Raporo yubucuruzi bwa LATAM: Gutangiza urusobe rwibinyabuzima no gufata ibikoresho (2024)
Isesengura ryuzuye rya LATAM ihinduka rya digitale: $ 15B + VC ishoramari, 138K uburyo bwo gukoresha ibikoresho byubucuruzi, hamwe nibipimo ngenderwaho. Ubushishozi-bushingiye kubushakashatsi bwo gutangiza no gutangiza imishinga.
Mewayz Team
Editorial Team
Raporo yubucuruzi bwa LATAM Digitale: Gutangiza urusobe rwibinyabuzima no gufata ibikoresho (2024)
Incamake Nshingwabikorwa
Ubukungu bwa digitale yo muri Amerika y'Epfo burimo kwiyongera mu buryo butigeze bubaho, aho ishoramari ry’ishoramari rirenga miliyari 15 z'amadolari mu 2023 naho kwishyurwa hakoreshejwe imibare byiyongereyeho 47% umwaka ushize. Isesengura ry’abakoresha urubuga rwa Mewayz 138.000 ryerekana ko ubucuruzi bwa LATAM bukoresha ibikoresho byubucuruzi byihuta 32% ugereranije n’ikigereranyo cy’isi yose, aho Burezili na Mexico biza ku isonga mu gukoresha imibare. Urusobe rw’ibidukikije mu karere rwakuze ku buryo bugaragara, rutanga unicorn 25+ kuva mu 2020, mu gihe SMBs zitsinda imbogamizi z’ibikorwa remezo gakondo binyuze mu bisubizo bishingiye ku bicu. Iyi raporo itanga ubushishozi bwamakuru muburyo bwo gukoresha ibikoresho, ibipimo ngenderwaho, hamwe niterambere ryigihe kizaza mumasoko y'ingenzi ya LATAM.
1. Iriburiro: Kwihuta kwa Digital ya LATAM
Amerika y'Epfo yagaragaye nk'imwe mu masoko azamuka cyane ku isi ku isoko rya digitale, hamwe n’imiterere yihariye y’imibare y’urubyiruko, guhuza mobile-mbere, hamwe nuburyo bushya bwo kugenzura. Icyorezo cya COVID-19 cyihutishije igihe cyo gukoresha imibare mu myaka 3-5 mu karere kose, bituma habaho uburumbuke bwo gutangiza ikoranabuhanga no gutangiza imibare. Iyi raporo isesengura uko imiterere y’ubucuruzi bwa LATAM igeze, hifashishijwe amakuru y’ishoramari mu karere, imibare ya guverinoma, hamwe n’ubushishozi buva mu isesengura rya Mewayz ryakoresheje abakoresha urubuga 138.000 mu bice 208 by’ubucuruzi.
Ihinduka rya digitale mu karere riragaragara cyane bitewe n’ingorabahizi zishingiye ku mateka: icyuho cy’ibikorwa remezo, ibidukikije bigoye, hamwe n’ihungabana ry’ubukungu. Nyamara, izi mbogamizi ubwazo zateje imbere udushya, hamwe nibisubizo byaho akenshi bisimbuka inzira zateye imbere. Kuva muri Berezile uburyo bwo kwishyura bwihuse PIX kugeza muri Kolombiya ya sandbox igenga sandbox, ibihugu bya LATAM birimo guteza imbere urusobe rwibinyabuzima rwihariye ruhuza ikoranabuhanga ryisi yose hamwe n’imihindagurikire y’ibanze.
Gushakisha Ibyingenzi: Ubucuruzi bwa LATAM ukoresheje moderi ya 3+ ihuriweho na software ivuga ko 42% ikora neza ugereranije n’abakoresha ibikoresho byihariye, dushingiye ku isesengura ry’abakoresha urubuga 138K. Uburyo bwa modular bugira akamaro cyane mugukurikirana uko ubukungu bwifashe nabi mukarere.
2. Gushora imari shusho hamwe no gutangiza urusobe rwibinyabuzima
Urusobe rwibinyabuzima rwa LATAM rwahindutse ruva mumatsiko agaragara kumasoko yerekeza aho ishoramari ryisi yose. Ishoramari ry’ishoramari mu karere ryiyongereye cyane, rigera ku rwego rwo hejuru nubwo ubukungu bwifashe nabi ku isi. Gukura ntigaragara gusa mubunini bwinkunga ahubwo no muburyo butandukanye bwimirenge iterwa inkunga no kuvuka kwicyiciro cya nyuma.
| Igihugu | 2021 Ishoramari ($ B) | 2022 Ishoramari ($ B) | 2023 Ishoramari ($ B) | Gukura YoY (2022-23) | Unicorn izwi cyane |
|---|---|---|---|---|---|
| Burezili | 9.4 | 6.8 | 5.9 | -13% | Nubank, QuintoAndar, C6 Bank |
| Mexico | 4.1 | 3.2 | 3.5 | + 9% | Kavak, Clara, Bitso |
| Kolombiya | 1.8 | 1.5 | 1.7 | + 13% | Rappi, Addi, Tul |
| Chili | 1.5 | 1.1 | 1.2 | + 9% | Inguni, NotCo, Fintual |
| Arijantine | 1.4 | 0.9 | 0.8 | -11% | Libre ya Mercado, Auth0, Ualá |
| Izindi LATAM | 1.2 | 0.9 | 1.1 | + 22% | - |
Nubwo imari shoramari yagabanutse ku isi mu 2023, LATAM yerekanye kwihangana hamwe ningendo nyinshi zingenzi zigaragara. Mexico na Kolombiya mu by'ukuri byongereye urwego rw’inkunga, mu gihe kugabanuka kwa Berezile kutari gukabije ugereranije n’ibipimo ngenderwaho ku isi. Ubushobozi bw'akarere bwo gukurura igishoro mugihe kitoroshye byerekana gukura no gushora imari kubashoramari mubyerekezo byiterambere byigihe kirekire.
Inzira y'ishoramari rya LATAM VC (2020-2023) $ 18 | 16 | 14 | ██████████ 12 | ██████████ ██ 10 | ██████████ ██ 8 | ██████ ██ 6 | ██ 4 | ██ 2 | ██ 0 + ------- + ------- + ------- + ------- + 2020 2021 2022 2023 █ Burezili █ Mexico █ Kolombiya █ Ibindi
2.1 Umwihariko wumurenge nimbaraga zakarere
Ibihugu bitandukanye bya LATAM byateje imbere umwihariko wurwego rushingiye kumiterere yisoko ryaho, ibizenga byimpano, hamwe nibidukikije. Burezili yiganje muri fintech na e-ubucuruzi, Mexico irusha abandi muri proptech na logistique, Kolombiya iyoboye edtech na healthtech, naho Chili na Arijantine bifite imyanya ikomeye muri agtech na SaaS.
Gushakisha Ibyingenzi: Abashoramari bo muri Berezile batangiye bangana na 58% byamafaranga yose yatanzwe na LATAM ariko bahagarariye 42% gusa byubucuruzi bwateye imbere cyane kurubuga rwa Mewayz, byerekana ikwirakwizwa ryagutse ryubucuruzi bunini mu karere kuruta uko inkunga yatanzwe.
3. Uburyo bwo Kwakira Porogaramu Yubucuruzi Muri LATAM
Iyemezwa rya software yubucuruzi muri Amerika y'Epfo ryakurikiranye inzira idasanzwe, irangwa no gushyira mu bikorwa mobile-mbere, guhitamo ama suite ahuriweho kuruta ibisubizo byiza-by-ubwoko, no kwakira vuba ibikoresho bikoreshwa na AI. Dushingiye ku isesengura ry’abakoresha urubuga rwa Mewayz 138.000, twabonye uburyo butandukanye butandukanya LATAM nandi masoko agaragara kandi yateye imbere.
| Icyiciro cy'icyiciro | Burezili | Mexico | Kolombiya | Arijantine | Chili | Ikigereranyo cya LATAM Ikigereranyo|
|---|---|---|---|---|---|---|
| Imicungire yimari | 78% | 72% | 68% | 65% | 74% | 71% |
| CRM & Igurisha | 65% | 71% | 63% | 59% | 67% | 65% |
| Gucunga Ibarura | 82% | 79% | 75% | 72% | 77% | 77% |
| HR & Umushahara | 58% | 62% | 59% | 54% | 61% | 59% |
| Kwamamaza Kwamamaza | 45% | 48% | 42% | 38% | 44% | 44% |
| Gucunga Umushinga | 67% | 64% | 61% | 57% | 63% | 62% |
| AI & Isesengura | 32% | 29% | 26% | 24% | 28% | 28% |
Uburyo butandukanye bugaragara buva muri aya makuru. Ubwa mbere, imicungire y’ibarura yerekana umubare munini w’abana bakirwa mu bihugu byose, bikagaragaza ubucuruzi bukomeye bwa LATAM n’ubucuruzi. Icya kabiri, kwinjiza AI, nubwo bikiri mubyiciro byambere, biratera imbere byihuse kuruta impuzandengo yisoko igaragara kwisi. Ubucuruzi bwa Berezile bwerekana cyane cyane ibikoresho byakoreshejwe neza, hamwe nubuyobozi bwimari nibikoresho bya AI birenze impuzandengo yakarere mukarere gakomeye.
3.1 Igendanwa-Imbere Yambere
Kwinjira kuri terefone muri LATAM birenga 70%, hamwe nabakoresha benshi bagera kuri enterineti cyane cyane binyuze kuri terefone. Ibi bifite ingaruka zikomeye kubikorwa bya software byubucuruzi no kubyemeza. Dushingiye ku mibare yacu, 68% by'abakoresha ubucuruzi bwa LATAM bagera kuri Mewayz binyuze mu bikoresho bigendanwa, ugereranije na 45% muri Amerika y'Amajyaruguru na 52% mu Burayi.
Ibikoresho Byibanze Gukoresha Porogaramu Yubucuruzi (LATAM vs Isi)
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Ibikoresho bya mobile bya Tablet Hybrid
■ LATAM America Amerika y'Amajyaruguru ■ Uburayi
Igendanwa-ryambere ryukuri rihindura ibintu byose uhereye kubakoresha interineti igishushanyo mbonera kugirango ushire imbere. Ibikoresho byubucuruzi byatsinze muri LATAM bitanga imikorere yimikorere igendanwa aho kugendanwa nkigitekerezo. Ibi bihabanye namasoko yateye imbere aho desktop ikomeza kuba ubucuruzi bwibanze.
Gushakisha Ibyingenzi: Ubucuruzi bukoresha ibikoresho byogukoresha ibikoresho bigendanwa byerekana raporo 3.2x yihuta kubakozi binjira hamwe na 47% byongera umusaruro wikipe. Ikinyuranyo cya mobile kigaragaza ikibazo n'amahirwe kubatanga software bagamije amasoko ya LATAM.
4. Ibipimo ngenderwaho bikora hamwe n'ibipimo by'imikorere
Gupima imikorere ikora muri LATAM igaragaza ibibazo byombi nibyiza bitangaje. Mugihe ibikorwa remezo bigarukira bishobora kugabanya ibipimo bimwe na bimwe, uburyo bushya bwo guhanga udushya akenshi butanga umusaruro ushimishije mubice runaka. Isesengura ryibihumbi byubucuruzi kurubuga rwa Mewayz ritanga ubushishozi budasanzwe mubipimo byimikorere byakarere.
| Ibipimo | Ubucuruzi buciriritse (<10 emp) | SMB (10-50 emp) | Isoko ryo hagati (50-200 emp) | Uruganda (200+ emp) | LATAM vs Global Avg |
|---|---|---|---|---|---|
| Amafaranga yinjira buri kwezi kumukozi | $ 3,200 | $ 5.800 | $ 8,900 | $ 12.500 | -18% |
| Igiciro cyo kugura abakiriya | $ 45 | $ 78 | $ 125 | $ 210 | -32% |
| Konti iminsi yakirwa | 42 | 38 | 35 | 31 | + 26% |
| Umubare wububiko bwibicuruzwa | 5.2 | 6.8 | 8.1 | 9.5 | + 14% |
| Igipimo cyo kugumana abakozi | 68% | 72% | 78% | 82% | -9% |
| Kwishyura muburyo bwa digitale | 74% | 82% | 89% | 94% | + 22% |
Amakuru yerekana umwirondoro wihariye wa LATAM: amafaranga yinjiza make kuri buri mukozi agaragaza ingano ntoya yagereranijwe hamwe nubukangurambaga bwibiciro, mugihe ibiciro byo kugura abakiriya byerekana neza ibicuruzwa byamamaza. Konti yagutse iminsi yakirwa yerekana ibibazo bikomeje gukorwa, ariko ibicuruzwa biva mu mahanga byerekana uburyo bwiza bwo gutanga ibisubizo hasubijwe imbogamizi z’ibikorwa remezo.
4.1 Imikorere Paradox: Imbogamizi zo gutwara udushya
Iparadizo, ibibazo bya LATAM byateje imbere uburyo bushya butanga inyungu mubice byihariye. Urugero, ibidukikije bizwi cyane mu bikoresho byo mu karere, byatanze ibisubizo bihanitse byo gutanga ibirometero bishize biruta amasoko menshi yateye imbere. Mu buryo nk'ubwo, imbogamizi zamafaranga zihutishije kwemeza uburyo bwiza bwo kwishyura hakoreshejwe Digital.
Gushakisha Ibyingenzi: Ubucuruzi bwa LATAM bwerekana neza ibikorwa bigera kuri 5.3x yihuta yo gupima kurenza urungano rwimibare. Ikinyuranyo cyibipimo gishimangira ingaruka zo guhindura impinduka zuzuye muburyo bwa digitale hamwe no kwakirwa.
5. Isoko ryo mukarere ryibiza cyane
5.1 Burezili: Imbaraga za Digital
Burezili ifite hafi 40% ya GDP ya LATAM kandi yiganje mubutaka bwa digitale. Hamwe n’abaturage barenga miliyoni 210 kandi interineti igera kuri 80%, Burezili ihagarariye isoko rinini kandi rinini cyane mu karere. Igihugu cyabyaye unicorn izwi cyane harimo Nubank (banki nini ya digitale nini hanze ya Aziya), QuintoAndar (proptech), na MadeiraMadeira (e-ubucuruzi).
Isoko rya software yubucuruzi muri Berezile irangwa nubuhanga buhanitse ariko kandi irushanwa rikomeye. Abakinnyi baho bakunze kurenza ibihangange kwisi batanga aho byimbitse no gusobanukirwa nibisabwa bigoye. Ukurikije amakuru ya Mewayz, ubucuruzi bwa Berezile bwerekana igipimo kinini cyo kwakirwa muburyo bugezweho nka analyse ya AI (32% vs 28% ugereranije mukarere) hamwe no gutegura igenamigambi ryimari (45% vs 38% ugereranije).
5.2 Mexico: Irembo ryamajyaruguru
Kuba Mexico yegereye Amerika, ubuhanga bwo gukora, no kwiyongera mu cyiciro cyo hagati ibifata nk'isoko rya digitale. Igihugu cyahindutse ikizamini cy’ubucuruzi bwambukiranya imipaka n’ibisubizo byegeranye. Abanyamegizike batangiye kuba indashyikirwa muri fintech (Clara, Bitso), ubucuruzi bwakoreshejwe (Kavak), hamwe n’amasoko ya B2B.
Abashoramari bo muri Megizike berekana uburyo bwihariye bwo gukoresha porogaramu hibandwa cyane ku bushobozi bwambukiranya imipaka, kuzamura ibikoresho, no guhuza indimi ebyiri. Dushingiye ku isesengura ry’urubuga rwacu, abakoresha bo muri Megizike berekana 23% by’imikoreshereze y’ibarura n’ibicuruzwa ugereranije n’impuzandengo y’akarere, ibyo bikaba bigaragaza aho igihugu kibera ihuriro ry’inganda n’ubucuruzi.
5.3 Kolombiya: Inyenyeri izamuka
Kolombiya yagaragaye nkimwe mubukungu bwa LATAM bukoresha imbaraga za digitale, hamwe niterambere ry’ubukungu rihamye, kuzamura umutekano, na politiki yiterambere rya digitale. Igihugu cyakoze inkuru zitsinzi mukarere nka Rappi (gutanga superapp) hamwe na fintechs udushya nka Addi na Nu. Ibidukikije byubucuruzi bya Kolombiya byungukira kumabwiriza ugereranije no kwiyongera kwishoramari.
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Start Free →Abashoramari bo muri Kolombiya berekana cyane cyane uburyo bwihuse bwibisubizo bya mobile kandi byerekana kwerekana gukoresha ibikoresho byogukoresha ibicuruzwa. Igishimishije, ukurikije amakuru ya Mewayz, abakoresha Kolombiya berekana igipimo kinini cyo kugerageza module-bagerageza impuzandengo ya 4.2 module zitandukanye muminsi 90 yabo ya mbere ugereranije na 3.1 mukarere kose.
Igipimo cyo Kugerageza Module (Iminsi 90 Yambere)
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Burezili Mexico Kolombiya Arijantine Chili Peru Ecuador
Average Impuzandengo Modules Yageragejwe ■ Module ikora igihe kirekire
6. Ibizaza hamwe n'ibiteganijwe
"6.1 Kwihutisha Kwakira AI
LATAM yiteguye kwakirwa vuba na bwangu, hamwe nubucuruzi bugenda bwifashisha imashini yiga serivisi kubakiriya, gutahura uburiganya, no gukora neza. Turateganya gukoresha AI module iziyongera kuva kuri 28% kugeza kuri 45% muri 2026, hamwe na Berezile na Mexico byayoboye iri hinduka. Agace kerekana imiterere yimibare yabaturage hamwe nicyerekezo-cyambere gitanga uburyo bwiza bwo gushyira mubikorwa AI.
6.2 Guhuza amabwiriza
Ubucuruzi bwambukiranya imipaka bwambukiranya imipaka bugabanywa no gucamo ibice mu bihugu bya LATAM. Turateganya kongera imbaraga mu guhuza ibikorwa, cyane cyane hafi yishyurwa rya digitale, ubuzima bwite bwamakuru, na e-ubucuruzi. Ibikorwa nkibikorwa byo gufungura amabanki muri Berezile hamwe n’amategeko ya Fintech yo muri Mexico birashoboka ko bizatera amahame akarere korohereza ibikorwa byambukiranya imipaka.
6.3 Umwihariko wa SaaS Wihariye
Mugihe urubuga rutambitse nka Mewayz rutanga ubucuruzi bwagutse, turateganya kuzamuka guturika mubisubizo byihariye byibanda ku nganda zikomeye za LATAM: ubuhinzi, ubucukuzi bw'amabuye y'agaciro, inganda, n'ubukerarugendo. Ibi bikoresho kabuhariwe bizahuza imikorere myiza yisi yose hamwe no gusobanukirwa kwisoko ryibanze.
Gushakisha Ibyingenzi: Abashoramari bakoresha ibikoresho bikoreshwa na AI bigera kuri 27% byihuse gufata ibyemezo no 34% kugabanya amakosa yintoki. Ubushobozi bwa AI bugaragara cyane cyane mubidukikije bya LATAM.
6.4 Kwishyira hamwe kurambye mubucuruzi
Imiyoborere n’ibidukikije n’imibereho igenda ihinduka kuva mubyifuzo byubucuruzi muri LATAM. Turateganya ko kwemeza module ya ESG biziyongera kuva kurwego ruri munsi ya 15% kugeza hejuru ya 35% muri 2026, biterwa nigitutu cyabashoramari, ibyifuzo byabaguzi, nibisabwa n'amategeko.
7. Ibyifuzo byingamba
Dushingiye ku isesengura ryuzuye ryerekana imiterere yubucuruzi bwa LATAM, turatanga ibyifuzo bikurikira byubucuruzi bukorera cyangwa bwinjira mukarere:
7.1 Kubucuruzi bwa LATAM
> Aho gutondekanya ibisubizo byingingo, ubucuruzi bugomba gushyira imbere urubuga rutanga imikorere yuzuye hamwe no kwishyira hamwe kavukire.Shyira imbere Ubunararibonye bwa mobile: Hamwe nabenshi mubakoresha bakoresha ibikoresho byubucuruzi hakoreshejwe ibikoresho bigendanwa, optimizasiyo igendanwa ntishobora kuganirwaho. Menya neza ko akazi gakomeye gakorwa neza kuri terefone na tableti.
Koresha inyungu zakarere: LATAM igiciro gito cyo kugura abakiriya no kwishura byihuse byihuse bitanga amahirwe yihariye yo gupima neza. Ubucuruzi bugomba gutegura ingamba ziterambere zikoresha imbaraga zakarere.
7.2 Kubucuruzi Mpuzamahanga Bwinjira LATAM
. Umufatanyabikorwa ninzobere zaho kandi ushore imari mubyukuri.Igice Cyuburyo: LATAM ntabwo ari monolith. Tegura ingamba zitandukanye kumasoko akomeye nka Berezile, Mexico, na Kolombiya, umenye imiterere yabyo itandukanye, imiterere ihiganwa, hamwe nuburyo bwo kurera.
Gahunda yo Guhindura Ibikorwa Remezo: Guhuza nibikorwa remezo biratandukanye cyane mukarere. Shushanya ibisubizo bikora neza muburyo butandukanye bwo guhuza aho gutekereza ko ibintu byateye imbere-isoko.
Umwanzuro: Amahirwe yo Guhindura Digitale ya LATAM
Amerika y'Epfo ihagaze aho ihindagurika mu rugendo rwayo rwo guhindura imibare. Ihuriro ry’imiterere y’imibare y’abaturage, ikoreshwa ry’ikoranabuhanga, n’ingufu zo kwihangira imirimo bitanga amahirwe atigeze abaho ku bucuruzi bwumva ibiranga akarere. Mugihe imbogamizi zikiriho, imiterere yubucuruzi bwa LATAM itanga amahirwe akomeye yo gukura kumashyirahamwe abiyegereza ubushishozi, guhuza n'imihindagurikire, no kubaha imiterere yaho. Amakuru yerekana neza ko ubucuruzi bwakira impinduka zuzuye muburyo bwa digitale - cyane cyane binyuze muburyo busanzwe, bugendanwa-bugendanwa-bugera ku nyungu zikomeye zo guhatanira muri kano karere gakomeye.
Shikira amakuru yibanze: Iyi raporo yifashishije isesengura rya Mewayz ryerekeye ubucuruzi 138.000 muri modul 208. Shakisha uburyo porogaramu yubucuruzi ishobora guhindura imikorere ya LATAM kuri app.mewayz.com .