Yoherejwe Kuva Mewayz Ingaruka: Uburyo Gukura Ibicuruzwa-Byoherejwe Mubyukuri bipima ubucuruzi bwawe

Umukono wa Virusi Uhindura SaaS

Wakiriye fagitire yatanzwe nuwigenga. Numwuga, urasobanutse, kandi byoroshye kwishyura. Hepfo, umurongo utagaragara uragukurikirana: “Yoherejwe na Mewayz.” Birashimishije, urakanda. Mu buryo butunguranye, ntabwo uri uwakiriye gusa; uri ibyiringiro. Ntabwo ari impanuka. Numwanya wubushakashatsi bwitondewe muburyo bwiswe Products-Led Growth (PLG), kandi nuburyo Mewayz yinjiye bucece abayikoresha ibihumbi icumi. Bitandukanye no kugurisha gakondo biremereye, PLG ihindura inyandiko: ibicuruzwa ubwabyo biba umushoferi wambere wo kugura, guhindura, no kwaguka. Kubucuruzi barambiwe kwiyamamaza bihenze no guhamagara gukonje, amasezerano ni menshi. Izi nizo 'Koherejwe na Mewayz' mubikorwa - kwerekana imbaraga zerekana uburyo ibicuruzwa byiza, byateguwe neza, bishobora kwisoko ubwabyo.

Gukura kw'ibicuruzwa (PLG) Niki n'impamvu Atari Ijambo Ryiza gusa

Gukura Ibicuruzwa-Byoherejwe nuburyo bwubucuruzi aho uburambe bwibicuruzwa aribwo buryo nyamukuru bwo kubona, kugumana, no kwagura abakiriya bawe. Aho kwishingikiriza gusa kumatsinda yo kugurisha kugirango basunike ibicuruzwa, PLG iha imbaraga abakoresha kuvumbura agaciro kumagambo yabo. Tekereza kuri Slack, Dropbox, cyangwa Calendly - birashoboka ko watangiye kubikoresha kuko umuntu yohereje ikintu waremye murubuga. Inzitizi yo kwinjira ni mike, akenshi binyuze muburyo bwa freemium cyangwa ikigeragezo cyubuntu, bituma abakiriya bashobora kubona agaciro kambere mbere yo kwishyura ijana. Ibipimo by'ingenzi biva mu 'kuyobora byabyaye' bijya ku 'bakoresha bakoresha,' 'ibicuruzwa byujuje ibyangombwa,' na 'kugumana amafaranga yinjira.' Kuri Mewayz, hamwe na modul yayo 207 ihuza, ubu buryo ni ibintu bisanzwe. Umukoresha arashobora gutangirana na fagitire yubusa, ariko mugihe bakeneye gucunga amato yabo cyangwa gukoresha imishahara, upsell nta kamaro kuko agaciro kamaze kugaragara mubicuruzwa.

Ingamba zirakora kuko zihuza neza nuburyo abaguzi ba kijyambere bitwara. Abafata ibyemezo bashidikanya ku kwamamaza ibicuruzwa kandi bahitamo kugerageza mbere yo kugura. Ubushakashatsi bwakozwe na 2023 bwakozwe na OpenView Ventures bwerekanye ko amasosiyete ya PLG yinjiza amafaranga 35% byihuse kurusha bagenzi babo bayobowe n’ibicuruzwa. Bagera no kugiciro cyo hejuru cyo kugwiza kuko imikurire yabo ikora neza kandi nini. Umukono wa 'Koherejwe na Mewayz' ni amayeri ya kera ya PLG - uburyo bwo guteranya buke buhindura ibikorwa bisanzwe muburyo bwo kugura ibintu.

Anatomy ya "Yoherejwe Kuva Mewayz" Umuyoboro wa virusi

Reka dusenye neza uburyo uyu mukono utera gukura. Nukwigana kwigana bihindura buri mukiriya mubashobora kunganira.

• Kumenyekanisha: Uyahawe abona umurongo wa "Koherejwe kuva Mewayz". Ibi ntabwo ari kwamamaza bikabije; ni ibintu byoroshye, bivugwamo ko pique amatsiko.
• Ingingo Yinjiramo: Nta fomu ndende yo kugurisha-gusa inzira yihuse yo gutangira gukoresha igikoresho kimwe cyabahaye uburambe bukomeye.
• Kumenyekanisha Agaciro: Umukoresha mushya ahita yibonera agaciro k'ibicuruzwa, wenda mugukora fagitire yabo ya mbere cyangwa gucunga konti.
• Uruziga rusubiramo: Mugihe uyu mukoresha mushya amaze gutanga umusaruro, byanze bikunze bohereza itumanaho ryabo, bakomeza virusi.

Uyu muzingo urakora bidasanzwe. Mewayz ntabwo yishyura iri yerekanwa; byinjizwa no gutanga ibicuruzwa byiza bihagije kuburyo abakoresha bishimiye ko izina ryabo rijyana nayo. Igiciro cyo kubona umukiriya ukoresheje uyu muyoboro kiri hafi ya zeru, niyo mpamvu PLG ifite imbaraga zo gupima.

Kurenza Umukono: Amahame ya PLG yashyizwe muri Mewayz

Umukono wa "Koherejwe na Mewayz" ni isonga rya ice ice. Ihuriro ryose rya Mewayz ryubatswe kumahame yibanze ya PLG yemeza ko abakoresha bashobora kuvumbura no kwemeza ibicuruzwa byoroshye.

Freemium nkishingiro, Ntabwo ari Ibitekerezo

Urwego rwubusa rwa Mewayz ni ingirakamaro rwose, ntabwo ari demo yamugaye. Abakoresha barashobora gucunga imibonano, kohereza inyemezabuguzi, no gukoresha isesengura ryibanze batigeze bakuramo ikarita yinguzanyo. Ibi byubaka ikizere kandi bituma abakoresha binjiza Mewayz mubikorwa byabo byimbitse mbere yo gukubita umushahara. Intego ni ugukora verisiyo yubuntu ifite agaciro kuburyo kuzamura gahunda yishyuwe (guhera ku $ 19 / ukwezi) wumva ari intambwe isanzwe ikurikira yo gufungura imbaraga nyinshi, nka HR cyangwa moderi yo kuyobora amato.

Kwikorera-Kwikorera Kumurongo hamwe nubuyobozi bwa porogaramu

Kuva igihe umukoresha yiyandikishije, ibicuruzwa birabayobora. Inyigisho zikorana, ibikoresho, hamwe ninteruro isukuye yemeza ko abakoresha bashobora kubona ibyo bakeneye badahamagaye inkunga. Ibi bigabanya ubushyamirane kandi bigaha abakoresha gukoresha ubumenyi bwihuse, bikongerera amahirwe yo kugumana igihe kirekire.

Ubwubatsi bwububiko butwara kwaguka

Hamwe na 207 module, Mewayz nicyitegererezo cyibicuruzwa bikura hamwe nabakoresha. Umuntu wigenga ashobora gutangirana na CRM na Fagitire. Mugihe ubucuruzi bwabo bugenda bwiyongera, barashobora gukora byimazeyo umushahara, HR, cyangwa Booking module ukanze rimwe. Ubu buryo bwa modular butangiza inzira karemano yo kwaguka mubicuruzwa, bihindura abakoresha banyuzwe mubakiriya ba rwiyemezamirimo bafite agaciro kanini.

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Ibyatanzwe inyuma yo gukura: Impamvu ibipimo bya PLG bifite akamaro

Kwimura moderi ya PLG bisaba impinduka zifatika muburyo upima intsinzi. Ibipimo byubusa nko gusura urubuga bifata intebe yinyuma kubicuruzwa bishingiye ku bicuruzwa byerekana uruhare rwukuri rwabakoresha.

• Ibicuruzwa byujuje ibyangombwa (PQLs): Aba ni abakoresha, binyuze mubikorwa byabo mubicuruzwa, bagaragaza ubushake bugaragara bwo kugura. Kurugero, umukoresha wageze kumipaka yo guhuza kuri gahunda yubuntu cyangwa akunze gukoresha module isesengura ni PQL yibanze.
• Igihe cyo Guha Agaciro (TTV): Bitwara igihe kingana iki kugirango umukoresha mushya abone inyungu yibanze yibicuruzwa? Mewayz igamije TTV yiminota 10-umwanya uhagije wo kohereza inyemezabuguzi ya mbere cyangwa wongereho umubano muto.
• Kubika Amafaranga yinjira (NRR): Ibi bipima amafaranga yinjira mubakiriya basanzwe, harimo kuzamuka no kubara churn. Isosiyete ikomeye ya PLG nka Mewayz yibasiye NRR hejuru ya 110%, bivuze ko abakiriya basanzwe bagenda biyongera cyane buri mwaka.

Umutungo ukomeye wo kwamamaza sosiyete SaaS ifite nigicuruzwa abakoresha bakunda bihagije kugabana. PLG nuburyo bwo gukoresha umutungo uwo ariwo wose.

Igishushanyo mbonera cyintambwe 5 zo Gushyira mubikorwa Gahunda Yawe ya PLG

Yahumekewe na Mewayz? Hano haribikorwa bifatika, intambwe ku ntambwe yo gutera inshinge za PLG mubucuruzi bwawe bwite.

1. Menya “Aha!” Akanya: Erekana igikorwa kimwe gitanga agaciro gakomeye kubakoresha. Kuri Mewayz, yohereza inyandiko yumwuga. Kubikoresho byo gucunga umushinga, birashobora kuba birangije umurimo wambere. Ubwato bwawe bwose bugomba kuba bwarakozwe kugirango bayobore abakoresha muriki gihe byihuse.
2. Gutegura Ingingo Yinjira: Kuraho inzitizi zose zo kwiyandikisha.
3. Injeniyeri yawe ya virusi: Menya ingingo karemano zubufatanye cyangwa gusangira ibicuruzwa byawe. Ni he ushobora kongeramo "Koherejwe kuva [Ibicuruzwa byawe]" bihwanye? Kora kugabana igice cyihariye cyakazi.
4. Koresha ibikoresho byawe kuri Data: Shyira mubikorwa isesengura kugirango ukurikirane imyitwarire y'abakoresha. Ugomba kumva uburyo abakoresha bayobora ibicuruzwa byawe, aho bigumye, nibikorwa bijyana no guhinduka no kugumana.
5. Wubake Inzira nini ya Monetisation: Kora inzira isobanutse yo kuzamura wumva ari iterambere risanzwe. Koresha amakuru yo gukoresha ibicuruzwa kugirango utangire ubutumwa bwihuse kandi bufite akamaro muri porogaramu ubwayo.

Kurenga Gutangira: Uburyo umunzani wa PLG kuri Enterprises

Bamwe bemeza ko PLG ari ibikoresho byibanda kuri SMB gusa. Mewayz arabigaragaza ukundi. Modular API ($ 4.99 / module) hamwe na label yera ibisubizo ($ 100 / ukwezi) ni amarembo yumushinga. Ishami riri mu kigo kinini rishobora kwemeza Mewayz hamwe n'ikarita y'inguzanyo (icyerekezo cya PLG). Mugihe imikoreshereze ikwirakwira cyane mumashami, itanga icyerekezo cyo hejuru cyo kugurisha amaherezo kiganisha kumasezerano rusange. Itsinda ryo kugurisha noneho ryibanda ku koroshya kwaguka ibicuruzwa bimaze kwemezwa, aho gutangirira kumuhamagara ukonje. Ubu buryo bwa Hybrid bukomatanya imikorere ya PLG nubunini bwamasezerano yo kugurisha ibigo.

Ejo hazaza ni Ibicuruzwa-Biyobowe

Ingaruka 'yoherejwe na Mewayz' irenze umurongo w'ubwenge; nikimenyetso cyimpinduka zifatika muburyo ibigo bya software bikura. Mugihe abaguzi bakomeje gushimangira uburambe bwukuri kubibanza byagurishijwe, ubucuruzi bushiramo kuvumbura agaciro no kugabana ibicuruzwa byabo bizatsinda. Kubakoresha 138.000 ubu bita Mewayz OS yabo yubucuruzi, umukono ni ikimenyetso cyimikorere. Kuri miriyoni nyinshi bazayibona muri inbox yabo ejo, ni ubutumire bwo kubona uburyo bwiza bwo gukora. Ibicuruzwa ntabwo ari igisubizo gusa; birahinduka umunyamuryango mwiza witsinda ryamamaza.

Ibibazo bikunze kubazwa

Ni ubuhe buryo 'virusi izunguruka' mu Gukura kw'Ibicuruzwa?

Umuzingo wa virusi ni ukuzenguruka kwizana aho abakoresha bariho basanzwe berekana abakoresha bashya kubicuruzwa binyuze mumikoreshereze ya buri munsi, nko kohereza inyemezabuguzi cyangwa gusangira umushinga. Buri mukoresha mushya noneho afite ubushobozi bwo kuzana abakoresha benshi, kurema ibinyabuzima, gukura bihendutse.

Ubucuruzi bufite ibicuruzwa bigoye birashobora gukoresha PLG koko?

Yego. Mewayz yerekana ibi hamwe na modul yayo 207. PLG ikora itanga ingingo yoroshye yo kwinjira (nka fagitire yubusa) no kwemerera abakoresha kuvumbura ibintu byateye imbere (nka HR cyangwa analyse) uko ibyo bakeneye bikura, bigatuma bigoye gucungwa.

Nigute ushobora gupima intsinzi yingamba za PLG?

Ibyingenzi byingenzi biva mububiko buyobora ibicuruzwa. Wibande ku bicuruzwa byujuje ibyangombwa (PQLs), Igihe cyo Guha Agaciro (TTV), hamwe no Kubika Amafaranga yinjira (NRR) kugirango umenye iterambere ryukuri no kunyurwa kwabakiriya.

Ese gahunda yubuntu irakenewe kuri PLG?

Nubwo atari itegeko rikomeye, moderi yubuntu cyangwa ikigeragezo cyubuntu ni ibuye rya PLG. Ikuraho inzitizi yambere yo kwinjira, yemerera abakoresha kwibonera agaciro imbonankubone, ningirakamaro mugutwara ibinyabuzima byemewe.

Nigute PLG ikora kuri B2B cyangwa kugurisha imishinga?

PLG ikora icyerekezo-cyo hejuru aho abakozi bafata igikoresho kugiti cyabo. Iyi mikoreshereze yo mu nzego z'ibanze yerekana agaciro mu mashami, byoroha kugurisha kugirango amaherezo abone amasezerano yo hejuru-hasi, bishyushya neza.

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