuze igera kuri 207 module ikubiyemo ibintu byose uhereye kubuyobozi bwamato kugeza HR hamwe nisesengura - ntushobora kubaka icyarimwe. Umukoresha gusubiza inyuma akubwira icyingenzi. Iyo abakoresha kare ba fagitire module basubije inyuma kubura kwishura kwishura inshuro nyinshi, iyo mikorere yasimbutse hejuru yikarita. Mugihe abakoresha sisitemu yo gutumaho bavuze ko kalendari sync itizewe, byakosowe mbere yuko ibintu byose bishya byongerwaho. Gusubiza inyuma ni abakoresha bawe bagucunga ibicuruzwa kubuntu, kubuntu.

Igishushanyo kirahoraho: ibiranga kurokoka gusubira inyuma no kubaka uko byagenda kose usanga aribyo bisobanura ibicuruzwa. Ibintu bisenyuka munsi yambere yo kunegura birashoboka ko bitigeze bigira imbaraga zo kohereza.

Gusubiza inyuma Paradox: Igihe cyo gufata Impamvu yawe

Hano niho ibiganiro bigenda byoroha. Kwakira gusubiza inyuma ntibisobanura gutanga icyerekezo cyawe kuri buri kunegura. Amwe mumasosiyete akomeye mumateka yubatswe nabashinze bateze amatwi bitonze kugirango basubire inyuma, babitekerezeho rwose, hanyuma bahitamo gukomeza uko byagenda kose - bafite amakuru meza kandi bafite ubushishozi bukabije.

Urufunguzo rutandukanya gusubiza inyuma ikibazo na gusubiza inyuma igisubizo . Niba abantu basubiye inyuma kukibazo ukemura - "ubucuruzi ntibukeneye sisitemu-imwe-imwe-imwe" - ibyo birahari kandi bisaba isuzumwa rikomeye. Niba abantu basubije inyuma uburyo bwawe bwihariye bwo gukemura ikibazo cyemewe - "Ntabwo mbona ko ugomba guhuza CRM na fagitire" - ibyo ni amayeri, kandi urashobora kubipima ukurikije amakuru yawe nubushake.

Steve Jobs uzwi cyane yirengagije gusubiza inyuma gukuramo jack ya terefone. Ariko yamaze imyaka ibarirwa muri za mirongo asubiza inyuma ibindi byemezo ibihumbi, kandi ubushobozi bwe bwo gutandukanya ibimenyetso n urusaku byanonosowe binyuze muri iyo myitozo. Abashinze bashobora kwigirira icyizere gusubiza inyuma ni bo bamaranye igihe kinini kubyumva. Nibyo paradox: ubona uburenganzira bwo kwirengagiza gusubiza inyuma ubanza kwerekana ko ubifata neza .

Gutuma Pushback isubirwamo sisitemu

Abashinze ibikorwa byinshi bakuze ntibasiga gusubira mumahirwe. Bubaka sisitemu. Icyumweru cyo gusubiramo ibitekerezo byabakiriya, imyitozo "pre-mortem" buri gihembwe aho itsinda ryibwira ko ibicuruzwa byatsinzwe kandi bigakora inyuma kugirango bamenye impamvu, hamwe ninama yinama yinama ngishwanama aho abajyanama babwirwa neza ko akazi kabo ari ikibazo, ntabwo ari ugushimira.

1. Teganya "abunganira satani" amasomo buri kwezi - shiraho umuntu wo kujya impaka kubikorwa byawe byubu.
2. Kurikirana gusubiza inyuma kuri gahunda - iyandikishe hamwe nibitekerezo byiza muri CRM yawe cyangwa igikoresho cyo gucunga imishinga.
3. Ongera usubire inyuma gusubizwa inyuma buri gihembwe - rimwe na rimwe kunegura bisa nkibibi hashize amezi atatu bisa nkibisanzwe uyu munsi.
4. Ihemba abanywanyi b'imbere kumugaragaro - mugihe umuntu asubije inyuma akumira ikosa rihenze, menya neza ko ikipe ibizi.
5. Gutandukanya gusubiza inyuma kubireba no gusubira mubikorwa - subiza buri cyiciro ukundi.

Abashinze kubaka ibigo bihoraho ntabwo aribo bafite ibitekerezo byiza mugitangira. Nibo bafite uburyo bwiza bwo gutanga ibitekerezo murugendo. Kandi hagati ya buri buryo bukomeye bwo gutanga ibitekerezo ni ubushake - ndetse n'ubushake - kumva ijambo "oya." Kuberako muri arc ndende yo kubaka ikintu cyingenzi, "oya" itekereje neza ifite agaciro karenze igihumbi yego.

Ibibazo bikunze kubazwa

Kuki gusubiza inyuma bifite agaciro kuruta kwemeza abashinze?

Gusunika guhatira abashinze ibitekerezo-byo kugerageza, kumenya ahantu hatabona, no gushimangira ingamba zabo mbere yuko isoko ribakorera - akenshi ku giciro kinini. Kwemeza wumva bihumuriza ariko gake ugaragaza intege nke. Abashinze ibyiza bashakisha byimazeyo kunengwa kuberako byihutisha kwiga, bikarishye ibicuruzwa-isoko bikwiye, kandi byubaka imbaraga. Gufata gusubiza inyuma nkimpano aho kuba iterabwoba nibyo bitandukanya ibigo biramba nigihe gito.

Nigute abashinze bashiraho umuco ushigikira ibitekerezo byukuri?

Tangira uhemba candor aho kuyihana. Saba abagize itsinda, abajyanama, ndetse nabakiriya guhangana nibyemezo kumugaragaro. Koresha urwego rwubatswe nka pre-mortems hamwe nimyitozo itukura-itsinda kugirango usanzwe utavuga rumwe. Amahuriro nka Mewayz afasha abashinze guhuza ibitekerezo mubikorwa byabo hamwe na modul zirenga 207 zahujwe, byoroshye gufata no gukora kubitekerezo bikomeye kuri buri cyiciro.

Ni ibihe bimenyetso uwashinze yagumye mu cyumba cya echo?

Ibimenyetso byo kuburira bikubiyemo kuzenguruka gusa abantu bemera, kwanga kunegura nkibibi, kwirinda ibiganiro bigoye, no gufata ibyemezo bishingiye kumutima wenyine. Niba buri nama irangiye byemejwe bose kandi ntakibazo gikomeye, iryo ni ibendera ritukura. Abashinze imitekerereze yo gukura bashakisha nkana ibitekerezo bitandukanye kandi bagafata ibibazo mugihe cyo gutanga ibitekerezo nkikimenyetso ko biga ikintu cyingenzi.

Nigute abashinze intsinzi baringaniza gusubiza hamwe no gukomeza kwiyemeza icyerekezo cyabo?

Urufunguzo ni ugutandukanya ibitekerezo byerekanwa n urusaku. Abashinze bakomeye bashungura gusubiza inyuma binyuze mumibare, ubushishozi bwabakiriya, nintego zifatika - guhindura amayeri udatereranye icyerekezo cyibanze. Ibikoresho nka Mewayz , guhera kuri $ 19 / mo gusa, bifasha abashinze gukurikirana ibipimo byerekana imikorere nibimenyetso byabakiriya mubucuruzi bwabo bwose, pivot rero zimenyeshwa nibimenyetso aho kuba amarangamutima cyangwa igitutu wenyine.