Vertical SaaS Isenyuka: Impamvu Ihuriro rya Horizontal riratsinda nonaha

Impinduka idahagarikwa: Kuva mubikoresho bya Niche kugera kumahuriro ahuriweho

Imiterere ya software irimo guhinduka. Mugihe ibisubizo bya SaaS bihagaritse bimaze gusezeranya imikorere yihariye yinganda zihariye, ubucuruzi buragenda bwanga ibyo bikoresho byicecekeye kugirango bibe byubucuruzi butambitse butanga imikorere yuzuye muri domaine nyinshi. Impamvu iroroshye: gucamo ibice bitera guterana amagambo. Iyo resitora ikoresha sisitemu imwe yo kubika, indi yo kubara, naho iya gatatu yo guhembwa, ibikorwa byo hejuru biba bidashoboka. Ihuriro rya Horizontal nka Mewayz riratsinda kuko rikuraho iryo gabana ritanga module 208 ihuriweho-kuva CRM no gutanga inyemezabuguzi kugeza HR hamwe nisesengura-byose biri mubidukikije, bihuriza hamwe bikoresha abakoresha 138.000 kwisi yose.

Iyi nzira ntabwo yorohereza gusa; ni ukubaho. Mubihe aho imikorere igena irushanwa, ubucuruzi ntibushobora kongera ikiguzi cyihishe cyo gucunga imikoranire yabacuruzi benshi, imiterere yamakuru adahuye, hamwe nuburambe bwabakoresha. Kwimuka kugana kuri horizontal byerekana uburyo bwibanze bwo gutekereza kuburyo ikoranabuhanga rigomba gukenera ubucuruzi bukenewe - ntabwo ari icyegeranyo cyibisubizo byingingo, ahubwo nka sisitemu ikora ihuriweho niterambere hamwe nishyirahamwe.

Igikoresho cyihariye cyo gucunga umushinga gishobora kugura $ 89 kumukoresha buri kwezi, mugihe sisitemu yo kubara ibicuruzwa ishobora gukoresha $ 75 kumukoresha. Iyo ugwije ibyo biciro mubisubizo byinshi bihagaritse, umutwaro wamafaranga uba utangaje. Hagati aho, urubuga rutambitse nka Mewayz rutanga imikorere yuzuye yubucuruzi guhera kumadorari 19 gusa kukwezi kuri suite yose - igice cyibyo ubucuruzi bwakwishyura kubikoresho bigereranywa.

Kurenga ibiciro bitaziguye, SaaS ihagaritse itanga amafaranga akomeye mubikorwa. Buri mucuruzi winyongera asaba amahugurwa atandukanye, gushyigikira umubano, hamwe na protocole yumutekano. Guhinduranya amakuru hagati ya sisitemu biganisha ku ntoki - abakozi bongera kwinjiza amakuru hagati ya sisitemu, gukora urupapuro rwogukemura icyuho cyibikorwa, no guta amasaha buri cyumweru kubibazo byo kwishyira hamwe. Ibiciro byihishe akenshi birenga impushya za software ubwazo, bigatuma SaaS ihagaritse icyifuzo gihenze kubucuruzi butera imbere.

Iki cyuho cyo kwishyira hamwe kirema icyo twita 'gutanga umusaruro ukabije' - isuri gahoro gahoro mugihe abakozi baharanira gukora sisitemu zaciwe zikorana. Tekereza ikigo gishinzwe kwamamaza ukoresheje ibikoresho bitandukanye byo gucunga abakiriya, gukurikirana imishinga, no kwishyuza: umuyobozi wa konti agomba guhora ahindura imiterere kandi akanavugurura intoki buri sisitemu, agakora amakosa no gutinda.

Hamwe na Mewayz, mugihe umugurisha ahagaritse amasezerano muri CRM, umushinga uhita ugaragara mumicungire yumushinga, umutungo utangwa muri HR, kandi inyemezabuguzi iratangizwa-byose nta gutabara intoki. Uru rugendo rutagira akazi ntabwo rworoshye gusa; birahindura umuvuduko wubucuruzi. Amasosiyete akoresha urubuga ruhuriweho avuga ko 30-40% yagabanutse mubuyobozi bukuru gusa mugukuraho icyifuzo cyo guhuza sisitemu zaciwe. Ubucuruzi bucuruza bushobora kwaguka muri e-ubucuruzi, isosiyete itanga serivisi irashobora kongera ibicuruzwa, cyangwa ibikorwa byaho bishobora kujya kwisi yose. Vertical SaaS ibisubizo byateguwe kubikorwa byubucuruzi byihariye akenshi ntibishobora guhinduka kugirango bishyigikire inzibacyuho. Igisubizo? Kwimuka bihenze, gutakaza amakuru, no guhagarika ibikorwa bishobora gushiraho ubucuruzi inyuma y'amezi.

Ihuriro ritambitse ritanga imiterere yihariye. Hamwe na 208 module ikubiyemo ibikorwa byose byubucuruzi, abakoresha Mewayz barashobora gukora ubushobozi bushya nkuko bikenewe badahinduye urubuga. Ubwubatsi bwagenewe ubwihindurize - kongeramo umushahara mpuzamahanga iyo wagutse kwisi yose, bigafasha gucunga amato mugihe ubonye ibinyabiziga bitanga, cyangwa gukora analyse yambere iyo yiteguye gupima. Ubu buryo-buzaza-bwemeza ko OS yawe yubucuruzi ikura hamwe nawe, ntabwo ikurwanya.

Ubukungu bwa API burahindura byose

Ubucuruzi bugezweho bugenda bushingira kubikorwa byabigenewe hamwe na serivisi zindi-zindi. Ihuriro rya horizontal ryakira uku kuri hamwe na ecosystem ya API ikomeye. API ya Mewayz igera kuri $ 4.99 kuri module ituma ubucuruzi buhuza urubuga rwabo nibikoresho byihariye mugihe bikenewe rwose, bigakora uburyo bwiza-bwisi-bwisi. Ibisubizo bihamye bya SaaS, bitandukanye nibyo, akenshi bigumana urusobe rwibinyabuzima bifunze bigabanya uburyo bwo kwishyira hamwe, guhatira ubucuruzi gufata ibyemezo byose-cyangwa-ntakindi.

Ingamba zo gutsindira ntabwo ari ukugira ngo ibintu byose byubakwe; ni ukugira urufatiro rukomeye rufite ubushobozi bwo kwagura ubwenge. Amakuru yo kugurisha aba muri sisitemu imwe, imikoranire yabakiriya murindi, hamwe nuburinganire bwimari mugice cya gatatu. Gucamo ibice birinda gusesengura bifite ireme no gufata ibyemezo neza. Abayobozi basigaye bafata ibyemezo bishingiye kumakuru atuzuye, mugihe amashami akorana namakuru yamakuru avuguruzanya. Ubu bumwe butuma isesengura rikomeye, gutanga amakuru mu buryo bwikora, hamwe nubushishozi bufatika bwaba butagabanije kubigeraho hamwe na sisitemu zaciwe. Abakoresha Mewayz bavuga ko kugira amakuru yubucuruzi yose kumurongo umwe bigabanya igihe cyo gutanga raporo ku kigero cya 70% kandi bikanoza ibyemezo byukuri mugukuraho amakosa yubwiyunge hagati ya sisitemu.

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Uburyo bukurikira intambwe ku yindi butuma inzibacyuho igenda neza igabanya ihungabana mugihe inyungu nyinshi:

1. Menya ingingo zibabaza nibisabwa kwimuka. Ibi birerekana aho ibisubizo bihagaritse bitera inzitizi.
2. Shyira imbere module yo gushyira mubikorwa ukurikije ingaruka zubucuruzi. Tangira nibikorwa byingenzi nka CRM na fagitire, hanyuma wagure mubice byegeranye.
Koresha ibikoresho bitumizwa mu mahanga bya Mewayz kandi utekereze kuri serivisi zumwuga kugirango inzibacyuho igoye. kurenza ikiguzi cyinzibacyuho. Iyamamaza ryatsinze neza rishobora kurenga CRM kabuhariwe, gutanga akazi byihuse birashobora kurenga imipaka ya HR, cyangwa kwaguka mpuzamahanga bishobora gusaba ibintu bitabonetse mubisubizo byihariye byakarere. Izi mbogamizi zihatira ubucuruzi guhinduka hakiri kare bihagarika ibikorwa no guhagarika iterambere.

Ihuriro rya horizontal ryakozwe mubipimo. Ubwubatsi bwa Mewayz butera inkunga ubucuruzi kuva ba rwiyemezamirimo bonyine kugeza ku bigo bifite abakozi ibihumbi, hamwe n'ibiciro ($ 19-49 / ukwezi) bihuza n'iterambere. Igishushanyo mbonera cya platform bisobanura ubucuruzi bwishyura gusa ibyo bakeneye uyu munsi mugihe bafite ibyo bakeneye byose ejo. Ubu bunini bwerekana ko ikoranabuhanga rituma iterambere ryiyongera aho kukubuza.

Mugihe SaaS ihagaritse ishobora gukemura ibikenewe byihuse, urubuga rutambitse rushyira ubucuruzi kugirango rutsinde igihe kirekire muburyo butandukanye:
• Guhuza n’imihindagurikire y’isoko: Iyo ibyifuzo byabakiriya bihindutse cyangwa amahirwe mashya, imiyoboro ihuriweho irashobora kwihuta cyane kuruta ibikoresho byabugenewe.
• Ubwihindurize bw’ikoranabuhanga: bigoye guhuza ibisubizo byinshi bihagaritse.
Mugihe impinduka ya digitale yihuta, urubuga ruhuza aho kugabana ruzatandukanya abayobozi wisoko nabadindiza. Igihe cya vertical SaaS yiganje kirarangiye, kandi imyaka yubucuruzi bwa horizontal itangiye.

Ibibazo bikunze kubazwa

Ni irihe tandukaniro nyamukuru riri hagati ya SaaS ihagaritse na platform ya horizontal?

Vertical SaaS yibanda ku nganda zihariye zifite ibintu byihariye, mu gihe urubuga rutambitse nka Mewayz rutanga ibikoresho byahujwe mu bikorwa byose by’ubucuruzi muri sisitemu imwe, bitanga uburyo bworoshye kandi bunoze.

Ihuriro ritambitse rishobora gusimbuza software yihariye inganda?

Yego

Biragoye bite kwimuka uva muri SaaS ihagaritse ujya kuri horizontal?

Hamwe noguteganya neza, kwimuka birashobora gucungwa mumezi 3-6. Amahuriro nka Mewayz atanga ibikoresho byo gutumiza hamwe na serivisi zumwuga kugirango habeho uburinganire bwamakuru no guhungabana gake mugihe cyinzibacyuho.

Ese urubuga rutambitse ruhenze kuruta ibisubizo bya SaaS bihagaze?

Mubyukuri, urubuga rutambitse rusanzwe rushobora gukoresha amafaranga menshi kuko wirinze amafaranga menshi yo kwiyandikisha hamwe nigiciro cyo kwishyira hamwe. Mewayz itangira $ 19 / ukwezi kubikorwa byuzuye byatwara amagana hamwe nibikoresho bihagaritse.

Tuvuge iki ku bintu byihariye inganda zanjye zisaba?

Ihuriro rya horizontal akenshi rihuza ibisubizo bihagaritse binyuze muburyo bwa API hamwe. Kubikenewe bidasanzwe, API ya Mewayz ($ 4.99 / module) ituma ihuza ibikoresho kabuhariwe mugukomeza amakuru ahuriweho.

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