Netflix yataye isoko rya miliyari 83 z'amadolari ya Warner Bros, avuga ko atari 'Ugomba kugira'

Iyo Umukinnyi Ukomeye Agenda: Icyo Umwiherero wa miliyari 83 z'amadolari ya Netflix utubwira kubyerekeranye na disipuline

Mubishobora kuba bihenze cyane "oya urakoze" mumateka yimyidagaduro, bivugwa ko Netflix yagiye kure ya miliyari 83 z'amadorali yo gusaba Warner Bros. Discovery, yita sitidiyo yububiko "ntabwo igomba kuba ifite." Aya magambo yamanutse nk'inkuba hirya no hino mu cyumba cy'inama cya Hollywood ndetse no mu bucuruzi bwa Wall Street. Hano hari urubuga rwiganje ku isi - isosiyete yakoresheje miliyari 17 z'amadolari y'ibirimo mu 2024 yonyine - yemeza ko gutunga Batman, Harry Potter, na HBO bidakwiriye igiciro cyo kwinjira. Hagati aho, Paramount Global ya David Ellison yateye imbere afite amasezerano atangaje ya miliyari 111 z'amadolari yo kugura sitidiyo imwe, ashingira byose ku guhuriza hamwe. Itandukaniro riri hagati yibi byemezo byombi ritanga icyiciro cya mbere muri disipulini ifatika irenze kure imyidagaduro - no muri buri bucuruzi busuzuma iterambere, kugura, no kugabura umutungo.

Ubuhanga bwo Kuvuga Oya Mubipimo

Icyemezo cya Netflix cyo kureka Warner Bros. gukurikirana ntabwo cyavutse ku ntege nke. Isosiyete ifite abafatabuguzi barenga miliyoni 280 ku isi yose, yinjiza hafi miliyari 39 z'amadolari y’Amerika yinjiza buri mwaka, kandi yubatse imashini ikubiyemo ibintu bitanga umusaruro mu bwoko bwose no mu ndimi. Kugenda kure ya Warner Bros. ntabwo byari ukubura amikoro - kwari ukumenya ko umutungo wose, nubwo waba ushushanya gute, uhuye nigishushanyo mbonera cyawe.

Umuyobozi mukuru, Ted Sarandos ngo yasuzumye portfolio ya Warner Bros - ikubiyemo DC Comics, Harry Potter franchise, CNN, hamwe n’umutako wambitswe ikamba HBO - maze asoza avuga ko kwishyira hamwe, umwenda w’umurage (Warner Bros. Discovery yatwaye amadolari arenga miliyari 40 z'amadolari), kandi ubushyamirane bw’umuco burenze inyungu z'umutungo bwite mu by'ubwenge. Netflix yari imaze kwerekana ko ishobora kubaka francises guhera. Umukino w'Inkongoro , Ku wa gatatu , na Ibintu Bitamenyerewe byerekanaga ko IP y'umwimerere ishobora guhangana n'ibiranga umurage mu ngaruka z'umuco no kwinjiza ibicuruzwa.

Ubu buryo bwo kwifata ntibusanzwe muri Amerika, aho kugura ibintu biterwa na ego byangije miliyari amagana mumigabane yabanyamigabane mumyaka mirongo. AOL-Umuburo. Sprint-Ibikurikira. HP-Kwigenga. Imva yo "guhindura" guhuza ni nini. Ubushake bwa Netflix bwo kuva kumeza yumushyikirano - kumugaragaro, kuri ibyo - byerekana gukura ibigo byinshi byikubye kabiri imyaka yacyo.

Kuki Paramount Yatsinze Ubundi buryo

Icyemezo cya David Ellison cyo gukurikirana Warner Bros. binyuze muri Paramount Global kuri miliyari 111 z'amadolari yerekana polar ikinyuranyo cya filozofiya: guhuriza hamwe kubaho. Paramount yahanganye nintambara zigenda ziyongera, hamwe nabafatabuguzi ba Paramount + bava amaraso ugereranije na Netflix, Disney +, ndetse na Peacock muri demokarasi nyamukuru. Kubona Warner Bros. byatanga Paramount kugera kumuyoboro wicyubahiro wa HBO, isomero ryimbitse ryamasaha arenga 100.000 yo gutangiza gahunda, hamwe na francises byinjije amafaranga yinjiza amafaranga arenga miliyari 50.

Ubwenge bworoshe - mwisoko aho ibirimo ari umwami no kugabura bigenda birushaho kuba ibicuruzwa, gutunga byinshi murwego rwo gutanga ibintu bitanga imbaraga. Ihuriro rya Paramount-Warner Bros. ryagenzura imitungo yubwenge ihagije kugirango iganire ku mbaraga na buri mutanga, umufatanyabikorwa, hamwe nu rubuga rwo kwamamaza ku isi. Ni beto igipimo gikemura ibibazo imikorere idashobora.

Ariko igipimo gitangiza ibibazo byacyo. Guhuriza hamwe ibitangazamakuru bibiri binini hamwe n’amacakubiri arenze urugero, guhatanira imico y’ibigo, hamwe n’ibikorwa remezo birenze urugero ni imyaka myinshi, miliyari y'amadorari. Amateka yerekana ko byibuze 60% yibikorwa bikomeye byananiwe gutanga imikoreshereze yabateganijwe mumyaka itanu yambere. Ellison arahitamo ko ashobora gutsinda ibyo bibazo.

Urwego "rugomba kugira" Urwego rwose Ubucuruzi bugomba Kwemera

Ururimi rwa Netflix rwabigambiriye: Warner Bros. "ntabwo agomba kugira." Uku gushiraho kwerekana uburyo bwo gusuzuma ingamba buri muyobozi wubucuruzi - kuva ku bayobozi bakuru ba Fortune 500 kugeza kuri ba rwiyemezamirimo bonyine - bagomba kwinjiza imbere. Mbere yo gutanga umutungo wingenzi mubikorwa byose, baza ibibazo bitatu bitandukanya ishoramari ryingenzi nibisamaza bikurura.

Warner Bros. ntabwo yakwihutisha iyo flawheel - byakora ibintu bisa nkibikorwa bitarinze guhindura imibare yo kwiyandikisha.
• Turashobora kubaka ubu bushobozi muburyo buke? Netflix yerekanye ko ishobora gukora IP yo murwego rwa francise tutabonye sitidiyo yumurage. Igiciro cya miliyari 83 z'amadolari ya Warner Bros. cyagereranyaga hafi imyaka itanu ingengo yimari ya Netflix yose - amafaranga ashobora gutera inkunga imishinga ibihumbi n'ibihumbi ku isoko.
• Umusoro wo kwishyira hamwe ni uwuhe? Kuri sosiyete yirata ku muco ushingiye ku buhanga, ushingiye ku buhanga, ukurura Warner Bros. ' Abakozi 35.000+ hamwe nimyaka mirongo yimitwaro yinzego byagaragazaga ingaruka zishobora kubaho kumikorere ya Netflix.
• Isoko rihemba iki gikorwa, cyangwa rihemba inzira tugezemo? Netflix imigabane yari imaze gukira kuva ku gipimo cyayo cya 2022, itanga inyungu zirenga 200% mu mpera za 2025. Isoko ryarahembaga indero n’inyungu, ntabwo byubaka ubwami.

Ibyemezo byingenzi byingenzi ntabwo bijyanye nibyo wahisemo gukora - bijyanye nibyo wahisemo kudakora. Ibikoresho byose byiyemeje "byiza kugira" ni umutungo wibwe muri "ugomba kugira." Ibigo byatsindiye igihe kirekire nibyo bihanwa bihagije kugirango umenye itandukaniro.

Amasomo yo Gukura Ubucuruzi: Kubaka va Kugura na Kwiyandikisha

Netflix-Warner Bros. saga ikina muri miniature mubucuruzi bwubunini, burimunsi. Isosiyete ikora ubucuruzi bwa e-bucuruzi igenda itera imbere impaka niba gushaka umunywanyi cyangwa gushora imari mu bikoresho byayo. Ikigo gishinzwe kwamamaza gitekereza kugura ikigo gito kurutonde rwabakiriya cyangwa kubaka iyo mibanire. Intangiriro ya SaaS ipima kubona igikoresho cyuzuzanya no guhuza nibikorwa bihari. Impagarara zishingiyeho buri gihe ni kimwe: kubaka, kugura, cyangwa kwiyandikisha.

Kubucuruzi buto kandi buciriritse, imishinga "kwiyandikisha" yabaye igisubizo cyiganje - kandi kubwimpamvu. Aho kubaka sisitemu yihariye ya CRM, inyemezabuguzi za fagitire, ibikoresho byo kuyobora HR, hamwe nisesengura ryibikoresho biva mu ntangiriro (cyangwa kugura amasosiyete abitanga), ubucuruzi bugezweho bugenda bukoresha uburyo bwa moderi buhuza ubwo bushobozi. Ubu ni bwo buryo bwihishe inyuma yurubuga nka Mewayz , ruhuza amasomo arenga 207 yubucuruzi - kuva CRM na fagitire kugeza ku mushahara, HR, imicungire y’amato, sisitemu zo gutumaho, hamwe nisesengura - muri sisitemu imwe ikora. Aho kugura miliyari 83 z'amadolari, ubucuruzi bubona igitabo gikomatanyije guhera kuri gahunda y'ubuntu.

Ihwanye nicyemezo cya Netflix irigisha. Nkuko Netflix yemeje ko bidakenewe gutunga Warner Bros. kugirango irushanwe neza, ibigo byinshi ntibikeneye kubaka cyangwa kugura ubushobozi bwose bwo gukora. Bakeneye kugera kuri ubwo bushobozi muburyo bworoshye, bworoshye, kandi ntibutangiza "umusoro wo kwishyira hamwe" utuma kugura bishobora guteza akaga. Ubucuruzi bwubucuruzi bwa OS bukuraho ikibazo cyubaka-vs-kugura ikibazo cyose mugutanga ubugari bwimbitse nubujyakuzimu nta buyobozi bwo gucunga sisitemu zitandukanye.

Igiciro Cyihishe cya "Guhindura" Kwimuka

Abasesenguzi b'itangazamakuru basutse wino nyinshi impaka niba Netflix yarahamagaye neza. Ariko isesengura rishimishije riri mubyo sosiyete yirinze. Niba Netflix yaguze Warner Bros., yari kuzungura amadeni agera kuri miliyari 43 z'amadolari, amakimbirane akomeje gutwara abantu hamwe n’abatanga insinga, ubucuruzi bwa televiziyo bugabanuka mu miterere, ishami ry’amakuru (CNN) hamwe n’ibibazo bya politiki n’ibikorwa byayo, ndetse n’igice cy’amafirime yerekana ubukungu bwifashe nabi cyane nyuma y’icyorezo.

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Buri kimwe muri ibyo bibazo twarazwe cyaba cyaratwaye ubuyobozi, umutungo wubwubatsi, nigishoro cyimari Netflix iyobora mubutumwa bwibanze. Ubuyobozi bw'isosiyete bigaragara ko bwanzuye ko ikiguzi cy'amahirwe - ibyo batashoboraga gukora mugihe bahuza Warner Bros. - barenze agaciro k'ibyo bari kunguka.

Iyi mibare ikoreshwa kwisi yose. Iyo isosiyete igizwe nabantu 50 imara amezi atandatu ihuza sisitemu yikigo yaguze, ayo ni amezi atandatu ntabwo akoreshwa mugutezimbere ibicuruzwa byingenzi. Iyo uwashinze igihe cyegereye 40% byigihe cyo gucunga ishami rishya ryubucuruzi kuva kugura, icyo ni igihe gito 40% kubakiriya nibicuruzwa byubatse uruganda mbere. Kugura ibintu biteye akaga cyane ntabwo aribyo binanirana kuburyo butangaje - nizo zitsinda bihagije kugirango zivemo umutungo ubuziraherezo utarinze gutanga inyungu zihinduka.

Icyo Umuhengeri wo Guhuza Itangazamakuru usobanura kubikorwa byubucuruzi

Imiterere yagutse yiyi nkuru ifite akamaro. Inganda zidagadura zirimo guhuzwa cyane kuva sisitemu ya studio yo muri 1930 na 1940. Disney yakoresheje 21st Century Fox kuri miliyari 71 z'amadolari. Amazon yaguze MGM kuri miliyari 8.5 z'amadolari. Isosiyete ya Apple yakoresheje miliyari zisaga 20 zubaka Apple TV + guhera. Noneho Paramount ikurikirana Warner Bros kuri miliyari 111 z'amadolari. Igishoro cyose cyoherejwe mubitangazamakuru M&A kuva muri 2019 kirenga miliyari 300.

Iyi ntera yo guhuriza hamwe yerekana uburyo bwagutse bwubukungu: iyo inganda zikuze niterambere ridindira, ibigo bihindukirira kugura kugirango bikore iterambere ntibagishobora kugera kubintu bisanzwe. Twabonye ubu buryo mubitumanaho, amabanki, imiti, nibitangazamakuru. Abatsinze muriyi ntera yo guhuriza hamwe ni gake cyane abayigura - ni ibigo bikomeza gusobanuka neza mugihe abanywanyi bananiwe kurugamba rwo kwishyira hamwe.

Kubucuruzi bareba hanze yimyidagaduro, isomo rirasobanutse. Gukura binyuze mubikorwa byindashyikirwa - ibicuruzwa byiza, uburambe bwabakiriya, ubukungu bwiza bwibice - burigihe buruta ubwiyongere kubwo kugura mugihe kirekire. Ibigo bishora mubushobozi bwabyo, bifashisha urubuga ruhuriweho kugirango byorohereze ibikorwa, kandi bikomeze disipuline yo kuva kure "ibirangaza" biranga kwihangana. Netflix yarabyumvise. Niba igitego kinini cya Paramount cyishyura kiracyagaragara, ariko itandukaniro ryamateka ntabwo rishyigikiwe nuwabiguze.

Indero y'Ingamba nk'inyungu zo guhatanira

Netflix ya miliyari 83 z'amadolari yo kugenda birashoboka ko izigwa mumashuri yubucuruzi mumyaka mirongo. Ntabwo ari ukubera umubare wamadorari - nubwo bitangaje - ariko kubera ko ugereranya ikintu kidasanzwe mubikorwa byamasosiyete: isosiyete iri hejuru yububasha bwayo ihitamo kwirinda kwifuza. Mu muco w'ubucuruzi wishimira ibikorwa bitinyutse, "10x gutekereza," hamwe na pivot zitesha umutwe, Netflix yerekanye bucece ko intambwe ikomeye cyane rimwe na rimwe itagenda na gato.

Kubafite ubucuruzi nabakora kuri buri gipimo, gufata ibyemezo birakorwa. Kugenzura ibikorwa byawe ubu ukoresheje "ugomba kugira" lens. Menya imishinga, ibikoresho, ubufatanye, nishoramari byihutisha ubutumwa bwibanze - kandi ufite ubutwari bwo guca cyangwa kwambura ibindi byose. Huza ibikorwa byawe bikikije urubuga rukura hamwe nawe kuruta kugura ibintu bikuremereye. Kandi wibuke ko buri dorari na buri saha bifite igiciro cyamahirwe. Ibikoresho wiyemeje "byiza kugira" ni umutungo uhoraho utaboneka kubintu byingenzi.

Amaherezo, icyemezo cya Netflix ntabwo cyari kijyanye na Warner Bros rwose. Byari bijyanye na Netflix uzi neza icyo aricyo, icyo ikeneye, nicyo idakeneye. Ibyo bisobanutse - byoroshye kubisobanura, biragoye kubigumana - ninyungu yanyuma yo guhatanira inganda zose, murwego urwo arirwo rwose.

Ibibazo bikunze kubazwa

Kuki Netflix yagiye kure ya miliyari 83 z'amadolari ya Warner Bros.

Netflix ngo yemeje ko kugura Warner Bros.Ivumburwa bitari ngombwa muburyo bukomeye nubwo ryaba rifite francises nka Batman, Harry Potter, na HBO. Igihangange cyashyize imbere disipuline y’imari kuruta kwaguka binyuze mu kugura, byerekana ko kubaka ibirimo umwimerere no gukomeza kwibanda ku bikorwa byatanze agaciro keza mu gihe kirekire kuruta kwinjiza itangazamakuru rinini ry’umurage rifite inshingano zikomeye z’umwenda.

Icyemezo cya Netflix gisobanura iki mugihe kizaza cyo guhuza ibikorwa?

Amasoko yatsinzwe yerekana ko nabakinnyi benshi bagenda bagenda barushaho kugira amakenga kuri mega-kwibumbira hamwe. Aho kubona abanywanyi ku giciro cyo hejuru, urubuga rushobora kwibanda ku kuzamuka kama, ubufatanye bufatika, hamwe nishoramari ryibirimo. Ihinduka ryerekeye gukoresha disipuline rishobora guhindura uburyo amasosiyete yimyidagaduro yegera guhuriza hamwe ku isoko rigenda rihiganwa kandi ryita ku biciro.

Nigute abashoramari bato bashobora kwigira kubikorwa bya Netflix?

Icyemezo cya Netflix cyerekana ko kuvuga "oya" amahirwe asa nkaho ashimishije bishobora kuba ingamba zikomeye zubucuruzi. Abafite ubucuruzi buciriritse barashobora gukoresha iyi disipuline bibanda kubikoresho bitera iterambere rwose. Ihuriro nka Mewayz ritanga OS y'ubucuruzi ya module 207 itangirira ku $ 19 / mo, ifasha ba rwiyemezamirimo guhuriza hamwe ibikorwa badakabije umutungo kubintu bitari ngombwa.

Bigenda bite kuri Warner Bros.Ivumburwa nyuma yo gusaba Netflix kugabanuka?

Warner Bros. Ubuvumbuzi ubu burahura nigitutu cyo kugabanya imitwaro myinshi yimyenda no kwerekana ko ishobora kubaho. Isosiyete igomba kwerekana ko urubuga rwayo rukomatanya, gusohora amakinamico, hamwe numutungo wa tereviziyo umurage bishobora kubyara iterambere rirambye mu bwigenge. Abasesenguzi b'inganda bavuga ko WBD ishobora gushakisha ubundi bufatanye cyangwa ingamba zo kuvugurura ingamba zo gushimangira umwanya w’irushanwa mu bijyanye n’itangazamakuru rigenda ryiyongera.