Umuyobozi mushya wa Target afite gahunda itinyutse yo gutsinda abakiriya. Bizakora?

Gukura Intego Dilemma: Ikimenyetso cyikibazo kinini cyo gucuruza

Iyo igihangange cyo kugurisha nka Target gitanga raporo yigihembwe gikurikiranye cyo kugabanuka kugurisha, inganda zose zirabyitondera. Ishyirwaho ry'umuyobozi mushya, Brian Cornell, ryerekana umwanya w'ingenzi, atari ku kirango gusa ahubwo no ku bucuruzi bwagutse. Ingamba za Cornell zo kugarura abakiriya ziratinyutse kandi zibanze: gukuba kabiri icyatumye Target imenyekana-uburyo buhendutse hamwe nuburambe butandukanye mububiko. Uku kwimuka kure yicyorezo cyatewe no gutandukana no gusubira mubiranga ikiranga ni ubushakashatsi bwingenzi mubucuruzi bwibanze. Kuri sosiyete iyo ariyo yose igenda ihinduka, amahame ni rusange. Nibijyanye no guhindura ibikorwa, kwamamaza, no kubara hafi yigitekerezo, gikomeye. Amahuriro nka Mewayz yashizweho kugirango yorohereze neza ubu bwoko bwa pivot yibikorwa, byemeza ko buri module yubucuruzi ikorera hamwe kugirango ikore icyerekezo gishya.

"Gahunda itinyutse": Gusubira mu Giciro Cyiza

Gahunda ya Brian Cornell ntabwo ari iyo kugarura ibiziga; ni ukuyivumbura. Ingamba zishingiye ku buryo bukomeye kuri "Tar-zhay" amarozi abakiriya bakunda. Ibi bivuze ko hongeye gushimangirwa ku buryo bugezweho, ubufatanye bwihariye mu myambaro n’ibicuruzwa byo mu rugo, ibiciro byo gupiganwa ku bintu bya buri munsi, no kongera uburambe mu iduka kugira ngo byongere bigere. Intego irasobanutse: reka kugerageza kuba byose kuri buri wese ahubwo, gutsindira ibyingenzi byabakiriya biha agaciro imiterere nagaciro. Ibi bisaba uburyo bunoze bwo gucunga neza ibarura, gutanga amasoko neza, no kwamamaza - ahantu hose sisitemu yubucuruzi ihuriweho hamwe ishobora gutanga ibisobanuro no kugenzura bikenewe kugirango ugume kumurongo.

Inzitizi zikorwa: Intego irashobora gukora neza?

Ingamba nziza cyane ninziza gusa. Kuri Target, ibibazo ni ngombwa. Ibidukikije bigurishwa birushanwe kurusha mbere, hamwe nabaguzi bumva ihindagurika ryifaranga. Nutsinde neza kubika ububiko hamwe nibicuruzwa byiza, kubiciro bikwiye, kandi mugihe gikwiye nigikorwa gikomeye. Birasaba guhuza bidasubirwaho hagati yubucuruzi, ibikoresho, hamwe nitsinda ryamamaza. Guhagarika ikintu icyo ari cyo cyose birashobora kuganisha ku kayira karenze cyangwa mu bubiko bwuzuye - byombi bigatesha icyizere abakiriya. Aha niho ibikorwa byindashyikirwa biba bidashoboka. Ubucuruzi bugezweho ntibushobora kugura amakuru acecetse cyangwa itumanaho ridindira. Ihuriro rihuriweho, nka Mewayz, ryemerera ibigo guhuza ibikorwa byabyo, kuva kubarura ibarura kugeza kubikorwa byabakiriya, gushiraho urwego rutanga kandi rushimishije rushobora guhuza noguhindura ibyifuzo byabaguzi.

• • Kunoza urunigi rwogutanga: Kunoza imikorere yibarura kugirango ibintu bizwi biri mububiko kandi bigabanye gushingira kubiguzi byimbitse kugirango ibicuruzwa bisagutse.

  Amasomo kubucuruzi bwingero zose

  Ibihe byintego bishimangira ukuri kwubucuruzi rusange: gutakaza amaso yawe yibanze ni akaga. Waba uri umucuruzi uhuza ibihugu byinshi cyangwa SMB ikura, ubushobozi bwo gusubira inyuma imbaraga zawe zifatizo ni ngombwa. Ibi bisaba ibirenze guhinduka mubutumwa bwo kwamamaza; birasaba guhuza ibikorwa byawe byose. Ukeneye kugaragara neza muri buri gice cyibikorwa byawe kugirango umenye neza ko ingamba zawe zikorwa neza.

  " - Intego nshya y'ubuyobozi.

  Aya magambo yerekana ubushake inyuma yimuka. Kubindi bucuruzi, isomo nukubaka urwego rwibikorwa rushyigikira neza intego. Ubucuruzi bwubucuruzi busanzwe nka Mewayz bukora nka sisitemu yo hagati yo hagati yubwoko nkubu bwo guhinduka, guhuza imirimo nka CRM, imicungire yimishinga, hamwe nisesengura mu isoko imwe yukuri. Ibi biha abayobozi kuyobora isosiyete yabo bafite ikizere, bakemeza ko buri tsinda rihuza kandi rigana kuntego imwe.

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  Umwanzuro: Inzira yo Gucungurwa

  Intego itinyutse ni gahunda ibarwa kumurage wacyo. Intsinzi yiyi ngamba izaterwa ahanini nubushobozi bwisosiyete ikora neza kandi neza. Nukwibutsa gukomeye ko mumasoko ahindagurika, guhinduka kwimikorere no kwibanda kubikorwa byingenzi nibyo mutungo wawe ukomeye. Mugukoresha ibikoresho bisenya silos y'imbere kandi bigatanga ubushishozi burigihe, ubucuruzi ntibushobora kugendagenda gusa ahubwo binubaka ishyirahamwe rihamye kandi rishingiye kubakiriya mugihe kirekire. Isi icuruza izakurikiranira hafi Intego, kandi ibisubizo bizatanga amasomo yingirakamaro kubucuruzi ubwo aribwo bwose bushaka kugarura abayumva.