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Ibintu byose byari uburiganya

Ibitekerezo

9 min read Via garymarcus.substack.com

Mewayz Team

Editorial Team

Hacker News

Nigute ushobora kubona uburiganya bwubucuruzi mbere yuko bigutwara byose

Bitangirana na DM, imeri ikonje, cyangwa byiza-cyane-kuba-ubufatanye butangwa. Ikibuga gisizwe neza. Imibare irashimishije. Ibyihutirwa bikozwe neza bihagije kugirango wirengagize ibitekerezo byawe byiza. Noneho, ibyumweru cyangwa amezi, ukuri kugwa nkamatafari: ibintu byose byari uburiganya. Nk’uko komisiyo ishinzwe ubucuruzi yabitangaje, ubucuruzi bwatakaje miliyari 10.3 z'amadolari kubera uburiganya mu 2023 honyine - bwiyongereyeho 14% ugereranije n’umwaka ushize. Kandi izo nizo manza zavuzwe gusa. Kubafite imishinga mito ikora idafite sisitemu ikwiye, ibyangiritse birashobora kubaho. Kumva uburyo uburiganya bukora, kumenya amabendera atukura hakiri kare, no kubaka ibikorwa remezo bikora uburiganya kugukorera ntabwo ari paranoia - ni ukubaho.

Anatomy yuburiganya bwubucuruzi bugezweho

Uburiganya bwubucuruzi bwateye imbere cyane kurenza imeri yumutware wa Nigeriya. Muri iki gihe abakora uburiganya bakora ubukangurambaga bwigana ibikorwa byemewe byubucuruzi byemewe kandi neza. Inyemezabuguzi z'abacuruzi b'impimbano ziza zakozwe neza, zerekana nimero yo kugura nyayo yakuwe ku kutubahiriza amakuru. Abashuka kwigana bakoresha amajwi yimbitse kugirango bakoreshe ijwi ry'umuyobozi mukuru, bategeka itsinda ryimari gushora amafaranga kuri "konti nshya." Mu 2024, umukozi w’imari wa Hong Kong yimuye miliyoni 25 $ $ nyuma yo guhamagara kuri videwo n’ibyagaragaye ko ari ibice byimbitse byakozwe na AI bya bagenzi be.

Urudodo rusanzwe muri buri buriganya bwubucuruzi ni ugukoresha icyuho - icyuho mugikorwa cyo kugenzura, icyuho cyitumanaho hagati yamakipe, hamwe nicyuho muri sisitemu ubucuruzi bukoresha mugukurikirana amafaranga, amasezerano, nubusabane. Abatekamutwe ntibakeneye kuba abanyabwenge kukurusha. Bakeneye gusa kubona umwanya umwe mugihe uhuze cyane, wizeye cyane, cyangwa udahuzagurika kugirango ugenzure kabiri.

Igitera uburiganya bugezweho ni akaga cyane nukwihangana kwabo. Abatekamutwe benshi bamara ibyumweru byubaka ikizere mbere yo kwimuka. Bazohereza inyemezabuguzi nto zemewe zishyuwe nta kibazo, zishyiraho icyitegererezo. Noneho inyemezabuguzi nini yuburiganya irahagera, kandi kubera ko izina ryabacuruzi rimaze "muri sisitemu," rigenda binyuze mubyemejwe. Hatariho inyandiko zegeranye hamwe ninzira zubugenzuzi bukwiye, iyi gahunda igenda neza cyane kuruta uko byakagombye.

Amabendera atanu atukura avuza induru "Ubu ni uburiganya"

Kumenya uburiganya mbere yuko igera kuri konte yawe ya banki bisaba kumenya icyo ushaka. Mugihe abatekamutwe bahora bahuza amayeri yabo, uburyo bumwe buguma budahwema kugaragara mubikorwa byinganda nuburiganya.

  • Byihutirwa byakozwe: "Aya masezerano arangira mu masaha 24" cyangwa "Koresha ububiko uyu munsi cyangwa gutakaza amasezerano." Abafatanyabikorwa mu bucuruzi bwemewe ntibaguhatira kurenga inzira zawe bwite.
  • Kurwanya igenzura risanzwe: Ntibashobora gutanga references, ntibashobora gusinya amasezerano asanzwe, cyangwa gusubiza inyuma umwete ukwiye. Abacuruzi nyabo barabyiteze.
  • Ibisobanuro bidahuye: Izina ryisosiyete kuri fagitire ntabwo rihuye nimwe mumasezerano. Imeri imeri ni inyuguti imwe kuri sosiyete nyayo. Ibisobanuro bya banki byahindutse "kubera ubugenzuzi."
  • Byateganijwe neza ROI: Ubucuruzi nyabwo burangaye, kandi abafatanyabikorwa b'inyangamugayo barabyemera.

Ukuri kutoroheye nuko abahohotewe benshi nyuma bemeza ko babonye byibuze rimwe muri aya mabendera atukura ariko barayirukana. Umuti urwanya ubukangurambaga gusa - ni ukubaka sisitemu zihatira intambwe zo kugenzura mu kazi kawe kugira ngo umuntu umwe atsinde akanya gato mu guca urubanza ntabwo bihinduka amakuba yose.

Impamvu ubucuruzi butunganijwe ari intego yoroshye

Abatekamutwe ntibareba ubucuruzi kubushake. Barwanya akaduruvayo. Isosiyete ikoresha imari yayo mu mpapuro eshatu, inbox ebyiri, na shoebox yinyemezabwishyu irashobora kwibasirwa cyane kuruta imwe ifite ibikorwa bikomatanyije, bigenzurwa. Mugihe ntamuntu numwe ushobora kugenzura byihuse niba inyemezabuguzi yemewe, mugihe itumanaho ryabakiriya ritinjiye muri sisitemu isangiwe, kandi mugihe nta cyemezo cyo kwemererwa kwishyurwa hejuru yurwego runaka - uburiganya butera imbere muri ibyo bice.

Suzuma ibintu bifatika: ikigo cyamamaza abantu 12 cyakiriye imeri ivuye mubigaragara nkabakiriya babo bakomeye, isaba ko hahindurwa ibisobanuro birambuye. Imeri yahuye nijwi ryabakiriya, yerekanaga umushinga ukora mwizina, ndetse ushiramo numero ya fagitire iboneye. Umucungamutungo w'ikigo yavuguruye amakuru yishyuwe kandi atunganya $ 47,000 kuri konti nshya. Byatwaye ibyumweru bitatu kugirango tumenye uburiganya - ibyumweru bitatu mugihe umukiriya nyawe yari ategereje kubitanga bari basanzwe "bishyuye." Intandaro yabyo ntabwo yari ubupfu. Ni uko ikigo kitari gifite CRM ihuza itumanaho n’inyandiko zagenzuwe n’abakiriya, nta ruhererekane rwo kwemeza impinduka z’amabanki, ndetse nta na sisitemu yerekanaga ibintu bidasanzwe.

Aha niho ibikorwa remezo bikora bihinduka igikoresho cyo gukumira uburiganya, ntabwo ari ugukina neza. Iyo fagitire yawe, imicungire yabakiriya, hamwe namakuru yimari abaho murwego rumwe nka Mewayz , buri gikorwa gifite imiterere. Urashobora guhita wambukiranya inyemezabuguzi irwanya itumanaho ryinjiye, kugenzura amakuru y’abacuruzi ku byapa byinjira, hanyuma ugashyira ahagaragara icyifuzo icyo ari cyo cyose cyo kwishyura kidahuye n’imiterere yashizweho - byose bidatinze ubucuruzi bwemewe.

Kubaka Igikorwa cyo Kurwanya Uburiganya

Kurinda uburiganya ntabwo ari igikoresho kimwe cyangwa politiki. Numuco ushyigikiwe na sisitemu. Ubucuruzi budakunze kugwa kuburiganya ntabwo bukoreshwa nabanyabwenge ba paranoide - bubatse gusa akazi keza bigatuma uburiganya bugorana. Dore uko bisa mubikorwa.

Banza, shyira hamwe inyandiko zawe. Buri mukiriya, umucuruzi, rwiyemezamirimo, nabafatanyabikorwa bagomba kubaho nkinyandiko yagenzuwe muri CRM yawe hamwe namateka yitumanaho ryanditswe, amasezerano yasinywe, hamwe nibisobanuro birambuye byo kwishyura. Iyo umuntu asabye impinduka kuri kimwe muri ibyo bisobanuro, itsinda ryanyu rigomba kugira inzira yo kugenzura - nko guhamagara nimero ya terefone yemejwe mbere, ntabwo iri muri imeri iteye amakenga. Module ya CRM ya Mewayz, kurugero, ihuza itumanaho, amasezerano, hamwe na fagitire mubitabo byumukiriya umwe, bigatuma bihita bigaragara mugihe ikintu kidahuye namateka yashizweho.

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Icya kabiri, shyira mubikorwa ibikorwa byemewe kubikorwa byubukungu. Ntamuntu numwe ugomba gushobora kwemerera kwishura hejuru yumubare wasobanuwe utabanje kwiyandikisha. Ibi ntabwo ari ukutizerana - ni ugukuraho ingingo imwe yo gutsindwa. Sisitemu yo gutanga inyemezabuguzi isaba guhuza ibicuruzwa byaguzwe, inyandiko zagurishijwe zagenzuwe, hamwe no kwemeza intambwe nyinshi bigabanya cyane ubuso bwuburiganya bwa fagitire. Abashoramari bakoresha inyemezabuguzi ya Mewayz hamwe nu moderi yimishahara bungukirwa ninzira zubugenzuzi zinjira mubikorwa byose, bigatuma impinduka zitemewe zihita zigaragara.

"Interuro ihenze cyane mu bucuruzi ni: 'Twahoraga tubikora muri ubu buryo.'

Icyo wakora mugihe umaze gushukwa

Niba ubonye ko washutswe, ibintu byihuta kuruta ipfunwe. Amasaha 24 kugeza 48 yambere arakomeye kumahirwe yose yo kugaruza amafaranga. Menyesha banki yawe ako kanya kugirango ugerageze kwibutsa insinga cyangwa kwishyura. Tanga raporo mu kigo cya FBI gishinzwe kurega ibyaha kuri interineti (IC3) hamwe n'abashinzwe umutekano mu karere. Niba uburiganya burimo kwigana ubucuruzi nyabwo, menyesha ubwo bucuruzi kugirango bashobore kumenyesha abandi bashobora guhitanwa.

Andika byose. Bika imeri zose, ubutumwa, inyemezabuguzi, hamwe nibikorwa byerekeranye n'uburiganya. Aha niho kugira urubuga rwubucuruzi rwishyuye rwishyura inyungu na nyuma yukuri - niba itumanaho ryanyu hamwe namakuru yimari byateguwe kandi bigashakishwa, urashobora gukora raporo yuburiganya bwuzuye mumasaha aho kuba ibyumweru. Inyandiko zinyanyagiye mubikoresho byinshi zituma iperereza ritinda no gukira bidashoboka.

Noneho kora inyangamugayo post-mortem. Menya neza inzira yananiwe. Byari ukubura igenzura? Intambwe yo kubura? Abacuruzi bataye igihe? Koresha ibyabaye kugirango ushimangire sisitemu. Imishinga myinshi irokoka uburiganya isohoka cyane neza kuberako ububabare bwabashishikarije gukemura icyuho cyibikorwa bari bamaze imyaka birengagiza.

Izamuka ryuburiganya bukoreshwa na AI - na Defence Defence Defence

Uburiganya burimo kugenda bwihuta nkuko ubwenge bwubukorikori butuma uburiganya buremeza kandi bigoye kubimenya. Imiyoboro ya AI yakozwe na AI noneho inyuza ikibonezamvugo na tone igenzura ryahoze ari amabendera atukura yizewe. Tekinoroji ya Deepfake irashobora guhuza amajwi kuva kumasegonda make y amajwi - bivuze ko verisiyo ishingiye kuri terefone itakiri amasasu. Abashakashatsi bashinzwe umutekano wa interineti kuri SlashNext bavuga ko ibitero by’ubucuruzi byinjira mu bucuruzi (BEC) bikoreshwa na AI byiyongereyeho 1,760% hagati ya 2022 na 2025.

Igisubizo cyo kwirwanaho kigomba no gukoresha ikoranabuhanga. Gutahura ibintu bidasanzwe mubikorwa byubukungu, kugenzura AI bifashishije kugenzura umwirondoro wabacuruzi, hamwe nigihe cyo kumenyesha ibikorwa bya konti idasanzwe bigenda bihinduka imbonerahamwe yubucuruzi bwubunini. Amahuriro ahuza ibikorwa byinshi byubucuruzi - CRM, inyemezabuguzi, HR, isesengura - muri sisitemu imwe ifite inyungu yihariye hano kuko irashobora guhuza amakuru yerekanwe ingingo zicecekesha ibikoresho bidashoboka. Iyo module yawe yo gusesengura ishobora kwerekana ko "umucuruzi" watanze inyemezabuguzi nta nyandiko ihuye na CRM yawe cyangwa sisitemu yo gucunga amasezerano, ubwo ni uburyo bwo kwirwanaho bwa sisitemu nta rupapuro rushobora kwigana.

Izere, ariko Kugenzura - Noneho Ongera Wongere

Igice gikomeye cyo gukumira uburiganya nukwemera ko bishobora kukubaho. Ubushakashatsi buri gihe bwerekana ko hejuru ya 60% ya ba nyir'ubucuruzi buciriritse bemeza ko badashobora kwibasirwa n'uburiganya - kandi ko ikizere cyibinyoma aricyo kibatera intege nke. Uburiganya ntibutandukanya ingano yikigo, inganda, cyangwa ubwenge. Bavangura no kwitegura.

Kubaka ubucuruzi butarwanya uburiganya ntabwo ari ukubaho mubwoba. Nibijyanye no gusimbuza ikizere gihumye hamwe nicyizere cyagenzuwe. Nukumenya ko inyemezabuguzi zose muri sisitemu yawe ihuza amasezerano nyayo, buri mucuruzi yagiye yinjizwa muburyo busanzwe, kandi ubwishyu buri hejuru yurwego rubona ijisho rya kabiri. Ibi ntabwo ari bureaucracies ziremereye - hamwe nibikoresho byiza, nibikorwa byikora byikora bifata amasegonda kandi bizigama ibihumbi.

Ubucuruzi butera imbere igihe kirekire nabwo bufata ingamba zikomeye nkinyungu zo guhatanira. Zigenda vuba, ariko zigenda hasi. Bizera abafatanyabikorwa babo, ariko bagenzura binyuze muri sisitemu. Kandi mugihe gikurikiraho-cyiza-cyiza-cyukuri gitanga amasambu muri inbox - kandi bizashoboka - bafite ibikorwa remezo byo kubifata mbere yuko bibafata.

Ibibazo bikunze kubazwa

Nibihe bimenyetso bikunze kugaragara muburiganya bwubucuruzi?

Ibendera rinini ritukura ririmo ibyifuzo bidasabwe hamwe ninyungu zidasanzwe, amayeri yumuvuduko ukabije usaba ibyemezo byihuse, gusaba kwishyurwa mbere mbere yo gutanga agaciro, no kubura ibimenyetso bifatika cyangwa amateka yubucuruzi. Abatekamutwe bakunze gukora byihutirwa kugirango bakubuze gukora umwete. Buri gihe ugenzure ibyangombwa, genzura ibyasuzumwe, kandi ubaze abajyanama bizewe mbere yo gukora amafaranga cyangwa gusinya amasezerano nabatamenyereye.

Nigute imishinga mito ishobora kwirinda uburiganya?

Tangira uhuza ibikorwa byawe kugirango ntakintu kinyerera. Koresha urubuga rwubucuruzi rwubatswe nka Mewayz - OS 207-module yubucuruzi OS guhera kuri $ 19 / mo - gucunga amasezerano, itumanaho, nubukungu ahantu hamwe. Shyira mubikorwa inzira yo kugenzura abafatanyabikorwa bashya, ntuzigere usangira ibyangombwa byoroshye ukoresheje imeri, kandi ukomeze inyandiko zirambuye kuri buri gikorwa. Ubucuruzi butunganijwe ni intego zikomeye kubashuka.

Wakora iki uramutse ubonye ubucuruzi bwawe bwarashutswe?

Kora ako kanya. Andika buri mikoranire, ibikorwa, nibimenyetso bifitanye isano n'uburiganya. Menyesha uburiganya kuri FTC, banki yawe, n'abashinzwe kubahiriza amategeko. Niba ubwishyu bwakozwe n'ikarita y'inguzanyo cyangwa kohereza insinga, hamagara ikigo cyimari kugirango ugerageze kwishyura cyangwa kugaruza. Menyesha itsinda ryawe hamwe nabakiriya bawe niba amakuru yabo ashobora guhungabana, hanyuma ubaze avoka kugirango ushakishe uburyo bwemewe n'amategeko.

Ibikoresho byo gucunga ubucuruzi birashobora gufasha gukumira uburiganya?

Rwose. Iyo ibikorwa byawe binyanyagiye mubikoresho bitagabanijwe, biroroshye kubikorwa byuburiganya kutamenyekana. Urubuga rwose-rumwe nka Mewayz kuri app.mewayz.com ihuza CRM, inyemezabuguzi, amasezerano, n'itumanaho, biguha kugaragara neza mubikorwa byose byubucuruzi. Uku gukorera mu mucyo gutuma bigora cyane abashuka gukoresha icyuho mu kazi kawe.