SMB Zahabu Rush: Igitabo cyawe cyuzuye cyo kugurisha cyera-Ikirango SaaS

> Hamwe na miliyoni zirenga 30 za SMBs muri Reta zunzubumwe zamerika zonyine kandi zitabarika kwisi yose, ubwo bucuruzi bukeneye ibisubizo bikomeye ariko akenshi bukabura ingengo yimishinga ya software ikora ibicuruzwa cyangwa amatsinda yiterambere ryimbere mu ngo. Ibi bitanga amahirwe meza kubigo na ba rwiyemezamirimo gutera intambwe hamwe na label yera ya SaaS ibisubizo. Ukoresheje urubuga nka Mewayz, rutanga module 208 kuva CRM kugeza kumushahara, urashobora kwihutira kubaka OS yubucuruzi yerekana ibicuruzwa byujuje ibyifuzo bitandukanye byabakiriya ba SMB udafite hejuru yinyubako kuva kera. Icyifuzo kirasobanutse: SMBs ziteganijwe kongera amafaranga ya SaaS hejuru ya 15% buri mwaka, ishakisha urubuga-rumwe-rworoshya imikorere yabo.

Tekereza guha abakiriya bawe ibicuruzwa byamamaza ibicuruzwa byuzuye - CRM, inyemezabuguzi, isesengura-byose munsi yikimenyetso cyawe. Ibi ntabwo byongera kugumana kwabakiriya gusa kuba intangarugero mubikorwa byabo bya buri munsi ahubwo binakingura inzira zisubiramo ziteganijwe cyane kuruta imirimo ishingiye kumushinga. Urufunguzo ni ukumva ko SMBs idashaka ikindi gikoresho gusa; barimo gushakisha umufatanyabikorwa ushobora gutanga igisubizo gihamye kubibazo byabo byingutu byakazi.

Kubaka Urufatiro rwawe rwera-Label: Ihuriro ryiza

Guhitamo urubuga rwera rwera-label nicyemezo gikomeye cyane uzafata. Ni moteri izatanga imbaraga mubikorwa byawe byose. Ukeneye igisubizo gikora cyane kandi cyoroshye. Ihuriro nka Mewayz, hamwe na module 208, igufasha guhitamo no guhitamo ibintu nyabyo intego yawe SMB niche ikeneye. Urashaka ibigo bishinzwe guhanga? Wibande ku micungire yimishinga, inyemezabuguzi, hamwe nu mbuga zabakiriya. Gukorera ubucuruzi bwaho? Imicungire yimodoka, gahunda, hamwe nu mushahara uhinduka ngombwa. Ubushobozi bwo kuvanga no guhuza bikubuza kwishyura ibicuruzwa bitari ngombwa kandi bikagufasha gukora ibicuruzwa byateguwe neza. Ihuriro rigomba kwemerera kugenzura ibicuruzwa byuzuye - ikirango cyawe, igishushanyo cyamabara, indangarubuga yawe. Uburambe bwabakiriya bugomba kuba ubwawe 100%, nta kimenyetso kigaragara cyumushinga utanga ikoranabuhanga. Kandi, suzuma uburyo bwa API. Ku $ 4.99 kuri module buri kwezi, igiciro cya API cya Mewayz cyemerera guhuza byimazeyo na sisitemu zisanzwe zabakiriya bawe, ikintu gikomeye kuri SMBs zishobora gukoresha ibindi bikoresho. Hanyuma, suzuma igishushanyo mbonera cya platifomu kandi yizewe. Icyubahiro cyawe ubu kijyanye nigihe cyacyo no guhanga udushya.

batanga ubuhanga bwabo budasanzwe, bakawuzenguruka muburyo bukomeye bwa tekiniki kugirango bakemure ikibazo cyihariye kubibazo byabasobanuzi neza. Intsinzi yera-label SaaS itanga yiganje ihagaritse. Agaciro kawe kagomba gutaka ubuhanga mubikorwa runaka. Kurugero, aho kugurisha "software yubucuruzi," ugurisha "Ihuriro-Ryose-Imiyoborere ya Sitidiyo Yigenga Yigenga." Ibi byihariye bituma kwamamaza byoroha, ubutumwa busobanutse, hamwe niterambere ryibicuruzwa byibanda cyane. Urumva ingingo zidasanzwe zububabare bwa niche yawe - nko guteganya amasomo, kugumana abanyamuryango, no gutunganya amafaranga kuri siporo - kandi urubuga rwawe rurabikemura mu buryo butaziguye.

Kugira ngo usobanure icyicaro cyawe, ibaze ibibazo bike byingenzi. Ni izihe nganda wowe cyangwa itsinda ryanyu mufite uburambe? Nihe ubona ibibazo bihoraho, bigaruka kenshi software ishobora gukemura? Isoko rinini bihagije kugirango ryunguke ariko niche bihagije kugirango wirinde guhonyora amarushanwa? Bimaze kumenyekana, ingamba zawe zose - uhereye kuri kopi yo kugurisha kugeza ku nkunga y'abakiriya - zigomba guhuzwa n'abazumva. Ubumenyi bwawe bwisi yabo ninyungu zawe zirenganya kurenza ibihangange bya software.

Kumenya inyungu za SMB Niches

Bimwe mubyiza byizerwa kuri label yera ya SaaS kurubu harimo serivisi zumwuga (abajyanama, abacungamari, abanyamategeko), ubuzima n’ubuzima bwiza (sitidiyo, abavuzi, abahugura), ubucuruzi bwaho (abapompa, amashanyarazi, ibibuga), ninganda zihanga (ibigo byamamaza, abigenga, abashushanya). Iyi mirenge yuzuyemo SMBs zishingiye cyane kubikorwa bikora neza ariko akenshi zikabura amikoro ya tekiniki yo kwiyubakira sisitemu zabo.

SMBs izwiho kutita ku biciro, ariko bazishyura ibisubizo byerekana ko bibatwara igihe cyangwa amafaranga. Icyitegererezo cyiza cyane ni abiyandikishije murwego, bisa nuburyo bwa Mewayz ($ 19- $ 49 / ukwezi kubakoresha-nyuma). Ibi biragufasha guhuza ubunini butandukanye bwubucuruzi muri niche yawe. Urwego rwibanze rushobora kubamo module yibanze nka CRM na fagitire, mugihe urwego rwo hejuru rwongeyeho isesengura ryambere, umushahara, cyangwa imyanya myinshi yabakoresha.

Ahubwo, bundules module mubice byumvikana bihuye nibikorwa byiterambere. Icy'ingenzi, igiciro cyawe kigomba gushyiramo marge nzima hejuru yumwanya wera wa label ($ 100 / ukwezi kuri Mewayz). Niba utanga gushiraho, amahugurwa, hamwe nubufasha bwabigenewe, urashobora kandi ugomba kwishyuza amafaranga menshi. Abatanga isoko benshi batsinze bakoresha icyitegererezo cyamafaranga yishyurwa + amafaranga yo gushyira mubikorwa + buri kwezi ucunga serivisi. Iyi myanya iguhuza nkumujyanama, ntabwo igurisha software gusa.

• Nibyiza kuri solopreneurs nubucuruzi buciriritse cyane.
Intego zashyizeho SMBs hamwe nabakozi 5-20. Kubakiriya bawe bafite agaciro.

Ufata ibyemezo akenshi ni nyirubwite, umukene-igihe kandi yibanda kuri ROI ako kanya. Ibicuruzwa byawe bigomba kuba bigufi kandi byibanda cyane ku kwerekana agaciro kagaragara vuba. Tangira ugamije gushakisha muri niche wahisemo. Koresha LinkedIn Igurisha Navigator, amashyirahamwe yinganda, hamwe nubucuruzi bwaho kugirango ubone ibyifuzo. Kwegera kwawe ntigukwiye kuba imeri rusange ikonje ahubwo ni ubutumwa bwihariye bwerekana ko wunvise ibibazo byabo byinganda.

Demo nintwaro yawe ikomeye. Ntugaragaze gusa ibiranga; vuga inkuru. "Dore uko umunsi usanzwe kuri nyiri ubucuruzi [niche] usa udafite urubuga rwacu - akajagari. Noneho, reka nkwereke uburyo urubuga rwacu rworoshya iyi mirimo itanu yihariye, igukiza amasaha 10 mu cyumweru." Koresha imibare ifatika hamwe nubushakashatsi bwakozwe nabakiriya basa. Ba nyiri SMB bakeneye kubona inzira iva kubiciro kugirango bungukire neza. Isozwa rigomba kuba ryoroshye - icyifuzo gisobanutse, ibiciro bisobanutse, nigihe cyo kugerageza ibyago bike niba bishoboka. Icyizere cyabo kibonerwa nubuhanga bwawe, ntabwo ari izina ryawe.

Kwinjira no kugumana abakiriya mugihe kirekire

Kugura abakiriya ni kimwe cya kabiri cyintambara; kugumana niho ubuzima bwubuzima bwubatswe. Inzira yubatswe muburyo butemewe. Aha niho ugaragaza agaciro kawe ugashyiraho amajwi yumubano. Nturungike gusa kwinjira. Tanga urutonde rwihariye rwa bisi, urutonde rwo guhamagarira kwinjiza amakuru yabo, hamwe namahugurwa yihariye. Intego yawe nukugeza kuri "gutsindira kwambere" hamwe na software byihuse bishoboka - wenda kohereza fagitire yabo ya mbere yikora cyangwa kugira imikoranire yabo ya mbere yabakiriya yinjiye muri CRM.

Inkunga itumanaho nogutumanaho ni urufunguzo rwo kugumana. SMBs yiteze kwitabira. Tanga imiyoboro myinshi yingoboka (kuganira, imeri, terefone) hanyuma ushireho ibyifuzo byigihe cyo gusubiza. Kugenzura neza buri gihembwe kugirango usuzume imikoreshereze yabyo kandi utange ibitekerezo bishya birashobora guhindura umukiriya unyuzwe umufana wuzuye. Shishikariza ibitekerezo kandi ubikoreshe cyane kugirango umenyeshe module nshya ukora uhereye kumurongo wera-label. Umukiriya wumva yumvise numukiriya ugumaho.

Guhindura ingamba mubikorwa bisaba inzira isobanutse, isubirwamo. Dore inzira ifatika yo kumanura umukiriya wawe wa mbere wa SMB.

1. Niche Hasi: Hitamo umurongo umwe wihariye wa SMB uzahitamo mbere. Ntusibe iyi ntambwe.
Koresha modules 5-7 yibanze cyane kuri niche yawe hanyuma uhindure ibicuruzwa neza. kubuntu, nta-nshingano-iminota 30 yo kugisha inama kugirango basesengure akazi kabo.
2. Ubucuruzi bwawe bwera-Label SaaS Ubucuruzi

   Umaze kugira igitabo gikinirwaho cyemewe hamwe nabakiriya bake batsinze, igihe kirageze cyo gupima. Ibi bikubiyemo gahunda yawe no gushakisha inzira nshya zo gukura. Kora urutonde rusanzwe rwurutonde rwibikoresho nibikoresho byamahugurwa kugirango ugabanye umwanya umara kumukiriya. Tekereza guha akazi umukiriya wabigenewe umaze gutsinda abakiriya bagera kuri 20-30. Ibi birakubohora kugirango wibande kugurisha ningamba.

   Shakisha ubufatanye nizindi nzego cyangwa abajyanama bakorera icyicaro kimwe cya SMB ariko ntugahangane nawe. Kurugero, ikigo gishushanya urubuga gishobora kohereza abakiriya kuri software yo gucunga ubucuruzi, naho ubundi. Mugihe amafaranga yawe yinjiza buri kwezi agenda yiyongera, urashobora gushora imari mukwamamaza ibicuruzwa bigamije kwamamaza, nko kwamamaza ibicuruzwa bigenewe icyerekezo cyawe cyangwa LinkedIn. Intego ni ukubaka moteri iteganijwe kuyobora moteri itanga imbaraga ziterambere, zishobora gucungwa. Abatsinze ntibazatanga icyegeranyo cyibikoresho gusa, ahubwo sisitemu yubucuruzi ihuriweho kandi ifite ubwenge. Ibi bivuze kwishyira hamwe hamwe nizindi software SMBs ikoresha-nka QuickBooks, Google Workspace, hamwe ninzira yo kwishyura. Bisobanura kandi gukoresha amakuru kugirango utange ubushishozi, kumenyesha umukiriya ikibazo cyamafaranga mbere yuko biba ingorabahizi cyangwa gutanga igihe cyiza cyo guha akazi umukozi mushya. Ihuriro ritanga API ikungahaye, nka Mewayz, igushyira kugirango wubake ibisubizo bihanitse utongeye kugarura uruziga. Mugutangira ubungubu, urashobora kubaka ubucuruzi bukomeye buhinduka ihuriro rikuru rya SMBs muri niche wahisemo mumyaka iri imbere.

   Ibibazo bikunze kubazwa

   Ni irihe kosa rikomeye abacuruzi bashya ba label ba SaaS bakora?

   Ikosa rikomeye ni ugushaka isoko ryagutse cyane. Kugerageza kugurisha 'ubucuruzi buciriritse' bugabanya ubutumwa bwawe kandi bigatuma bidashoboka guhatana neza. Intsinzi iva kuganza niche runaka.

   Ni bangahe ubumenyi bwa tekinike nkeneye kugurisha ikirango cyera SaaS?

   Ntugomba kuba umuterimbere, ariko ukeneye kumva neza ubushobozi bwurubuga nuburyo bakemura ibibazo byubucuruzi. Agaciro kawe ni ubuhanga bwinganda zawe, ntabwo ari ubuhanga bwawe bwo kwandika.

   Ni izihe nyungu zisanzwe ku bicuruzwa byera bya SaaS byera?

   Margins ziratandukanye, ariko nyuma yikiguzi cyurubuga, igisubizo cyigiciro cyiza gishobora gutanga 50-70% yinyungu rusange. Ibi byiyongera cyane niba uhujije gushyira mubikorwa no gushyigikira serivisi mumafaranga ya buri kwezi.

   Bifata igihe kingana iki kugirango ubone umukiriya usanzwe wa SMB?

   Inzira yuzuye muburyo busanzwe ifata ibyumweru 1-2. Ibi birimo kwimuka kwamakuru, amahugurwa, no kwemeza ko umukiriya agera ku ntego yabo yambere yingenzi hamwe na software.

   Nshobora guhitamo ibiranga urubuga rwanjye rwera-label?

   Yego, hamwe na platform ya modular nka Mewayz, uhitamo imwe muri modul 208 yo gukora kubakiriya bawe, ikwemerera gukora igisubizo cyihariye kuri niche yawe yihariye ya SMB.

   . ingamba. "," url ":" " 6T12: 50: 37 + 00: 00 "," umwanditsi ": {" @ubwoko ":" Ishirahamwe "," izina ":" Mewayz "," url ":" https://mewayz.cloud "}," uwatangaje ": {"@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{" Kwibanda cyane ku isoko. Kugerageza kugurisha 'ubucuruzi buciriritse' bugabanya ubutumwa bwawe kandi bigatuma bidashoboka guhatana neza. Intsinzi iva kuganza icyicaro runaka. " nuburyo bakemura ibibazo byubucuruzi. Agaciro kawe nubuhanga bwawe bwinganda, ntabwo ari ubuhanga bwawe bwa coding. " amafaranga ya buri kwezi. " y'urubuga rwanjye rwera-label? "," yemeye Igisubizo ": {" @ ubwoko ":" Igisubizo "," umwandiko ":" Yego, hamwe na moderi ya modular nka Mewayz, uhitamo imwe muri modul 208 yo gukora kubakiriya bawe, ikwemerera gukora igisubizo cyihariye kuri niche yawe yihariye ya SMB. "}}]}

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