Ibyinjira-Ibirango byinjira byinjira: Nibihe bigo byunguka kugurisha software yubucuruzi (Raporo 2024)
Amakuru yihariye aturuka muri Mewayz agaragaza inyungu yinyungu yikigo, inzira yinjira, hamwe niterambere ryikura rya software yubucuruzi bwera. 94% yuzuye, $ 0 gukoresha ibicuruzwa.
Mewayz Team
Editorial Team
Ibyinjira-Ibirango byinjira byinjira: Nibihe bigo byinjiza rwose kugurisha software yubucuruzi
Yatangajwe: Ukwakira 2024 | Inkomoko yamakuru: Isesengura rya platform ya Mewayz | Ingano yicyitegererezo: 412 Inzego zabafatanyabikorwa
Mugihe ibigo byinshi bigenzura ibirango byera byongeye kugurishwa nkumushahara winjiza, amakuru akomeye kubyunguka nyabyo yabaye make-kugeza ubu. Twasesenguye ibigo 412 bigurisha software yubucuruzi dukoresheje urubuga rwa Mewayz kugirango tumenye imibare nyayo iri inyuma yinyungu-label yunguka, uburyo bwo gukura, nuburyo bukora.
>Incamake Nshingwabikorwa: Leta Yera-Label Igurisha
Isoko rya software yera-label ryiyongera cyane mugihe ibigo bishaka gutandukana birenze imirimo ishingiye kumushinga. Amakuru yacu arerekana ko ibigo bikoresha urubuga rwa Mewayz (modules 208, abakoresha 138K) byashizeho amafaranga menshi yinjira hamwe nishoramari rito.
Ibyingenzi byingenzi birimo:
- Impuzandengo yinjiza buri kwezi yinjira muri buri kigo: $ 4.217
- Amafaranga menshi: 94% (amafaranga ya platform yakuwe kubiciro byongeye kugurishwa)
- Impuzandengo yo kugumana abakiriya: amezi 22
- Ibigo bikora neza bigera ku $ 15,000 + buri kwezi byinjira byinjira
Imisoro yinjira nubunini bwikigo
Ntabwo ibigo byose byunguka kimwe kubucuruzi bwera-label. Amakuru yacu yerekana uburyo busobanutse bushingiye kubunini bwikigo nubuhanga.
| Ingano yikigo (Abakozi) | Avg. Buri kwezi Umweru-Label yinjiza | Inyungu rusange% | Avg. Abakiriya kuri Agency | Ikigereranyo cyo Gukura Buri kwezi |
|---|---|---|---|---|
| 1-5 | $ 1.842 | 92% | 8 | 5.2% |
| 6-15 | $ 4,736 $ | 94% | 21 | 7.1% |
| 16-30 | $ 8,914 | 95% | 42 | 6.3% |
| 31-50 | $ 12,583 | 94% | 67 | 5.8% |
| 50+ | $ 16.297 | 93% | 89 | 4.9% |
Inzego nini zitanga umusaruro mwinshi cyane ariko ubunararibonye bwihuta buhoro. Ibigo biciriritse (abakozi 6-30) byerekana imbaraga zikomeye zo kwinjiza no kuzamuka.
Isesengura ry'Ibiciro by'Ibiciro
Uburyo ibigo bigura software yera-label porogaramu igira ingaruka cyane kubyunguka. Abafatanyabikorwa ba Mewayz mubusanzwe bagurisha kuri 2-3x igiciro cyibanze ($ 19-49 / ukwezi), bigatanga amahirwe menshi.
| Kugurisha Igiciro Ingingo | % by'ibigo | Avg. Amafaranga menshi | Igiciro cyabakiriya Igipimo | Avg. Agaciro k'amasezerano |
|---|---|---|---|---|
| $ 39-59 / ukwezi | 28% | 87% | 3.2% | $ 48 |
| $ 60-99 / ukwezi | 45% | 94% | 2,1% | $ 78 |
| $ 100-149 / ukwezi | 19% | 96% | 1,7% | $ 124 |
| $ 150 + / ukwezi | 8% | 97% | 1,2% | $ 187 |
"Ibigo byishyura $ 100 + / ukwezi bifite uburambe buke munsi ya 40% ugereranije nibiciro byinjira.Amakuru yerekana uburyo bwo guhangana: ibiciro biri hejuru ntabwo bivuze byanze bikunze. Mubyukuri, ibigo byerekana itangwa ryabyo nkigisubizo cyambere akenshi bigera kubigumana neza.
Gukoresha Module & Inyungu
Hamwe na 208 module iboneka, ibigo birashobora guhitamo itangwa kubyo umukiriya akeneye. Module zimwe zitanga umusaruro urenze ugereranije nizindi.
Module 5 yambere yunguka cyane kugurisha:
- CRM & Ubuyobozi buyobora: 96% margin, ikoreshwa na 78% byabakiriya
- Imicungire yimishinga: 95% margin, ikoreshwa na 82% byabakiriya
- Urubuga rwabakiriya: 97% margin, ikoreshwa na 65% byabakiriya
- Kwinjiza Ibaruramari: 94% margin, ikoreshwa na 58% byabakiriya
- Kwamamaza Kwamamaza: 93% margin, ikoreshwa na 47% byabakiriya
Ibigo bihuza 3+ module bireba 28% igipimo cyo kugumana kuruta gutanga module imwe. Impuzandengo y'abakiriya ikoresha 4.2 module icyarimwe.
Igiciro cyo Kugura Abakiriya & Gukora neza Kwamamaza
Kimwe mubintu bitangaje byagaragaye: ibigo byatsinze bikoresha bike cyane mubucuruzi butaziguye. Ahubwo, bakoresha imikoreshereze yabakiriya iriho hamwe nijambo ryo kumanwa.
Imiyoboro yo kugura abakiriya (Abakora hejuru):
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- Kuzamura abakiriya bariho: 42%
- Kohereza: 31%
- Kwamamaza ibicuruzwa: 15%
- Ubufatanye: 8%
- Kwamamaza byishyuwe: 4%
Ikigereranyo cyo kugura abakiriya kugiciro cya software yera-label ni $ 127-kiri munsi cyane ya $ 400-600 isanzwe kubigo bya SaaS. Iyi mikorere ituruka ku mibanire isanzwe yinzego no gushora imari.
Ingamba zo Gushyira mu bikorwa & Igihe cyo Kwinjiza
Ni kangahe ibigo bishobora gutangira kwinjiza amafaranga? Amakuru yacu yerekana igihe cyo gushyira mubikorwa kiratandukanye ukurikije inzira.
Igihe cyo kwinjiza bwa mbere:
- Tangira vuba (inyandikorugero-ishingiye): iminsi 3-7
- Gushyira mubikorwa: iminsi 14-30
- Kohereza imishinga: iminsi 45-60
Ibigo ukoresheje inyandikorugero zabanjirije iyinjira byinjira 3x byihuse kuruta ibyubaka ibisubizo byabigenewe guhera. Nyamara, gushyira mubikorwa ibicuruzwa bitanga umusaruro muremure wigihe kirekire cyamasezerano.
Uburyo
Inkomoko yamakuru: Isesengura ryabafatanyabikorwa ba Mewayz (Mutarama 2023-Kanama 2024)
Ingano y'icyitegererezo: 412 abafatanyabikorwa bakorana
Ingingo zamakuru zegeranijwe: Ukwezi kwisubiramo buri kwezi, kubara abakiriya, igipimo cya churn, gukoresha module, ingamba zo kugena ibiciro, igihe cyo gushyira mubikorwa
Uburyo bwo Kubara: Inyungu rusange ibarwa nk (igiciro cyo kugurisha - igiciro cya platform) price igiciro cyo kugurisha. Imibare yose yerekana impuzandengo y'amezi 12.
Imipaka: Amakuru yerekana ibigo ukoresheje urubuga rwa Mewayz gusa. Ibisubizo birashobora gutandukana mubindi bisobanuro byera-label ibisubizo.
Ibyingenzi Byingenzi Ibigo
- Kongera kugurisha ibirango byera bitanga inyungu zidasanzwe: 94% inyungu rusange irenze kure inyungu za serivise gakondo.
- Ingano ntisobanura intsinzi: Ibigo biciriritse akenshi bigera ku ntera nziza yo gukura no kwinjiza.
- Igiciro cyo hejuru kigabanya churn: Abakiriya bishyura $ 100 + / ukwezi kumara igihe kinini kurenza abakiriya bije.
- Bundling itwara agaciro: Ibigo bitanga module 3+ bigera kubigumana cyane.
- Koresha umubano uriho: 73% byabakiriya bashya baturuka kubohereza cyangwa kuzamura abakiriya bariho.
- Gushyira mu bikorwa icyitegererezo byihutisha kwinjiza: Uburyo bwihuse bwo gutangira kugabanya igihe-cyo kwinjiza 67%.
- Gukoresha ibicuruzwa ni bike: Ibigo byatsinze byibanda ku kugurisha gushingiye ku mibanire kuruta kugura umushahara.
"Ibigo byatsinze cyane ntibigurisha software - bigurisha ibyavuye mu bucuruzi. Ihuriro rihinduka imodoka yo gutanga impinduka, ntabwo ari ibicuruzwa ubwabyo."Icyerekezo kizaza: Inzira yera-Ikirango Inzira
"Ibigenda bigaragara birimo:
- Kwishyira hamwe kwa AI: Ibigo byongera ibiranga AI bigera kuri 31% ibiciro bihendutse
- Umwihariko w'inganda: Vertical-specific solutions command command 2.3x ibiciro biri hejuru
- Kwikora byikora: Abakiriya baha agaciro ibikorwa byuzuzanya hejuru yibikoresho byihariye
Kuramo Raporo Yuzuye Yera-Ikirango Raporo yinjira
Shakisha uburyo bwuzuye kubintu byose byamakuru, harimo gusenyuka ninganda, imikorere ya geografiya, hamwe nisesengura rirambuye.
Ibibazo bikunze kubazwa
Ni ikihe giciro cyo gutangiza igiciro cyo kugurisha cyera-label?Ibigo byinshi bitangirana nishoramari rito-akenshi ni igihe cyo gushiraho urugero rwabo. Hamwe na Mewayz yubusa iteka ryose, nta giciro cyambere kiri imbere. Ishoramari ryibanze ni mugihe cyo kugurisha no kugishyira mubikorwa.Nigute ibigo bitwara inkunga yabakiriya?73% byibigo bitanga umurongo wambere ubwabo, hamwe nurwego rwurwego rwa platform rwakozwe na Mewayz. Iringaniza ryemerera ibigo gukomeza umubano wabakiriya mugihe ukoresha ubuhanga bwubuhanga.Ikigereranyo cyo kubaho kwabakiriya ni ikihe?Hafi ya dataset yacu, umukiriya ugereranije amara amezi 22. Abakiriya bishyura ibiciro bihendutse ($ 100 + / ukwezi) impuzandengo y'amezi 31 yo kubaho.Ibigo bito birashobora guhangana nibinini?Rwose. Ibigo bito bikunze kugera ku kigero cyo hejuru cyiterambere kandi birashobora kuba inzobere mu masoko meza aho bitanga agaciro kadasanzwe. Serivise yumuntu irashobora kurenza imipaka.Nibihe byihuse ibigo byapima amafaranga yera-label yinjiza?Ibigo byiyongera cyane byikubye kabiri amafaranga yinjiza-label yinjiza mumezi 6-9 muguhindura gahunda kubakiriya basanzwe kurubuga no gushyira mubikorwa gahunda zo kohereza.Iyi raporo ishingiye kumibare ifatika yatanzwe nabafatanyabikorwa ba Mewayz. Ibisubizo kugiti cyawe birashobora gutandukana ukurikije kwibanda kumasoko, ubwiza bwibikorwa, hamwe nabakiriya. Imibare yose yerekana impuzandengo kuri dataset.