Amasomo yo Kumurongo Wibiciro Kumurongo: Uburyo bwo Kuringaniza Agaciro, Imitekerereze ninyungu

Wasutse amezi kugirango ushireho amasomo yuzuye kumurongo yatekerezwa - amasaha yibirimo videwo, inyandikorugero zishobora gukururwa, imyitozo ngororamubiri, hamwe na sisitemu yo gutanga ibitekerezo. Wemeje isoko ukeneye, wubaka urutonde, kandi utunganya urutonde rwawe. Noneho haza akanya k'ukuri: ni uwuhe mubare ushyira muri ako gasanduku k'ibiciro? Iki cyemezo kimwe gishobora gusobanura itandukaniro riri hagati yamasomo yerekana gusa imbaraga nimbaraga zitanga umusaruro uhinduka kubucuruzi bwawe. Kugura amasomo kumurongo ntabwo ari ugukwirakwiza ibiciro cyangwa guhuza abanywanyi; ni imikoranire ihanitse yerekana agaciro kagaragara, uko isoko rihagaze, imbarutso ya psychologiya, hamwe no kwerekana amafaranga yerekana uwaguze, umubare ugura, kandi amaherezo, amafaranga winjiza.

Umutego-Wongeyeho Umutego: Impamvu Moderi Yibiciro Bisanzwe Yananiwe Kwiga Digitale

> Iyi moderi "igiciro-cyongeweho" yumva yumvikana ariko muburyo budasobanutse neza ubukungu bwuburezi bwa digitale. Agaciro k'amasomo yawe ntabwo kajyanye n'amasaha y'akazi; ihujwe no guhindura utanga. Amasomo afasha umuntu gutaka $ 15,000 $ asanzwe afite agaciro karenze kamwe gafasha gutunganya ububiko bwabo, hatitawe kumwanya wo gukora.

Imiterere ya sisitemu yamasomo itanga ibiciro byihariye byo kugena ibiciro. Bitandukanye nibicuruzwa bifatika hamwe nigiciro cya marginal, umunyeshuri wawe wa 1.000 ntagiciro cyo gukora kirenze umurongo wa interineti. Ibi birema ibiciro byoroshye guhinduka ariko bisaba no gutekereza kubitekerezo. Ubushakashatsi buva kumurongo nka Kajabi na Teachable bwerekana ko abarema ibiciro bashingiye kumahinduka kuruta umusaruro babona amafaranga 3-5x yinjiza ubuzima bwabo bwose. Iyo uhagaritse igiciro cyawe kubiciro byawe, uba usize amafaranga kumeza kandi ushobora guhungabanya ubuziranenge bugaragara - muburezi, igiciro cyo hejuru akenshi cyerekana agaciro gakomeye.

Umwanya wamasoko: Kubona Ikibanza Cyanyu Cyiza mumwanya wo guhatanira

Mbere yo gushiraho umubare runaka, ugomba gusobanukirwa aho amasomo yawe ahuye nibidukikije byisoko. Muri rusange amasomo afite kimwe mu byiciro bitatu: kugura urwego rwinjira mu rwego rwo kugura ($ 49- $ 197), ishoramari rikomeye ryo hagati ($ 297- $ 997), hamwe na progaramu yo gukoraho cyane ($ 1.500- $ 5,000 +). Ubujyakuzimu bwawe, uburyo bwo gutanga, hamwe nubushake bwabaterankunga ubushake bwo kwishyura bigena urwego rusanzwe.

Gukora Isesengura Ryiza Kurushanwa Kurwanya

Ntukarebe gusa ibiciro byabanywanyi - gusesengura ibyifuzo byabo byose. Umunywanyi wishyuza $ 497 arashobora gutanga amasaha 4 ya videwo, mugihe andi $ 697 atanga amasaha 10 wongeyeho Q&A buri cyumweru. Igiciro cyinyandiko mumasomo 5-10 agereranywa, ukareba ibiri muri buri giciro. Icy'ingenzi, soma isubiramo ryabanyeshuri kugirango wumve icyo bakunda nicyo bumva kibuze. Isesengura ry'icyuho ryerekana amahirwe yo gutandukanya no gutsindishiriza ibiciro bihendutse.

Kumenya Indangagaciro Zidasanzwe Zigwiza

Niki gituma amasomo yawe afite agaciro ka 2x cyangwa 3x itangwa risanzwe? Kugwiza agaciro bifite ishingiro ibiciro:

• Kwinjira bidasanzwe: Imikoranire itaziguye nawe binyuze mumasaha yakazi cyangwa umuganda
• Sisitemu yo Kubazwa: Kugenzura buri cyumweru, gukurikirana iterambere, cyangwa amatsinda y'urungano
• Ibikorwa bya nyirarureshwa: Uburyo bwawe bwihariye budashobora kuboneka ahandi
• Icyemezo: Ibyangombwa-byemewe n'inganda bizamura umwirondoro
• Kubona ibikoresho: Harimo impushya za software cyangwa inyandikorugero za premium
• Ingwate y'ibisubizo: Amafaranga-yagarutse niba ibisubizo byihariye bitagerwaho

Imitekerereze y'Ibiciro: Uburyo Umubare Uhindura Ibyemezo byo Kugura

Ubwonko bwabantu butunganya ibiciro mumarangamutima mbere yumvikana. Ingingo zimwe zibiciro zitera ibisubizo bitandukanye mubitekerezo. Itandukaniro rya $ 97 vs $ 100 gutandukanya ntabwo ari $ 3 - ni ukurenga "ikinyejana" cyunvikana cyane. Igiciro cyiza ($ 197, $ 297) gikora kuko twibanze kumibare yambere, mugihe imibare izenguruka ($ 200, $ 300) yunvikana cyane ariko bisaba gutsindishirizwa gukomeye.

Anchoring birashoboka ko igikoresho gikomeye cyibiciro bya psychologiya. Iyo abanyeshuri babonye progaramu yambere $ 2,997, ihitamo $ 997 risanzwe ryumvikana. Iyo babonye amasomo shingiro ya $ 197 yo kwiyigisha, ubwo buryo bumwe $ 997 bwumva buhenze. Urupapuro rwibiciro rwawe rugomba guhora rugaragaza amahitamo kuva hejuru kugeza hasi, nubwo waba witeze kugurisha byinshi murwego rwo hagati. Iyi "ngaruka yo gushuka" yongerera agaciro agaciro kubitangwa byawe byose.

Abatsinze amasomo batsinze neza bumva ko ibiciro bitigera bijyanye nibintu bisaba gukora; bijyanye nimpinduka ishoboza. Amasomo yaguzwe $ 997 afasha umuntu kwinjiza $ 10,000 $ buri mwaka ntabwo ahenze - ni ishoramari hamwe ninyungu ya 10x.

Urwego rwo Kugerageza Ibiciro: Intambwe ku yindi Uburyo bukoreshwa

Ibiciro ntibigomba kuba "gushiraho no kubyibagirwa" icyemezo. Shyira mu bikorwa ubu buryo butunganijwe kugirango ubone igiciro cyiza:

1. Ubushakashatsi bwibanze: Kora urutonde rwa imeri yawe nibibazo nka "Niki wakwitega kurihira amasomo atanga ibisubizo X?" Tanga amahitamo menshi aho guhitamo ibibazo byarangiye.
2. Gutangiza byoroshye: Tanga amasomo yawe mugice gito (abantu 50-100) kubiciro byawe hamwe n'ingwate yo kugaruza amafaranga. Kurikirana igipimo cyo kurangiza no kunyurwa - niba buriwese arangije akazunguruka, ushobora kuba udahabwa agaciro.
3. A / B Ubutumwa bwikizamini: Gerageza amanota atandukanye hamwe nibiciro bitandukanye kubitekerezo byubunini bumwe. Kurugero, Itsinda A ribona $ 497 hibandwa kubaturage, Itsinda B rireba $ 697 ryibanda ku cyemezo.
4. Isesengura ry'ibyiciro: Niba ugerageza ibyiciro byinshi, ntukurikirane amafaranga yinjiza gusa ahubwo winjiza kuri buri cyiciro. Amasomo ya $ 297 hamwe 10% yo guhinduka arashobora kurenza $ 497 amasomo hamwe na 5%.
5. Iterate Igihembwe: Ongera usuzume ibiciro buri mezi 3-6 ukurikije ubuhamya bushya, impinduka ku isoko, hamwe nibirimo byongerewe amasomo.

Ingamba zo Kugena Ibiciro: Kugwiza Amafaranga Yinjira Mubice Byabakiriya

Amasomo-y-igiciro kimwe afata igice kimwe gusa cyisoko ryawe. Ibiciro byateganijwe (mubisanzwe amahitamo 3) bigufasha gukorera abantu batandukanye mugihe wongereye igiciro cyagaciro. Urufunguzo ni ugutandukanya neza, gukomeye gutandukanya urwego rutuma kuzamura byunvikana aho kuba umururumba.

Goldilock Imiterere yinzego eshatu

Amasomo menshi yatsinze akurikiza ubu buryo: Shingiro (kwikorera-serivisi), Bisanzwe (bizwi cyane), Premium (gukoraho-hejuru). Urwego rwawe rusanzwe rugomba gutanga 80% byagaciro kubyo wumva ari 50% byigiciro cyo hejuru. Inganda zamakuru zerekana 60-70% byabaguzi bahitamo inzira yo hagati mugihe berekanye amahitamo atatu asobanutse. Kora urwego rwibanze rwuzuye gusa kugirango rutange ibisubizo ariko usige icyuho gisobanutse neza ko urwego rusanzwe rwuzuza neza - ibi bitera umuvuduko ukabije.

Bundle na Upsell Amahirwe

Kurenga ibyiciro byamasomo, tekereza kubyongeweho byongera amafaranga utarinze kongera igiciro cyagaragaye: imyitozo yumutoza umwe-umwe ($ 297 / isaha), uburyo bwo gutangiza ($ 197 / ukwezi), amahugurwa yihariye ($ 97 buri umwe), cyangwa ibitabo byakazi ($ 47). Ihitamo rya la carte ryemerera abanyeshuri guhitamo uburambe mugihe bongera amafaranga winjiza kumukiriya kuri 20-40% mugereranije.

Agaciro k'ubuzima bwose nigiciro cyambere: Kwiyandikisha Icyitegererezo Cyiza

Mugihe kugura amasomo rimwe biganje kumasoko, uburezi bushingiye kubiyandikisha buriyongera 300% byihuse. Ihuriro nka Mewayz rituma abarema batanga amasomero yamasomo, abaturage bakomeje, hamwe nibivugururwa buri kwezi kugirango binjire. Iyi moderi ihindura ibiciro bya psychologiya - $ 97 / ukwezi irumva ko igerwaho kuruta $ 997 imbere, nyamara yinjiza $ 1,164 buri mwaka.

Kwiyandikisha byerekana ingamba zinyuranye ariko zitanga inyungu zingenzi: amafaranga ateganijwe kwinjiza, agaciro keza k'abakiriya ubuzima bwabo bwose (mubisanzwe kugura 3-5x inshuro imwe kugura rimwe), hamwe nuburyo bwo kubika ibintu. Urufunguzo ni ugutanga agaciro gahoraho binyuze mumavugurura ya buri kwezi, amasomo azima, hamwe no kwishora hamwe. Dukurikije amakuru yisesengura ya Mewayz, abarema bakoresha uburyo bwo kwiyandikisha bafite uburyo bwo kubona ibyiciro 42% bagumana cyane mu mezi 6 ugereranije n’abaguzi bigisha rimwe.

Igiciro Mpuzamahanga: Guhindura Amasoko Yisi

Niba amasomo yawe akorera abanyamahanga (kandi amasomo menshi yo kumurongo arabikora), ibiciro byakarere bigira ingaruka zikomeye kubihinduka. Amasomo yaguzwe $ 997 USD arashobora kugera kubanyamerika ariko birabujijwe kubanyeshuri bo mubuhinde cyangwa Berezile. Igiciro gihamye gishingiye ku kugura imbaraga zingana (PPP) zirashobora kongera ihinduka mpuzamahanga kuri 200-400%.

Shyira mubikorwa ibiciro bishingiye kuri geo ukoresheje urubuga rugaragaza ahantu kandi rugaragaza ibiciro byahinduwe. Itegeko ryiza: igiciro kuri 40-60% yikiguzi cyawe cyo muri Amerika kumasoko atera imbere. Buri gihe ugaragaze ibiciro mumafaranga yaho - kubona ", 7 7.299" wumva neza kuruta "hafi $ 97 USD." Ibikoresho bya Mewayz birema birimo ibiciro byo mukarere byikora bihindura bishingiye kumibare yubukungu mugihe ukomeza inyungu zawe.

Igihe nuburyo bwo kuzamura ibiciro (Utarinze Kuvanaho Base)

Kwiyongera kw'ibiciro byanze bikunze nkuko wongeyeho ibirimo, gukusanya ubuhamya, no gushyiraho ubutware. Bikorewe nabi, bitera inzika; bikozwe muburyo bufatika, bahemba ababyaye kare mugihe bafata agaciro kawe. Igihe cyiza cyo kuzamura ibiciro ni nyuma yo kugera ku ntambwe igaragara: abanyeshuri 100, inkuru nkuru yitsinzi, cyangwa ibirimo kugarura ibintu wongeyeho 30% + ibikoresho bishya.

Buri gihe sogokuru abanyeshuri bariho kubiciro byabo byo kugura - ibi byubaka ubudahemuka buhebuje. Kubanyeshuri bashya, shyira mubikorwa kwiyongera buhoro buhoro (15-25% byiyongera) aho gukuba kabiri ijoro ryose. Menyesha impinduka mu mucyo: "Bitewe no kongera module no gutoza bizima, ibiciro biziyongera ku [itariki]. Iyandikishe noneho kugirango ufunge ibiciro biriho." Ibi birema byihutirwa mugihe cyo kwerekana agaciro kemewe.

Kugena amasomo yawe kumurongo ni siyanse nubuhanzi - bisaba gusesengura amakuru, gusobanukirwa imitekerereze, hamwe nubushakashatsi bufatika. Abashinzwe kurema cyane babona ibiciro ntabwo ari umubare uhamye ahubwo nkibintu bigize imbaraga zubucuruzi bwabo bugenda buhinduka hamwe nubuhanga bwabo hamwe nisoko ryabo. Mugushimangira impinduka utanga kuruta ibikubiyemo utanga, kugerageza muburyo butandukanye mubice, hamwe no gukoresha urwego rutanga serivisi zitandukanye kubaguzi bakeneye, uhindura ibiciro biva mubitera impungenge ukabikoresha ibikoresho byiza byo kwinjiza amafaranga.

Ibibazo bikunze kubazwa

Ni ikihe kintu gikunze kugaragara abakora amakosa mugihe bagena amasomo yabo ya mbere?

Ikosa rikunze kugaragara ni igiciro gishingiye ku giciro cy'umusaruro aho kuba ibisubizo by'abanyeshuri. Amasomo agomba kugiciro ukurikije impinduka zatanzwe, ntabwo amasaha yashowe mubikorwa.

Ni kangahe nagerageza cyangwa guhindura ibiciro byamasomo yanjye?

Ongera usuzume ibiciro buri mezi 3-6, cyane cyane nyuma yo kongeramo ibintu byingenzi, gukusanya ubuhamya bukomeye, cyangwa kubona uburyo buhoraho bwerekana ihinduka ryibiciro cyangwa kudaha agaciro.

Nkwiye gutanga gahunda yo kwishyura kumasomo ahenze cyane?

Yego, gahunda yo kwishyura mubisanzwe yongerera impinduka 30-50% kumasomo arenga $ 500. Kubatunganya nkubwishyu bwa 3-6 buri kwezi aho kuba kabiri-icyumweru kugirango ugabanye ibibazo byubuyobozi.

Nigute nshobora gutsindishiriza ibiciro bya premium ugereranije nibindi bihendutse?

Wibande kugwiza agaciro kihariye nko kubona mu buryo butaziguye, sisitemu yo kubazwa, uburyo bwihariye, ibyemezo, hamwe n’ibisubizo byemejwe ko ubundi buryo buhendutse budashobora kwigana.

Nibihe ijanisha ryinjiza bigomba kuva muri upsells hamwe namasomo shingiro?

Abatsinze amasomo batsinze mubisanzwe binjiza 20-40% byinjiza bivuye muri upsells, on-ons, na serivisi zagutse nko gutoza, amahugurwa, cyangwa module igezweho.

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