Kwiyandikisha Bundle Igishushanyo mbonera: Uburyo ibigo byubwenge byongera amafaranga arenze amafaranga yumushinga

Ikigo gishya cyo kwinjiza imisoro: Kurenga Imishinga imwe-imwe

Kumyaka mirongo, ibigo bishushanya urubuga byakoreraga kumushinga ushingiye kumurongo: ikibuga, gushushanya, guteza imbere, gutangiza, gusubiramo. Iminsi mikuru-cyangwa-inzara yasize ibigo byatsinze bigoye. Ariko impinduka yibanze irakomeje. Ibigo byunguka cyane byavumbuye ingamba zikomeye: guhuza abiyandikisha ba software mu buryo butaziguye mu mishinga yabakiriya babo. Aho kubaka urubuga gusa no gutanga urufunguzo, bahinduka abafatanyabikorwa b'igihe kirekire. Ubu buryo buhindura umubano hagati yikigo n’abakiriya kuva mubikorwa byubufatanye, bigashyiraho uburyo buteganijwe bwinjiza bushobora kongera agaciro k’ikigo kuri 3-5x mugihe bitanga umusaruro mwiza kubakiriya.

Reba imibare: Umushinga usanzwe wo gushushanya urubuga ushobora kwinjiza $ 15,000 mumafaranga yinjiza rimwe. Ariko guhuza $ 200 / ukwezi kwiyandikisha rya software (nka Mewayz yubucuruzi yuzuye ya OS) itanga andi $ 2,400 buri mwaka kubakiriya. Hamwe nabakiriya 50 gusa kuri gahunda zishyizwe hamwe, ayo ni $ 120.000 $ byateganijwe ko byinjira buri mwaka (ARR) - amafaranga akomeza niba ukora cyane mubikorwa cyangwa udakora. Iyi moderi ntabwo ari ugushaka amafaranga menshi; bijyanye no kubaka ubucuruzi burambye bushobora guhangana n’ubukungu bwifashe nabi no gushora imari mu iterambere rirambye.

Impamvu Bundling Software itanga Agaciro kadasanzwe

Guhuza software hamwe na serivisi zishushanya bikemura ingingo nyinshi zibabara icyarimwe. Kubakiriya, byoroshya tekinoroji yabo. Aho guhuza abiyandikishije batandukanye kuri CRM, inyemezabuguzi, isesengura, hamwe n’imicungire yibirimo, babona igisubizo cyuzuye gicungwa ninzobere-ikigo cyabo. Ibi bigabanya umunaniro wibyemezo, bigabanya ibiciro muri rusange binyuze mubiciro byuzuye, kandi byemeza ko sisitemu zose zikora hamwe kuva kumunsi wambere.

Kubigo, inyungu zirahinduka cyane. Kurenga kuzamura amafaranga agaragara, guhuriza hamwe gukora "stickier" umubano wabakiriya. Iyo ucunga sisitemu yibanze yubucuruzi, abakiriya ntibakunze guhindura ibigo. Ibi bizamura cyane igipimo cyo kugumana-ibigo bikoresha abiyandikisha bundling raporo yo kugumana abakiriya byiyongera kuva murwego rwinganda zingana nimyaka 2.3 kugeza kumyaka 5+. Byongeye kandi, kugira abakiriya kumurongo uhuriweho nka Mewayz usanzwe ukora akazi kawe, bigabanya ubufasha bugoye, kandi bigatanga amahirwe kumurimo uhoraho wo gukora neza.

"Uburyo bwacu bwo kwiyandikisha bufatanije bwongereye agaciro ikigo cyacu agaciro ka 400% kubera ko abashoramari baha agaciro amafaranga ateganijwe kugaruka ku musaruro ushingiye ku mushinga. Icy'ingenzi kurushaho, byatumye dushobora gushora imari mu mpano nziza n'umutungo amaherezo byagirira akamaro abakiriya bacu." - Sarah Chen, washinze ikigo cya Nexus Digital Agency

Ingamba enye zibanze zifatika Inzego zikoresha

Ntabwo inzira zose zifatika zakozwe zingana. Ibigo byatsinze mubisanzwe bifata imwe muri moderi enye, buri kimwe gifite ibyiza bitandukanye.

1. Ibikoresho Byose-Bikubiyemo

Ubu buryo bufunga abiyandikishije muri software mu buryo butaziguye. Kurugero, umushinga wurubuga 20.000 $ ushobora kuba urimo amezi 24 yubucuruzi bwa OS "kubuntu." Igiciro cyo kwiyandikisha cyubatswe mubiciro byumushinga, bigatuma itangwa ryiza cyane kubakiriya mugihe byemeza ko byinjira igihe kirekire. Ibi bikora neza cyane kubakiriya bakunda ibiciro byoroshye, byateganijwe.

2. Icyiciro cya Serivisi Icyiciro

Ibigo bikora urwego rwa serivisi (Shingiro, Pro, Enterprises) aho buri rwego rurimo buhoro buhoro ibiranga software hamwe ninkunga. Gahunda yibanze irashobora kuba ikubiyemo CMS gusa, mugihe Pro yongeyeho CRM nisesengura, kandi Enterprises ikubiyemo suite yuzuye. Ibi bituma ibigo bifasha abakiriya kurwego rwingengo yimari itandukanye mugihe bazamuka uko ibyo bakeneye bikura.

3. Igisubizo cyera-Ikirango

Ukoresheje urubuga rwera-label nka Mewayz, ibigo bisubiramo software nkibyabo. Umukiriya abona ko ikoranabuhanga ryose ari sisitemu yihariye yikigo, bigashimangira umwanya wikigo. Ubu buryo butegeka ibiciro bya premium kandi bigakora abakiriya bakomeye gufunga.

4. Imikorere-ishingiye kuri Bundle

Ibigo bimwe bihuza ibiciro bya software kubipimo byabakiriya bagezeho - urugero, kwishyuza ijanisha ryinjiza ryinjizwa kumurongo. Ibi bihuza ibyifuzo byikigo nibisubizo byubucuruzi bwabakiriya, bigatera imbaraga zubufatanye nyabwo.

Intambwe ku yindi: Gushyira mu bikorwa Bundle yawe ya mbere

Kwimukira muburyo bwa bundling bisaba gutegura neza. Kurikiza igishushanyo mbonera gifatika kugirango umenye neza ishyirwa mu bikorwa.

Menya aho urubuga ruhuriweho rushobora gukemura ibibazo byinshi.
Bahe igiciro kugirango batange agaciro gasobanutse kubakiriya mugihe bakomeza ubuzima bwiza.
• Hugura Ikipe yawe: Menya neza ko abashushanya, abashinzwe iterambere, n'abashinzwe konti basobanukiwe n'itangwa rishya kandi bashobora kuvuga inyungu zayo kubakiriya.
• Umuderevu hamwe nabakiriya bariho: Tangira nabakiriya 2-3 b'indahemuka bagomba kuzamura urubuga. Bahe imvugo ishimishije yo kwimuka kugirango ube abakiriya bawe ba mbere.

Ibiciro bya psychologiya: Uburyo bwo Gutanga Amaturo Yuzuye

Kugena imigozi yawe neza ni ngombwa. Intego ni ugushiraho agaciro kagaragara gashimangira ibiciro bihendutse mugihe gikomeje guhatanwa. Dore ingamba zifatika zo kugena ibiciro:

• Igiciro gishingiye ku gaciro: Igiciro ukurikije agaciro katanzwe, ntabwo ari ikiguzi gusa. Niba bundle yawe ifasha umukiriya kuzigama amasaha 10 / icyumweru mumirimo yubuyobozi, bara agaciro k'idolari k'icyo gihe cyo kuzigama.
• Ibiciro Byiciro: Tanga amahitamo 3 aho urwego rwagati arirwo rugendo rwawe. Mubitekerezo, abakiriya bazagereranya kurenza urugero kandi mubisanzwe bahitamo inzira yo hagati.
• Kugabanuka kwumwaka: Tanga 10-15% kugabanyirizwa mbere yo kwishyura mbere yumwaka, kunoza amafaranga yawe mugihe ufungiye abakiriya igihe kirekire.

Wibuke kubaka muburyo bwiza. Ikigo gisanzwe cyerekana abiyandikishije kuri 30-100%, bitewe nurwego rwo gushyigikira no kwihitiramo byatanzwe. Kurugero, niba urubuga rugutwara $ 49 / ukwezi kumukiriya, urashobora kwishyuza $ 79- $ 99 / ukwezi, byerekana inyungu nziza kurenza umwaka wambere.

Gutsinda Abakiriya Basanzwe

Bamwe mubakiriya barashobora kubanza kurwanya ibiciro byuzuye, cyane cyane iyo bamenyereye kwishyura gusa imishinga yihariye. Kwitegura ni urufunguzo rwo gutsinda izo nzitizi.

"Tumaze kugira sisitemu mu mwanya"

Subiza ushimangira inyungu zo kwishyira hamwe: "Ibyo biratunganye-urubuga rwacu ruhuza na sisitemu nyinshi zihari. Mugihe duhuje, dushobora gukora ikibaho kimwe gikiza umwanya wikipe yawe kandi gitanga ubushishozi bwiza." Tanga isuzuma ryubusa kugirango werekane agaciro.

"Ibi bisa naho bihenze kuruta kubikora ubwacu"

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"Duhitamo gutunga tekinoroji yacu rwose"

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Gupima Intsinzi: Ibipimo by'ingenzi bya serivisi zuzuye

Kugirango umenye neza ko ingamba zawe zifatika, kurikirana ibi bipimo byingenzi:

• Ijanisha risubirwamo: Intego byibuze 40% yinjiza yose ava mumasoko yagarutse mumyaka 2.
• Igipimo cyo kugumana abakiriya: Abakiriya bahujwe bagomba kuba bafite 25-40% yo kugumana kurusha abakiriya-umushinga gusa.
• Ibipimo Byifashishwa bya Platforme: Igenzura ryerekana abakiriya bakoresha cyane kugirango bayobore itangwa rya serivisi.
• Amanota yo guhaza abakiriya: Abakiriya bahujwe bagomba kwerekana ko banyuzwe cyane kubera ubufatanye bukomeje.

Shiraho ibipimo hanyuma usubiremo ibipimo buri gihembwe. Ibigo byatsinze mubisanzwe ubona amafaranga yinjiza yiyongera kugera kuri 60-70% yinjiza yose mugihe cyimyaka 3-4 uhereye igihe washyize mubikorwa ingamba.

Kazoza k'Ikigo-Isano ry'abakiriya

Guhuza porogaramu byerekana ibirenze ingamba zo kwinjiza-byerekana impinduka zifatika muburyo ibigo nabakiriya bakorana. Icyitegererezo gisanzwe gishingiye kumushinga akenshi cyashizeho uburyo butari bwo bwo gushimangira, hamwe ninzego zibanze ku kuzuza urugero nabakiriya bibanda kubisubizo byigihe kirekire. Guhuriza hamwe bihuza izo nyungu, guhindura ibigo kuva kubacuruzi mubafatanyabikorwa nyabo bashora imari mubikorwa byabo byabakiriya.

Mugihe ikoranabuhanga rikomeje gutera imbere, ibigo bitera imbere bizaba aribyo bitanga ibisubizo bihuriweho aho kuba serivisi zidasanzwe. Ihuriro nka Mewayz ritanga ibikoresho byubucuruzi byuzuye muburyo bwa modular bifasha ibigo gukora imigozi yihariye ikemura buri mukiriya yihariye. Ejo hazaza ni ibigo byubaka urusobe rwibinyabuzima birambye kubakiriya babo, ntabwo ari urubuga gusa.

Gutangira bito hamwe na gahunda yicyitegererezo bigufasha kugerageza amazi utabanje kuvugurura imiterere yubucuruzi bwawe bwose. Inzibacyuho zatsinze cyane zibaho buhoro buhoro, hamwe ninzego zinonosora uburyo bwazo bushingiye kubitekerezo byukuri byabakiriya. Mugihe cyumwaka umwe, ushobora gusanga abiyandikishije bahujwe bahindutse serivisi nziza cyane-hamwe nabakiriya bawe bashimwa cyane.

Ibibazo bikunze kubazwa

Ni ubuhe bwoko bwa software bukunze guhuzwa n'inzego zishinzwe urubuga?

Ibigo mubisanzwe bihuza sisitemu yo gucunga ibintu (CMS), imicungire yimikoranire yabakiriya (CRM), urubuga rwo gusesengura, sisitemu zo gutumaho, hamwe na sisitemu yubucuruzi yuzuye nka Mewayz ihuza imirimo myinshi mugisubizo kimwe.

Ni bangahe ibigo bigomba gushyira abiyandikisha kuri software mugihe bihujwe?

Ibimenyetso bisanzwe biri hagati ya 30-100%, bitewe nurwego rwo gushyigikirwa no kwihitiramo byatanzwe. Ikimenyetso kigomba kwerekana agaciro k'ubuhanga bwawe mugushyira mubikorwa no gucunga software kubakiriya.

Ese abakiriya bariho barashobora kwimurwa muburyo bwuzuye?

Yego, abakiriya bariho barashobora kwimuka mugihe amasezerano yabo yongeyeho cyangwa mugihe bakeneye kuzamura urubuga. Tanga amagambo ashimishije yo kwimuka kandi ushimangire ku nyungu za sisitemu ihuriweho hamwe n'inkunga ihoraho yo gushishikariza kurera.

Byagenda bite mugihe abakiriya basanzwe bafite software runaka?

Amahuriro menshi ahuza atanga ubushobozi bwo kwishyira hamwe. Shyira bundle yawe nkuburyo bwo guhuza ibikoresho byabo biri munsi yubuyobozi bumwe, kugabanya ibintu bigoye no kunoza ubushishozi bwamakuru muri sisitemu.

Guhuza bigira izihe ngaruka kubiciro byikigo?

Ibigo bifite amafaranga yinjiza asubirwamo avuye mubiyandikishije byuzuye mubusanzwe abona igiciro cya 3-5x kiri hejuru yikigo gishingiye kumushinga, kuko amafaranga yinjira ateganijwe afite agaciro kubashoramari nabaguzi.

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