Imbere ya Oscars ya Divayi Nziza: Icyubahiro, Intego na $ 15,000 Kugera

Imbere ya Oscars ya Divayi Nziza: Icyubahiro, Intego na $ 15,000 Kugera

Kurenga umugozi wa velheti ya butike yihariye hamwe nijwi ryijimye rya selire yakinwe na Michelin iri mubice bya divayi ikusanya cyane, ikora imitwe yibiciro byinjira wenyine. Ntabwo tuvuga kugura icupa, ahubwo twinjiza kwinjira muri club icururizwamo amacupa. Iyi ni isi ya La Place de Bordeaux, ibinyabuzima bimaze ibinyejana byinshi byiswe "Oscars ya Divayi Nziza," aho kwinjira bishobora gutegeka amadorari 15,000 yo gukina. Munsi yuburanga bwagaciro nagaciro gakomeye, ariko, hariho inkuru igoye yicyubahiro, intego nziza, hamwe na sisitemu ihangayikishijwe nuburemere bwumurage wacyo - ikibazo kimenyerewe mubucuruzi ubwo aribwo bwose bugerageza kwagura ibikorwa byabwo nta gutakaza ubugingo.

Irembo rya Zahabu: Kuki $ 15,000 ari Intangiriro

Umutwe-ufata umutwe ni ikiguzi cyo "kwiyandikisha" kurubuga rwa mbere rwa vino, urufunguzo rwa digitale kuri ubu bwami bwumubiri. Kuri négociant-umucuruzi ukora nkumuhuza wingenzi hagati ya chateau nisoko ryisi yose - aya mafaranga nigiciro kitavuguruzwa cyo gukora ubucuruzi. Itanga uburyo bwo kubona ibiciro nyabyo, kugenerwa kuboneka, no gusesengura isoko kuri divayi ~ 300 y'indobanure "en primeur" (divayi futures) isohoka buri mwaka. Ariko iyi ni itike yo kujya muri cyamunara. Ifaranga nyaryo ni izina, umubano, hamwe nubukungu. Négociant agomba noneho kwemeza chateaux wamugani ko bafite umuyoboro wisi yose hamwe nubukungu bwamafaranga kugirango bagurishe agaciro kabo. Nuburyo bwubatswe kumyaka myinshi yo kwizerana no gukora, aho ikosa rimwe rishobora gusobanura gutakaza amafaranga yagenewe miliyoni.

Imashini zoroshye za Prestige

Intego yubu buryo bwihariye, buhenze cyane ni bubiri: kugenzura no kongera imbaraga. Ku ruganda rwenga inzoga za Bordeaux, Burgundy, nubu abatunganya superstar kuva Napa kugeza Tuscany, sisitemu:

• Irinda Ubuke & Mystique: Mugabanye umubare wimiryango kumasoko, bagumana aura yimyambarire idashoboka.
• Iremeza Ikwirakwizwa ry’isi yose: Négociant yo hejuru ifite umuyoboro uhuza abatumiza mu bihugu 50+, ukemeza ko icupa ryinjira muri resitora ibereye i Tokiyo cyangwa akazu keza ko gukusanya i New York icyarimwe.
Ibice muri Crystal Decanter: Gukenera Orchestre Igezweho

Nyamara, iyi moderi ishaje-yisi ihura ningutu zigezweho. Inzira irazwi neza kubaguzi ba nyuma. Itumanaho hagati ya chateau, négociant, abatumiza mu mahanga, n’umucuruzi akenshi rishingiye kuri labyrint ya imeri, urupapuro rwerekana urupapuro, na PDF, biganisha ku makosa no gutinda. Gukurikirana ibyerekanwe nurugendo rwurubanza rumwe kururuhererekane birashobora kuba inzozi. Nkuko umwe mubimenyereye Bordeaux yatumije yabivuze:

"Turimo kugurisha ibicuruzwa byakozwe mu buryo bwitondewe ku isi, nyamara akenshi dukoresha urugendo rwayo n'ibikoresho byo mu kinyejana gishize. Urukundo ruri mu icupa; ubushyamirane buri mu bikoresho."

Aha niho amahame yubucuruzi bugezweho, modular yubucuruzi nka Mewayz ihinduka cyane. Tekereza niba buri mukinnyi uri murwego rwo gutanga vino nziza-kuva umuyobozi ushinzwe kugurisha chateau kugeza umuyobozi ushinzwe kugabura négociant-yakoreraga kumurongo umwe. Sisitemu aho gutondekanya ibicuruzwa, gukurikirana ibicuruzwa, kohereza ibicuruzwa, ndetse n'umutungo wo kwamamaza byahujwe nta nkomyi, ntabwo byacecetse. Icyubahiro kigumaho, ariko intego irarengerwa no gukora neza no gukorera mu mucyo.

Kazoza: Gukosora Uburambe hamwe nubwenge buhujwe

Ejo hazaza h'imyidagaduro ntabwo ari ukwirengagiza gusa; byerekeranye n'uburambe bwiza, butagira ikinyabupfura. Isi nziza ya vino itangiye kumva ko ibikorwa byayo byinyuma bigomba guhuza ubwiza bwibicuruzwa byanyuma. Mugukoresha uburyo bwuburyo bwibikorwa byubucuruzi - kimwe na Mewayz ituma ibigo byibanda ku iterambere - ibi bigo bibitse birashobora gutangiza abarushye, gukurikirana ibintu bitagereranywa, no guhuza amakuru kugirango byubake inkuru yuzuye kuri buri gacupa. Ibi ntabwo ari ugusimbuza négociant; ni ukubaha imbaraga nibikoresho bikemura ibibazo, kuburyo bashobora kwibanda kubyo bakora byiza: gutunganya umubano no guhindura terroir. Amafaranga 15,000 $ yo kwinjira arashobora kugura amakuru, ariko inyungu zukuri zo guhatanira vuba zizaba iz'abashobora gutunganya neza byose, simfoni nziza ya vino nziza, kuva kuri barrale kugeza ikirahure.

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