Ultimate Playbook yo kugurisha cyera-Label SaaS kuri SMBs muri 2024

Kuki White-Label SaaS ari Goldmine kubucuruzi bwibanda kuri SMB

Isoko rya SMB rizwiho kutubahirizwa na software yo mu rwego rwa entreprise, itanga amahirwe menshi kubacuruzi. Ikirango cyera SaaS yemerera ibigo, abajyanama, na ba rwiyemezamirimo gutanga ibikoresho bikomeye byubucuruzi munsi yikirango cyabo nta terambere ryiterambere. Hamwe na platform nka Mewayz itanga suite yuzuye ya modul 208 - kuva CRM na fagitire kugeza HR hamwe nisesengura - urashobora gukoresha ibisubizo byihariye bikemura ibibazo byukuri bya SMB. Impuzandengo ya SMB ikoresha porogaramu 20+, ariko irwana no kwishyira hamwe nigiciro. Muguhuza ibikoresho byingenzi muburyo bumwe, bufatanije, uhinduka iduka rimwe ryoroshya imikorere yabo kandi rikazamura umurongo wo hasi.

Reba imibare: Isoko rya SaaS ku isi biteganijwe ko rizagera kuri miliyari 908 z'amadolari mu 2030, SMBs ikaba irenga 40% yo kwakirwa. Nyamara, 68% bya SMBs bavuga ko batishimiye gahunda zabo za software kubera ibintu bigoye. Iki cyuho hagati yo gukenera no kunyurwa niho abacuruzi bera-label batera imbere. Mugukoresha urubuga rwashizweho, urengana imyaka ya R&D hanyuma ugahita utanga igisubizo gipima kuva murwego rwubusa kugeza kurwego rwimishinga. Ikirango cyawe gihinduka kimwe nubushobozi, kandi intsinzi yumukiriya wawe ihinduka amafaranga yinjiza kenshi.

Intambwe ya 1: Sobanura Niche Yawe na Ideal ya SMB Yabakiriya

Ibisubizo rusange ntibisanzwe byumvikana na SMBs, bifuza ibikoresho byihariye mubikorwa byabo byihariye. Intambwe yawe yambere nukumenya icyicaro aho ufite ubuhanga cyangwa wabonye ibisabwa. Urashaka ibigo byubwubatsi bikeneye gucunga imishinga na fagitire? Cyangwa ahari ibigo bihanga bisaba imiyoboro yabakiriya no gukurikirana igihe? Igishushanyo mbonera cya Mewayz kigufasha gushushanya-gutora modules 10-15 zifitanye isano na vertical wahisemo. Kurugero, umucuruzi wikigo gishinzwe kwamamaza ashobora gushyira imbere CRM, gusesengura, no guhuza-muri-module, mugihe umucuruzi wibanze yibikoresho byibanda kumicungire yimodoka no gukurikirana ibarura.

Kubaka ibisobanuro birambuye byabakiriya (ICP). Kurenga kubyingenzi nkubunini bwikigo ninjiza. Sobanukirwa n'akababaro kabo ka buri munsi: Barimo gutakaza kuyobora kubera gukurikiranwa nabi CRM? Kumara amasaha kumushahara wintoki? ICP isobanuwe neza yemeza ko kwamamaza kwawe kuvugana nububabare bwabo. Kurugero, niba ugamije ibigo bito byamategeko, garagaza module nkubuyobozi bwinyandiko hamwe numutekano wabakiriya. Ibi byihariye ntabwo bizamura igipimo cyo guhindura gusa ahubwo binagabanya ikiguzi cyinkunga wibanda kubakiriya bungukirwa nukuri nigisubizo cyawe.

Intambwe ya 2: Tegura Icyifuzo cyawe Agaciro hamwe ningamba zo kugena ibiciro

SMBs zumva ibiciro ariko ziyobowe nagaciro. Igiciro cyawe kigomba kwerekana ROI igaragara utanga. Hamwe na gahunda ya Mewayz yera-label itangirira ku $ 100 / ukwezi, ufite ihinduka ryimiterere yimiterere ihuza na bije ya SMB. Irinde guhatanira igiciro cyonyine; ahubwo, shimangira ikiguzi cya ntabwo ukoresheje urubuga rwawe. Kubara amasaha wabitswe no gukoresha fagitire cyangwa kwinjiza amafaranga kuva CRM ikurikiranwa neza. Icyifuzo cyagaciro gishobora kuba: "Duhuza abiyandikishije muri software 10+ murubuga rumwe, tukabika $ 500 / ukwezi namasaha 20 yakazi ka admin."

Reba ibiciro bikurikiranye bijyanye na module yinjira cyangwa kubara kubakoresha. Urwego rwibanze kuri $ 49 / ukwezi rushobora gushiramo module yibanze nka CRM na fagitire, mugihe urwego rwo hejuru kuri $ 149 / ukwezi kongeramo isesengura rinini hamwe nibikoresho bya HR. Tanga kugabanyirizwa buri mwaka kugirango utezimbere amafaranga. Icy'ingenzi, burigihe ushiremo ubwato hamwe ninkunga mugiciro cyawe - SMBs ikeneye gufata ukuboko, kandi iki gice cya serivise gisobanura neza. Wibuke, 74% ya SMBs bafite ubushake bwo kwishyura byinshi kuri software ikubiyemo inkunga yabigenewe, bigatuma iyi itandukana ryingenzi.

Intambwe ya 3: Kubaka moteri yawe yo kugurisha no kwamamaza ibicuruzwa

Kwamamaza kwawe bigomba kwigisha, ntabwo kugurisha gusa. Kora ibikubiyemo bikemura ibibazo byihariye bya SMB: imbuga za "Streamlining Finance Business Business," ubushakashatsi bwakozwe bwerekana uburyo umukiriya yinjije amafaranga 30% ukoresheje urubuga rwawe, cyangwa inyandiko za blog ugereranya igisubizo cyawe nubundi buryo butandukanye. Koresha API ya Mewayz ($ 4.99 / module) kugirango utange ibicuruzwa byihariye, witabaza SMBs nibikoresho bihari. Intego yawe nukwihagararaho nkumujyanama wizewe, ntabwo ucuruza software gusa.

Koresha uburyo bugenewe kwegera

Menya SMBs muri niche yawe ukoresheje LinkedIn Sales Navigator, amashyirahamwe yinganda, cyangwa ububiko bwubucuruzi bwaho. Tanga uburyo bwo kwegera ibikorwa ukoresheje ubucuruzi bwabo bwihariye - urugero, "Nabonye ikigo cyawe kigirana amasezerano kigikoresha impapuro zimpapuro. Urubuga rwacu rutangiza ibi, bizigama amasaha 10 / icyumweru." Tanga ikigeragezo kubuntu cyangwa demo yibanze kubibazo byabo bikomeye. Ikigeragezo gihindura 50% hejuru ya demo yonyine, kuko bareka SMBs yiboneye agaciro.

Hindura uburyo bwawe bwo guhindura

Menya neza ko urubuga rwawe ruvuga neza ingingo zawe zidasanzwe zo kugurisha. Shyiramo ubuhamya buva kuri SMBs, ibisobanuro birambuye module, kandi utange ibiciro biboneye. Koresha ikiganiro kizima kugirango usubize ibibazo ako kanya - ba nyiri SMB bakunze gufata ibyemezo byihuse mumasaha yakazi. Kurikirana ibipimo nkibigeragezo-byishyuwe igipimo cyo guhindura (intego ya 25% +) nigipimo cya churn (komeza munsi ya 3% buri kwezi) kugirango unonosore inzira yawe.

Intambwe ya 4: Menya inzira yo Kwinjira

Kwicara niho abakiriya bahitamo niba bazaguma. Tegura inzira isubirwamo ituma SMBs ikora muminsi, ntabwo ibyumweru. Hamwe na Mewayz, koresha inyandikorugero zabanjirije ibyicaro bitandukanye - urugero, icyitegererezo cyo kugurisha hamwe na inventure hamwe na POS module yabanje gukora. Shinga inzobere yihariye yo kubayobora kugirango ibayobore binyuze mumibare yimuka, amahugurwa yabakoresha, hamwe nuburyo bwambere. Kugenda neza bigabanya churn kare kugeza kuri 60%.

Kora amashusho ya videwo na lisiti yo guhitamo wenyine. Teganya iminota 30 yo guhamagara kugirango uhuze intego, hanyuma ukurikire buri cyumweru kugenzura ukwezi kwambere. Koresha isesengura rya Mewayz kugirango ukurikirane iyakirwa-niba umukiriya adakoresha module zingenzi, witonze utange amahugurwa. Umucuruzi umwe yiyongereyeho kugumana 40% yohereza inama yihariye mugihe imikoreshereze yagabanutse. Wibuke, SMBs ibura amakipe ya IT; inkunga yawe nubuzima bwabo.

Intambwe ya 5: Tanga intsinzi ntagereranywa yumukiriya ninkunga

Kugumana nibintu byose muri SaaS. SMBs iranyeganyega vuba niba bumva badashyigikiwe. Tanga imiyoboro myinshi yingoboka: terefone, imeri, no kuganira. Intego yo gusubiza munsi yiminota 5 mugihe cyamasaha yakazi. Koresha ikibaho cya Mewayz cyera-label kugirango ukurikirane amanota yubuzima bwabakiriya-imikoreshereze mike cyangwa amatike yingoboka kenshi byerekana churn risque. Mubigereho mugere kubitekerezo byiza, nka "CRM yawe yerekana imirima idakoreshwa. Reka tubahindure kugirango dufate amakuru menshi."

Kubaka umuganda ukoresheje amatsinda y'abakoresha cyangwa urubuga aho abakiriya basangira imyitozo myiza. Kwishimira ibyo bagezeho - shyiramo "Umukiriya Ukwezi" kuri blog yawe. Ibiciro bishya bizamuka mugihe abakiriya bakubonye nkumufatanyabikorwa mukuzamuka kwabo. Tekereza umukiriya watsindiye konti kurenza $ 500 / ukwezi, urebe ko arenze agaciro. Ibyishimo bya SMB bihinduka abavugabutumwa; 82% yubucuruzi buciriritse bwohereza software ishingiye kumiterere yubufasha.

Intambwe ya 6: Gupima Ubucuruzi Bwawe-Ibirango Ubucuruzi

Umaze gutera imisumari ku isoko rya SMB, gipimo neza. Koresha API ya Mewayz kugirango uhindure itangwa na fagitire. Kora gahunda zabafatanyabikorwa kubohereza - tanga komisiyo kubacungamari cyangwa abajyanama bamenyekanisha abakiriya. Kwagura uhagaritse wongeyeho module kubikenewe byegeranye; urugero, niba ukorera resitora, ongeraho kubika no gucunga ameza. Kurikirana ubukungu bwubukungu: Agaciro k'ubuzima bw'abakiriya (LTV) kagomba kuba 3x Igiciro cyo kugura abakiriya (CAC).

Tekereza serivisi yera yongeyeho serivisi zirenze software, nk'amahugurwa cyangwa ubujyanama. Bishyire hamwe muri premium pack. Mugihe ukura, ukoreshe reps yihariye mubice bya SMB. Intego ni iterambere rifatika, risubirwamo-ntabwo ari rimwe. Hamwe nigitabo gikwiye cyo gukinisha, umucuruzi umwe arashobora kuyobora abakiriya 100+ SMB bunguka.

Abagurisha cyane ibirango byera-label ntibagurisha software gusa; bishora mubikorwa byabakiriya babo. Ihuriro ryawe rihinduka inkingi yubucuruzi bwabo, bigatuma guhinduranya bidashoboka.

Gahunda yo Gutangiza Iminsi 30 Ifatika

1. Icyumweru cya 1: Kurangiza icyicaro cyawe na ICP. Hitamo 10 yibanze ya Mewayz module yawe. Shiraho ikirango cyera-ikirango.
2. Icyumweru cya 2: Gutezimbere ibiciro no kugurisha ingwate. Kora urupapuro rwurupapuro rufite ikigeragezo cyubusa.
3. Icyumweru cya 3: Tangira kwegera intego 50 za SMBs. Koresha webinar yerekana igisubizo cyawe.
4. Icyumweru cya 4: Kuruhande rwabakiriya bawe 5 ba mbere. Kunonosora ubwato bushingiye kubitekerezo.

Kurikirana ibipimo byingenzi uhereye kumunsi wambere: kwiyandikisha kugeragezwa, igipimo cyo guhinduka, na churn yambere. Hindura vuba - niba guhinduka ari bike, hindura ubutumwa bwawe cyangwa utange indege. Mugihe cyiminsi 90, intego ya 20 yishura abakiriya ba SMB.

Kazoza ka White-Label SaaS ya SMBs

Nkuko SMBs igenda irushaho kubara, ibisabwa kumahuriro ahuriweho biziyongera. Ibikoresho bikoreshwa na AI, nkibisesengura byahanuwe muri modul ya Mewayz, bizahinduka ibiteganijwe bisanzwe. Abacuruzi bakora ubu bazubaka ubucuruzi butajegajega bwimibanire myiza yabakiriya. Igitabo gikinirwaho ntabwo ari kugurisha software gusa; ni ukuba umufatanyabikorwa wingenzi muri ecosystem ya SMB. Tangira ntoya, utange ubudacogora, kandi upime ufite intego.

Ibibazo bikunze kubazwa

Ikirango cyera-SaaS ni iki kandi ni ukubera iki ari byiza kuri SMBs?

Umweru-label SaaS yemerera ubucuruzi guhindura porogaramu isanzweho, nka Mewayz, mwizina ryabo bwite. Nibyiza kuri SMBs kuko itanga ibikoresho bihendutse, bihujwe bitagoranye gucunga abacuruzi benshi.

Bisaba angahe gutangira ubucuruzi bwa label yera ya SaaS?

Hamwe na platform nka Mewayz, urashobora gutangira $ 100 / ukwezi kuri gahunda yera-label. Ibiciro byinyongera birashobora kubamo kwamamaza no kumurongo, ariko ibiciro byiterambere biravaho.

Nubuhe buryo bukomeye bwo guha abakiriya ba SMB?

Wibande kuri module ikemura ibibazo byububabare rusange: CRM, inyemezabuguzi, nu mushahara ni ngombwa. Noneho ongeraho inganda zihariye nkubuyobozi bwa flet cyangwa booking ukurikije niche yawe.

Nakora nte ubufasha bwabakiriya kubicuruzwa byanjye byanditseho ibirango?

Tanga infashanyo nyinshi (terefone, kuganira, imeri) hanyuma uyihuze kubiciro byawe. Koresha ibikoresho byera-ibirango byifashishwa mugukurikirana imikoreshereze no gufasha abakiriya.

Nshobora gutunganya software yinganda zihariye za SMB?

Yego. Amahuriro nka Mewayz atanga module 208 hamwe na API, igufasha gukora imigozi idahwitse hamwe noguhuza ibice nkibicuruzwa, ubuvuzi, cyangwa serivisi zumwuga.

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