Aya masoko 15 yimiturire afite abahawe inguzanyo nyinshi mumazi

Inguzanyo zo mumazi zirazamuka - Icyo bivuze kubafite ubucuruzi mumitungo itimukanwa

Bwa mbere mu myaka hafi icumi ishize, ijanisha ry’inguzanyo z’amazi yo muri Amerika riragenda ryiyongera ku muvuduko usaba kwitabwaho. Amakuru aheruka kwerekana yerekana ko 2,1% yinguzanyo zose zifite amazu yo muri Amerika afite inguzanyo ubu ari mumazi - bivuze ko uwagurijwe agomba kwishyura ibirenze umutungo ufite - kuva kuri 1.3% gusa umwaka ushize. Mugihe iyo mibare ishobora kumvikana nkaho iri mu bwigunge, ihagarariye ibihumbi magana ba nyiri amazu, kandi inzira irihuta byibuze muri metero 15 zihariye. Kuri ba nyir'ubucuruzi bakorera mu mutungo utimukanwa, gucunga umutungo, kuguriza, cyangwa inganda zose zegeranye, iri hinduka ritanga ingaruka zifatika zisaba gukurikirana imari ikarishye, gucunga neza abakiriya, no gufata ibyemezo bifatika.

Icyo "Amazi yo mu mazi" asobanura mubyukuri - n'impamvu bifite akamaro none

Inguzanyo ifatwa nkamazi mugihe amafaranga asigayemo asigaye arenze agaciro k'isoko ryubu. Ibi mubisanzwe bibaho mugihe ibiciro byinzu bigabanutse nyuma yubuguzi, mugihe umuguzi atanze amafaranga make yishyuwe mbere, cyangwa mugihe guta agaciro kurenza igipimo uwagurijwe yubaka. Mu gihe cy’amafaranga yo mu 2008, hafi 26% y’inguzanyo zose z’Amerika zari mu mazi - imibare itangaje yatwaye hafi imyaka icumi kugirango ikemuke burundu.

Uyu munsi imibare 2.1% ntahantu hegereye urwo rwego rwibiza, ariko icyerekezo cyerekezo kirenze umubare wuzuye. Kwiyongera kwa 62% umwaka-mwaka-mugabane mugabane winguzanyo zamazi yerekana ko amasoko amwe n'amwe akosorwa neza. Ku bakora umwuga w’imitungo itimukanwa, abatanga inguzanyo, n’abashinzwe gucunga umutungo, iki ni ikimenyetso cyo kuburira hakiri kare - ubwoko butandukanya ubucuruzi bumenyera vuba n’abafatwa neza.

Uturere 15 twibasiwe cyane na metro usanga dusangiye ibintu biranga: kuzamuka kw'ibiciro byihuse muri 2020-2022 byarushije ubwiyongere bw’imisoro y’abaturage, kwibanda cyane ku iyubakwa rishya ryongera amasoko, hamwe n’imihindagurikire y’abaturage uko uburyo bwo kwimuka bwakorewe kure bwahindutse. Amasoko mu bice bya Texas, Florida, Louisiana, hanyuma uhitemo metero zo mu burengerazuba bwo hagati zigaragara cyane kurutonde.

Amasoko 15 Aho uburinganire bubi bwibanda

Mugihe impuzandengo yigihugu ivuga inkuru imwe, ukuri kubutaka kuratandukanye cyane nahantu. Agace ka metero gafite igipimo kinini cyabatiza inguzanyo mumazi ntabwo ari impanuka - bakurikiza uburyo buzwi bwo kubaka birenze urugero, kugura ibicuruzwa, no guta agaciro kwifaranga ryihuse ryatangiye gukurwaho. Imijyi nka Baton Rouge, New Orleans, hamwe na metero nyinshi zo muri Texas zo hagati zabonye igipimo cy’amazi yazamutse inshuro eshatu cyangwa enye ugereranyije n’igihugu.

• Amasoko afite ibikorwa byabashoramari benshi aho kugura ibicuruzwa ku giciro cyo hejuru ubu bicaye munsi yibiciro byabo byambere
• Uturere dushingiye ku nganda imwe nk'ingufu cyangwa ubukerarugendo, aho koroshya ubukungu byagabanije amazu akenewe

Kubafite ubucuruzi bafite aho bahurira naya masoko - haba mubukode bukodeshwa, kubakiriya, cyangwa kubutaka bwa serivisi - gusobanukirwa ibiciro byimigabane mibi ntibikiri ngombwa. Nibyingenzi byingenzi bigomba kumenyesha ibintu byose uhereye kubikorwa byigiciro kugeza kubakiriya binjira mubyemezo.

Uburyo Kuzamuka Kuringaniza Ingaruka bigira ingaruka kubucuruzi buciriritse kandi buciriritse

Ingaruka zingaruka zinguzanyo zamazi zirenze kure ba nyiri amazu. Iyo igice kinini cyisoko ryamazu yaho kiri muburinganire bubi, bitera casque yingaruka zubucuruzi. Abacunga imitungo babona ibicuruzwa bikodeshwa byiyongera nkuko ba nyiri amazi babaye ba nyirinzu badashaka. Abakozi bashinzwe imitungo itimukanwa bahura nigihe kinini cyo kurutonde no kugabanuka kwibiciro. Ba rwiyemezamirimo nubucuruzi bwo kuvugurura babona iseswa ryumushinga nkuko ba nyiri amazu batakaza uburyo bwo kubona inguzanyo zinguzanyo zurugo.

Gutanga inguzanyo - kuva mubakora inguzanyo kugeza kubatanga amafaranga ku giti cyabo - bahura n’ingaruka zidasanzwe ku masoko yibasiwe. Ibigo byubwishingizi birashobora kubona politiki idahwitse nkuko ba nyiri amazu bafite ibibazo byamafaranga bagabanya ibiciro. Ndetse nubucuruzi budafite aho buhurira numutungo utimukanwa bumva ingaruka: mugihe ba nyiri amazu bari mumazi, amafaranga yabaguzi mumasezerano yubukungu bwaho, bigira ingaruka kubicuruzwa, serivisi, no kwakira abashyitsi.

Ubushishozi Bwingenzi: Ubucuruzi bukosora amazu yimiterere yikirere neza ntabwo aribwo bufite ubushake bwiza - ni bwo bufite amakuru meza. Igihe nyacyo kigaragara mubuzima bwabakiriya ubuzima bwimari, portfolio yerekanwe na geografiya, hamwe noguteganya amafaranga muburyo butandukanye butandukanya ibikorwa byihanganira abatishoboye.

Aha niho rwose ibikorwa remezo bikora bihinduka inyungu zo guhatanira. Ubucuruzi butimukanwa bukurikirana ibice 200 bikodeshwa muri metero eshatu ntibishobora kwihanganira gucunga ibicuruzwa ukoresheje urupapuro rwuzuye. Ubwishingizi bwubwishingizi hamwe nabakiriya muri kode zipapuro zanduye bikenera ibendera ryikora, ntabwo buri gihembwe gisubirwamo.

Ingamba eshanu zikorwa zo kuyobora isoko yo mumazi

Waba uri muburyo butaziguye cyangwa ukora ubucuruzi kumasoko yibasiwe, hariho intambwe zifatika zo kurinda amafaranga winjiza no kwihagararaho kugirango amaherezo agaruke. Urufunguzo ni ugukora mbere yuko igitutu kiba gikaze - mugihe igipimo cyamazi yo mumazi akora imitwe yigihugu, idirishya ryo guhindura ibikorwa ryaragabanutse cyane.

1. Gutandukanya umukiriya wawe cyangwa umutungo portfolio ukurikije ingaruka za geografiya. Ibi bigufasha gushyira imbere imbaraga zo kugumana no guhindura amagambo aho guhurira hamwe.
2. Shimangira-gerageza amafaranga yawe mugihe ibintu byinshi. Menya gucamo-ndetse kurenga hanyuma wubake ibigega ukurikije.
3. Komeza inyemezabuguzi no gukusanya. Ubucuruzi butanga inyemezabuguzi bidatinze, bukurikirane kuri gahunda, kandi butange uburyo bworoshye bwo kwishyura bugumana amafaranga meza kuruta ayo gufata ibyegeranyo nkibitekerezo.
• Gushora imari muri CRM yawe no gutumanaho kwabakiriya. Kugenzura byikora, kuvugurura isoko, hamwe no kwegera ibikorwa byubaka kubaka no kugabanya churn.

Nta nimwe murizo ngamba zidasanzwe cyangwa zisaba ubuhanga bwihariye. Icyo bakeneye ni disipuline ikora hamwe na sisitemu iboneye yo gukora buri gihe - niho usanga imishinga mito n'iciriritse irwanira.

Kuki ibikoresho byubucuruzi byahujwe bifite akamaro kanini mugihe cyo gukosora isoko

Mugihe gihamye, gushima amasoko, imikorere idahwitse iroroshye guhisha. Amafaranga yinjira ariyongera, abakiriya barishimye, kandi ikiguzi cyibikorwa bitunganijwe neza byinjizwa no kwagura imipaka. Ubugororangingo bwamasoko bwambure ubwo buriri kandi bugaragaze icyuho cyose muri sisitemu. Imicungire yumutungo ukurikirana ibyifuzo byo kubungabunga ukoresheje insanganyamatsiko ya imeri bitunguranye ntibishobora kumenyesha amakuru yimikoreshereze nyiri imitungo ihangayitse. Itsinda ryimitungo itimukanwa rikoresha ibikoresho bine bitandukanijwe na CRM, inyemezabuguzi, imicungire y’ubucuruzi, hamwe n’isoko ugasanga bidashobora gutanga umusaruro uhuza imiyoboro.

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Aha niho urubuga nka Mewayz ruhinduka agaciro rwose - ntabwo ari ibintu byiza, ahubwo nkibikorwa remezo. Hamwe na module zirenga 207 zikubiyemo CRM, inyemezabuguzi, umushahara, isesengura, imicungire yimishinga, hamwe n’itumanaho ryabakiriya, Mewayz iha ubucuruzi ibidukikije bikora aho buri data ihuza. Isosiyete icunga umutungo irashobora gukurikirana ubwishyu bwabapangayi, amakosa yibendera, gutanga raporo za nyirayo, gucunga ibikorwa byogukora, no guteganya amafaranga - byose biva kumurongo umwe. Isosiyete yimitungo itimukanwa irashobora kugabanya imiyoboro yayo bitewe n’ingaruka z’isoko, guhita ikurikirana abakiriya, kwishyura komisiyo ishinzwe, no gusesengura imigendekere yimikorere itajegajega hagati yabatanu batandukanye.

Inyungu ifatika mugihe cyo gukosora amazu ni umuvuduko kandi usobanutse. Iyo isoko ukorera yerekana kuzamuka kwingaruka mbi, ugomba kumenya ibyo uhura nabyo mumasaha, ntabwo ibyumweru. Ugomba guhindura inyemezabuguzi, kuvugurura umukiriya wawe ushinzwe itumanaho, no kuvugurura imishinga yawe - nibyiza muri sisitemu imwe aho amakuru yawe y'ibikorwa yose asanzwe aba.

Ibihe byamateka: Ibyo gukosora mbere byatwigishije

Ikibazo cy’imiturire yo mu 2008 kiracyari urugero rutangaje rw’uburinganire bukabije, ariko gukosora uturere duto mu 2015-2016 (amasoko ashingiye kuri peteroli) hamwe n’igihe gito COVID itazwi neza mu ntangiriro za 2020 nayo itanga amasomo y'ingirakamaro. Muri buri gihugu, ubucuruzi bwagaruye vuba bwasangiye ibintu bitatu biranga: bari bafite amakuru yimari nyayo, nyayo; bakomeje umubano ukomeye wabakiriya binyuze mu itumanaho ryeruye; kandi birinze kurenza urugero mugihe cyabanjirije iki.

Uyu munsi kuzamuka kwinguzanyo zinguzanyo zo mumazi ntabwo byerekana gusenyuka muburyo bwa 2008. Imiterere shingiro yisoko ryinguzanyo muri Amerika rifite ubuzima bwiza - ibipimo byinguzanyo birakomeye, igipimo cy’inguzanyo gishobora kugabanywa ni gito, kandi imigabane ya ba nyir'amazu mu gihugu hose iracyari hejuru cyane. Ariko kwibumbira hamwe kwimiterere yuburinganire bubi muri metero zihariye bivuze ko ubucuruzi bukorera muri utwo turere buhura n’impanuka nyazo zisaba igisubizo.

Gukina ubwenge ntabwo ari ubwoba - ni kwitegura. Kugenzura sisitemu yawe, gutandukanya ibyo uhura nabyo, komeza ibikorwa byubukungu, kandi urebe ko ufite ibikorwa remezo byikoranabuhanga kugirango ufate ibyemezo biterwa namakuru vuba. Ubucuruzi bufata iki gihe nkumusemburo wogutezimbere imikorere ntibuzarokoka gusa gukosorwa ahubwo bizavamo umwanya wo gufata imigabane yisoko kubanywanyi batinze kumenyera.

Kureba imbere: Ibyo kureba mumezi ari imbere

Ibipimo byinshi bizerekana niba kuzamuka kwinguzanyo zamazi yo mumazi bihagaze neza cyangwa byihuta. Inguzanyo zinguzanyo zikomeza kuba imwe rukumbi ihinduka - niba ibiciro bigabanutse neza, abaguzi barashobora kugaruka no gushyigikira ibiciro mumasoko agabanuka. Ubwubatsi bushya butangirira muri metero zirenze urugero bizerekana niba abubatsi bahindura kugabanuka kubisabwa. Kandi amakuru yakazi mu turere twibasiwe azagaragaza niba ishingiro ryubukungu rishobora gukomeza ibiciro biriho.

Kubafite ubucuruzi, gufata ibyemezo biroroshye: ntutegereze neza mbere yo gukora. Mugihe amakuru adasobanutse, inyungu zo guhatanira kwitegura hakiri kare. Tangira gutandukanya ibyerekanwe nonaha. Shimangira-gerageza imari yawe nonaha. Kuzamura sisitemu y'imikorere ubungubu. Waba uyobora itsinda ryimitungo itimukanwa ryabantu batatu cyangwa ikigo gishinzwe imicungire yumutungo w abakozi 50, itandukaniro riri hagati yo gutera imbere no guharanira binyuze mugukosora isoko hafi ya byose biva muburyo watangiye kwitegura - kandi niba ibikoresho byawe byari bigeze kubikorwa.

Ibikoresho byawe byose byubucuruzi ahantu hamwe

Hagarika guhuza porogaramu nyinshi. Mewayz ikomatanya ibikoresho 207 kumadorari 19 / ukwezi - kuva kubarura kugeza HR, kubika kugeza kubisesengura. Nta karita y'inguzanyo isabwa gutangira.

{"@ imiterere": "https: \ / \ / schema.org", "@ ubwoko": "FAQPage", "mainEntity": Ibikoresho 207 kuri $ 19 \ / ukwezi \ u2014 kuva kubarura kugeza HR, gutondekanya gusesengura. Nta karita yinguzanyo isabwa gutangira. "}}]}

Ibibazo bikunze kubazwa

Bisobanura iki ko inguzanyo iba "munsi y'amazi"?

Inguzanyo yo mumazi, izwi kandi nkuburinganire bubi, ibaho mugihe nyirurugo abereyemo umwenda mwinshi kuruta inguzanyo zabo kuruta imitungo yabo ifite agaciro kumasoko. Ibi bintu mubisanzwe bivuka mugihe ibiciro byamazu byaho bigabanutse nyuma yo kugura inzu. Irashobora kugorana kugurisha umutungo cyangwa gutunganya inguzanyo utazanye amafaranga yinyongera kumeza yo gufunga.

Kuki abafite ubucuruzi bwimitungo bakwiye guhangayikishwa no kuzamuka kwinguzanyo zamazi?

Ku bakora umwuga w’imitungo itimukanwa, izamuka ry’inguzanyo z’amazi rishobora kwerekana ihindagurika ry’isoko. Irashobora gutuma habaho urutonde ruto, kuko banyiri amazu badashobora kugurisha badafashe igihombo, no kwiyongera kubicuruzwa bigufi cyangwa kwamburwa. Gukomeza imbere yibi bigenda ni ngombwa. Amahuriro nka Mewayz, hamwe na 207 yayo ikubiyemo isesengura ryisoko, irashobora gufasha abakozi naba broker guhuza ingamba zubucuruzi.

Ni izihe ngaruka nyamukuru kuri nyirurugo ufite inguzanyo yo mumazi?

Ibyago byibanze ni ihinduka ryimari. Ba nyir'amazu ntibashobora kugurisha byoroshye imitungo yabo batabanje gutandukanya igiciro cyagurishijwe hamwe ninguzanyo zabo zitari mu mufuka. Ntibashobora kandi kubona uburinganire binyuze mu gutera inkunga. Niba uhatiwe kwimuka kubera gutakaza akazi cyangwa izindi mpamvu, ibi birashobora kugutera ibibazo bikomeye byamafaranga cyangwa no kwamburwa.

Nigute abanyamwuga batimukanwa bakoresha aya makuru kugirango barusheho guha serivisi abakiriya?

Abakozi barashobora gukoresha aya makuru kugirango batange inama zingamba. Kubaguzi, irashobora kwerekana amahirwe yo kuganira kumasoko yibasiwe. Ku bagurisha muri utwo turere, abakozi barashobora gutegura ingamba zifatika zo kugena ibiciro. Gukoresha ibikoresho byuzuye byamakuru, nkubushishozi bwisoko buboneka binyuze muri Mewayz ($ 19 / mo), ni urufunguzo rwo kugendana nibihe bigoye.

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