'Great KitKat Heist' yahindutse intsinzi nziza PR kuri Nestlé

Ijwi ryiza ryo guceceka: Iyo imbuga nkoranyambaga isubije inyuma

Mwisi yimbuga nkoranyambaga, ibirango biri murugamba ruhoraho rwo kwitabwaho, akenshi bigenda bikurikirana hagati yubusabane bwubwenge n’ibiza by’imibanire rusange. Rimwe na rimwe, ibintu bivuka bisa nkaho ari inzozi ariko, iyo bikemuwe nubushishozi nubwenge, birashobora guhinduka zahabu nziza yo kwamamaza. Ibi nibyo rwose byabaye kuri Nestlé mugihe umutegarugori mubi yafashe icyemezo cyo 'kwiba' igihangange, cyamamaza KitKat cyerekanwe kuri gari ya moshi ya Melbourne. Icyari kuba ikibazo cyoroshye cyo kwangiza cyahindutse igishushanyo mbonera mugihe nyacyo, cyitwara neza PR, cyerekana imbaraga zo kureka imiterere yikimenyetso ikamurika.

Ukuntu Heist Yabaye Intoki

Ibyabaye byari byoroshye: videwo yagaragaye kumurongo yerekana umuntu ku giti cye agenda n'amaguru manini ya shokora. Aho gutanga itangazo rikaze cyangwa gukurikirana iterabwoba ryemewe-isosiyete isanzwe ifata amavi-itsinda ryamamaza Nestlé ryahisemo inzira itandukanye. Bishimikije urwenya. Konti yemewe ya KitKat Australiya yashubije icyifuzo cyoroshye, cyiza: kubera ko ubu umujura yari afite akabari nini, rwose bari bakeneye ikirahure kinini cyamata kugirango bajyane? Batanze neza neza, bahindura igikorwa cyubujura mubutumire bwubufatanye butoroshye. Interineti, hamwe na posita yumwimerere, byari byiza. Ibisobanuro byahise biva mubyaha bijya gusetsa.

Ubushobozi bwo Gukora Inyuma Yubwenge

Mugihe igisubizo cyasaga nkimbaraga, birashoboka ko cyashimangiwe nuburyo bugezweho, bwihuse. Ubu bwoko bwumurabyo-bwihuse, kumurongo-reaction ntabwo bibaho mumasosiyete yatwawe ninzego zacecetse hamwe nuburyo bwo kwemeza buhoro. Irasaba itsinda ryunze ubumwe aho kwamamaza, imbuga nkoranyambaga, amategeko, na PR bihujwe kandi bigahabwa imbaraga zo gufata ibyemezo byihuse, byubwenge. Muri iki gihe cya sisitemu ya digitale, idirishya ryo gukoresha mumwanya wa virusi ni rito bidasanzwe. Ibigo bishobora guhita byihuta, hamwe nabafatanyabikorwa bose bakeneye kurupapuro rumwe, nizo zitsinda interineti. Aha niho porogaramu ihuriweho, nka ubucuruzi bwubucuruzi bwa moderi nka Mewayz , biba ingirakamaro, gusenya inzitizi zimbere no gutuma itumanaho ridasubirwaho no gufata ibyemezo byihuse mumashami.

Ibyingenzi Byakuwe muri PR Nestlé Yatsinze

Heist ya KitKat itanga amasomo menshi yingenzi kubirango bigezweho bigenda byamazi atateganijwe yimbuga nkoranyambaga:

• Guha imbaraga Amakipe yawe: Wizere imbuga nkoranyambaga hamwe nitsinda ryamamaza ibicuruzwa kugirango bisubize vuba udakeneye inzego icumi zemewe.
• Fungura inkuru: Aho kugirango uhagarike ibintu bibi cyangwa bibi, shakisha amahirwe yo kubisubiramo neza.

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Guhindura ibibazo mubihuza

'Great KitKat Heist' yashoje atari ugufata, ahubwo ifoto op. 'Umujura' yasubije akabari kandi yishimira ayo mata manini yasezeranijwe hamwe nitsinda ryirango. Nestlé yabonye amamiliyoni y amadorari afite agaciro keza itangazamakuru ryiza kandi ryiza ntagereranywa, byose kubiciro bya shokora ya shokora hamwe namata. Ishimangira ihinduka ryibanze mu gucunga neza ibicuruzwa: ubushobozi bwo guhinduka, kwiyoroshya, no kwihuta. Mubihe aho abumva baha agaciro umucyo numuntu kurenza gutunganirwa neza, ibirango bishobora guhuza ibikorwa byabyo kugirango birusheho kwitabira no guhuzwa - wenda hifashishijwe sisitemu yoroheje Mewayz - nibyo bizahora bihindura ibitsitaza mubitsinzi biryoshye.

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