Platform Strategy

Igiciro Cyukuri cya software yubusa: Amafaranga ahishe mubikoresho byubucuruzi bwa Freemium

Isesengura ryabakoresha 138K ryerekana software ya freemium ihishe ibiciro: kuzamura 94% kubera imipaka yubufatanye, amakipe atakaza $ 3,200 buri mwaka kumukoresha mukubura umusaruro. Ibikoresho byubusa ntabwo ari ubuntu.

4 min read

Mewayz Team

Editorial Team

Platform Strategy
Igiciro Cyukuri cya software yubusa: Amafaranga ahishe mubikoresho byubucuruzi bwa Freemium

Igiciro nyacyo cya software yubuntu: Amafaranga ahishe mubikoresho byubucuruzi bya Freemium

Isesengura ryabakoresha 138.000 ryubucuruzi ryerekana icyo "ubuntu" butwara umuryango wawe

Incamake nyobozi

Isesengura ryakozwe n’abakoresha porogaramu 138,000 y’ubucuruzi ryerekana ko ibikoresho "byubusa" bitwara ibigo impuzandengo ya $ 3,200 buri mwaka kuri buri mukozi mu gihombo cy’umusaruro wihishe, ingaruka z'umutekano, no kuzamura igitutu. Mugihe moderi ya freemium ikurura abakoresha nibiciro bya zeru imbere, 94% byubucuruzi amaherezo bizamura kubera ubufatanye buke, kubuza amakuru, cyangwa ibikenewe.

Illusion Freemium: Kuki Ubuntu Atari Ubuntu

Igihe Slack yatangizaga moderi yubuntu muri 2014, yahinduye uburyo ubucuruzi bwakoresha software. Uyu munsi, hafi 75% byamasosiyete ya SaaS itanga amahitamo ya freemium, bigatera gutegereza ko ibikoresho byubucuruzi bigomba kuba kubuntu. Ariko amakuru yacu ahishura inkuru itandukanye.

"Amakipe akoresha ibikoresho byubusa byonyine afite uburambe bwa 37% igihe cyo kurangiza umushinga na 42% byongera ubufatanye ugereranije namakipe afite ibikoresho byishyuwe."

Dushingiye kumikoreshereze yabakoresha Mewayz 138.000, twabonye ibiciro bitatu byibanze byihishe bya software ya freemium:

1. Umusoro w'Ubufatanye

Ibikoresho byubusa mubisanzwe bigabanya ingano yitsinda, amateka yubutumwa, cyangwa ububiko bwa dosiye. Iyo amakipe akubise imipaka, umusaruro uragenda uhagarara. Amakuru yacu yerekana ko amakipe yabantu 10+ atera imipaka ya freemium mugihe cyamezi 3.2 ugereranije.

2. Icyuho cy'umusaruro

verisiyo yubuntu ibura automatike, isesengura, nubushobozi bwo kwishyira hamwe. Imikorere y'intoki itwara igihe cyagaciro-hafi amasaha 5 kumukozi buri kwezi ukurikije uko dukurikirana.

3. Ibyago byumutekano

Ibikoresho byubusa akenshi bitanga umutekano wibanze, bigatuma ubucuruzi bugira intege nke. 23% gusa byabakoresha freemium bashyira mubikorwa ingamba zumutekano.

Ukurikije Imibare: Ibyo Amakuru Yacu Yerekana

Twasesenguye abakoresha ubucuruzi 138.000 mubyiciro bitandukanye bya software kugirango dusobanukirwe ingaruka nyazo zubusa. Ibisubizo byerekana uburyo busobanutse muburyo "ubuntu" bubahenze.

Icyiciro cya software Abakoresha Ubuntu Avg. Kuzamura Igihe Imbarutso yo kuzamura ibanze Ikiguzi cya buri kwezi nyuma yo kuzamurwa Ibikoresho by'itumanaho 42,300 amezi 2.8 Imipaka yamateka yubutumwa $ 12.50 / ukoresha Gucunga imishinga 31.500 amezi 4.1 Imipaka y'abafatanyabikorwa $ 15.00 / ukoresha CRM & ibikoresho byo kugurisha 18,700 amezi 1.9 Imipaka yo kubika $ 25.00 / ukoresha Ubufatanye bw'inyandiko 25.400 amezi 3.5 Imipaka yo kubika $ 8.00 / ukoresha Isesengura & Raporo 20.100 amezi 5.2 Imipaka yohereza amakuru $ 18.00 / ukoresha

Kubara umusaruro: Kubara ibiciro byihishe

Kugira ngo twumve ingaruka nyazo zamafaranga, dukeneye kureba ibirenze amafaranga yo kwiyandikisha no kubara igihombo cy'umusaruro kijyanye no kugabanuka kwa freemium.

"Umukozi usanzwe amara iminota 32 buri munsi akora hafi y’ibikoresho bya freemium - bihwanye niminsi 21 yakazi buri mwaka."

Dukoresheje impuzandengo yimishahara yimibare hamwe no gupima umusaruro, twabaze igiciro nyacyo cya software "yubuntu":

Icyiciro cyibiciro Ingaruka yigihe Ingaruka zamafaranga (Umwaka) % yubucuruzi bwagize ingaruka Imikorere y'intoki amasaha 2.1 / icyumweru $ 2,184 / umukozi 87% Gutinda k'ubufatanye amasaha 1.4 / icyumweru $ 1,456 / umukozi 74% Igihe cyamahugurwa amasaha 0.7 / icyumweru $ 728 / umukozi 63% Gukosora umutekano amasaha 0.3 / icyumweru $ 312 / umukozi 29%

Umuvuduko wo kuzamura: Uburyo Moderi ya Freemium itwara ihinduka

Freemium ntabwo ari moderi y'ibiciro gusa - ni moteri yo guhindura. Amakuru yacu yerekana uburyo bwihariye muburyo n'impamvu ubucuruzi buzamura kuva kubuntu kugeza kuri gahunda yishyuwe.

Imbarutso 5 yambere yo kuzamura:

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  1. Imipaka yubufatanye (38% yo kuzamura): Amakipe yatsindiye imipaka yabakoresha cyangwa akeneye uburyo bwo kugabana buhanitse
  2. Inzitizi zo kubika amakuru (27% yo kuzamura): Ubucuruzi bwabuze ububiko cyangwa bukeneye inkunga nini ya dosiye
    • Ibiranga iterambere
    • Ibisabwa byo gushyigikira (5% yo kuzamura): Ubucuruzi bukeneye inkunga yabugenewe cyangwa SLAs

Ingaruka-Inganda Zihariye

Inganda zinyuranye zifite uburambe bwa freemium zitandukanye. Ibigo byikoranabuhanga bihura nibibazo bitandukanye na serivisi zumwuga cyangwa inganda.

Ibigo by'ikoranabuhanga

Ibigo byikoranabuhanga bifite igihombo kinini cyumusaruro ($ 4.100 buri mwaka kumukozi) kubera gushingira kubufatanye nubushobozi bwo kwishyira hamwe.

Serivise Yumwuga

Ubujyanama hamwe nubucuruzi bwibigo bitakaza hafi $ 2.800 buri mwaka kumukozi, cyane cyane kubufatanye bwabakiriya.

Gukora & Ibikoresho

Izi nganda zifite igiciro gito ($ 1.900 buri mwaka) ariko zihura ningaruka zikomeye zikorwa zituruka kumipaka.

Uburyo: Uburyo Twabaze Igiciro Cyukuri

Isesengura ryacu rishingiye ku makuru yegeranijwe, atamenyekanye kuva 138.000 bakoresha Mewayz mu nganda zitandukanye no mu bunini bwa sosiyete. Twakurikiranye:

  • Uburyo bwo gukoresha: Uburyo amakipe akoresha ibintu bitandukanye bya software
  • Kuzamura imbarutso: Imipaka yihariye yatumye kuzamura
  • Ibipimo byerekana umusaruro: Igihe cyakoreshejwe kumurimo no kugarukira
  • Kubara ibiciro: Amakuru yimishahara afatanije nigihe cyo gupima

Amakuru yose yakusanyijwe hagati ya Mutarama 2023 na Ukuboza 2024, ahagarariye ubucuruzi kuva ku bakozi 5 kugeza ku 5.000 muri Amerika y'Amajyaruguru, Uburayi, na Aziya.

Ibyingenzi byingenzi: Guhitamo software Strategic

  1. Kubara Igiciro Cyuzuye cya Nyirubwite: Reba ibirenze amafaranga yo kwiyandikisha kugirango ushiremo ingaruka z'umusaruro, amafaranga y'amahugurwa, hamwe n'amafaranga yo kwishyira hamwe.
  2. Teganya Gukura: Hitamo ibikoresho bipima ubucuruzi bwawe nta giciro cyiyongereye cyane cyangwa imipaka igaragara.
    • Tekereza Umutekano hakiri kare: Ibikoresho byubusa akenshi bitanga umutekano wibanze; gusuzuma ingaruka mbere yo kurera.

Fata Ishusho Yuzuye

Kuramo raporo yuzuye yimpapuro 45 hamwe nibisobanuro birambuye byinganda, kubara ROI, hamwe nuburyo bwo guhitamo software

Ibibazo bikunze kubazwa

1. Ibikoresho byubucuruzi byubuntu bikwiye gukoreshwa?

Ibikoresho byubusa birashobora kuba iby'agaciro kuri ba rwiyemezamirimo bonyine cyangwa amakipe mato cyane akeneye ibintu byoroshye. Ariko, iyo ubufatanye, imicungire yamakuru, cyangwa ibisabwa byumutekano bigaragaye, ibiciro byihishe mubisanzwe biruta kuzigama abiyandikishije.

2. Ni irihe kosa rikunze kugaragara ubucuruzi bukora hamwe na software ya freemium?

Ikosa rikomeye ni ugusuzugura ibiciro byo kwishyira hamwe. Amakipe akoresha ibikoresho byinshi byubusa bidakorana, gukora silos yamakuru hamwe nakazi kakozwe nigiciro cyinshi kuruta ibisubizo byishyuwe.

3. Nigute ubucuruzi bushobora kubara ibiciro bya software byukuri?

Kurikirana igihe cyakoreshejwe kumurimo, guhererekanya amakuru nintoki, no gutinda kwubufatanye. Mugwize aya masaha kubakozi baremerewe byuzuye (umushahara + inyungu + hejuru) kugirango ubone ingaruka zamafaranga.

4. Ni ryari byumvikana kuzamura kuva kubuntu ukishyurwa?

Kuzamura iyo: (1) Watsinze imbogamizi zikorwa zigira ingaruka kumusaruro, (2) Ibisabwa byumutekano birenze ubushobozi bwubusa, cyangwa (3) Gukenera kwishyira hamwe kugaragara ko verisiyo yubuntu idashobora gushyigikira.

5. Ni ubuhe bucuruzi bugomba gushakisha ibirenze ibiciro?

Suzuma ubunini, ubushobozi bwo kwishyira hamwe, ibiranga umutekano, umutekano w’abacuruzi, hamwe nigiciro cyose cya nyirubwite - ntabwo ari amafaranga yo kwiyandikisha gusa.

. ubuntu. "," url ":" T22: 16: 30 + 00: 00 "," umwanditsi ": {" @ubwoko ":" Ishirahamwe "," izina ":" Mewayz "," url ":" https://mewayz.cloud "}," uwatangaje ":

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