Ibitabo byinshi byasomwe byikoranabuhanga byatakaje igice cya kabiri cyurugendo rwa Google kuva 2024

Ubucuruzi burokoka iherezo ryurugendo rworoshye rwa Google ntiruzabona amayeri mashya yo gukina algorithm. Bazaba aribo bubatse umubano utaziguye nabakiriya babo kandi bafite ibikorwa remezo bikora kugirango bakomeze iyo mibanire kurwego.

Impamvu Ikoranabuhanga ryawe rifite akamaro kuruta ingamba za SEO Noneho

Dore ukuri kutoroheye abajyanama benshi ba SEO batazakubwira: mwisi-kanda kuri zeru, ubwiza bwibikorwa byawe byimbere mu gihugu bifite akamaro kuruta urutonde rwawe. Iyo buri mukiriya mushya bigoye kandi bihenze kubigura, ubucuruzi bwatsinze nibikuramo agaciro ntarengwa mubuzima bwose. Ibyo bisaba kuba indashyikirwa mu mikorere - ku bwato butagira ikidodo, inyemezabuguzi ku gihe, itumanaho rifatika, na serivisi yihariye ku gipimo.

Aha niho ibice bya tekinoroji yacitsemo ibice biba inshingano ikomeye. Ubucuruzi bukoresha Mailchimp kuri imeri, Ibitabo byihuse byo kwishyuza, Calendly yo gutumaho, HubSpot ya CRM, na Google Sheets kubindi byose ntabwo bikora neza - ni ugusohora amakuru yabakiriya hamwe nubusabane kuri buri ngingo. Mugihe abakiriya b'indahemuka banditse inama, sisitemu yawe yo gutumiza igomba kumenya amateka yubuguzi bwabo, amatike yingoboka, hamwe nubufatanye bwabo mukwamamaza kwanyuma. Urwo rwego rwubwenge buvugwa ntibishoboka mugihe amakuru yawe aba mumahuriro arindwi atandukanye.

Iyi niyo mpamvu rwose urubuga-rwubucuruzi rwabonye iterambere riturika mumyaka ibiri ishize. Urugero, Mewayz, ikoresha abakoresha barenga 138.000 bayobora ibintu byose kuva CRM na HR kugeza gucunga amato no guhuza-page-bio muri ecosystem imwe. Ibyiza ntabwo byoroshye gusa - ni ubwenge bwuzuzanya buturuka kumibare ihuriweho. Iyo module yawe yo gutondekanya ivugana na CRM yawe, ivugana na sisitemu yo gutanga inyemezabuguzi, igaburira urubuga rwawe rwo gusesengura, urashobora kumenya abakiriya bawe bafite agaciro, guhanura churn, no guhita ukora ibikorwa byo kugumana muburyo ibikoresho byacecetse bidashoboka.

Izamuka ryishakisha ryafashijwe na AI nicyo risobanura ingamba zifatika

Google Isuzuma rya AI ni intangiriro. Kwishyira hamwe kwa ChatGPT hamwe na Bing, iterambere ryihuse rya AI, hamwe nubushakashatsi bwa Apple bukoreshwa na AI muri iOS byose bigabanya imiterere yishakisha muburyo tutigeze tubona kuva Google yatangira kwiganza mu ntangiriro ya 2000. Buri kimwe muri ibyo bikoresho gihuza amakuru mu buryo butandukanye, gitanga inkomoko zitandukanye, kandi kigahemba ubwoko butandukanye bwibirimo.

Kubucuruzi bushiraho ibirimo, uku gucamo ibice bivuze ko guhitamo moteri imwe ishakisha bigenda biba impfabusa. Ahubwo, ingamba zo gutsinda nugushiraho ibintu byemewe, uburambe-bukungahaye kuri sisitemu ya AI ishaka kuvuga nkisoko. Ibi bivuze ubushakashatsi bwumwimerere, amakuru yihariye, kubaza ibibazo byabahanga, hamwe nuburyo bufatika budashobora guhuzwa byoroshye kuva kurubuga ruriho. Rusange "Inama 10 zo gutanga umusaruro mwiza" ingingo - umutsima n'amavuta yo kwamamaza ibicuruzwa mumyaka icumi ishize - mubyukuri ubwoko bwibirimo AI Incamake ishobora kubyara bonyine, bigatuma verisiyo yawe iba myinshi.

Ubucuruzi bukoresha amakuru yimikorere yabwo mugukora ibintu bifite inyungu zingenzi hano. Niba ukoresha urubuga rwo gutumaho kandi ushobora gutangaza ubushishozi nka "gahunda yo kuterekana-igabanuka yagabanutseho 34% mugihe ubucuruzi bwohereje kwibutsa SMS amasaha 2 mbere yo kubonana" - ayo ni amakuru yumwimerere sisitemu ya AI izahuza kandi ihuza. Ibikorwa byawe byubucuruzi, bikurikiranwa binyuze murwego rwuzuye, bihinduka ibirimo zahabu itabigenewe nta munywanyi ushobora kwigana.

Gutegura Ubucuruzi bwawe Mubihe Byakurikiyeho-Shakisha

Kugabanuka kwimodoka ya Google mubitabo bikomeye byikoranabuhanga ntabwo ari ikibazo cyinganda zitangazamakuru - ni ikimenyetso cyo kuburira hakiri kare kuri buri bucuruzi bushingiye kubushakashatsi kama. Ibisohokayandikiro byibasiwe cyane ni Canari mu birombe by'amakara, kandi igihombo cyabo cya 58% ni ukureba ibizava mu bisubizo by'ishakisha ry'ubucuruzi muri buri vertical.

Ubucuruzi buzayobora iyi nzibacyuho bigabana neza ibintu bitatu biranga. Ubwa mbere, batandukanije imiyoboro yo kugura abakiriya kugirango hatagira isoko imwe irenga 30-40% byabakiriya bashya. Icya kabiri, bashora imari mubikorwa remezo byongerera agaciro ubuzima bwabakiriya ubuzima bwabo bwose binyuze muburambe, bwihariye. Icya gatatu, bubatse imiyoboro itumanaho itaziguye - urutonde rwa imeri, abaturage, porogaramu - byuzuza amarembo ya algorithmic.

Nta na kimwe muri ibyo kibaho mu ijoro, kandi nta na kimwe kibaho kidafite urufatiro rukwiye. Niba ubucuruzi bwawe bukomeje kudoda hamwe ibikoresho icumi bitandukanye hamwe na kaseti ya robine na Zapier, intambwe yambere ntabwo ari ingamba nshya za SEO - ni uguhuza ibikorwa byawe murwego rumwe rukaguha kugaragara neza mubucuti bwawe. Waba wahisemo Mewayz cyangwa ikindi gisubizo cyuzuye, icyangombwa ni kimwe: kubaka ubucuruzi bwawe kubikorwa remezo utunze kandi ugenzura, kubera ko urubuga wakodeshaga traffic rwanditseho amasezerano yubukode.

Internet ntabwo ipfa. Ishakisha ntirizimira. Ariko urujya n'uruza rwinshi, rwinshi, ruteganijwe kongerera ingufu igisekuru cyibikorwa byo kumurongo? Icyo gice kirasozwa. Igice gikurikira ni icy'ubucuruzi bukora neza, bukungahaye, kandi butandukanye. Tangira kubaka urufatiro uyumunsi - kuko amapfa yumuhanda yamaze hano.

Ibibazo bikunze kubazwa

Isenyuka rikomeye ry’imodoka: Niki Itangazamakuru rya Tech 58% Gutakaza traffic traffic Google bisobanura kuri buri bucuruzi bwo kumurongo

Ikintu cyibiza cyabaye kuri interineti yamamaye cyane ya tekinoroji ya interineti, kandi ihungabana rigera kure cyane y’ibigo by’itangazamakuru. Kuva mu 2024, ibicuruzwa byamamaye nka CNET, TechRadar, The Verge, na Wired byatakaje hamwe hafi 58% byurubuga rwabo rwo gushakisha Google. Ibi ntabwo ari intangiriro yo gutangira ifite SEO idakomeye - ni ibitabo bifite imyaka mirongo yubuyobozi bwa domaine, amatsinda manini yandika, hamwe na miriyoni zinyuma. Niba Google ihinduka rya algorithm irashobora kugabanya urujya n'uruza kubamamaza cyane kuri interineti, ingaruka ku bucuruzi buciriritse na buciriritse bushingiye ku gushakisha kama ntakintu kibaho.

Impamvu Amazina manini mubitangazamakuru byikoranabuhanga arimo kuva amaraso

Kugabanuka kwimodoka 58% ntabwo ari ibisubizo bya algorithm imwe ivugurura - ni ingaruka zo guhuza imbaraga nyinshi zihuza. Google Isuzuma rya AI, ryatangiye gukwirakwira muri 2024 kandi ryaguka muri 2025, noneho usubize igice kinini cyibibazo byamakuru ku rupapuro rwibisubizo. Iyo umukoresha ashakishije "software nziza yo gucunga imishinga 2026," Google ihuza igisubizo cyatanzwe na AI kiva ahantu henshi, akenshi bivanaho gukenera gukanda mubitabo byose. Ubushakashatsi bwakozwe n’ibigo byinshi byisesengura bya SEO bwerekanye ko Incamake ya AI igaragara hejuru ya 30% yibibazo byose byashakishijwe, hamwe nigipimo cyo gukanda kubisubizo kama byagabanutseho 25-40% mugihe bahari.

Ingaruka zingaruka kubucuruzi buciriritse na buciriritse

Niba ukora ubucuruzi hamwe nabakozi 5 kugeza 500, ushobora gutekereza ko ibiba kuri CNET cyangwa Wired bitakugiraho ingaruka. Icyo gitekerezo ni kibi. Izo mbaraga zimwe zihungabanya urujya n'uruza rw'abamamaji bakomeye zimaze kuvugurura ibisubizo by'ishakisha ry’ibibazo by’ubucuruzi muri buri nganda - kuva SaaS kugeza serivisi zaho, kuva mu bucuruzi kugeza ku bujyanama bw'umwuga.

Ingamba eshanu zo gutandukanya ibirenze Google Biterwa na

Ubucuruzi buzatera imbere muri iyi nyubako nshya nizo zigenda vuba kugirango zinyuranye aho zituruka kandi zubaka umubano utaziguye nababumva. Gutegereza Google "gukosora" ibintu ntabwo ari ingamba - iri hinduka ni nkana kandi ryihuta. Dore ibyo imishinga itekereza imbere ikora ubu:

Impamvu Ikoranabuhanga ryawe rifite akamaro kuruta ingamba za SEO Noneho

Dore ukuri kutoroheye abajyanama benshi ba SEO batazakubwira: mwisi-kanda kuri zeru, ubwiza bwibikorwa byawe byimbere mu gihugu bifite akamaro kuruta urutonde rwawe. Iyo buri mukiriya mushya bigoye kandi bihenze kubigura, ubucuruzi bwatsinze nibikuramo agaciro ntarengwa mubuzima bwose. Ibyo bisaba kuba indashyikirwa mu mikorere - ku bwato butagira ikidodo, inyemezabuguzi ku gihe, itumanaho rifatika, na serivisi yihariye ku gipimo.